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Award-winning Senior PR & Content Consultant - 20 years experience across 70+ brands in 20+ sectors
Lyndsey Evans
,
manchester, United Kingdom
Experience
Other titles
Skills
I'm offering
What I do
I am a freelance PR and content marketing consultant with a wealth of experience of turning business and brands into headliners. I am an expert in earned, owned and influencer media and create the connections and content to get your brand noticed in today's digital world. When it comes to B2C, B2B and corporate public relations, digital PR, content, social media, marketing and brand communications, you're guaranteed a safe and creative pair of hands that delivers results every time.
Strategically-led communications
I don’t do fluff or simply chucking stuff out there. Every activity has a purpose and is firmly rooted in commercial strategy. I turn your business objectives into communication objectives and build creative plans from there. Plans that have a relentless focus on delivering those results that matter most to your business.
Collaborative approach
I like to build partnerships that not only have me working for you but also alongside your team. I don't just take a brief and run - racking up hours going down dead ends, I work shoulder to shoulder with clients, building creative and strategic solutions to their challenges. I find that through collaboration, the deepest insights, best understanding of a business' dynamics can be achieved which lead to stronger creative outputs and strategies that deliver.
A little about me
From heading up comms at an online retailer during a £1.2bn IPO, amplifying a sponsorship of the X-factor, auctioning off everything from bricks to urinals from The Hacienda, to organising media ride and drives for Bentley Motors at Cannes Film Festival and hosting the Secretary of State for Energy at the press launch of a Bio Mass plant - my PR and communications experience is both extensive and broad.
I've delivered campaigns, some award-winning, across 70+ brands in 20+ sectors during my 22 years in PR. I have held in-house, agency and consultant roles and have worked with the Exec team, providing expert senior counsel across consumer, corporate, B2B, internal, crisis and external communications.
As Group Head of PR at http://*******.**, I took the e-commerce retailer from limited brand awareness, minimal media engagement and a decimated search profile to one of the most talked about, emerging online brands over a four year period. I set up the business’ first PR, influencer and content marketing team and launched new European operations, managing consumer, corporate and financial comms.
In 2017 I ranked in Prolific North’s Top 50 in-house communicators in the north and in 2018, 2019 and 2020 I sat on judging panels for the UK Content Awards.
I am a freelance PR and content marketing consultant with a wealth of experience of turning business and brands into headliners. I am an expert in earned, owned and influencer media and create the connections and content to get your brand noticed in today's digital world. When it comes to B2C, B2B and corporate public relations, digital PR, content, social media, marketing and brand communications, you're guaranteed a safe and creative pair of hands that delivers results every time.
Strategically-led communications
I don’t do fluff or simply chucking stuff out there. Every activity has a purpose and is firmly rooted in commercial strategy. I turn your business objectives into communication objectives and build creative plans from there. Plans that have a relentless focus on delivering those results that matter most to your business.
Collaborative approach
I like to build partnerships that not only have me working for you but also alongside your team. I don't just take a brief and run - racking up hours going down dead ends, I work shoulder to shoulder with clients, building creative and strategic solutions to their challenges. I find that through collaboration, the deepest insights, best understanding of a business' dynamics can be achieved which lead to stronger creative outputs and strategies that deliver.
A little about me
From heading up comms at an online retailer during a £1.2bn IPO, amplifying a sponsorship of the X-factor, auctioning off everything from bricks to urinals from The Hacienda, to organising media ride and drives for Bentley Motors at Cannes Film Festival and hosting the Secretary of State for Energy at the press launch of a Bio Mass plant - my PR and communications experience is both extensive and broad.
I've delivered campaigns, some award-winning, across 70+ brands in 20+ sectors during my 22 years in PR. I have held in-house, agency and consultant roles and have worked with the Exec team, providing expert senior counsel across consumer, corporate, B2B, internal, crisis and external communications.
As Group Head of PR at http://*******.**, I took the e-commerce retailer from limited brand awareness, minimal media engagement and a decimated search profile to one of the most talked about, emerging online brands over a four year period. I set up the business’ first PR, influencer and content marketing team and launched new European operations, managing consumer, corporate and financial comms.
