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Highly experienced email marketing manager
Onajomo Aggreh
,
Oakhill, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an excellent Email Marketing/CRM Manager who has created a myriad of successful marketing campaigns for various individuals and businesses. My expertise span through design, building, optimizing, visualizing and the management of successful email marketing campaigns.
An experienced digital marketing manager with the prerequisite email, interactive project management skills, marketing automation and crm marketing skills. I am a goal getter and my primary focus is on the delivery of the key objectives of every organization.
An experienced digital marketing manager with the prerequisite email, interactive project management skills, marketing automation and crm marketing skills. I am a goal getter and my primary focus is on the delivery of the key objectives of every organization.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Available
My experience
2019 - 2020
job
Digital Communications Manager
Transport for London.
Manage the end to end planning and delivery of TfL emails to inform customers and users about TfL by using the TfL Email Service Platform for engaging, targeted, accurate and timely messages.
* Provide expert advice to colleagues about effective email communications.
* Use TfL data to create targeted email messages.
* Optimize email campaign performance through testing, lifecycle management, personalization and dynamic content management.
* Using KPI's and measurable metrics created segmentation strategies, A/B testing of subject lines, content, images and offers to drive higher open and click-through rates.
* Work with colleagues from across the organisation to ensure coordinated and consistent messages to customers and users.
* Analyse the performance of email communication using data and customer feedback to ensure effectiveness
* Advise the business on any improvements that can be made to email marketing.
* Create close working relationships with key members of the Customer Communications Team and operations teams to understand the communications objectives and operational requirements in order to plan effective campaigns.
* Provide expert advice to colleagues about effective email communications.
* Use TfL data to create targeted email messages.
* Optimize email campaign performance through testing, lifecycle management, personalization and dynamic content management.
* Using KPI's and measurable metrics created segmentation strategies, A/B testing of subject lines, content, images and offers to drive higher open and click-through rates.
* Work with colleagues from across the organisation to ensure coordinated and consistent messages to customers and users.
* Analyse the performance of email communication using data and customer feedback to ensure effectiveness
* Advise the business on any improvements that can be made to email marketing.
* Create close working relationships with key members of the Customer Communications Team and operations teams to understand the communications objectives and operational requirements in order to plan effective campaigns.
Marketing, Email marketing, Operations, Content Management, Management, Service, Content, KPI, Testing, Organization, Campaign, Manager
2018 - 2018
job
Marketing Manager
RM Education.
Developed and delivered customer centric marketing campaigns as well as managed the B2B channels, measuring their effectiveness and producing marketing plans.
* Conceptualize and manage engaging campaigns to meet strategic objectives.
* Leveraging knowledge and expertise with Adestra to create effective email automations.
* Managing and overseeing PR related activity to meet strategic objectives.
* Pioneering campaign strategies and messaging to ensure communications are: integrated, tailored to segments, and positioned to match strategic objectives.
* Work with agencies to plan, write, and manage the creation of all forms of content (white papers, blogs, social posts, websites, etc.
* Analyse and document campaign progress dynamically, ensuring optimised planning for the future, and using digital techniques such as A/B testing
* Manage the translation of all content and campaign copy, through colleagues and translation agency
* Manage external agencies such as designers, digital consultants, PR agencies.
* Help developed and implement an MQL scoring and overseeing media buying and planning processes.
* Successfully facilitating end to end campaign management from inception through to requirements, building, deployment and analysis in collaboration with integrated teams.
* Manage the marketing and sales databases.
* Conceptualize and manage engaging campaigns to meet strategic objectives.
* Leveraging knowledge and expertise with Adestra to create effective email automations.
* Managing and overseeing PR related activity to meet strategic objectives.
* Pioneering campaign strategies and messaging to ensure communications are: integrated, tailored to segments, and positioned to match strategic objectives.
* Work with agencies to plan, write, and manage the creation of all forms of content (white papers, blogs, social posts, websites, etc.
