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Senior
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0
jobs
Paid Media Specialist
Philip Morgan
,
Coatbridge, United Kingdom
Experience
Other titles
Skills
I'm offering
An experienced and professional senior digital marketer delivering performance marketing results across a wide array of verticals (in-house and agency based). Through several years of varied experience I have managed and utilised over £1.2 million paid media activity across a wide area of sectors per annum, and enhanced my digital knowledge throughout my career. Furthermore, I have strategised paid search and social media as well as liaison with affiliate programs across varied industries in order to drive sales.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Denmark
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Digital Marketing Executive
LocaliQ.
Working across 5 digital verticals and delivering a £1.2 million annual budget, I worked in achieving strong predefined leads and worked to achieve KPI's such as CPA, traffic, CPC and CTR. Notably, this was delivered across a blend of manual and automated bidding strategies across; Google Ads, Bing, YouTube, and programmatic display advertising.
• Weekly/monthly/Quarterly reporting on KPI's, spend allocation, and overall performance levels at director and board level.
• Working on a last click attribution models to access performance levels
• Synergistic approach to cohesive seasonal marketing messages across all digital marketing platforms - paid search, paid social, video, criteo, and GDN. This coincided with awareness, lead gen and retargeting strategies.
• Responsible for the line management of digital marketing assistant who worked alongside in the performance marketing for all verticals too.
• Weekly/monthly/Quarterly reporting on KPI's, spend allocation, and overall performance levels at director and board level.
• Working on a last click attribution models to access performance levels
• Synergistic approach to cohesive seasonal marketing messages across all digital marketing platforms - paid search, paid social, video, criteo, and GDN. This coincided with awareness, lead gen and retargeting strategies.
• Responsible for the line management of digital marketing assistant who worked alongside in the performance marketing for all verticals too.
Digital Marketing, Marketing, Advertising, Video, Budget, Management, ADS, Youtube, KPI, Google retargeting, Programmatic, Google, Search, Social, Social media ads
2018 - 2018
freelance
Digital marketing specialist
SSE.
Working within the digital acquisition team, enhanced performance in areas of PPC, display and affiliate programs. Closely monitoring spend, proposing changes to enhance conversion rates, lowering acquisition costs and achieving efficient click through rates in alignment with overall business objectives. Notably achieving reducing CPA spend within generic keywords.
• Monitoring weekly schematic budgeting and targets for external partners and reporting to senior stakeholders
• Utilising a wide range of digital platforms daily; Tableau, Marin, Tradedoubler and Sizmek.
• Collaboration with external groups to write and draft on areas on improving CPA, CTR, Conversion targets.
• Collaboration between internal legal and compliance teams for ASA marketing material approvals
• Design, review and approval of weekly digital activities for PPC, display and affiliate opportunities
• Collaborating with varying interdepartmental stakeholders on project delivery in alignment with overall business objectives
• Advising the head of marketing on the development and execution of cohesive promotional strategies and new digital initiatives.
• Building effective relationships with external agencies, ensuring targets are achieved timeously.
• Monitoring weekly schematic budgeting and targets for external partners and reporting to senior stakeholders
• Utilising a wide range of digital platforms daily; Tableau, Marin, Tradedoubler and Sizmek.
• Collaboration with external groups to write and draft on areas on improving CPA, CTR, Conversion targets.
• Collaboration between internal legal and compliance teams for ASA marketing material approvals
• Design, review and approval of weekly digital activities for PPC, display and affiliate opportunities
• Collaborating with varying interdepartmental stakeholders on project delivery in alignment with overall business objectives
• Advising the head of marketing on the development and execution of cohesive promotional strategies and new digital initiatives.
• Building effective relationships with external agencies, ensuring targets are achieved timeously.
Digital Marketing, Marketing, Design, PPC, Tableau, Compliance, Affiliate, Monitoring, Development, Sizmek
2017 - 2018
freelance
E-Business Consultant
Scottish Friendly.
Working across an array of online acquisition channels, with particular focus on PPC, SEO and paid social media. Responsibility for creating and maintaining campaign materials and the utilisation of analytical systems to report on activity, with particular focus on budget control and spend.
• Forecasting annual PPC & SEO budgets.
• Collaboration with external groups to write and draft on areas of AOV, ROAS, CoS targets
• Working closely with internal and external stakeholders in the development of campaign material, objectives, targets and budgets
• Advising the head of marketing on the development and execution of cohesive promotional strategies and new digital initiatives.
• Building effective relationships with external agencies, ensuring targets are achieved timeously.
• Utilising a wide spread of digital platforms on a daily basis; Google Analytics, AdWords, Search console and Facebook Ad Manager.
• Forecasting annual PPC & SEO budgets.
• Collaboration with external groups to write and draft on areas of AOV, ROAS, CoS targets
• Working closely with internal and external stakeholders in the development of campaign material, objectives, targets and budgets
• Advising the head of marketing on the development and execution of cohesive promotional strategies and new digital initiatives.
• Building effective relationships with external agencies, ensuring targets are achieved timeously.
• Utilising a wide spread of digital platforms on a daily basis; Google Analytics, AdWords, Search console and Facebook Ad Manager.
Adwords, Manager, Social, Online, Search, Campaign, Google, Development, Analytics, Social Media, Facebook, PPC, Forecasting, Budget, Google analytics, Seo, Marketing
2017 - 2017
freelance
Digital marketing strategist (Freelance)
CCW Clothing.
Due to my breadth of experience, I was appointed as a marketing strategist to provide essential direction to synergies both offline and online aspects of the CCW brand. This was achieved through effective communication with internal and external stakeholders.
• Creating a PPC campaign for the imminent launch of ecommerce site - Google and Bing
• Compiling future online content that fit within branding guidelines and overall brand voice
• Content creation across multiple social media channels via Hootsuite and Social sprout.
• Liaising with external agency to optimise the implementation of pending ecommerce website - Magneto based
After Digital
• Creating a PPC campaign for the imminent launch of ecommerce site - Google and Bing
• Compiling future online content that fit within branding guidelines and overall brand voice
• Content creation across multiple social media channels via Hootsuite and Social sprout.
• Liaising with external agency to optimise the implementation of pending ecommerce website - Magneto based
After Digital
Digital Marketing, Social Media, Marketing, Branding, Content creation, Ecommerce, PPC, Content, Website, Implementation, Google, Campaign, Online, Direction, Hootsuite, Social
2016 - 2016
internship
Digital marketing intern
After Digital.
are an arts and culture specialist with a passion in delivering digital strategies tailored to each client. The internship developed knowledge learned over the previous positions in order to raise their brand awareness and assess current marketing developments.
• Daily creation of social media content over multiple channels via Hootsuite
• Extensive use of Moz - SERP reporting, benchmark ranking, traffic ranking
• Detailing Google Analytics for monthly recommendations
• Liaising with delivery team
• Gaining insight into SEO platforms; Screaming Frog, Searchmetrics, Majestic.
Tayburn
• Daily creation of social media content over multiple channels via Hootsuite
• Extensive use of Moz - SERP reporting, benchmark ranking, traffic ranking
• Detailing Google Analytics for monthly recommendations
• Liaising with delivery team
• Gaining insight into SEO platforms; Screaming Frog, Searchmetrics, Majestic.
Tayburn
Digital Marketing, Social Media, Marketing, Seo, Google analytics, Analytics, Content, Google, Moz, Hootsuite, Social, Internal, Internship
2016 - 2016
internship
User Experience intern
unknown.
Working with an array of clients to create smooth and accessible journeys through web navigations based on behavioural insights.
• Conducting user responsive testing - Desktop (mac and PC), tablet and mobile (android & IOS)
• Creation of navigational recommendations via behavioural insights - heavily based on google analytics and insights
• Undertaking desk research for competitor analysis.
• User journey mapping.
• Creation of user-testing interview questionnaires.
• Preparing and assisting digital account manager in interview testing.
• Keynote presentations for development of brands.
• Conducting user responsive testing - Desktop (mac and PC), tablet and mobile (android & IOS)
• Creation of navigational recommendations via behavioural insights - heavily based on google analytics and insights
• Undertaking desk research for competitor analysis.
• User journey mapping.
• Creation of user-testing interview questionnaires.
• Preparing and assisting digital account manager in interview testing.
• Keynote presentations for development of brands.
Keynote, Manager, Internal, PC, Responsive, Google, Web, Testing, Development, Desk research, Google analytics, Analytics, User journey, Mac, Interview, Account Manager, Research, IOS, Android, User Experience
My education
2014
-
2015
University of the West of Scotland
Bachelors, Marketing
Bachelors, Marketing
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