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Experienced Marketer with 25 years of offline and online marketing skills
Michele Jones
,
Keighley, United Kingdom
Experience
Other titles
Skills
I'm offering
Hi I'm Michèle, I have been working in marketing for the past 25 years. I have experience of working for small, medium and large manufacturing and service-based organisations across many industry sectors. In June I stated up my own company BELJO Marketing offering a range of marketing activities to local companies who do not have the resources for specific projects or do not necessarily have a dedicated Marketing department to promote their company
I obviously started in traditional marketing and have a wealth of experience in managing and organising print media from single sheet flyers to 2000page product catalogues. I also have managed manufacture of other marketing collateral including fabric display book, carpet samplers, retail POS and retail display units.
I more recent years I have managed online activities from web development using bespoke and Wordpress systems, E-newsletters, blog writing, SEO, Google Apps, Social Media set-up and management & online advertising.
I am a stickler for clean data and love working through customer databases and CRM systems to ensure data is clean and up-to-date.
I obviously started in traditional marketing and have a wealth of experience in managing and organising print media from single sheet flyers to 2000page product catalogues. I also have managed manufacture of other marketing collateral including fabric display book, carpet samplers, retail POS and retail display units.
I more recent years I have managed online activities from web development using bespoke and Wordpress systems, E-newsletters, blog writing, SEO, Google Apps, Social Media set-up and management & online advertising.
I am a stickler for clean data and love working through customer databases and CRM systems to ensure data is clean and up-to-date.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Marketing Specialist
Distant Future Animation Studio.
Marketing
2019 - ?
job
Deputy Group Leader
4Networking Ltd Airedale.
2019 - ?
job
Business Owner
BELJO Marketing.
With 25 years experience in marketing, both on and offline, 12 of which have
been in the local West Yorkshire area, I can provide you with services to help
you market, promote and grow your business
been in the local West Yorkshire area, I can provide you with services to help
you market, promote and grow your business
Marketing
2018 - 2019
job
Marketing Manager
Westex Carpets Ltd.
Project management - Management of the launch to market of 3 major
product developments to retail and contract divisions to tight deadlines.
Activities included retail development and manufacture of POS, display stands,
sample and pattern folders, launch communications via print and online
media.
• Marketing Tool management - Managed the development and manufacture
of pattern books for retail and commercial markets incorporating company
rebranding and display stand POS including layouts, copy, imagery and design.
• Product development - Working with sales and division directors on
development of new product ranges. Involved with decision making and introduction of new ranges for the company.
• Online marketing - Day to day management and update of the company
website and social media channels. Activation and management of company
presence on 3rd party online product databases (SBID, RIBA)
• Communications - Organisation of design, print and mailing of company
newsletters to retail accounts.
• Advertising - Organisation of company adverts in Trade press.
• Printed marketing material - Development and management of printed
catalogues, price lists, flyers and POS to be used by sales force, retail
accounts and at exhibitions.
• Events - Organisation and attendance to all industry exhibitions including
The National Buying Groups Flooring show, Harrogate National Flooring show
and Sleep + Eat show.
• Personnel management - Oversaw the sampling room department of
10 staff. Ensuring sample requests via website were sent as well as large
retail sampling projects were completed by target dates. Ensured that
merchandisers had all the collateral to install displays stands in independent and national retailers.
product developments to retail and contract divisions to tight deadlines.
Activities included retail development and manufacture of POS, display stands,
sample and pattern folders, launch communications via print and online
media.
• Marketing Tool management - Managed the development and manufacture
of pattern books for retail and commercial markets incorporating company
rebranding and display stand POS including layouts, copy, imagery and design.
• Product development - Working with sales and division directors on
development of new product ranges. Involved with decision making and introduction of new ranges for the company.
• Online marketing - Day to day management and update of the company
website and social media channels. Activation and management of company
presence on 3rd party online product databases (SBID, RIBA)
• Communications - Organisation of design, print and mailing of company
newsletters to retail accounts.
• Advertising - Organisation of company adverts in Trade press.
• Printed marketing material - Development and management of printed
catalogues, price lists, flyers and POS to be used by sales force, retail
accounts and at exhibitions.
• Events - Organisation and attendance to all industry exhibitions including
The National Buying Groups Flooring show, Harrogate National Flooring show
and Sleep + Eat show.
• Personnel management - Oversaw the sampling room department of
10 staff. Ensuring sample requests via website were sent as well as large
retail sampling projects were completed by target dates. Ensured that
merchandisers had all the collateral to install displays stands in independent and national retailers.
Management, Social, Manager, Online, Organization, Development, Pos, Website, Sales, Social Media, Print, Retail, Product development, Online Marketing, Advertising, Project Management, Design, Marketing
2017 - 2018
job
Marketing Manager
Distancelearningcentre.Com Ltd.
Todmorden
• Online marketing - Online marketing including SEO and Google Ads,
company Facebook, LinkedIn and Twitter accounts as well as the on-going
program of email marketing
• Events - Organisation and attendance to all events to promote online
courses to potential students.
