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Senior
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jobs
Charlotte Tracey
,
Salford, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
My experience
2017 - ?
job
Conversion Rate Optimisation Specialist
unknown.
BPP
BPP is one of Europe's leading providers of professional education, with offices throughout England, including London and Manchester
• Working with paid media manager to monitor, analyse and report on key website metrics and define and implement
optimisation strategies to improve conversion points onsite.
• Manage the design, usability, quality and delivery of new features such as a new ecommerce platform and an internal application system.
• Utilising data insights and heat maps to inform the development of testing hypotheses for page performance.
• Work with project managers and architects to implement successful a/b tests and optimization changes into web releases. This includes managing the backlog of tasks and ensuring business goals are met and prioritized.
• Work alongside the channel marketing team (Social, PPC, Email) to optimize user journey's into ecommerce and internal application system.
• Identify customer struggle points using analytics tools (Google Analytics) to inform optimization strategy. Communicate business cases to the senior exec team.
Key Achievements
• Oversaw the successful development and implementation of a new ecommerce platform which resulted a 47% increase in revenue in the first quarter.
• Instigated a successful UX research programme allowing BPP to gain invaluable insight into user behavior.
• Currently acting as Optimisation Manager for companywide project to redevelop www.bpp.com, working with the wider business to ensure key objectives are met whilst focusing of the needs of our users.
BPP is one of Europe's leading providers of professional education, with offices throughout England, including London and Manchester
• Working with paid media manager to monitor, analyse and report on key website metrics and define and implement
optimisation strategies to improve conversion points onsite.
• Manage the design, usability, quality and delivery of new features such as a new ecommerce platform and an internal application system.
• Utilising data insights and heat maps to inform the development of testing hypotheses for page performance.
• Work with project managers and architects to implement successful a/b tests and optimization changes into web releases. This includes managing the backlog of tasks and ensuring business goals are met and prioritized.
• Work alongside the channel marketing team (Social, PPC, Email) to optimize user journey's into ecommerce and internal application system.
• Identify customer struggle points using analytics tools (Google Analytics) to inform optimization strategy. Communicate business cases to the senior exec team.
Key Achievements
• Oversaw the successful development and implementation of a new ecommerce platform which resulted a 47% increase in revenue in the first quarter.
• Instigated a successful UX research programme allowing BPP to gain invaluable insight into user behavior.
• Currently acting as Optimisation Manager for companywide project to redevelop www.bpp.com, working with the wider business to ensure key objectives are met whilst focusing of the needs of our users.
Analytics, Manager, Social, Google, Web, Testing, Development, Usability & UX, Business cases, Implementation, Website, Marketing, User journey, Optimization, Usability, PPC, Research, UX, Ecommerce, Google analytics, Design
2016 - 2017
job
UX & Optimisation Executive
JD Sports.
JD Sports is a leading sports retailer, based in Greater Manchester
• Working collaboratively in the Optimisation team (UX Designers, Web Analytic team) to improve user journey.
• Planning and implementing an AB and Multivariate testing roadmap to decrease drop off rates within the ecommerce funnel.
• Responsible for driving optimisation projects ranging from checkout and registration, email sign up and mobile optimisation, to first order discount, real time segmentation and improving page load speed, involving:
• The coordination of insight and analysis to identify optimisation opportunities
• Chairing workshops and ideation sessions discussing potential testing and development ideas
• Mapping out user journeys and identifying friction and pain points that could be optimised
• Developing a strategy and roadmap to give clarity and structure to each step and action required to drive the project forward.
• Managing the delivery of agreed actions with clear and regularly updated action plans
• Communicate user stories to Senior Management and make decisions on priorities for areas of improvement.
• Working across multiple channels: Desktop, Mobile, Tablet, Apps & in-store kiosks to analyse and improve user journeys.
• Working with the PPC team to optimise and personalise landing pages for traffic arriving through identified search campaigns
Key Achievements
• Developed close working relationships with UX Designer and gained new skills regarding UX design.
• Quickly became the voice of UX research and onsite optimisation within the organization
• Developed a successful personalisation strategy to improve user journey and increase onsite conversion.
• Working collaboratively in the Optimisation team (UX Designers, Web Analytic team) to improve user journey.
• Planning and implementing an AB and Multivariate testing roadmap to decrease drop off rates within the ecommerce funnel.
