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Senior marketing lead specialising in digital and strategy
Keeley Walker
,
Buckinghamshire, United Kingdom
Experience
Other titles
Skills
I'm offering
First and foremost, I am a story-teller - whatever the intent, Tone, or target. Formally a dynamic Fleet Street journalist, as both staff and freelance. and Media Expert, with a proven ability to generate news within both the traditional and social media sectors. Confident using data analytics to gather quality information and optimising social media to gather and distribute news. A senior copywriter, who is able to write concise copy with a memorable angle within strict timeframes. Has a reputation for working with meticulous attention to detail and checking facts in depth. Possesses an extensive and expanding network of influential contacts within the London social and media community. Highly organised, with the ability to contribute to and lead a high-performing team. Capable of securing a role at the most senior level within an innovative media/ tech company/start up or Brand at any point of the Marketing process. Owner of own Communications firm. I am a team player but also capable of leading from the front.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
job
Chief Marketing Officer
Hommage International.
While this company is a client through KW Comms, the SoW is such that it warrants mentioning in isolation.
• Rebranding and altering the company positioning
• Delivering core creative assets
• Gearing up to fundraise with all necessary elements in place
• Defining Tone of Voice and brand personality
• Delivering strategic roll-out of spend and department structuring
• Copywriting
• Content production and distribution
• Media and Influencer relations
• Re-writing web pages and altering the UX to be more user friendly
• Building campaigns to run throughout the year
• Creating the official company Brand Book.
• Building out retail deck for future buyers and suppliers both online and at PoS.
• Deep dive industry research and company valuation.
• Media strategy and Media pack
• Rebranding and altering the company positioning
• Delivering core creative assets
• Gearing up to fundraise with all necessary elements in place
• Defining Tone of Voice and brand personality
• Delivering strategic roll-out of spend and department structuring
• Copywriting
• Content production and distribution
• Media and Influencer relations
• Re-writing web pages and altering the UX to be more user friendly
• Building campaigns to run throughout the year
• Creating the official company Brand Book.
• Building out retail deck for future buyers and suppliers both online and at PoS.
• Deep dive industry research and company valuation.
• Media strategy and Media pack
Marketing, Copywriting, Writing, Retail, UX, Research, Content Production, Content, It, Pos, Web, Production, Online, UP
2019 - ?
job
Founder and Managing Director
KW Comms.
• Set up my own bespoke marketing business offering the complete spectrum of marketing services including but not limited to: Overarching strategy, digital marketing, department structuring, social media, SEO, Content production, email marketing, branding, brand positioning, analytics, prepping for fundraise, presentation and speech writing.
• Have won clients ranging from - but not limited to - the charity sector (The Epilepsy Foundation), through the literary world (marketing director - Douglas Kennedy for Penguin Random House) and, most recently secured the position of Chief Marketing Officer at Hommage.)
• Running my own company has given me the freedom to win and accept clients across multiple sectors who thrill and challenge me every day. I am always looking for new and exciting projects.
• Have won clients ranging from - but not limited to - the charity sector (The Epilepsy Foundation), through the literary world (marketing director - Douglas Kennedy for Penguin Random House) and, most recently secured the position of Chief Marketing Officer at Hommage.)
• Running my own company has given me the freedom to win and accept clients across multiple sectors who thrill and challenge me every day. I am always looking for new and exciting projects.
Digital Marketing, Social Media, Marketing, Seo, Branding, Writing, Email marketing, Content Production, Analytics, Content, Production, Social, UP, ME, Founder
2015 - 2018
job
Head of Editorial, Content and Media/Influencer Relations
Ayr Labs.
(part of Beyond Twenty)
• Playing an integral role in this disruptive tech start-up, reporting directly to the CEO and the Board
• Supporting the delivery of both digital and retail content in preparation for launch in Quarter 1 of 2019
• Developing both short- and long-term editorial, digital content and social media strategies and gaining coverage before launch
• Preparing and leading workshops on media strategy to share ideas
• Defining the companie'TOV and writing our House Style guide.
