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Communications professional helping you to transmit your story.
Katy Roberts
,
Beaminster, United Kingdom
Experience
Other titles
Skills
I'm offering
I help businesses amplify their business message accurately, concisely and clearly. My marketing versatility enables companies to grow at the rate they need to while ensuring that their own customers are informed, looked after and appreciated.
Whether it's social media management or content marketing, whether you're looking for someone to run your marketing campaigns for you or whether you're simply looking to build your own network, ensuring that your business message is received is crucial for it to grow. That's where I come in.
Whether it's social media management or content marketing, whether you're looking for someone to run your marketing campaigns for you or whether you're simply looking to build your own network, ensuring that your business message is received is crucial for it to grow. That's where I come in.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - ?
job
Founder
www.freshbrewmarketing.com.
Fresh Brew Marketing is my own freelance marketing consultancy. After leaving the corporate world, I realised that it was time to develop myself even more through offering my specialist skill to businesses who needed a more hands-on, taillored marketing service, and to gain hands-on experience of what it meant to own, build and manage a business.
Core services and skillsets include:
Strategic Marketing Development: Building, developing and executing campaigns structured around business values, targets and message including industry-specific marketing & content plans, audience segmentation, competitor analysis, market opportunity, channel, supplier and partner management.
Social Media Management: Creation, execution & analysis of social media campaigns across a number of industries and client-types to build brand and user-awareness, increase business leads and create audience engagement.
Content Marketing: Creation & delivery of targeted content strategies with clear deliverables, measurement and purpose. Creation of digital and printed content including the design of adverts, flyers, business brochures, product photography, video, infographics, white papers, web content management, CMS, webinars and broadcasts.
Messaging Architecture: Developing messaging techniques and architecture to help brands undertstand what they’re trying to say and helping them say it best to resonate with targeted audience groups. This includes mission statement development, tone of voice, business descriptions, corporate identity.
Communications & Events: Organisation of all communication activities on customers’ behalf and coordination & recruitment of visitors for key events which include round table discussion, webinars, dining events and more.
Core services and skillsets include:
Strategic Marketing Development: Building, developing and executing campaigns structured around business values, targets and message including industry-specific marketing & content plans, audience segmentation, competitor analysis, market opportunity, channel, supplier and partner management.
Social Media Management: Creation, execution & analysis of social media campaigns across a number of industries and client-types to build brand and user-awareness, increase business leads and create audience engagement.
Content Marketing: Creation & delivery of targeted content strategies with clear deliverables, measurement and purpose. Creation of digital and printed content including the design of adverts, flyers, business brochures, product photography, video, infographics, white papers, web content management, CMS, webinars and broadcasts.
Messaging Architecture: Developing messaging techniques and architecture to help brands undertstand what they’re trying to say and helping them say it best to resonate with targeted audience groups. This includes mission statement development, tone of voice, business descriptions, corporate identity.
Communications & Events: Organisation of all communication activities on customers’ behalf and coordination & recruitment of visitors for key events which include round table discussion, webinars, dining events and more.
Strategic Marketing, Founder, Social, Web, International, Development, It, PLC, Architecture, Content, Service, Corporate identity, Social Media, Management, Photography, E-commerce, Content Management, Social media management, CMS, Video, Web content, Design, Content marketing, Marketing
2014 - 2016
job
Head of Community & Content
blur Group.
blur Group (now Maistro PLC) is an international e-commerce company providing access for businesseses to buy or sell business services globally.
Implementation of the Content, Community and Social Media strategies to drive outbound and inbound revenue.
Development and implementation of inbound and outbound strategies including campaign-based email activities to generate leads throughout various customer lifecycles.
Establishment of a Social Media presence across a number of platforms, and managing several social voices (customers, suppliers, partners), including social listening & analyticl activities.
Development of several industry-specific online communities of global service providers including
gamefication value-adds, educational tools & events
Managed a team of up to 18 members of staff, including permanent and non-permanent teams & interns
Served on the blur Ops operational leadership team to drive and influence business strategy and functional development
Delivered PPC digital campaigns internationally to drive business lead development and engagement
Responsible for budgets in excess of £1m annually
Implementation of the Content, Community and Social Media strategies to drive outbound and inbound revenue.
Development and implementation of inbound and outbound strategies including campaign-based email activities to generate leads throughout various customer lifecycles.
Establishment of a Social Media presence across a number of platforms, and managing several social voices (customers, suppliers, partners), including social listening & analyticl activities.
Development of several industry-specific online communities of global service providers including
gamefication value-adds, educational tools & events
Managed a team of up to 18 members of staff, including permanent and non-permanent teams & interns
Served on the blur Ops operational leadership team to drive and influence business strategy and functional development
Delivered PPC digital campaigns internationally to drive business lead development and engagement
Responsible for budgets in excess of £1m annually
Social Media, Business strategy, PPC, Social media strategies, Leadership, Service, Content, Implementation, Development, Community, Campaign, Online, Social, UP
2012 - 2014
job
Head of Marketing
Tigrox.