• Responsible for driving optimisation projects ranging from checkout and registration, email sign up and mobile optimisation, to first order discount, real time segmentation and improving page load speed, involving:
• The coordination of insight and analysis to identify optimisation opportunities
• Chairing workshops and ideation sessions discussing potential testing and development ideas
• Mapping out user journeys and identifying friction and pain points that could be optimised
• Developing a strategy and roadmap to give clarity and structure to each step and action required to drive the project forward.
• Managing the delivery of agreed actions with clear and regularly updated action plans
• Communicate user stories to Senior Management and make decisions on priorities for areas of improvement.
• Working across multiple channels: Desktop, Mobile, Tablet, Apps & in-store kiosks to analyse and improve user journeys.
• Working with the PPC team to optimise and personalise landing pages for traffic arriving through identified search campaigns
Key Achievements
• Developed close working relationships with UX Designer and gained new skills regarding UX design.
• Quickly became the voice of UX research and onsite optimisation within the organization
• Developed a successful personalisation strategy to improve user journey and increase onsite conversion.
Management, UP, Search, Web, Testing, Development, Apps, Workshops, Landing pages, Design, User journey, Optimization, User stories, PPC, Research, UX, Ecommerce, UX Design
2015 - 2016
job
Online Marketing Coordinator
Cotton Traders.
Cotton Traders is a British clothing company, specialising in leisurewear, based in Greater Manchester
• Working collaboratively with various departments to develop an optimisation and testing roadmap and implement multivariate and A/B tests.
• Use analytics programs such as Google Analytics to report on website usage, customer journey and purchase path to identify areas of improvement.
• Support the Head of Online in the development and implementation of optimisation projects such as a responsive web project.
• Work closely with the in house web developer and designer to create and setup multivariate and A/B testing.
• Conduct interviews and usability studies to develop responsive website.
Key Achievements
• Developed a good understand of web developing and gained knowledge of HMTL and CSS.
• Developed excellent experience with testing software within platforms such as Optimizley and ATTRAQT
• Used previous research experience to develop new UX research processes by using both qualitative and quantitative research to inform the optimisation and testing roadmap.
• Working collaboratively with various departments to develop an optimisation and testing roadmap and implement multivariate and A/B tests.
• Use analytics programs such as Google Analytics to report on website usage, customer journey and purchase path to identify areas of improvement.
• Support the Head of Online in the development and implementation of optimisation projects such as a responsive web project.
• Work closely with the in house web developer and designer to create and setup multivariate and A/B testing.
• Conduct interviews and usability studies to develop responsive website.
Key Achievements
• Developed a good understand of web developing and gained knowledge of HMTL and CSS.
• Developed excellent experience with testing software within platforms such as Optimizley and ATTRAQT
• Used previous research experience to develop new UX research processes by using both qualitative and quantitative research to inform the optimisation and testing roadmap.
Developer, Processes, Online, Responsive, Google, Web, Software, Testing, Development, Coordinator, Usability & UX, Support, Marketing, Implementation, Website, Quantitative research, Analytics, Optimization, Usability, Research, UX, Online Marketing, Google analytics, Css
2014 - 2015
job
Research Assistant
unknown.
Morris Hargreaves McIntyre,
Morris Hargreaves McIntyre is a cultural market research agency based in the Northern Quarter in Manchester.
• Contributed to and supported completion of projects on time, on budget and to the highest possible standard;
• Contributed to the development and implementation of new products, evaluation tools/methods and improved systems;
• Collated and analysed primary qualitative and quantitative data e.g. focus group transcriptions, observation data;
Key Achievements
• Project Management Training
• Gained Market Research qualification
• Developed knowledge and experience in data protection
Morris Hargreaves McIntyre is a cultural market research agency based in the Northern Quarter in Manchester.
• Contributed to and supported completion of projects on time, on budget and to the highest possible standard;
• Contributed to the development and implementation of new products, evaluation tools/methods and improved systems;
• Collated and analysed primary qualitative and quantitative data e.g. focus group transcriptions, observation data;
Key Achievements
• Project Management Training
• Gained Market Research qualification
• Developed knowledge and experience in data protection
Project Management, Market research, Research, Budget, Training, Management, Data protection, Implementation, Development, Focus group
2014 - 2014
job
Barista
Central Perk.
Central Perk is a 'Friends' themed cafe with numerous cafes across Merseyside. Whilst completing my MA in a part time capacity I worked in Central perk café.