• Media management - Management of company PR, advertising and editorial.
• Online marketing - Online marketing including SEO and Google Ads,
company Facebook, LinkedIn and Twitter accounts as well as the on-going
program of email marketing
• Events - Organisation and attendance to all events to promote online
courses to potential students.
• Media management - Management of company PR, advertising and editorial.
Marketing, Seo, Advertising, Online Marketing, Email marketing, Facebook, Linkedin, Pr, Management, ADS, Twitter, Organization, Google, Online, Manager, Social media ads
2010 - 2016
job
Marketing Manager
Abraham Moon & Sons Ltd.
• Brand Management - managing the 3 distinct brands within the company.
I have overhauled all woven labels resulting in a more consistent brand
message. I also work with many clothing and accessory customers to develop
dual branding.
• Media management - Management of all company PR, advertising and editorial in both trade and consumer publications, covering fashion, interior
design and giftware. Development of relationships with key editors, hosting of mill visits with the press. Negotiating favourable advertising rates and additional free editorial. Organisation of TV and radio features on the company
in local, national and international programming.
• Website management - Development of the Bronte website with e-commerce
capabilities, liaising directly with the website developers on functionality and content including the launch to direct consumers. For Moon Furnishing I
manage the continual up-date of product content as well as development of a .com version of the site specially targeting the American market.
•Online marketing - Online marketing including SEO and Google Ads,
company LinkedIn and Twitter accounts for the company as well as the on-
going program of email marketing for all 3 brands. Management of a digital
marketing executive.
• Exhibitions - Organisation and management of all company exhibitions in the UK and overseas.
•Marketing Tool management - Oversee the development and manufacture of pattern books for Moon furnishing including layouts, technical copy, imagery
and design.
•Catalogues/marketing material - management and development of all
marketing material including catalogues, brochures, show cards, leaflets, pop
up banners and exhibition visuals.
•Special projects - 2012 was the 175th anniversary of the mill and I was in charge of all marketing and PR for this event including development of the company 175 logo, promoting the anniversary and the company heritage through the media and to customers.
I have overhauled all woven labels resulting in a more consistent brand
message. I also work with many clothing and accessory customers to develop
dual branding.
• Media management - Management of all company PR, advertising and editorial in both trade and consumer publications, covering fashion, interior
design and giftware. Development of relationships with key editors, hosting of mill visits with the press. Negotiating favourable advertising rates and additional free editorial. Organisation of TV and radio features on the company
in local, national and international programming.
• Website management - Development of the Bronte website with e-commerce
capabilities, liaising directly with the website developers on functionality and content including the launch to direct consumers. For Moon Furnishing I
manage the continual up-date of product content as well as development of a .com version of the site specially targeting the American market.
•Online marketing - Online marketing including SEO and Google Ads,
company LinkedIn and Twitter accounts for the company as well as the on-
going program of email marketing for all 3 brands. Management of a digital
marketing executive.
• Exhibitions - Organisation and management of all company exhibitions in the UK and overseas.
•Marketing Tool management - Oversee the development and manufacture of pattern books for Moon furnishing including layouts, technical copy, imagery
and design.
•Catalogues/marketing material - management and development of all
marketing material including catalogues, brochures, show cards, leaflets, pop
up banners and exhibition visuals.
•Special projects - 2012 was the 175th anniversary of the mill and I was in charge of all marketing and PR for this event including development of the company 175 logo, promoting the anniversary and the company heritage through the media and to customers.
ADS, Social media ads, UP, Manager, Online, Google, Interior, International, Organization, Development, Hosting, Twitter, TV, Website, Content, Marketing, Radio, Management, Pr, Linkedin, Event, Fashion, Logo, E-commerce, Email marketing, Online Marketing, Advertising, Branding, Seo, Design
2010 - 2010
job
Interim Brand Manager
Yorkshire Purchasing Organisation.
Short term contract to project manage the development of an in-house
IT system offering a free-of-charge Audit service to help improve school
purchasing efficiency and effectiveness.
The project involved specifying the database system, preparing and cleansing
the initial data, implementing company procedures in obtaining data from schools, specifying the end report structure. I also managed the production of sales literature and confidentiality agreements for the system.
My other main task involved research into the budgets available in schools to spend on curriculum products.
IT system offering a free-of-charge Audit service to help improve school
purchasing efficiency and effectiveness.
The project involved specifying the database system, preparing and cleansing
the initial data, implementing company procedures in obtaining data from schools, specifying the end report structure. I also managed the production of sales literature and confidentiality agreements for the system.
My other main task involved research into the budgets available in schools to spend on curriculum products.
Research, Audit, Database, Sales, Service, It, Development, Production, Audit, Interim, Manager
2009 - 2009
job
Business Support Manager
Continuum Group.
