$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Digital Marketing Strategy Specialist with 16 years experience
Sophie Maurin
,
Windsor, United Kingdom
Experience
Other titles
Skills
I'm offering
Digital Marketing Director with over 16 years international experience leading global marketing strategy and implementation of offline and digital projects both agency and client side within B2C and B2B environments.
Areas of expertise include:
People Management (including remote management)
Site Optimisation / CRO using web analytics and A/B – MVT and Dynamic Personalisation testing
We Design
Website Migration
Paid Search
Email Marketing and Lead Nurturing
Search Engine Optimisation
Affiliate Marketing
Social Media
Paid Social
Programmatic Display
Comparison Shopping engines
B2B and B2C Digital Marketing
ATL Advertising
Brand Marketing
Areas of expertise include:
People Management (including remote management)
Site Optimisation / CRO using web analytics and A/B – MVT and Dynamic Personalisation testing
We Design
Website Migration
Paid Search
Email Marketing and Lead Nurturing
Search Engine Optimisation
Affiliate Marketing
Social Media
Paid Social
Programmatic Display
Comparison Shopping engines
B2B and B2C Digital Marketing
ATL Advertising
Brand Marketing
Markets
United Kingdom
Industries
Language
English
Fluently
French
Fluently
Italian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
DIGITAL MARKETING DIRECTOR
1E LTD.
* Responsible for a website redesign.
* Redefined 1E Golden Circle.
* Launched Paid Marketing activities.
* Responsible for the Social Media strategy.
* Lead Marketing reporting projects to assess lead quality.
* Build relationships with the Sales department.
* Redefined 1E Golden Circle.
* Launched Paid Marketing activities.
* Responsible for the Social Media strategy.
* Lead Marketing reporting projects to assess lead quality.
* Build relationships with the Sales department.
Digital Marketing, Social Media, Marketing, Sales, Website, Redesign, Social
2016 - 2019
job
HEAD OF MARKETING, GVC
PARTYPOKER.
* Responsible for the acquisition of new players.
* Define marketing and website strategy worldwide.
* Responsible for a rebranding project.
* Support online promotions, tournaments and Live events.
* Identify external partners and agencies and review their performance.
* Responsible for the entire marketing budget - circa 20M/year.
* Management of a team of 30+ people - web design, back-end development, digital
marketing, CRO, offline marketing, affiliates, country managers and outsourced
partners.
* Work closely with Head of Retention.
* Create synergies between online poker and live events.
* Define marketing and website strategy worldwide.
* Responsible for a rebranding project.
* Support online promotions, tournaments and Live events.
* Identify external partners and agencies and review their performance.
* Responsible for the entire marketing budget - circa 20M/year.
* Management of a team of 30+ people - web design, back-end development, digital
marketing, CRO, offline marketing, affiliates, country managers and outsourced
partners.
* Work closely with Head of Retention.
* Create synergies between online poker and live events.
Marketing, Design, Budget, Web design, Management, Website, Support, Development, Cro, Retention, Web, Online
2014 - 2016
job
DIGITAL DIRECTOR
BULLITT GROUP.
* Responsible for the global digital strategy of Bullitt Group brands as well as the overall marketing strategy for Cat phones in France.
* Website built, ecommerce integration and project management
* Website optimisation - CRO and UX.
* Define and implement Search, Social and Content strategy.
* Build new acquisition channels such as Affiliates and video advertising
(programmatic platforms)
* Create and implement Email Marketing strategy including both acquisition and retention flows.
* Amazon Marketplace implementation including Sponsored Products and other
marketing campaigns.
* Liaise and build relationships with brands.
* Liaise with PR agencies to leverage marketing campaigns.
* Responsible for the recruitment and management of a team of 3 permanent digital
experts and 2 contractors.
Brands include: Cat Phones, JCB Phones, Kodak Phones, Ted Baker Audio, Ministry of Sound
Audio.
* Website built, ecommerce integration and project management
* Website optimisation - CRO and UX.
* Define and implement Search, Social and Content strategy.
* Build new acquisition channels such as Affiliates and video advertising
(programmatic platforms)
* Create and implement Email Marketing strategy including both acquisition and retention flows.
* Amazon Marketplace implementation including Sponsored Products and other
marketing campaigns.
* Liaise and build relationships with brands.
* Liaise with PR agencies to leverage marketing campaigns.
* Responsible for the recruitment and management of a team of 3 permanent digital
experts and 2 contractors.
Brands include: Cat Phones, JCB Phones, Kodak Phones, Ted Baker Audio, Ministry of Sound
Audio.
Integration, Social, Search, Content strategy, Programmatic, Retention, Cro, Amazon, Implementation, Recruitment, Audio, Website, Content, Marketing, Management, Optimization, Pr, UX, Email marketing, Video, Ecommerce, MArketing Strategy, Advertising, Project Management, Digital Strategy
2013 - 2014
job
MANAGER OF eMARKETING
GFI SOFTWARE.
* Responsible for global digital implementation.