• Using data analytics to identify target customers and reviewing analytics to inform strategies
• Liaising with relevant Journalists and key influencers to spread the company's message
• Acting as Head of Copy Production for a 3 month specific project with strict KPI's (all achieved before deadline) developing high-impact and engaging copy in the brand's voice, with the purpose of building relations with potential of early adopters and studying their online behaviour
• Writing SEO-optimised copy to drive traffic to the corporate website and curating content across UX, product-centric, lifestyle and company story.
• Spearheading and writing the company newsletter which serves to ensure that all newsletter which will become a regular publication from March
• Writing the corporate media pack and extensive house style guide and developing brand communications
• Writing scripts, performing voiceovers and supporting the filming of promotional videos
• Managing all corporate PR activities
Key achievements
• Supporting the business in raising over £20million in capital.
• Achieving rapid internal promotion from Brand Consultant to Head of Editorial and Influencers and so on.
• Demonstrating confidence and influence when presenting to potential buyers, investors, partners and employees
• Identifying the necessary talent needed to complete our team, pursuing and ultimately bringing them on board
• Playing an integral role in this disruptive tech start-up, reporting directly to the CEO and the Board
• Supporting the delivery of both digital and retail content in preparation for launch in Quarter 1 of 2019
• Developing both short- and long-term editorial, digital content and social media strategies and gaining coverage before launch
• Preparing and leading workshops on media strategy to share ideas
• Defining the companie'TOV and writing our House Style guide.
• Using data analytics to identify target customers and reviewing analytics to inform strategies
• Liaising with relevant Journalists and key influencers to spread the company's message
• Acting as Head of Copy Production for a 3 month specific project with strict KPI's (all achieved before deadline) developing high-impact and engaging copy in the brand's voice, with the purpose of building relations with potential of early adopters and studying their online behaviour
• Writing SEO-optimised copy to drive traffic to the corporate website and curating content across UX, product-centric, lifestyle and company story.
• Spearheading and writing the company newsletter which serves to ensure that all newsletter which will become a regular publication from March
• Writing the corporate media pack and extensive house style guide and developing brand communications
• Writing scripts, performing voiceovers and supporting the filming of promotional videos
• Managing all corporate PR activities
Key achievements
• Supporting the business in raising over £20million in capital.
• Achieving rapid internal promotion from Brand Consultant to Head of Editorial and Influencers and so on.
• Demonstrating confidence and influence when presenting to potential buyers, investors, partners and employees
• Identifying the necessary talent needed to complete our team, pursuing and ultimately bringing them on board
Workshops, UP, Social, Performing, Guide, Online, Production, Disruptive tech, KPI, Ceo, Presenting, Social Media, Website, Content, Analytics, Pr, Social media strategies, UX, Retail, Writing, Seo
2013 - 2016
freelance
Multi-national Freelance Journalist
unknown.
• Generating and editing stories for the majority of national newspapers, including the Daily Telegraph, The Daily Mail, The Independent, The Sun, The Star, The Daily Mirror and The Spectator, ES magazine among many others
• Establishing robust relationships with event organisers, receiving invitations to key events and gaining recognition on the London social scene following a decade of active engagement
• Interviewing celebrities, politicians, royals and other people of interest both in an official and unofficial capacity
• Writing concise and articulate copy at high volume, consistently achieving demanding deadlines for submissions
• Controlling an editorial budget and leading a team of remote freelancers as Diary Editor for The Sunday Express and Daily Express
• Acting as Media Strategist to private clients needing support with positioning their product within the London lifestyle and entertainment community
• Collaborating with multiple photographers to ensure that all stories and leads are exploited to their full potential
• Identifying which stories would work for which publications and pitching them to appeal to the readership of those newspapers
• Coordinating both social and professional diaries for a team of freelancers
Key achievements
• Regularly guest-editing the double-page Diary spread of The Sunday Express and Daily Express, achieving a personal goal of managing a page/double page in a national newspaper within a year of going freelance
• Interviewing household names including Tom Cruise, Boris Johnson, Simon Cowell, Vivienne Westwood, Ronnie Wood, Sir David Jason, Meryl Streep, Ant and Dec, Gok Wan, Angelia Jolie and many many more. Always obtaining printable content from these interviews. Editing the first two issues of London X, and also contributing content covering celebrity news, restaurant reviews, the Editor's note and a spoof agony aunt column
• Contributing to multiple global publications on an extremely broad range of topics, successfully adapting writing to different house styles
• Winning multiple large commissions for confidential ghost writing projects
• Establishing robust relationships with event organisers, receiving invitations to key events and gaining recognition on the London social scene following a decade of active engagement
• Interviewing celebrities, politicians, royals and other people of interest both in an official and unofficial capacity
• Writing concise and articulate copy at high volume, consistently achieving demanding deadlines for submissions
• Controlling an editorial budget and leading a team of remote freelancers as Diary Editor for The Sunday Express and Daily Express
• Acting as Media Strategist to private clients needing support with positioning their product within the London lifestyle and entertainment community
• Collaborating with multiple photographers to ensure that all stories and leads are exploited to their full potential
• Identifying which stories would work for which publications and pitching them to appeal to the readership of those newspapers
• Coordinating both social and professional diaries for a team of freelancers
Key achievements
• Regularly guest-editing the double-page Diary spread of The Sunday Express and Daily Express, achieving a personal goal of managing a page/double page in a national newspaper within a year of going freelance
• Interviewing household names including Tom Cruise, Boris Johnson, Simon Cowell, Vivienne Westwood, Ronnie Wood, Sir David Jason, Meryl Streep, Ant and Dec, Gok Wan, Angelia Jolie and many many more. Always obtaining printable content from these interviews. Editing the first two issues of London X, and also contributing content covering celebrity news, restaurant reviews, the Editor's note and a spoof agony aunt column
• Contributing to multiple global publications on an extremely broad range of topics, successfully adapting writing to different house styles
• Winning multiple large commissions for confidential ghost writing projects
Writing, Budget, Event, Controlling, Journalist, Content, Support, Pitching, Community, Express, WAN, Social, Winning, Many more
2007 - 2013
job
Journalist
unknown.
The Daily Telegraph and The Sunday Telegraph
• Sourcing and writing news stories covering entertainment, high society, royalty, politics, celebrities, VIPs, television, music and theatre
• Coordinating a team of freelance writers, furnishing them with questions to generate interesting stories
• Attending a wide range of events to provide media coverage
• Interviewing people of interest
• Contributing to company conferences on a regular basis to pitch ideas and the strategies to obtain the strongest angle on the story.
Key achievements
• Securing a trial position overlapping the end of my training at LSJ
• Rapidly attaining a permanent position, due to consistently strong performance and in spite of company financial cutbacks
• Compiling news and diary stories within very short and demanding deadlines in a high-pressure environment
• Covering the royal wedding and other major stories encompassing Politics, People of Interest, Showbiz and Sport.
Freelance Multi-national journalist
• Sourcing and writing news stories covering entertainment, high society, royalty, politics, celebrities, VIPs, television, music and theatre
• Coordinating a team of freelance writers, furnishing them with questions to generate interesting stories
• Attending a wide range of events to provide media coverage
• Interviewing people of interest
• Contributing to company conferences on a regular basis to pitch ideas and the strategies to obtain the strongest angle on the story.
Key achievements
• Securing a trial position overlapping the end of my training at LSJ
• Rapidly attaining a permanent position, due to consistently strong performance and in spite of company financial cutbacks
• Compiling news and diary stories within very short and demanding deadlines in a high-pressure environment
• Covering the royal wedding and other major stories encompassing Politics, People of Interest, Showbiz and Sport.
Freelance Multi-national journalist
Writing, Training, Journalist, Sourcing, Sport, Music
My education
?
-
2019
The Digital Marketing Institute
Professional, Digital Marketing
Professional, Digital Marketing
?
-
2007
The London School of Journalism
Masters, Journalism
Masters, Journalism
?
-
2006
Westminster University
Bachelors, English Literature
Bachelors, English Literature
?
-
2003
n/a
Secondary, English
Secondary, English
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