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jobs
Digital marketing professional
Diane Keusseoglou
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A result-driven digital marketing professional with strong strategic, analytical and management skills that can direct an organisation’s vision and brand strategy to life. Adopts an adaptable and challenge-driven approach, having worked in areas as diverse as Consumer Goods and Contemporary Art. Passionate about uncovering societal trends and consumer insights. French/Greek native with strong international exposure.
Markets
United Kingdom
Industries
Language
English
Fluently
French
Fluently
Italian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Senior Account Executive
Kin + Carta CONNECT.
Responsibilities
• Daily point of contact for key agency accounts (Unilever, NSPCC and Childline, TSB) and managing client roadmaps.
• Respond to briefs to deliver strong proposals/statement of works. Ensuring client expectations and requirements are effectively communicated to the relevant team
members.
• Oversee end-to-end management and delivery of campaigns; managing larger deliverables for clients and supporting the coordination of assets across multiple
agencies. Notable projects include: (NSPCC's - Letter from Santa, EpiServer Upgrade), (Unilever.com - Home Page Refresh, Foods Innovation, Power of U)
• Lead/assist with projects that aid in the optimisation of media: vendor interface, forecasting, performance analysis.
• Own the monthly budget approval process for clients in coordination with the finance team.
• Managing Jira across multiple sites.
• Contributing to the monitoring and meeting of quarterly revenue targets.
Key Achievements
• Built strong relationships with individuals at all levels of the organisation (internal as well as with our clients), fostering strong cross-functional teamwork.
• Lead multiple global award-winning campaigns delivered on Unilever.com and subsequent markets (i.e. Unilever - Every U Does Good, Take Action).
• Responsible for growing NSPCC's pipeline forecasting by 78% within one year.
• Reporting directly to the Group Account Director to ensure regular client brand analysis/insights are implemented and translated into strategic actions.
• Created clear briefing/response templates in accordance to client requirements to help guide brands on how to submit technical and creative requests effectively.
• Daily point of contact for key agency accounts (Unilever, NSPCC and Childline, TSB) and managing client roadmaps.
• Respond to briefs to deliver strong proposals/statement of works. Ensuring client expectations and requirements are effectively communicated to the relevant team
members.
• Oversee end-to-end management and delivery of campaigns; managing larger deliverables for clients and supporting the coordination of assets across multiple
agencies. Notable projects include: (NSPCC's - Letter from Santa, EpiServer Upgrade), (Unilever.com - Home Page Refresh, Foods Innovation, Power of U)
• Lead/assist with projects that aid in the optimisation of media: vendor interface, forecasting, performance analysis.
• Own the monthly budget approval process for clients in coordination with the finance team.
• Managing Jira across multiple sites.
• Contributing to the monitoring and meeting of quarterly revenue targets.
Key Achievements
• Built strong relationships with individuals at all levels of the organisation (internal as well as with our clients), fostering strong cross-functional teamwork.
• Lead multiple global award-winning campaigns delivered on Unilever.com and subsequent markets (i.e. Unilever - Every U Does Good, Take Action).
• Responsible for growing NSPCC's pipeline forecasting by 78% within one year.
• Reporting directly to the Group Account Director to ensure regular client brand analysis/insights are implemented and translated into strategic actions.
• Created clear briefing/response templates in accordance to client requirements to help guide brands on how to submit technical and creative requests effectively.
Jira, Budget, Innovation, Forecasting, Optimization, Management, Finance, Monitoring, EPiServer, Organization, Power, Guide, Winning
2017 - 2017
job
Heal, Business Development
E-Shop.
Responsibilities
• Defined and managed the brand's first digital strategy: E-Shop, SEO, social networks, e-mail marketing & blog.
• Scheduled sales meetings and demonstrations; followed up leads and maintained accurate records of KPI monthly targets.
Key Achievements
• Achieved KPI target by closing +150 deals with certified practitioners to join the platform.
• Presented insights into action on latest trends and online best practices.
• Defined and managed the brand's first digital strategy: E-Shop, SEO, social networks, e-mail marketing & blog.
• Scheduled sales meetings and demonstrations; followed up leads and maintained accurate records of KPI monthly targets.
Key Achievements
• Achieved KPI target by closing +150 deals with certified practitioners to join the platform.
• Presented insights into action on latest trends and online best practices.
Marketing, Business development, Seo, Digital Strategy, E-mail marketing, Sales, Blog, KPI, Development, Online, Social, UP
2016 - 2016
job
Business Development
Global Citizen.
Business development, Development
2015 - 2016
job
Kreëmart, Digital Marketing Executive
unknown.
Responsibilities
• Collaborated with Contemporary Artists (Rirkrit Tiravanija, Youssef Nabil, Romina de Novellis) to stage exhibitions and performances in major art institutions
including Art Basel, the Armory Show and CIFO.
• Managed a team of 5 interns, caring for art transportation logistics, and communication with galleries, auction houses and artists.
• Developed online press material that received USA nationwide coverage.
• Organised and produced pop-up events presented in major Art Institutions through all its stages and developed digital marketing campaigns.
Key Achievements
• Handled the online brand presence & increased its following on social media by up to 500%.
• Converted sales for Kreëmart's Art pieces ranging from $5K - $10K.
• Collaborated with Contemporary Artists (Rirkrit Tiravanija, Youssef Nabil, Romina de Novellis) to stage exhibitions and performances in major art institutions
including Art Basel, the Armory Show and CIFO.
• Managed a team of 5 interns, caring for art transportation logistics, and communication with galleries, auction houses and artists.
• Developed online press material that received USA nationwide coverage.
• Organised and produced pop-up events presented in major Art Institutions through all its stages and developed digital marketing campaigns.
Key Achievements
• Handled the online brand presence & increased its following on social media by up to 500%.
• Converted sales for Kreëmart's Art pieces ranging from $5K - $10K.
Digital Marketing, Social Media, Marketing, Sales, Online, USA, Social, UP
2013 - 2013
internship
Marketing Intern
2pm Group.
Responsibilities
• Assisted the managers with administrative/operational duties, and participating in creating an in-house CRM system.
• Assisted the marketing department with on-site activations.
• Translated emails and reports while making sure the marketing message was aligned in a different language.
• Assisted the managers with administrative/operational duties, and participating in creating an in-house CRM system.
• Assisted the marketing department with on-site activations.
• Translated emails and reports while making sure the marketing message was aligned in a different language.
Marketing, CRM, Internal
My education
Northeastern University
BSc, Political Science and Communications
BSc, Political Science and Communications
Institut Le Rosey
Secondary, French and English
Secondary, French and English
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