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jobs
Emma Tierney (MCIM)
,
, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
My experience
2018 - ?
job
Retail Marketing Specialist
Krispy Kreme.
Responsible for leading marketing specialism across the retail business in UK and Ireland. Create strategy, advise and manage test and learn plans for promotional planning, store POS, PR needs and media opportunities.
• Full Marketing responsibility for the new Irish market. Campaign planning, PR Activation, leading strategies and implementing activities for key calendar events. 1st Birthday celebrations achieved over 50% increase in sales and over achieved all KPI's set
• Leading key PR activations, over-exceeding coverage KPI's on both press and online, increasing brand awareness and delivering sales targets set
• Creating and implementing POS strategy across all store formats, optimising the customer journey in each campaign window. Successfully influencing customer decision making and increasing specific product sales, promotional offerings and ATV
• Delivering high profile bespoke business projects, liaising with all key business channels and problem solving cross functionally. Projects include re-opening of 24hr Drive Thru and Digital Screen Transformation
• Full Marketing responsibility for the new Irish market. Campaign planning, PR Activation, leading strategies and implementing activities for key calendar events. 1st Birthday celebrations achieved over 50% increase in sales and over achieved all KPI's set
• Leading key PR activations, over-exceeding coverage KPI's on both press and online, increasing brand awareness and delivering sales targets set
• Creating and implementing POS strategy across all store formats, optimising the customer journey in each campaign window. Successfully influencing customer decision making and increasing specific product sales, promotional offerings and ATV
• Delivering high profile bespoke business projects, liaising with all key business channels and problem solving cross functionally. Projects include re-opening of 24hr Drive Thru and Digital Screen Transformation
Marketing, Retail, Pr, Sales, Test, Pos, Transformation, KPI, Campaign, Online
2017 - 2018
freelance
Director/Consultant
The Marketing Fixer.
Consultancy and contracting for various businesses, including:
Krispy Kreme - Lead in the strategic planning and implementation of new market entry activities, the most successful store opening in Global Krispy Kreme history, surpassing all global sales of previous new market openings and providing the ultimate brand experience
Metropolitan Police - Delivering training courses for Marketing Copywriting and Writing for Business Communications
GeoMax UK - Set up of UK & IR Marketing division. Creating Marketing Strategy, deployment of marketing team and implementation of activities
InFrame Media - Providing strategic planning and direction, ongoing consultancy
FloVibe Festival - Leading Marcomms and Digital strategy, lead generation tactics both on and offline
Krispy Kreme - Lead in the strategic planning and implementation of new market entry activities, the most successful store opening in Global Krispy Kreme history, surpassing all global sales of previous new market openings and providing the ultimate brand experience
Metropolitan Police - Delivering training courses for Marketing Copywriting and Writing for Business Communications
GeoMax UK - Set up of UK & IR Marketing division. Creating Marketing Strategy, deployment of marketing team and implementation of activities
InFrame Media - Providing strategic planning and direction, ongoing consultancy
FloVibe Festival - Leading Marcomms and Digital strategy, lead generation tactics both on and offline
Marketing, Copywriting, Digital Strategy, MArketing Strategy, Writing, Training, Deployment, Strategic Planning, Sales, Implementation, Global sales, Festival, Market entry, Direction, UP
2017 - 2017
job
HEAD OF MARKETING
B2B & B2C.
VOWERK - THERMOMIX, Ascot
Established appropriate key performance indicators and reporting tools to measure and interconnect effective marketing communications.
Held full accountability for generating a comprehensive marketing strategy and full budget plan to present to the Vice President of marketing and sales for Europe. Responsible for Marketing team of 8, including 5 direct reports and developed operational working efficiencies with the marketing team and other business divisions. Directly interacted with cross-functional teams within the business, including business development, operations, finance, and training. Built strong working relationships and delivered marketing presentations to key stakeholders.
• Overachieved sales targets regularly from Jan-Oct 2017, up 11% on yearly budget.
• Increased Social Media engagement, following and reach, month on month on various platforms (up to 40% in a given month).
• Created and managed overall company budgets and costs for the marketing department (up to £1.5M).