Continuum Group offered residential and educational placements for children in care. I was employed for a 5 week period to plan and implement the lunch of a new Care Farm facility in Bedford.
The project involved organising the required material for OFSTED inspection,
production of all marketing and advertising literature, planning and organisation of open days inviting local education authorities, social workers and local schools to view the facilities and offered programmes.
The project involved organising the required material for OFSTED inspection,
production of all marketing and advertising literature, planning and organisation of open days inviting local education authorities, social workers and local schools to view the facilities and offered programmes.
Marketing, Advertising, Support, Organization, Production, Manager, Social
2008 - 2009
job
Head of Marketing
Coachwise Ltd.
Coachwise Ltd is the trading arm of Sports Coach UK.
My role included
• Managing the day to day activities of the marketing department.
• Collation of costs and decision making on new product viability.
• Production of all internal and partner mail order catalogues including product
selection and withdrawal, copy writing, sign off of pages, authorisation of print
volume and planning & collation of mailing data.
• Management and editing of website content on company and 3 partner
websites.
• Update of internal company system for product ordering and withdrawal as
well as management of slow moving stock and decision making on product
disposal.
• Monthly reporting of revenue and sales for 3 partner companies.
My role included
• Managing the day to day activities of the marketing department.
• Collation of costs and decision making on new product viability.
• Production of all internal and partner mail order catalogues including product
selection and withdrawal, copy writing, sign off of pages, authorisation of print
volume and planning & collation of mailing data.
• Management and editing of website content on company and 3 partner
websites.
• Update of internal company system for product ordering and withdrawal as
well as management of slow moving stock and decision making on product
disposal.
• Monthly reporting of revenue and sales for 3 partner companies.
Marketing, Writing, Websites, Print, Management, Sales, Content, Website, Coach, Production
2004 - 2007
job
Marketing Manager
Calp UK Ltd.
Calp UK were the UK subsiduary of an Italian company, Calp SPA.
My main role included
• Budgets - I forecasted and managed the annual UK marketing budget to cover annual advertising spend, promotional activities, in-store point of sale
and graphics as well as marketing contribution to third party retailers. I was also responsible for bidding for additional marketing budget from Italy to cover
larger projects such as Catalogue and website development.
• Advertising - I planned and placed adverts in regional press and trade
publications as well as wrote all articles, press releases and editorials for the same publications.
• Catalogues - I produced 2 printed catalogues covering 3 brands for 2007.
• Website - I took a leading role in the costing and design of the UK website,
with e-commerce capabilities. On completion I managed all editing and e-
marketing activities.
• Retail Management - I was responsible for 8 own stores and up to 120
Concessions across the UK and helped increase the turnover from £1 million
to £2.7million in 12 months.
• Promotions - I organised promotional events for both trade and retail
customers including seasonal promotions and clearance events to cover the promotional calendars of numerous department stores and retail centres.
• Direct Mail - I collated a company mailing database and implemented a
programme of regular mail-outs.
• Product development - My role involved design of exclusive packaging and content for stores and companies (Edinburgh Crystal, Debenhams, John Lewis).
• Outsourcing - I highlighted gaps in the market and sourced new products
from the UK and overseas confirming trading agreements, product range and price.
• In-house marketing - My administrative role included writing newsletters
producing sales by square foot reports for all store managers. I also reported
directly to the board with regards to the monthly marketing activities and their
My main role included
• Budgets - I forecasted and managed the annual UK marketing budget to cover annual advertising spend, promotional activities, in-store point of sale
and graphics as well as marketing contribution to third party retailers. I was also responsible for bidding for additional marketing budget from Italy to cover
larger projects such as Catalogue and website development.
• Advertising - I planned and placed adverts in regional press and trade
publications as well as wrote all articles, press releases and editorials for the same publications.
• Catalogues - I produced 2 printed catalogues covering 3 brands for 2007.
• Website - I took a leading role in the costing and design of the UK website,
with e-commerce capabilities. On completion I managed all editing and e-
marketing activities.
• Retail Management - I was responsible for 8 own stores and up to 120
Concessions across the UK and helped increase the turnover from £1 million
to £2.7million in 12 months.
• Promotions - I organised promotional events for both trade and retail
customers including seasonal promotions and clearance events to cover the promotional calendars of numerous department stores and retail centres.
• Direct Mail - I collated a company mailing database and implemented a
programme of regular mail-outs.
• Product development - My role involved design of exclusive packaging and content for stores and companies (Edinburgh Crystal, Debenhams, John Lewis).
• Outsourcing - I highlighted gaps in the market and sourced new products
from the UK and overseas confirming trading agreements, product range and price.
• In-house marketing - My administrative role included writing newsletters
producing sales by square foot reports for all store managers. I also reported
directly to the board with regards to the monthly marketing activities and their
Management, UP, Manager, Spa, Costing, Development, Outsourcing, Website, Content, Sales, Marketing, E-commerce, Database, Packaging, Budget, Retail, Product development, Writing, Advertising, Design
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