In 2017 I ranked in Prolific North’s Top 50 in-house communicators in the north and in 2018, 2019 and 2020 I sat on judging panels for the UK Content Awards.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
freelance
Freelance Communications Consultant
Collaborative Folks.
Consultant winning work and developing campaigns for brands that include: Gumtree (B2C), BarleyCup (B2C), PetrolPrices (B2C), Findel Education
(B2B), CarFinance247 (corporate), Airport Parking Shop (B2C), Scott Appliances (B2C), and Tusker Direct (B2B). I hit the target of delivering 3,000
sign-ups for the launch of a new technical solution for Findel Education. For the app, PetrolPrices, I increased usage by 60,000 monthly users, over a
three month period, which equated to a 70% increase and was directly attributed to PR. For Gumtree, I spent three months managing the brand's
PR agency, with a specific focus on its motors category and stakeholder relations with the police.
(B2B), CarFinance247 (corporate), Airport Parking Shop (B2C), Scott Appliances (B2C), and Tusker Direct (B2B). I hit the target of delivering 3,000
sign-ups for the launch of a new technical solution for Findel Education. For the app, PetrolPrices, I increased usage by 60,000 monthly users, over a
three month period, which equated to a 70% increase and was directly attributed to PR. For Gumtree, I spent three months managing the brand's
PR agency, with a specific focus on its motors category and stakeholder relations with the police.
B2B, B2C, Pr, App, Winning
2017 - 2018
job
Interim Head of PR, Social & Content
Iceland Foods.
Six-month contract focused on revitalising and shaping Iceland's consumer PR & social media / content strategy, merging two teams to create an
integrated brand content offer. Key projects included:
• Integration and change management of the social and PR team.
• Plastics pledge PR & social media launch which resulted in the highest brand buzz in a decade achieved, alongside a four-fold increase in consumers who view Iceland as the most environmentally friendly retailer.
• Content strategy for Mumbai Street Food Company launch, which drove £200K+ sales in the first week via PR, social & eCRM.
• KFC reactive content campaign which drove 6.1m impressions plus 28% increase in sales across featured lines.
• Delivery of a future facing content marketing strategy and plans for a new content hub to support the e-commerce business.
• Agency reviews across PR, social and influencer engagement.
• Strategy for store launches for the Food Warehouse brand and relaunches for Iceland Food Stores.
integrated brand content offer. Key projects included:
• Integration and change management of the social and PR team.
• Plastics pledge PR & social media launch which resulted in the highest brand buzz in a decade achieved, alongside a four-fold increase in consumers who view Iceland as the most environmentally friendly retailer.
• Content strategy for Mumbai Street Food Company launch, which drove £200K+ sales in the first week via PR, social & eCRM.
• KFC reactive content campaign which drove 6.1m impressions plus 28% increase in sales across featured lines.
• Delivery of a future facing content marketing strategy and plans for a new content hub to support the e-commerce business.
• Agency reviews across PR, social and influencer engagement.
• Strategy for store launches for the Food Warehouse brand and relaunches for Iceland Food Stores.
Social Media, Marketing, Content marketing, Change management, MArketing Strategy, E-commerce, Pr, Management, Integration, Sales, Content, Support, Content strategy, Campaign, Interim, Social
2014 - 2017
job
Group Head of PR
AO World.
Made the move in-house to work for a former client and set up a PR and content marketing team to manage consumer, trade and corporate PR for AO.com and later on, AO Logistics, AO.de and AO.nl. As a member of the 50-strong senior leadership team I was responsible for a £1.3m PR
budget. The role grew to encompass elements of brand communications and I led a head count of 14. The brand had very little awareness when I
started, but by the time I left it was a household name. My remit grew to encompass ownership of the brand strategy as well as PR and included:
• Managing corporate comms as AO floated as a publicly listed company,
• Setting up AO's first PR & content team which managed consumer, trade, corporate and financial PR across Europe.
• Ownership of AO's reputation management strategy, which resulted in AO being name Which? 2015 Best Online Shop Award and Best UK
Retailer 2015 by Verdict Customer Satisfaction Awards.