* Analyse and document campaign progress dynamically, ensuring optimised planning for the future, and using digital techniques such as A/B testing
* Manage the translation of all content and campaign copy, through colleagues and translation agency
* Manage external agencies such as designers, digital consultants, PR agencies.
* Help developed and implement an MQL scoring and overseeing media buying and planning processes.
* Successfully facilitating end to end campaign management from inception through to requirements, building, deployment and analysis in collaboration with integrated teams.
* Manage the marketing and sales databases.
Marketing, B2B, Websites, Deployment, Marketing and sales, Pr, Management, Sales, Content, Media buying, Blogs, Testing, Campaign, Social, Processes, Manager
2014 - 2018
job
Email Marketing Manager
DIT.
Responsible for all digital engagement to strengthen sales, loyalty and customer retention for the organization. In charge of email campaigns and lead generation by identifying industry trends and target markets. Project Manager for multi - channel initiatives that had email components and CRM strategies.
* Monitor project risks and scope creep to identify potential problems and proactively identify solutions to address them in advance.
* Produced stage plans, highlighted reports, risk logs, and requests for change whilst also providing strategic directions during the implementation stage.
* Provide strategic directions during the implementation stages.
* Project Manager for the roll-out and on-boarding of Experian Cross Chanel Marketing email platform globally.
* Liaised with a design agency to build new email marketing templates.
* Implement email strategies for our webinar services which led to a 300% increase in attendance.
* CRM/Email campaign management, dynamic content creation, and the creation of automated programs and cross channel workflows across several segments and audiences.
* Responsible for the segmentation and extraction of data from Microsoft Dynamics CRM and the in-house CRM.
* Manage email marketing strategies - Plan email creatives and content, audience segmentation, testing, deployment, delivery and reporting of metrics.
* Implement strategies one audience segmentation to improve and increase engagement.
* Work Closely with local marketing teams to address market specific opportunities and customer nuances.
* Own the complete end to end campaign management from inception through to requirements, build, deployment and analysis with the support of our integrated teams.
* Monitor project risks and scope creep to identify potential problems and proactively identify solutions to address them in advance.
* Produced stage plans, highlighted reports, risk logs, and requests for change whilst also providing strategic directions during the implementation stage.
* Provide strategic directions during the implementation stages.
* Project Manager for the roll-out and on-boarding of Experian Cross Chanel Marketing email platform globally.
* Liaised with a design agency to build new email marketing templates.
* Implement email strategies for our webinar services which led to a 300% increase in attendance.
* CRM/Email campaign management, dynamic content creation, and the creation of automated programs and cross channel workflows across several segments and audiences.
* Responsible for the segmentation and extraction of data from Microsoft Dynamics CRM and the in-house CRM.
* Manage email marketing strategies - Plan email creatives and content, audience segmentation, testing, deployment, delivery and reporting of metrics.
* Implement strategies one audience segmentation to improve and increase engagement.
* Work Closely with local marketing teams to address market specific opportunities and customer nuances.
* Own the complete end to end campaign management from inception through to requirements, build, deployment and analysis with the support of our integrated teams.
Content, LED, Manager, Dynamics CRM, Campaign, Retention, Testing, Support, Implementation, Marketing, Sales, Management, Deployment, Email marketing, CRM, Content creation, Project Manager, Design
2010 - 2010
job
Ecommerce Merchandising Manager EMEA
Corel UK Ltd.
Ecommerce, Manager
2007 - 2009
job
E-commerce Marketing Assistant
Nikken UK Ltd.
Marketing, E-commerce
2006 - 2007
job
Digital Marketing Executive
Computer Parts Cellar Ltd.
Digital Marketing, Marketing
My education
University of the Highlands and Islands Scotland
MSc, Enterprise and E-Marketing
MSc, Enterprise and E-Marketing
University of Westminster
Professional, Digital Marketing
Professional, Digital Marketing
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