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Experienced marketing professional
Andrew Haines
,
Wilmslow, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced, results orientated marketing professional with over 19 years digital marketing experience, with a proven track record in exceeding target expectations, developing detailed marketing strategies and supporting key business objectives. Sound technical understanding of all digital channels with experience in both paid and organic search as well as display, affiliates, email and social. I also have experience of implementing CMS, web analytics and personalisation technologies to help drive a truly customer centric experience. More recently I have developed solid leadership skills and built strong marketing teams.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
freelance
Marketing Consultant
Mission Three60.
UK
Running my own marketing consultancy business, where I have worked across 7 different brands. These have covered both B2B and B2C and included projects, which have involved brand development to digital acquisition and developing communications strategies to name just a few.
Selected Contributions:
✓ Increased revenue by 36% in 90 days
✓ Delivered an email strategy that increased user engagement by 60%
✓ Increased social engagement by 60%
Running my own marketing consultancy business, where I have worked across 7 different brands. These have covered both B2B and B2C and included projects, which have involved brand development to digital acquisition and developing communications strategies to name just a few.
Selected Contributions:
✓ Increased revenue by 36% in 90 days
✓ Delivered an email strategy that increased user engagement by 60%
✓ Increased social engagement by 60%
Marketing, B2B, B2C, Development, Social
2017 - 2018
job
Head of Marketing
CarFinance.
UK
Member of the board at CarFinance 247, as Head of Marketing I am responsible for all aspects of the marketing mix, with a marketing budget in excess of £16m, which is spent across Partnerships, PPC and ATL. Since starting at CarFinance 247 I have appointed new brand and media buying agencies, to support the business objective of building the brand, which has already increased awareness, reach and conversion within the first test region. There have also been several optimisation improvements, which have increased transactional email performance by over 170%, conversion from 16% to 23% and application conversion improvements of 5%.
Selected contributions:
✓ Appointed brand agency to kick off brand positioning work
✓ First ATL regional test campaign increased leads in the test area by 7%
✓ Changed key transactional emails to increase performance by 170%
✓ Optimised marketing campaigns to deliver best ever deal performance - Increase of 28% YoY
Member of the board at CarFinance 247, as Head of Marketing I am responsible for all aspects of the marketing mix, with a marketing budget in excess of £16m, which is spent across Partnerships, PPC and ATL. Since starting at CarFinance 247 I have appointed new brand and media buying agencies, to support the business objective of building the brand, which has already increased awareness, reach and conversion within the first test region. There have also been several optimisation improvements, which have increased transactional email performance by over 170%, conversion from 16% to 23% and application conversion improvements of 5%.
Selected contributions:
✓ Appointed brand agency to kick off brand positioning work
✓ First ATL regional test campaign increased leads in the test area by 7%
✓ Changed key transactional emails to increase performance by 170%
✓ Optimised marketing campaigns to deliver best ever deal performance - Increase of 28% YoY
Marketing, Budget, PPC, Optimization, Test, Media buying, Support, Campaign, That you
2012 - 2017
job
Marketing Director
Simpson Millar LLP & Fairpoint Group PLC.
Reporting into the CEO, as Marketing Director I was responsible for all marketing for Simpson Millar LLP a £40m turnover full legal services business, as well as the overall Fairpoint groups marketing activity, which included Debt Free Direct. During my time at Fairpoint, I single handily turned around the performance of Debt Free Directs marketing, with huge success, built a legal services marketing team from scratch and developed a new brand proposition for Simpson Millar.
Selected Contributions:
✓ £1.1m growth in digital marketing profit alone between 2014 and 2015
✓ Launched 1st phase of new brand for Simpson Millar LLP
✓ Made cost saving of over £35k through vendor management in 2016
✓ 2nd highest 'My Manager' employee opinion survey scores in the company, behind CEO
✓ Sit on both Fairpoint and Simpson Millar Boards
Selected Contributions:
✓ £1.1m growth in digital marketing profit alone between 2014 and 2015
✓ Launched 1st phase of new brand for Simpson Millar LLP
✓ Made cost saving of over £35k through vendor management in 2016
✓ 2nd highest 'My Manager' employee opinion survey scores in the company, behind CEO
✓ Sit on both Fairpoint and Simpson Millar Boards
Digital Marketing, Marketing, Management, Vendor Management, Growth, Ceo, Manager
2012 - 2012
job
Head of Digital
Fairpoint Group PLC.
Responsible for all things digital, from strategic development through to execution and implementation of websites, online campaigns and social networking. Reporting into the marketing director and working closely with the offline marketing team to ensure the digital channel is fully integrated within the business as a cost effective acquisition channel and a considerable lead generator.