* Create digital centre of excellence; define common processes, standards and introduce new technologies for all aspects of digital marketing on a worldwide
basis.
* Recruitment and talent management to build out a SEO dedicated team, define
objectives, performance targets and development plans.
* Work with business unit leaders to introduce and develop digital marketing across
the organisation.
* Introduce a testing program, process and tool (Optimizely). Train and supervise all
marketing individuals.
* Creation of a Paid Search and SEO report template. Report on performance and optimize campaigns.
* Advise and support GFI acquisitions with their online marketing strategy
* Contributed to global site redesign - SEO, content, usability and web design.
* Contribute to developing brand identity standards across all digital marketing
disciplines.
* Consult on ad-hoc offline marketing projects.
* Create digital centre of excellence; define common processes, standards and introduce new technologies for all aspects of digital marketing on a worldwide
basis.
* Recruitment and talent management to build out a SEO dedicated team, define
objectives, performance targets and development plans.
* Work with business unit leaders to introduce and develop digital marketing across
the organisation.
* Introduce a testing program, process and tool (Optimizely). Train and supervise all
marketing individuals.
* Creation of a Paid Search and SEO report template. Report on performance and optimize campaigns.
* Advise and support GFI acquisitions with their online marketing strategy
* Contributed to global site redesign - SEO, content, usability and web design.
* Contribute to developing brand identity standards across all digital marketing
disciplines.
* Consult on ad-hoc offline marketing projects.
Implementation, Manager, Processes, Online, Redesign, Search, Web, Organization, Development, Testing, Usability & UX, Support, Digital Marketing, Recruitment, Content, Management, Web design, Usability, Online Marketing, MArketing Strategy, Seo, Design, Marketing
2006 - 2013
job
DIRECTOR
STRATEGIC MARKETING.
* Lead international team with responsibility over the definition, management and execution of Digital River clients' digital marketing strategy.
* Responsible for the recruitment and management of a team of 15 Program
Managers and 4 designers
* Support new team members' training on all strategic marketing programs - Paid
Search, Affiliate Marketing, Email marketing, Site Optimisation including web
analytics, A/B and MVT testing, Dynamic Personalisation, SEO.
* Client pitching and consulting for all digital marketing activities and site design.
* Develop and maintain strong relationships with clients and partners.
* Develop and implement ROI-based marketing plans; optimise campaigns;
performance analysis, reporting and recommendations to clients.
Clients include: Symantec, Trend Micro, Kaspersky, McAfee, Avast, BitDefender, Lavasoft, Sophos,
Computer Associates, Norman, CyberLink, Nuance, VMWare, Electronic Arts, Ubisoft, Nokia,
Philips, Canon, Kodak, Lenovo, B&O, GE Healthcare
Back to top
* Responsible for the recruitment and management of a team of 15 Program
Managers and 4 designers
* Support new team members' training on all strategic marketing programs - Paid
Search, Affiliate Marketing, Email marketing, Site Optimisation including web
analytics, A/B and MVT testing, Dynamic Personalisation, SEO.
* Client pitching and consulting for all digital marketing activities and site design.
* Develop and maintain strong relationships with clients and partners.
* Develop and implement ROI-based marketing plans; optimise campaigns;
performance analysis, reporting and recommendations to clients.
Clients include: Symantec, Trend Micro, Kaspersky, McAfee, Avast, BitDefender, Lavasoft, Sophos,
Computer Associates, Norman, CyberLink, Nuance, VMWare, Electronic Arts, Ubisoft, Nokia,
Philips, Canon, Kodak, Lenovo, B&O, GE Healthcare
Back to top
Strategic Marketing, Affiliate marketing, Search, Web, International, Pitching, Testing, Affiliate, Digital Marketing Strategy, Support, Recruitment, Analytics, Digital Marketing, Management, Optimization, Consulting, ROI, VMware, Training, Email marketing, MArketing Strategy, Seo, Design, Marketing
2005 - 2006
job
ONLINE MARKETING MANAGER UK AND FRANCE, 1&1 INTERNET
unknown.
Marketing, Online Marketing, Internet, Online, Manager
2004 - 2005
job
MARKETING MANAGER
OFFICE PLANET.
Marketing, Manager
2003 - 2004
job
EMEA MARKETING ASSISTANT
MEDIADEV.
Marketing
My education
1998
-
2000
Institut Socio Economique de lIsère
Hndhncorequivalent, International Trade
Hndhncorequivalent, International Trade
1996
-
1998
Stendhal University
Associates, Languages and translation
Associates, Languages and translation
1995
-
1996
Lycée Camille Vernet
HighSchoolOrEquivalent, Literature and Languages
HighSchoolOrEquivalent, Literature and Languages
Grenoble Graduate School of Business
Masters, Diplôme d'Etudes Supérieures en Management
Masters, Diplôme d'Etudes Supérieures en Management
?
-
2003
University of Bradford
Masters, Management
Masters, Management
Sophie's reviews
Sophie has not received any reviews on Worksome.
Contact Sophie Maurin
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Sophie directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark