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jobs
Digital Copywriter specialising in SEO, UX Copy
Penny Phillips
,
Swanscombe, United Kingdom
Experience
Other titles
Skills
I'm offering
Yes, I love words.
But what I love more than words is understanding how they engage with people; when to write something, who to write it for and where to place it. This is the scientific creativity that comes with digital copywriting, and what makes me love my job.
Anyone can write, but it takes someone with empathy, understanding and out-of-the-box thinking to create engagement, conversions and loyalty.
And that's Me.
But what I love more than words is understanding how they engage with people; when to write something, who to write it for and where to place it. This is the scientific creativity that comes with digital copywriting, and what makes me love my job.
Anyone can write, but it takes someone with empathy, understanding and out-of-the-box thinking to create engagement, conversions and loyalty.
And that's Me.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Full time contractor
Available
My experience
2018 - ?
job
Director
Penelope Ink Ltd.
Working as a contractor, Penelope Ink Ltd provides copywriting, SEO and branding
services to businesses of all sizes, across the industries.
● Previous work in the Fashion, Real Estate, Influencer, Health, Automotive, Luxury
industries.
● Provides effective content and branding with an emphasis on Emotional Intelligence,
smart & effective copy and UX.
● Previously contracted at Publicis Sapient as Lead Copywriter on one of their largest
international accounts..
services to businesses of all sizes, across the industries.
● Previous work in the Fashion, Real Estate, Influencer, Health, Automotive, Luxury
industries.
● Provides effective content and branding with an emphasis on Emotional Intelligence,
smart & effective copy and UX.
● Previously contracted at Publicis Sapient as Lead Copywriter on one of their largest
international accounts..
Seo, Copywriting, Branding, UX, Copywriter, Fashion, Content, Health, International
2018 - 2020
freelance
Lead Copywriter
Publicis Sapient.
I took a contract with Publicist Sapient, a leader in digital transformation, creating data driven copy and analysing SEO data for a leading international Automotive client.
This included project research & development, data analysis, assessment, content creation across AEM and other systems, crafting proposals & business decks, SEO/UX analysis & more.
I was also called on to create, brief and present briefs to Management teams in 3rd party agencies, which utilised my client relation skills nicely.
Link: https://www.nissan.co.uk/experience-nissan/news.html
This included project research & development, data analysis, assessment, content creation across AEM and other systems, crafting proposals & business decks, SEO/UX analysis & more.
I was also called on to create, brief and present briefs to Management teams in 3rd party agencies, which utilised my client relation skills nicely.
Link: https://www.nissan.co.uk/experience-nissan/news.html
Copywriting, Research, Usability & ux, On-page SEO, Content marketing, Seo
2017 - 2018
job
Account Manager
Best Response Media.
Managed and advised several clients across the pet food, beauty and retail
industries.
● Specialised in Content Marketing and Strategy, increasing various client's blog traffic
by at least 50%.
● Comprehensive understanding of tools such as SEMRush, GA, Screaming Frog,
Majestic, etc.
● Structured and organised client meetings and project liaisons.
● Oversaw all content creation, management and formatting for
distribution to client sites.
industries.
● Specialised in Content Marketing and Strategy, increasing various client's blog traffic
by at least 50%.
● Comprehensive understanding of tools such as SEMRush, GA, Screaming Frog,
Majestic, etc.
● Structured and organised client meetings and project liaisons.
● Oversaw all content creation, management and formatting for
distribution to client sites.
Marketing, Content marketing, Content creation, Retail, Account Manager, Management, Content, Blog, Manager
2015 - 2017
job
SEO Content Consultant
Digivate.
● Managed multiple clients, spread across various sectors (from PR to cosmetic surgery, to tech companies).
● Built and maintained relationships with clients and third parties whilst building and developing the Content Marketing department.
● Liaised with outsourced colleagues/companies.
● Audited sites to look for technical, content and on-page optimisation
opportunities.
● Created, researched and scheduled content for both website and blog copy (long and short form).
● Built and maintained relationships with clients and third parties whilst building and developing the Content Marketing department.
● Liaised with outsourced colleagues/companies.
● Audited sites to look for technical, content and on-page optimisation
opportunities.
● Created, researched and scheduled content for both website and blog copy (long and short form).
Marketing, Content marketing, Seo, Pr, Optimization, Content, Website, Blog
2015 - 2015
job
Content Editor
DMGT Media.
● Managed, proofread and sub-edited articles from third party companies and external journalists and writers.
● Liaised weekly with Creative and Product Marketing teams for asset management.
● Invoiced external writers and maintained records of invoices and articles.
● Created handbooks on best practices for the Editor role and Invoicing protocol.
● Liaised weekly with Creative and Product Marketing teams for asset management.
● Invoiced external writers and maintained records of invoices and articles.
● Created handbooks on best practices for the Editor role and Invoicing protocol.
Marketing, Asset Management, Management, Content
2013 - 2015
job
Online Catalogue Executive
Mountain Warehouse.
● Wrote, designed and developed a Copywriting & TOV Handbook for the company.
● Crafted and edited blog pieces for SEO purposes and crafted optimised site copy.
● Wrote video and voice-over scripts for the MW 'Expert Advice' blog.
● Produced PR press pieces for company events and was point of call for media
images and copy with new product releases.
● Co-managed the studio photography for all new and existing products,
packaging & catalogues.
● Sub-edited the B2C seasonal catalogues.
● Crafted and edited blog pieces for SEO purposes and crafted optimised site copy.
● Wrote video and voice-over scripts for the MW 'Expert Advice' blog.
● Produced PR press pieces for company events and was point of call for media
images and copy with new product releases.
● Co-managed the studio photography for all new and existing products,
packaging & catalogues.
● Sub-edited the B2C seasonal catalogues.
Seo, Copywriting, Video, B2C, Packaging, Photography, Pr, Blog, Online
My education
2007
-
2010
University of Plymouth
Bachelors, English & Media Arts
Bachelors, English & Media Arts
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