• Implemented a PR Celebrity/Blogger event, as well as designed and executed multi-channel marketing plan for a new product launch while using the Prince 2 Project Management method.
Established appropriate key performance indicators and reporting tools to measure and interconnect effective marketing communications.
Held full accountability for generating a comprehensive marketing strategy and full budget plan to present to the Vice President of marketing and sales for Europe. Responsible for Marketing team of 8, including 5 direct reports and developed operational working efficiencies with the marketing team and other business divisions. Directly interacted with cross-functional teams within the business, including business development, operations, finance, and training. Built strong working relationships and delivered marketing presentations to key stakeholders.
• Overachieved sales targets regularly from Jan-Oct 2017, up 11% on yearly budget.
• Increased Social Media engagement, following and reach, month on month on various platforms (up to 40% in a given month).
• Created and managed overall company budgets and costs for the marketing department (up to £1.5M).
• Implemented a PR Celebrity/Blogger event, as well as designed and executed multi-channel marketing plan for a new product launch while using the Prince 2 Project Management method.
Event, President, UP, Social, Development, Sales, Finance, Blogger, Management, Pr, Social Media, Marketing and sales, Training, Budget, Operations, MArketing Strategy, Project Management, Business development, Marketing
2013 - 2016
job
DIRECT MARKETING MANAGER
Toys 'R' Us UK.
Maidenhead
Interacted with the marketing communications manager on ad-hoc projects/campaigns, copywriting and advertised third-party promotions.
Liaising with the database management company to set selection criteria for both ad-hoc and monthly mailers to insure accurate targeting. Comprehensively managed various DM campaigns at any given time and setting out selection criteria for both ad-hoc and monthly mailers to assure accurate targeting. Communicated with E-Commerce and the marketing team to ensure efficient completing the set target and integrated strategic marketing communications strategies. Provided superior assistance to the Market Analyst with the analysis of the mailers and gain a full understanding of how the report is prepared. Searched for innovative designs and processes to improve future campaigns.
• Increased ROI on recent projects and successful cost optimisation in all campaigns.
• Created a targeted mailing of the Earlybuys catalogue that brought an incremental profit of £346,407, resulting in 285.7% ROI on recent projects and successful cost optimisation in all campaigns.
• Progressed the creative, mailing and print/postage of the 'Welcome' mailer and saved over £75K during one year, and produced a new format increasing ROI by 126% and increasing response rate by 2.5%.
• Examined suppliers and uncovered cost efficacies to make savings of over £100K during one financial year.
Interacted with the marketing communications manager on ad-hoc projects/campaigns, copywriting and advertised third-party promotions.
Liaising with the database management company to set selection criteria for both ad-hoc and monthly mailers to insure accurate targeting. Comprehensively managed various DM campaigns at any given time and setting out selection criteria for both ad-hoc and monthly mailers to assure accurate targeting. Communicated with E-Commerce and the marketing team to ensure efficient completing the set target and integrated strategic marketing communications strategies. Provided superior assistance to the Market Analyst with the analysis of the mailers and gain a full understanding of how the report is prepared. Searched for innovative designs and processes to improve future campaigns.
• Increased ROI on recent projects and successful cost optimisation in all campaigns.
• Created a targeted mailing of the Earlybuys catalogue that brought an incremental profit of £346,407, resulting in 285.7% ROI on recent projects and successful cost optimisation in all campaigns.
• Progressed the creative, mailing and print/postage of the 'Welcome' mailer and saved over £75K during one year, and produced a new format increasing ROI by 126% and increasing response rate by 2.5%.
• Examined suppliers and uncovered cost efficacies to make savings of over £100K during one financial year.
Marketing, Copywriting, ROI, Database, E-commerce, Print, Optimization, Direct marketing, Management, Strategic Marketing, Analyst, Processes, Manager
My education
Chartered Institute of Marketing
Unspecified, Digital Marketing
Unspecified, Digital Marketing
Chartered Institute of Marketing
Professional, Marketing
Professional, Marketing
Oxford Brookes University
Bachelors, Marketing Management
Bachelors, Marketing Management
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