Tigrox, a trading division of AAVPD Ltd based in Bridport, was a newly launched initiative, providing the a printed queue management, crowd control and footfall management solution to a variety of industries.
Design & develop a product launch plan to build brand awareness of new banner system
Establish brand identity, including design and online presence
Design & build website presence, including Wordpress-based website and content engine to be administered by company themselves.
Development of social media presence and branding, for later administration by company themselves
Attendance of exhibitions including Marketing Week Live, Confex and more.
Product and market research within aviation and exhibition industries for product lifecycle development
Design & develop a product launch plan to build brand awareness of new banner system
Establish brand identity, including design and online presence
Design & build website presence, including Wordpress-based website and content engine to be administered by company themselves.
Development of social media presence and branding, for later administration by company themselves
Attendance of exhibitions including Marketing Week Live, Confex and more.
Product and market research within aviation and exhibition industries for product lifecycle development
Social Media, Wordpress, Marketing, Design, Branding, Administration, Market research, Research, Management, Content, Website, Recruitment, Development, Banner, Online, Social
2011 - 2012
job
Product & Marketing Manager
JobServe Events.
JobServe Events was the organiser of the UK's largest series of recruitment events, JobServe Live! and a portfolio of Business2Business Shows. The business closed in 2012.
Project Managed the Business2Business series of events and working closely with the B2B community to develop sponsorship opportunities, event attendance, feature participation and more.
Developed partnership and sponsorship relationships with key business entitities across the country, in support of both our B2B and Recruitment event portfolios.
Headed up all Marketing efforts to promote and drive footfall for all events, advertising campaigns, design real estate and registration, including both digitally and print.
Responsible for general office operational activity here liaising with Colchester Head Office on critical performance indicators and
Responsible for sales efforts and exhibition trade stand space, maintaining and improving critical sales targets and budgets.
Project Managed the Business2Business series of events and working closely with the B2B community to develop sponsorship opportunities, event attendance, feature participation and more.
Developed partnership and sponsorship relationships with key business entitities across the country, in support of both our B2B and Recruitment event portfolios.
Headed up all Marketing efforts to promote and drive footfall for all events, advertising campaigns, design real estate and registration, including both digitally and print.
Responsible for general office operational activity here liaising with Colchester Head Office on critical performance indicators and
Responsible for sales efforts and exhibition trade stand space, maintaining and improving critical sales targets and budgets.
Security, UP, Manager, Processes, Production, Feature, Sponsorship, International, Office, Community, Development, Firmware, Support, Implementation, Marketing, Recruitment, Sales, Management, Asset Management, Event, Print, Agile development, Agile, Training, Product Management, B2B, Advertising, Design
2005 - 2011
job
Key Account / Product Manager
MiX Telematics.
MiX Telematics is a global Provider Of Fleet & Mobile Asset Management Solutions and has offices throughout the world, with their Head Office being in Stellenbosch, South Africa.
Responsible for the development and management of key telematics products, working closely with the development team on development targets, product quality, production and marketing efforts.
Built and managed cross-functional processes to support product launch and product management including billing and pricing structures, future enhancements, firmware trouble-shooting and more.
Development of product roadmap and sprint items in an Agile development environment.
Worked closely with international delivery channel and sales channel including key dealers in the Middle East, Europe, the Far East, Africa, North America and Australia.
Responsible for driving channel sales through key account development, working closely with dealers to understand their use-case requirements and communicating that through to Head Office.
Travelled extensively to manage key account relationships and drive sales budgets.
Developed key marketing strategies for individual regions and industries based on new product
launches and promotions.
Worked with clients on ground-level and assisted in product training, interpretation and implementation practically.
Responsible for the development and management of key telematics products, working closely with the development team on development targets, product quality, production and marketing efforts.
Built and managed cross-functional processes to support product launch and product management including billing and pricing structures, future enhancements, firmware trouble-shooting and more.
Development of product roadmap and sprint items in an Agile development environment.
Worked closely with international delivery channel and sales channel including key dealers in the Middle East, Europe, the Far East, Africa, North America and Australia.
Responsible for driving channel sales through key account development, working closely with dealers to understand their use-case requirements and communicating that through to Head Office.
Travelled extensively to manage key account relationships and drive sales budgets.
Developed key marketing strategies for individual regions and industries based on new product
launches and promotions.
Worked with clients on ground-level and assisted in product training, interpretation and implementation practically.
Product Management, Key account management, Marketing Management, Communication, Channel management, Dealer management, Distribution channel management
My education
1998
-
2000
University of Stellenbosch
Bachelors, Information Science
Bachelors, Information Science
1993
-
1997
York High School
Matric / A-Levels, A-Levels / Matric
Matric / A-Levels, A-Levels / Matric
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