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Digital marketing professional specialising in CRM
Kirren Madigan
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm an analytical and results-driven CRM Manager possessing a growth mindset. I have explored a diverse range of industries throughout my seven-year career history, now specialising in global B2C tech. I am enthusiastic about positively disrupting trajectory, delivering best in class multi-channel CRM marketing campaigns led by data-driven strategies.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2018 - ?
job
CRM Campaign Manager, Engagement
Trainline.
Key responsibilities:
● Engage local and international customers across six key markets
● Identify commercial opportunities and prioritise based on potential business returns
● Work together with the Engagement leadership team to create campaign strategies, implementation
plans and campaigns to meet our business objectives and drive incremental transactions
● Build and plan test and learn strategies to gain more insight into our customers
● Manage the in-house design, localisation and approval of marketing materials
● Establish channel-specific performance benchmarks, summarise key insights, and recommend
actions to improve performance
● Work with the wider team to manage end-to-end communication including, receiving/writing briefs,
campaign creation, HTML proofing, managing sign-off and presentation of results with recommended
next steps
● Collaborate with Database Marketing, Content, SEO, PPC, Display and other disciplines in Marketing,
Data Science and Product teams to deliver aligned customer experience
● Lead the go-to-market strategy for Eurostar promotions
● Monitor over 500 messages, troubleshooting and escalating defects when necessary
● Weekly campaign and app download reporting
● Monthly volume forecasting
● Direct reports: 1
● Engage local and international customers across six key markets
● Identify commercial opportunities and prioritise based on potential business returns
● Work together with the Engagement leadership team to create campaign strategies, implementation
plans and campaigns to meet our business objectives and drive incremental transactions
● Build and plan test and learn strategies to gain more insight into our customers
● Manage the in-house design, localisation and approval of marketing materials
● Establish channel-specific performance benchmarks, summarise key insights, and recommend
actions to improve performance
● Work with the wider team to manage end-to-end communication including, receiving/writing briefs,
campaign creation, HTML proofing, managing sign-off and presentation of results with recommended
next steps
● Collaborate with Database Marketing, Content, SEO, PPC, Display and other disciplines in Marketing,
Data Science and Product teams to deliver aligned customer experience
● Lead the go-to-market strategy for Eurostar promotions
● Monitor over 500 messages, troubleshooting and escalating defects when necessary
● Weekly campaign and app download reporting
● Monthly volume forecasting
● Direct reports: 1
Database, Manager, Go, Campaign, App, Science, International, Implementation, Content, Test, Leadership, Marketing, PPC, Customer experience, Forecasting, CRM, HTML/CSS/Javascript, Data Science, Writing, Seo, Design, Html
My education
Growth Tribe Academy
N/a, N/a
N/a, N/a
Queensland University of Technology
Bachelors, International Journalism and Public Relations
Bachelors, International Journalism and Public Relations
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