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jobs
Innovative marketing manager specialising in all Digital Marketing platforms
Alex Helling
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a creative thinker with strong Marketing and Digital knowledge and experience in managing multiple agencies and budgets. A results orientated team leader with experience in customer relationship management and a proven track record in go-to-market development, campaign creation and delivery and best practice implementations in multiple regulated environments.
Ready to make a difference in any environment and team. Willing to go the extra mile to make things happen and achieve success.
Ready to make a difference in any environment and team. Willing to go the extra mile to make things happen and achieve success.
Markets
United States
(Remote
only)
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2020 - ?
job
Marketing Technology Manager
Harneys.
The role is to execute an effective programme of global marketing activities in order advance the firm’s strategic objectives. The role involves day-to-day management of a wide range of marketing, technology and communications processes with specific focuses on Digital Marketing, Data Intelligence, Customer Experience and Technology development and integration. Forming part of the Marketing team this role seeks to provide a solid grounding of marketing principles, through digital innovation and implementations, while seeking to better understand consumers through the effective integration and use of data from a variety of sources.
Key responsibilities
* Create and implement a firm wide SEO strategy for all websites, tailoring the strategy to the relevant regional market, including PRC.
* Using Google Analytics, optimise the site(s) performance, map out user path flows and improve overall site(s) functionality.
* Manage website development and projects, collaborating with IT and outside agencies as required to fix any issues that arise.
* Oversee and develop the firm’s content management system for all sites.
* Evolve firm’s AV medium by implementing best practices, set up full suite of AV platforms, manage all accounts and content for increased audience reach.
* Lead placement of advertisements with publishers, securing favourable advertising rates and building relationships with account managers.
* Manage advertising campaigns through placement, tracking, optimisation, analytics and reporting.
* Implement and manage all biddable media campaigns across, but not limited, to Google and LinkedIn and Facebook. Continual analysing, optimisation and reporting on activity.
* Advise on how to improve digital targeting campaigns to our key target client and intermediary bases.
* Develop optimum social media strategies, ensuring biddable media and display advertising campaigns work seamlessly across all platforms.
* Work with the CRM team to implement best practice of tracking and integrating all campaigns, platforms, owned media, and data systems for full picture reporting.
* Develop strategy to map and improve clients full online experience to deliver effective lead generation.
* Produce monthly management reports (analysis and advice, recommending and tracking KPIs)
* Oversee training of marketing software and user adoption.
* Work with global MBD team to ensure all comms are effective, efficient and engaging.
* Ensure in depth knowledge of the firm’s brand, style and comms guidelines.
* Develop personal knowledge of our industry, sector and key competitors.
* Be able to manage workload under pressure and to deadlines with little supervision.
* Be able to understand complex issues and learn new information quickly.
* Show initiative to solve problems and overcome challenges.
* Collaborate and communicate effectively.
* Maintain a good working relationship with partners and other key decision makers.
* Deliver work of a high quality which meets stated needs without the need for intervention from others.
* Maintain overall awareness and supervision of all related marketing activities.
Key responsibilities
* Create and implement a firm wide SEO strategy for all websites, tailoring the strategy to the relevant regional market, including PRC.
* Using Google Analytics, optimise the site(s) performance, map out user path flows and improve overall site(s) functionality.
* Manage website development and projects, collaborating with IT and outside agencies as required to fix any issues that arise.
* Oversee and develop the firm’s content management system for all sites.
* Evolve firm’s AV medium by implementing best practices, set up full suite of AV platforms, manage all accounts and content for increased audience reach.
* Lead placement of advertisements with publishers, securing favourable advertising rates and building relationships with account managers.
* Manage advertising campaigns through placement, tracking, optimisation, analytics and reporting.
* Implement and manage all biddable media campaigns across, but not limited, to Google and LinkedIn and Facebook. Continual analysing, optimisation and reporting on activity.
* Advise on how to improve digital targeting campaigns to our key target client and intermediary bases.
* Develop optimum social media strategies, ensuring biddable media and display advertising campaigns work seamlessly across all platforms.
* Work with the CRM team to implement best practice of tracking and integrating all campaigns, platforms, owned media, and data systems for full picture reporting.
* Develop strategy to map and improve clients full online experience to deliver effective lead generation.
* Produce monthly management reports (analysis and advice, recommending and tracking KPIs)
* Oversee training of marketing software and user adoption.
* Work with global MBD team to ensure all comms are effective, efficient and engaging.
* Ensure in depth knowledge of the firm’s brand, style and comms guidelines.
* Develop personal knowledge of our industry, sector and key competitors.
* Be able to manage workload under pressure and to deadlines with little supervision.
* Be able to understand complex issues and learn new information quickly.
* Show initiative to solve problems and overcome challenges.
* Collaborate and communicate effectively.
* Maintain a good working relationship with partners and other key decision makers.
* Deliver work of a high quality which meets stated needs without the need for intervention from others.
* Maintain overall awareness and supervision of all related marketing activities.
Digital Marketing, Marketing, Content marketing, Online marketing, Social Media Marketing, MArketing Strategy, B2B Marketing, B2c marketing, Digital Marketing Strategy, Marketing Campaigns, Online marketing strategy, Marketing Automation, Marketing management, Marketing project management, Instagram Marketing, Marketing communication, Direct marketing, Email marketing, Inbound Marketing, Strategic Marketing, E-mail marketing, Media and marketing strategy, International marketing, Facebook remarketing, Search marketing, Google remarketing, Marketing Performance, Global Marketing, Marketing optimisation, Marketing Technology, Marketing B2B, Google Marketing Platform, Optimization of marketing, Podcast Marketing, Project Management, Management, Digital project management, Social media management, Team management, Stakeholder Management, Google tag manager, Digital communication, Digital Strategy, Digital and social campaigns, Digital transformation, Digital advertising, Digital innovation, Digital analytics, Digital learning, Teaching in digital tools, Seo, SEO texts, On-page SEO, Technical seo, Local SEO, SEO articles, YouTube SEO, Google analytics, Google adwords, Google cloud, Google search console, Google Cloud Platform, Google Data studio, Google Display, Google webmaster tools, Google Gsuite, Google maps, Google API's and Engines, Google retargeting, Google, PPC, Technology, Mobile technology, Video Technologies, Disruptive tech, Measuring Technology, Social Media, Social media content, Advertising on social media, Social media strategies, Social innovation, Social analysis, Social, Online communication, Online Strategy, Online, Data Analysis, DATA ANALYSIS AND VISUALIZATION, Big Data, Data mining, Database, Data processing, Data protection, Data Analyzes, Data collection, Customer Databases, Website design, Websites, Production of website, Website Optimization, Website copy, Text to website, Website, User Experience, User experience design, User testing, User journey, User research, Customer experience, Customer relations, Online customer service, Market and customer analyzes, Mapping of the customer, Customer Onboarding, Customer Analysis, CMS, Umbraco CMS, Facebook advertising, Facebook, Facebook content, Facebook retargeting, Facebook pixel, Facebook announcement, Twitter, Twitter advertisement, Linkedin, Linkbuilding, LinkedIn announcement, Instagram, Social media ads, Youtube, Youtube advertising, Podcast, Email templates, Email development, Asana, Jira, Sugarcrm
2019 - 2019
job
Digital Marketing Manager - Contract
Capital Fund Management.
Created a marketing strategy focusing on brand awareness and content marketing as key drivers. Spearhead the implementation of a company-wide Social Media policy and Twitter brand ambassador program, through research and employing best practice. Completed a full digital audit and subsequent update plan ensuring SEO, website content and social best practices. Furthered the current reporting process and framework through revising dashboard reports for all owned digital platforms, providing detailed insights into historic data, which in turn assisted in driving the overall marketing strategy. Collated all online brand presence information into a unified central document, allowing for the review and subsequent updating of information across multiple online platforms. Assisted in the development of templated email communication for monthly client communication to both the advisors and institutions groups. Assisted in the management and promotion of events in locations around the globe. Finalized the migration of the current website architecture over to a structure sitting under one domain. Facilitated and expansion of the current CMS system through the development of new add-ons and expansions.
Key Accomplishments:
* Development of a five-year marketing strategy focusing on brand growth through awareness and content marketing.
* Digital audit of three websites and 12 online platforms focused on content unification, SEO best practices, website coding practices, and online cohesive information display.
* Expanded online brand presence through establishing five Google My Business listings, three Bing Places listings, two Wikipedia pages, and two social media channels.
* Implemented reporting metrics for Financial Standard, PensionsAge and Institutional Investor, using Google Analytics.
* Development of intuitive dashboard reporting for all websites and social media channels.
* Streamlined the business approval process for marketing related content.
* Established template-based email communication pieces for use throughout the business.
* Managed multiple agencies to deliver on business needs.
* Internal resource management and growth.
Key Accomplishments:
* Development of a five-year marketing strategy focusing on brand growth through awareness and content marketing.
* Digital audit of three websites and 12 online platforms focused on content unification, SEO best practices, website coding practices, and online cohesive information display.