Selected Contributions:
✓ Lead new website build and implementation, which included brand evolution
✓ Reduced Paid Search Cost Per Clicks's by over £6 within 6 months
✓ Defined and implemented new online customer journey
✓ Drove fully integrated marketing strategy and gained buy-in at board level
Selected Contributions:
✓ Lead new website build and implementation, which included brand evolution
✓ Reduced Paid Search Cost Per Clicks's by over £6 within 6 months
✓ Defined and implemented new online customer journey
✓ Drove fully integrated marketing strategy and gained buy-in at board level
Marketing, MArketing Strategy, Websites, Networking, Website, Implementation, Development, Search, Online, Social
2011 - 2011
job
Nominated for Associate
NMA.
award for 'Best Use of Search' 2011.
✓ Managed a multi-million pound paid search campaigns for UK and Ireland credit cards representing brands such as Manchester United, Liverpool FC, The AA and Miles and More
✓ Nominated for Associate of the Year 2 years running
✓ Identified as a future leader and participated in the 12 month training programme
✓ Managed a multi-million pound paid search campaigns for UK and Ireland credit cards representing brands such as Manchester United, Liverpool FC, The AA and Miles and More
✓ Nominated for Associate of the Year 2 years running
✓ Identified as a future leader and participated in the 12 month training programme
Training, Search
2009 - 2011
job
VP EMEA Digital Media & Web Properties Manager
unknown.
Web, Manager
2008 - 2009
job
AVP EMEA Digital Media Manager
Bank of America.
Define strategy for and develop, execute and manage UK and Ireland web properties, to drive new account acquisition and customer engagement, provide best practise advice for Spanish customer facing site and Italian market investigation. Communicate with customers, key stakeholders, management and vendors to ensure a fully intergraded marketing approach is achieved to meet key business goals. Managed multi million pound marketing campaign budget to drive new account acquisition across all main digital marketing channels focusing heavily on both paid and natural search. Lead and guide an innovative marketing team, which has grown quickly due to outstanding performance.
Selected Contributions:
✓ Drove an increase in SEO traffic by 142% over a 3 year period, Credit Cards term alone saw an increase of 404%.
Selected Contributions:
✓ Drove an increase in SEO traffic by 142% over a 3 year period, Credit Cards term alone saw an increase of 404%.
Digital Marketing, Marketing, Seo, Budget, Management, Natural, Web, Campaign, Search, Guide, Manager
2006 - 2008
job
Internet Manager
Simplyhealth.
Part of a specialist online team that drove dramatic change across all business trade divisions, with key specialism of online marketing, acting as business consultant to drive strategy and change. executed in-depth business analysis and documentation to help drive functional development change for both B2C and B2B markets, that involved personalised customer journeys. Participated in infrastructure selection process to evaluate, choose and implement web analytics, CMS and personalisation across all divisions.
Selected Contributions:
✓ Grew unique visitors to LHF by 139% and for HealthSure by 268% in the space of 6 months.
✓ Increased online sales for the HealthSure trading division by 89% in one month and 19% for LHF
Selected Contributions:
✓ Grew unique visitors to LHF by 139% and for HealthSure by 268% in the space of 6 months.
✓ Increased online sales for the HealthSure trading division by 89% in one month and 19% for LHF
Marketing, Online Marketing, Business Analysis, B2B, CMS, B2C, Analytics, Sales, Infrastructure, Development, Internet, Web, Online, Manager
2002 - 2006
job
Web Planner
Salford Quays.
Responsible for all online marketing acquisition marketing channels, which consisted of paid search, display and affiliate networks, for consumer, intermediary and B2B areas of the business. Produced regular web metric, competitor and campaign performance reports to ensure key stakeholders were kept up to date at all times.
Selected Contribution:
✓ Grew online acquisition by 300% over a three year basis and by the time I left accounted for 40% of all direct business
Selected Contribution:
✓ Grew online acquisition by 300% over a three year basis and by the time I left accounted for 40% of all direct business
Marketing, Online Marketing, B2B, Affiliate, Web, Campaign, Search, Online, UP
2001 - 2002
job
Marketing Executive
Innovation Partnership.
Managed and developed website on behalf of Natwest, ING and Deutche Banks as well as Innovation Partnerships own brochureware site.
Marketing, Innovation, Website
1999 - 2001
job
eCommerce Co-ordinator
PasTest.
Designed and built 200 page eCommerce website, which increased traffic by over 300%
Ecommerce, Website
My education
1996
-
1999
Manchester Metropolitan University
BSc, Business Information Technology Management
BSc, Business Information Technology Management
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