• Carried out all Barista duties such as, prepare and serve hot or cold beverages, clean work areas, utensils, or equipment, carry out stock checks and complete orders on behalf of the manager.
Key Achievements
• Gained the respect and trust of my employers quickly
• Carried out all Barista duties such as, prepare and serve hot or cold beverages, clean work areas, utensils, or equipment, carry out stock checks and complete orders on behalf of the manager.
Key Achievements
• Gained the respect and trust of my employers quickly
Café, Manager
2013 - 2014
job
Turner Prize 2013, Learning Assistant
unknown.
(4 month contract)
The Turner Prize is a national contemporary art prize.
• Assisted the Head of Learning by contributing and supporting the development of the Tuner Prize 2013 Learning programme;
• Engaged with the wider Programme team, such as the Visitor Services team Marketing team on programme development, sharing ideas and logistics, supporting access for diverse audiences;
• Supported the development of a culture of audience engagement across the gallery through the promotion of dialogue and exchange within the Visitor Services team;
• Participated in the training and development of wider staff in learning and engagement with families, children, community partners, schools and teachers.
Key Achievements
• Lead and motivated an excellent team to deliver an award winning learning programme
• Gained the respect and recognition of my manager to work unsupervised and act on her behalf
• Gained experience working with a budget
The Turner Prize is a national contemporary art prize.
• Assisted the Head of Learning by contributing and supporting the development of the Tuner Prize 2013 Learning programme;
• Engaged with the wider Programme team, such as the Visitor Services team Marketing team on programme development, sharing ideas and logistics, supporting access for diverse audiences;
• Supported the development of a culture of audience engagement across the gallery through the promotion of dialogue and exchange within the Visitor Services team;
• Participated in the training and development of wider staff in learning and engagement with families, children, community partners, schools and teachers.
Key Achievements
• Lead and motivated an excellent team to deliver an award winning learning programme
• Gained the respect and recognition of my manager to work unsupervised and act on her behalf
• Gained experience working with a budget
Marketing, Budget, Training, Exchange, Development, Community, Manager, Winning
2013 - 2013
job
Benefits Realisation Data Collector
Derry City Council.
(4 month contract)
Derry City Council was one of the principal organisers and funders of the UK City of Culture celebrations.
• Managed and coordinated a monitoring framework for all projects that I was responsible for in the City of Culture programme.
• Worked alongside project managers to ensure all funding applications met the council's criteria.
• Produced monthly reports to external partners (Arts Council NI and Department of Culture, Agriculture and Leisure).
• Developed positive working relationships with statutory bodies, cultural programmers and project coordinators.
• Acted as a first point of contact between project coordinators and Derry City Council and external partners.
Key Achievements
• Experience of project management
• Built excellent working relationships with stakeholders and external partners
Derry City Council was one of the principal organisers and funders of the UK City of Culture celebrations.
• Managed and coordinated a monitoring framework for all projects that I was responsible for in the City of Culture programme.
• Worked alongside project managers to ensure all funding applications met the council's criteria.
• Produced monthly reports to external partners (Arts Council NI and Department of Culture, Agriculture and Leisure).
• Developed positive working relationships with statutory bodies, cultural programmers and project coordinators.
• Acted as a first point of contact between project coordinators and Derry City Council and external partners.
Key Achievements
• Experience of project management
• Built excellent working relationships with stakeholders and external partners
Project Management, Management, Monitoring, Framework
2013 - 2013
job
Online Communities Manager
Void Art Centre.
• Managed all social media mediums;
• Assisted in creating the digital communications strategy and implemented successful digital marketing campaigns;
• Established and managed the gallery's blog;
• Assisted the communications officer with marketing campaigns and web management;
• Assisted in creating the digital communications strategy and implemented successful digital marketing campaigns;
• Established and managed the gallery's blog;
• Assisted the communications officer with marketing campaigns and web management;
Digital Marketing, Social Media, Marketing, Management, Blog, Web, Online, Social, Manager
My education
2012
-
2014
University of Ulster
Masters, Cultural Heritage & Museum Studies
Masters, Cultural Heritage & Museum Studies
2007
-
2010
University of Liverpool
Bachelors, Ancient History and Archaeology
Bachelors, Ancient History and Archaeology
2000
-
2007
Lumen Christi College
Secondary, (B) History (B) Religious Studies (B)
Secondary, (B) History (B) Religious Studies (B)
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