* Expanded online brand presence through establishing five Google My Business listings, three Bing Places listings, two Wikipedia pages, and two social media channels.
* Implemented reporting metrics for Financial Standard, PensionsAge and Institutional Investor, using Google Analytics.
* Development of intuitive dashboard reporting for all websites and social media channels.
* Streamlined the business approval process for marketing related content.
* Established template-based email communication pieces for use throughout the business.
* Managed multiple agencies to deliver on business needs.
* Internal resource management and growth.
Digital Marketing, Digital communication, Digital Strategy, Digital and social campaigns, Digital project management, Digital Marketing Strategy, Digital advertising, Social Media, Social Media Marketing, Social media copywriting, Social media content, Advertising on social media, Social media management, Social media strategies, Online marketing, Online marketing strategy, Online Strategy, Project Management, Management, Content Management, Manager, Seo, SEO texts, On-page SEO, Technical seo, Local SEO, YouTube SEO, PPC, Google analytics, Google search console, Google, Websites, Web development, Web content, Website Optimization, Website copy, Text to website, Webmaster, Sliverstripe, Wordpress, Linkedin, Twitter, Email marketing, Email templates, Email development, Jira
2015 - 2019
job
Digital Marketing Manager
LiquidCapital.
Coordinate online promotion strategies while spearheading the digital marketing team, setting standards and clarifying contributions in line with the overall business direction. Drove sales by developing and executing marketing campaigns, handling the digital marketing strategy, engaging with prospects on social networks, and improving user experience. Developed a full customer experience journey, focusing on key communication points throughout the journey. Delivered on lead, sales, and company objectives year-on-year. Successfully managed all multi-channel digital marketing elements, platforms, and mediums. Planned and executed innovative digital marketing strategies and campaigns to improve the business' bottom line. Implemented standardized A/B testing practises for email, SMS and website pages. Established and sustained productive relationships with various agencies, customers, and local brand divisions to meet international brand standards, lead targets, and sales targets.
Key Accomplishments:
* Development of a five-year marketing strategy focusing on lead generation and customer retention.
* Research, planning, and development of a customer experience company-wide program.
* Led and executed campaigns on the digital elements of nine brands as well as executed 11 new, fully responsive website developments.
* Managed to drive leads for sales via digital channels by launching six new websites.
* Devised implemented and supported the launch of two new brands to market.
* Maintained a CPL of R132 and CPS of R447 from PPC advertising.
* Structured and implemented a CRM marketing automation strategy.
* Managed multiple agencies, suppliers and vendors to meet business needs.
* Managed a multi-million South African Rand marketing budget.
* Management of internal resources, with direct reports.
Key Accomplishments:
* Development of a five-year marketing strategy focusing on lead generation and customer retention.
* Research, planning, and development of a customer experience company-wide program.
* Led and executed campaigns on the digital elements of nine brands as well as executed 11 new, fully responsive website developments.
* Managed to drive leads for sales via digital channels by launching six new websites.
* Devised implemented and supported the launch of two new brands to market.
* Maintained a CPL of R132 and CPS of R447 from PPC advertising.
* Structured and implemented a CRM marketing automation strategy.
* Managed multiple agencies, suppliers and vendors to meet business needs.
* Managed a multi-million South African Rand marketing budget.
* Management of internal resources, with direct reports.
Digital Marketing, Digital communication, Digital Strategy, Digital and social campaigns, Digital project management, Digital Marketing Strategy, Digital advertising, Digital transformation, Digital innovation, Social Media, Social Media Marketing, Social media copywriting, Social media content, Advertising on social media, Social media management, Social media strategies, Social innovation, Online marketing, Online marketing strategy, Online customer service, Online communication, Online Strategy, Project Management, Management, Content Management, Team management, Technical project management, Stakeholder Management, Marketing management, Marketing, Content marketing, MArketing Strategy, B2c marketing, Marketing and sales, Marketing Automation, Marketing Campaigns, Marketing project management, Marketing communication, Direct marketing, Inbound Marketing, Email marketing, Strategic Marketing, E-mail marketing, Go-to-market strategy, Search marketing, Facebook remarketing, Seo, SEO texts, On-page SEO, Technical seo, Local SEO, SEO articles, YouTube SEO, PPC, Google analytics, Google adwords, Google tag manager, Google search console, Google webmaster tools, Google remarketing, Google maps, Google Marketing Platform, Google retargeting, Web development, Web content, Website design, Websites, Website Optimization, Web design, Website copy, Text to website, Web testing, Web applications, Webmaster, WebAnalytics, Marketing Technology, User Experience, User research, User experience design, User testing, User journey, Customer experience, Market and customer analyzes, Customer Onboarding, Wordpress, Adwords, KEYWORD RESEARCH, Keyword Analysis, Facebook advertising, Facebook, Facebook content, Facebook retargeting, Facebook pixel, Twitter, Twitter advertisement, Linkedin, Instagram, Instagram Marketing, Social media ads, Email templates, Email development, Asana, Microsoft Products, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Team Leadership, Lead generation, Adobe Suite, B2B Marketing
2013 - 2015
job
Online Marketing Manager
Cell C.
