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jobs
Data Enthusiast | Innovator
AYSEM ZORLU
,
London, United Kingdom
Experience
Skills
I'm offering
Synthesised skills gained from founding an award-winning startup and professional practice. MSc level educational and 8+ years specialist experience in quantitative analysis and 6+ years analytics & digital project management experience. An effective communicator and motivator with a strong problem-solving mindset. Proficiency in popular analytical software with hands-on practice in advanced statistical techniques including delivering unique data driven solutions, insight, data mining, modelling, segmentation, customer views, customer loyalty and product & digital analytics. Managed teams up to 4 people.
* Virgin Startup mentor
* 2019 Women-in-Tech Awards finalist
* Virgin Startup mentor
* 2019 Women-in-Tech Awards finalist
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Available
My experience
2019 - ?
freelance
Founder, Consultant (Contracting)
Alin LTD.
Led direct client relationships and advised numerous companies utilise data-driven insights and business intelligence to answer key strategic questions and make business decisions
Data Analysis, Product Management, Business Intelligence, Excel, Data mining, Data Science, Statistics, Sql, Online marketing, Digital communication, Project Management, Digital Marketing, Google analytics, Seo, Google adwords, Wordpress, Social media ads, Digital Strategy
2016 - 2019
job
Founder, CAO & CMO
Loacal Experiences.
Orchestrated a cross-functional team of developers & assistants in line with the product vision
Performed Digital Analysis to understand customer behaviour & to design user-friendly pages,
increasing the average session duration and reducing bounce rate over time
Strategised Social Media marketing with a focus on attracting various audiences to each
division in the portfolio and created extensive re-marketing campaigns as part of the AARRR
Developed strong corporate identity & signed partnerships with 2 global & 4 local organisations
Performed Digital Analysis to understand customer behaviour & to design user-friendly pages,
increasing the average session duration and reducing bounce rate over time
Strategised Social Media marketing with a focus on attracting various audiences to each
division in the portfolio and created extensive re-marketing campaigns as part of the AARRR
Developed strong corporate identity & signed partnerships with 2 global & 4 local organisations
Social Media, Social Media Marketing, Corporate identity, Social, Founder, Business development, Marketing, Project Management, Digital Marketing, Google analytics, Seo, Communication, Google adwords, Business Intelligence, DATA ANALYSIS AND VISUALIZATION, Budgeting, Financial Management, Financial Accounting, Budget and accounting, Digital Strategy, Product Management, Business Analysis, Data Analysis, Entrepreneurship, Innovation, Business strategy
2017 - 2018
job
Statistical Data Analyst (PT)
Aquila Insight - Merkle.
RFM Segmented Wilko customer base using SQL in AWS utilised by Marketing, Product & CS
Coded a bespoke, automated and statistically valid sampling process in SAS for RBS. Created
a dynamic KPI tracking dashboard for the CS Manager
Modernised R-based innovation project within Aquila, initiating planning, task delegation,
requirement gathering and issue management, was then presented at EARL conference
Coded a bespoke, automated and statistically valid sampling process in SAS for RBS. Created
a dynamic KPI tracking dashboard for the CS Manager
Modernised R-based innovation project within Aquila, initiating planning, task delegation,
requirement gathering and issue management, was then presented at EARL conference
Marketing, AWS, Innovation, SAS, Analyst, KPI, Project Management, DATA ANALYSIS AND VISUALIZATION, Business Intelligence, Data Analysis, Excel and VBA programming, Sql, Statistics, Data Science, R, Data mining, Excel, Powerpoint
2013 - 2015
job
Data Analyst
Aquila Insight.
Collaborated with teams across the business to define a new KPI and created a self-service
dashboard using Excel VBA to track its influence
Developed a model in SAS to predict Customer Satisfaction, reported it at VP level and served
it as the backbone of Loyalty & LTV- Shortlisted for Customer Champion at Data IQ Awards '15
Coached a team of two junior data analysts and led the learning centre within Aquila
dashboard using Excel VBA to track its influence
Developed a model in SAS to predict Customer Satisfaction, reported it at VP level and served
it as the backbone of Loyalty & LTV- Shortlisted for Customer Champion at Data IQ Awards '15
Coached a team of two junior data analysts and led the learning centre within Aquila
VBA, SAS, Analytics, Analyst, KPI, Data Analysis, Data Science, Business Intelligence, DATA ANALYSIS AND VISUALIZATION, Excel, Powerpoint, Data mining, Customer insight analyser, Quantitative analysis, Statistics
2012 - 2013
job
Assistant Statistician
Haberdashers' Aske.
Statistics, Data Science, Data Analysis, Excel, DATA ANALYSIS AND VISUALIZATION
My education
2011
-
2012
University of St Andrews
MSc, Applied Statistics and Data Mining
MSc, Applied Statistics and Data Mining
2006
-
2011
University of Dundee
BSc, Mathematics
BSc, Mathematics
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