• Raising the CEO's profile - ranked 9th in Glassdoor's Highest Rated CEOs 2016 and 7th in Management Today's Top 100 Entrepreneurs 2014.
• Providing expert counsel on internal and external communications to the CEO and Executive team.
• Directing agency outputs across consumer PR, content marketing and financial PR, plus working with brand and media agencies.
• Issues management and change communications around IPO, redundancies, office move programmes and the opening of new European
territories, plus crisis communications around events, such as washing machines setting homes on fire and CEO commentary.
• Supporting the Exec team with materials, messaging and training for communications, such as speaker engagements and media relations.
• Working with the CFO to direct the delivery of the Annual Report and other financial comms materials and trading statements.
• Ownership of a three-year SEO link building strategy to overcome a Google algorithmic penalty following a site migration.
• Launch of an online brand hub www.ao.com/life (rolled out to www.ao.de/life and www.ao.nl/life) to drive data collection.
• Defining the digital content strategy across PR, content hub, social media, influencer engagement and SEO outreach.
• Devising and overseeing the delivery of joint campaigns with eight key manufacturers, including Miele, Bosch and Samsung.
• Accountable for strategy, implementation, analysis and reporting of all communications activity.
• Supporting the Exec team with materials and messaging for comms, such as speaker engagements and media relations.
• Coaching and mentoring members of my team with a view to their development and succession planning for the business.
• Developing the AO global employer brand and internal comms strategy, including a project to define AO's vision and values - AO was named
Best Employer at the 2015 Retail Week Awards and Glassdoor's Best Retailer to Work for 2015.
• Devising the CSR strategy and resulting programmes, working closely with the AO Smile Foundation - the business' charity fund.
budget. The role grew to encompass elements of brand communications and I led a head count of 14. The brand had very little awareness when I
started, but by the time I left it was a household name. My remit grew to encompass ownership of the brand strategy as well as PR and included:
• Managing corporate comms as AO floated as a publicly listed company,
• Setting up AO's first PR & content team which managed consumer, trade, corporate and financial PR across Europe.
• Ownership of AO's reputation management strategy, which resulted in AO being name Which? 2015 Best Online Shop Award and Best UK
Retailer 2015 by Verdict Customer Satisfaction Awards.
• Raising the CEO's profile - ranked 9th in Glassdoor's Highest Rated CEOs 2016 and 7th in Management Today's Top 100 Entrepreneurs 2014.
• Providing expert counsel on internal and external communications to the CEO and Executive team.
• Directing agency outputs across consumer PR, content marketing and financial PR, plus working with brand and media agencies.
• Issues management and change communications around IPO, redundancies, office move programmes and the opening of new European
territories, plus crisis communications around events, such as washing machines setting homes on fire and CEO commentary.
• Supporting the Exec team with materials, messaging and training for communications, such as speaker engagements and media relations.
• Working with the CFO to direct the delivery of the Annual Report and other financial comms materials and trading statements.
• Ownership of a three-year SEO link building strategy to overcome a Google algorithmic penalty following a site migration.
• Launch of an online brand hub www.ao.com/life (rolled out to www.ao.de/life and www.ao.nl/life) to drive data collection.
• Defining the digital content strategy across PR, content hub, social media, influencer engagement and SEO outreach.
• Devising and overseeing the delivery of joint campaigns with eight key manufacturers, including Miele, Bosch and Samsung.
• Accountable for strategy, implementation, analysis and reporting of all communications activity.
• Supporting the Exec team with materials and messaging for comms, such as speaker engagements and media relations.
• Coaching and mentoring members of my team with a view to their development and succession planning for the business.
• Developing the AO global employer brand and internal comms strategy, including a project to define AO's vision and values - AO was named
Best Employer at the 2015 Retail Week Awards and Glassdoor's Best Retailer to Work for 2015.
• Devising the CSR strategy and resulting programmes, working closely with the AO Smile Foundation - the business' charity fund.
It, Brand identity, UP, LED, Social, Online, Google, Content strategy, Office, Data collection, Development, Ceo, CFO, Speaker, Implementation, Social Media, Content, CSR, Management, Pr, Leadership, Mentoring, Training, Budget, Retail, Coaching, Seo, Content marketing, Marketing
2012 - 2014
job
Head of Manchester Office
Beattie Communications.
Following a six-month period freelancing at Beattie, I was asked to head up of its eight UK offices, holding P&L responsibility and managing a team
of 10. I worked on communications strategies for leading consumer brands including easyJet and Specsavers. Key successes included:
• Appliances Online - managing the communications for AO's acquisition bid for the Comet brand, which hit every national newspaper.
• Shepherd Group - PR and comms remit for the Shepherd Construction, Shepherd Engineering Services, Shepherd FM businesses and parent
company, Shepherd Group. Supported the launch of a biomass plant at DRAX power station, opened by the UK Secretary of State for Energy.
• Marks and Spencer - launching the first environmentally-friendly, Plan A store and managing regional store launches, PR and crisis comms.
• Business unit management - joined the business aa staff and accounts were leaving. Within 12 months, I rebuilt the team and grew turnover.
of 10. I worked on communications strategies for leading consumer brands including easyJet and Specsavers. Key successes included:
• Appliances Online - managing the communications for AO's acquisition bid for the Comet brand, which hit every national newspaper.
• Shepherd Group - PR and comms remit for the Shepherd Construction, Shepherd Engineering Services, Shepherd FM businesses and parent
company, Shepherd Group. Supported the launch of a biomass plant at DRAX power station, opened by the UK Secretary of State for Energy.
• Marks and Spencer - launching the first environmentally-friendly, Plan A store and managing regional store launches, PR and crisis comms.
• Business unit management - joined the business aa staff and accounts were leaving. Within 12 months, I rebuilt the team and grew turnover.
Pr, Management, Engineering, Office, Power, Online, Energy, Energy, UP
2011 - 2012
freelance
Freelance Marcomms Consultant
Transport for Greater Manchester.
Freelance consultant providing advice and implementation of marketing campaigns for clients including:
• Transport for Greater Manchester - auditing the marketing communications dept. to deliver strategic recommendations for a future structure
• Amaze - general account direction and pitch support, which included winning the Manchester City Football Club account.
• Beattie Communications - campaign implementation for Marks & Spencer regional stores and Beattie's education accounts.
• Ear to the Ground - PR/comms for this experiential agency, which included activating Samsung's 2012 Olympic Torch Relay sponsorship.
• BJL - general account direction and annual planning support for clients such as Yorkshire Bank and N Brown.
• Transport for Greater Manchester - auditing the marketing communications dept. to deliver strategic recommendations for a future structure
• Amaze - general account direction and pitch support, which included winning the Manchester City Football Club account.
• Beattie Communications - campaign implementation for Marks & Spencer regional stores and Beattie's education accounts.
• Ear to the Ground - PR/comms for this experiential agency, which included activating Samsung's 2012 Olympic Torch Relay sponsorship.
• BJL - general account direction and annual planning support for clients such as Yorkshire Bank and N Brown.
Marketing, Pr, Implementation, Support, Sponsorship, Campaign, Direction, Winning
2010 - 2011
job
Interim Brand PR Manager
Shop Direct Group.
Aligning brand, PR and social media strategy in a fast-paced online retail environment. The core focus of the role was the elevation of four online
stores, going beyond product placement plus supporting a financial services offer. I worked cross functionally to integrate campaigns, manage
agency partners, oversee sponsorship amplification and deliver media partnerships. Key successes included the campaign for isme.com, which
resulted in eight front covers of women's magazines and newspaper supplements, within the first six month of launch; a first of its kind online
partnership with IPC Media to amplify Very's sponsorship of The X-Factor; the launch of Coleen Rooney's range and a Pride of Britain sponsorship.
stores, going beyond product placement plus supporting a financial services offer. I worked cross functionally to integrate campaigns, manage
agency partners, oversee sponsorship amplification and deliver media partnerships. Key successes included the campaign for isme.com, which
resulted in eight front covers of women's magazines and newspaper supplements, within the first six month of launch; a first of its kind online
partnership with IPC Media to amplify Very's sponsorship of The X-Factor; the launch of Coleen Rooney's range and a Pride of Britain sponsorship.
Social Media, Retail, Pr, Sponsorship, Campaign, Online, Interim, Social, Manager, Product Placement
2010 - 2010
temp
Interim Lifestyle Communications Manager - Contract
Bentley Motors.
Contract position to support the lifestyle communications as Bentley undertook an onerous launch programme. Focus was on managing lifestyle and online communications, as well as the delivery of a business case for implementing social media. I set the strategy for and managed the global
lifestyle communications programme, which included a ride & drive event in Oman, to launch the Bentley Mulsanne. I also set-up a celebrity
partnership with GQ and liaised with regional offices across the globe to share best practice and drive lifestyle communications.
lifestyle communications programme, which included a ride & drive event in Oman, to launch the Bentley Mulsanne. I also set-up a celebrity
partnership with GQ and liaised with regional offices across the globe to share best practice and drive lifestyle communications.
Social Media, Event, Business Case, Support, Online, Interim, Social, Manager, UP
2006 - 2009
job
PR to Brand Communications Director
SASS.
I integrated and ran the media buying and PR division of this full-service marketing agency before being promoted to brand communications
director. My remit encompassed the development of brand communication strategies across advertising, creative, digital, media buying and PR.
Responsible for new business development, client services, integrated account management and campaign implementation across the agency's
biggest corporate, B2C and B2B accounts. Member of the board.
director. My remit encompassed the development of brand communication strategies across advertising, creative, digital, media buying and PR.
Responsible for new business development, client services, integrated account management and campaign implementation across the agency's
biggest corporate, B2C and B2B accounts. Member of the board.
Marketing, Business development, Advertising, B2B, Account management, B2C, Pr, Management, Service, Media buying, Implementation, Development, Campaign
2001 - 2005
job
Consumer Group Account Director
Staniforth\TBWA.
Group Account Director at an agency that was, in its heyday, the largest and most successful PR agency outside London working across a mix of B2B,
corporate & B2C accounts. I headed up the consumer team overseeing PR for a number of FMCG category leaders and consumer brands.
corporate & B2C accounts. I headed up the consumer team overseeing PR for a number of FMCG category leaders and consumer brands.
B2B, B2C, Pr, FMCG, UP
1999 - 2001
internship
Account Manager / Account Executive / Intern
Spin Media / SKV Communications.
Account Manager undertaking media relations, event management, print production, radio and editorial promotions, photography direction and crisis management across a mix of consumer and public sector accounts.
Account Manager, Print, Event, Photography, Management, Radio, Crisis management, Public sector, Production, Direction, Manager, Internal
2000 - 2000
job
Boots the Chemist / Bottlegreen
Cravendale Milk / Crosby Homes / easyJet.
Drinks / Breville / Brother UK / Carex / CarFinance 247 / Cirque du Soleil / Collection 2000 / Cravendale Milk / Crosby Homes / easyJet / Didsbury
Park Hotels / Findel Education / Gumtree / Granada TV / Groupe Chez Gerard / Iceland Foods / Imperial Leather / Kleeneze / littlewoods.com /
Lurpak / Manchester Food & Drink Festival / Marketing Manchester / Manchester vs. Cancer / Marks & Spencer / NHS / Nissan / Original Source / Pathe Productions / PetrolPrices / Samsung / Slendertone / Specsavers / Shepherd Group / Stain Devils / TFGM / Thorntons / Urban Splash / Very
Park Hotels / Findel Education / Gumtree / Granada TV / Groupe Chez Gerard / Iceland Foods / Imperial Leather / Kleeneze / littlewoods.com /
Lurpak / Manchester Food & Drink Festival / Marketing Manchester / Manchester vs. Cancer / Marks & Spencer / NHS / Nissan / Original Source / Pathe Productions / PetrolPrices / Samsung / Slendertone / Specsavers / Shepherd Group / Stain Devils / TFGM / Thorntons / Urban Splash / Very
Marketing, TV, Festival
My education
Leeds Metropolitan University Leeds Business School
Bachelors, Public Relations
Bachelors, Public Relations
Eccles College
Secondary, Business Studies
Secondary, Business Studies
Flixton Girls High School
GCSEs, N/a
GCSEs, N/a
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