Oversaw the company's overall digital promotion strategies, including creating and implementing campaigns, coordinating the digital marketing strategy, and engaging with potential customers online. Planned and executed integrated digital campaigns as well as generated reports. Improved team efficiency while delivering marketing consultancy for specific initiatives, campaigns, and endeavours. Led new integrated marketing initiatives in accordance with the best digital marketing practices.
Key Accomplishments:
* Facilitated the digital execution and collaboration of nine brand campaigns and executed 11 digital specific enhancements and new developments in an efficient manner.
* Conceptualised and executed the launch of over 23 retail products through digital channels.
* Delivered expert advice while managing over nine brand competitions.
* Managed multiple agencies and vendors to meet business needs.
* Proposed and managed a one and a half million South African Rand digital marketing budget.
* Planed and implemented specific new product go-to-market strategies.
Key Accomplishments:
* Facilitated the digital execution and collaboration of nine brand campaigns and executed 11 digital specific enhancements and new developments in an efficient manner.
* Conceptualised and executed the launch of over 23 retail products through digital channels.
* Delivered expert advice while managing over nine brand competitions.
* Managed multiple agencies and vendors to meet business needs.
* Proposed and managed a one and a half million South African Rand digital marketing budget.
* Planed and implemented specific new product go-to-market strategies.
Online marketing, Online marketing strategy, Online customer service, Online communication, Online, Social Media Marketing, Social Media, Social media copywriting, Social media content, Digital and social campaigns, Social media strategies, Social media management, Advertising on social media, Social Customer Service, Digital Strategy, MArketing Strategy, Strategy, Communication strategy, Digital Marketing Strategy, Go-to-market strategy, Media and marketing strategy, Content Strategy, Online Strategy, Strategy implementation, Seo, PPC, Google analytics, Google Display, Web development, Web content, Website design, Websites, Web design, Website Optimization, Website copy, Text to website, Web testing, App and web development, Website, Webmaster, WebAnalytics, B2c marketing, Marketing Campaigns, Digital Marketing, Inbound Marketing, Search marketing, Facebook, Social media ads, Twitter, Linkedin, Instagram
2008 - 2012
job
Project Manager
TriggerIsobar.
Developed and supervised integrated digital campaigns including limited ATL campaigns. Contributed to the briefing, scheduling, cost management, and overall responsibility for the successful delivery of projects. Collaborated with all resource teams in the agency to produce better results. Resolved all emerging problems during project execution according to requirements specified by clients.
Key Accomplishments:
* Built and managed long-lasting relationships with over 16 different brands and businesses.
* Scheduled, executed and reported over 40 digital specific campaigns.
* Streamlined email campaign mechanics through system developments, leading to 4% initial response rates and 2% secondary response rates.
* Coordinated the development and launch of over six new websites for digital marketing.
* Internal resource management across the entire agency.
Key Accomplishments:
* Built and managed long-lasting relationships with over 16 different brands and businesses.
* Scheduled, executed and reported over 40 digital specific campaigns.
* Streamlined email campaign mechanics through system developments, leading to 4% initial response rates and 2% secondary response rates.
* Coordinated the development and launch of over six new websites for digital marketing.
* Internal resource management across the entire agency.
Project Management, Project coordination, Digital project management, Technical project management, Project planning, Marketing project management, Project managment, Senior project manager, Project development, Digital and social campaigns, Marketing Campaigns, Integrated multi-channel campaigns, Campaigns, Social Media Marketing, Social Media, Advertising on social media, Digital advertising, Facebook advertising, Twitter advertisement, Websites, Production of website, Website Optimization, Website copy, Text to website, Website, Email marketing, Email development, B2B Marketing, B2c marketing
My education
2019
Google
Fundamentals, of Digital Marketing
Fundamentals, of Digital Marketing
2008
University of Pretoria
Bachelor of Commerce with Honours, Marketing Management
Bachelor of Commerce with Honours, Marketing Management
2004
-
2007
University of Pretoria
Bachelor of Commerce, Marketing and Communications Management
Bachelor of Commerce, Marketing and Communications Management
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