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Helping Brands and Retailers Maximise Their Online Potential & Distribution, Through cost effective Ecommerce and Marketing
Ivan Latter
,
Colchester, United Kingdom
Experience
Other titles
Skills
I'm offering
With many year’s experience managing successful Ecommerce sites, we have the know how to get you started or to move your business onto the next stage and beyond.
Helping you to manage day to day tasks, or advising and managing on a wider range of tasks such as; Website optimisation, Analytics, SEO, Social Media, Email, Digital Marketing and Brand/Product Marketing.
- Helping Brands/Entrepreneurs/Retailers get established without a huge costs
- B2C and B2B
- Product Distribution
- Website Builds and Optimisation
- Fully Managed Ecommerce Service
- Brand & Product Marketing
- Marketing Strategy
- Social Media management and training
- Email Marketing
Or perhaps you just have a project such as a System Upgrade that your team just cannot fit into their schedule, we can assist in finding the right developers for you or work with someone you chose and make sure you hit the right targets.
Your Business Matters to You, So It Matters to Us Too!
Helping you to manage day to day tasks, or advising and managing on a wider range of tasks such as; Website optimisation, Analytics, SEO, Social Media, Email, Digital Marketing and Brand/Product Marketing.
- Helping Brands/Entrepreneurs/Retailers get established without a huge costs
- B2C and B2B
- Product Distribution
- Website Builds and Optimisation
- Fully Managed Ecommerce Service
- Brand & Product Marketing
- Marketing Strategy
- Social Media management and training
- Email Marketing
Or perhaps you just have a project such as a System Upgrade that your team just cannot fit into their schedule, we can assist in finding the right developers for you or work with someone you chose and make sure you hit the right targets.
Your Business Matters to You, So It Matters to Us Too!
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Owner/Project Manager/Ecommerce Manager
Focus Ecommerce Limited.
As Focus Ecommerce I offer a multiple of services in and around ecommerce websites. I have a proven history in enhancing websites and driving revenue and profit. From day to day website administration, growing sales, project managing new website builds, SEO and Digital marketing. My years of experience have taught me that to get the most from your ecommerce business that every element needs to be working in sync, be that your digital marketing, distribution, Customer service that working as a team is vitally important.
Current Clients: www.PerfectMoment.com,
Previous clients: www.joli-360.com. www.boori.com
Current Clients: www.PerfectMoment.com,
Previous clients: www.joli-360.com. www.boori.com
Digital Marketing, Marketing, Seo, Administration, Project Manager, Ecommerce, Websites, Customer service, Sales, Service, Website, Manager, ME
2017 - 2018
job
Head of Ecommerce EMEA
PH Beauty.
June 2017 to June 2018
#1 independent global player in innovative consumer skin care technologies, owns and operates Tria Beauty, iluminage and mē.
Head of Ecommerce EMEA
● Fully responsible for the EMEA performance of the online presence including branded websites, 3rd party marketplaces and social platforms.
● Development and implementation of website content and digital assets, Project managed re-platforming of Tria Beauty UK website
● Developing and managing digital marketing campaigns: SEO, PPC, Affiliates, Re-targeting, Email and Social Media.
● Management of online team including sales and social marketing associates.
● Managing 3rd party companies such as PPC and SEO agency, warehouse and courier companies and negotiating contracts with 3rd party supplies, transport, hosting, development.
● Tracking and monitoring pricing on own brand and competitors' products and retailer marketing activities
● Managing key UK retailer customer content programmes to ensure products are promoted in the correct and most converting manner
#1 independent global player in innovative consumer skin care technologies, owns and operates Tria Beauty, iluminage and mē.
Head of Ecommerce EMEA
● Fully responsible for the EMEA performance of the online presence including branded websites, 3rd party marketplaces and social platforms.
● Development and implementation of website content and digital assets, Project managed re-platforming of Tria Beauty UK website
● Developing and managing digital marketing campaigns: SEO, PPC, Affiliates, Re-targeting, Email and Social Media.
● Management of online team including sales and social marketing associates.
● Managing 3rd party companies such as PPC and SEO agency, warehouse and courier companies and negotiating contracts with 3rd party supplies, transport, hosting, development.
● Tracking and monitoring pricing on own brand and competitors' products and retailer marketing activities
● Managing key UK retailer customer content programmes to ensure products are promoted in the correct and most converting manner
Sales, Social, Contracts, Online, Development, Monitoring, Hosting, Implementation, Website, Content, Digital Marketing, Management, PPC, Contracts, Websites, Ecommerce, Seo, Marketing, Social Media
2015 - 2017
job
Ecommerce & Digital Marketing Manager
Brands Ltd.
Jan 2015 to May 2017
Manufacturer and distribution for HoMedics, Salter, House of Marley and Jam Wireless Audio
Ecommerce & Digital Marketing Manager
● Fully responsible for the performance of the online presence including branded websites, 3rd party marketplaces and social platforms.
● Forecasting stock and regularly reviewing availability to maximise all sales opportunities.
● Managing and optimising Marketplaces such as eBay and Amazon to increase conversion
● Developing and managing digital marketing campaigns: SEO, PPC, Affiliates, Re-targeting, Email and Social Media.
● Management of online team including sales and social marketing associates and 3rd party companies such as PPC and SEO agency, warehouse and courier companies.
● Project managed re-platforming of 4 branded website and the creation of 2 further websites
Manufacturer and distribution for HoMedics, Salter, House of Marley and Jam Wireless Audio
Ecommerce & Digital Marketing Manager
● Fully responsible for the performance of the online presence including branded websites, 3rd party marketplaces and social platforms.
● Forecasting stock and regularly reviewing availability to maximise all sales opportunities.
● Managing and optimising Marketplaces such as eBay and Amazon to increase conversion
● Developing and managing digital marketing campaigns: SEO, PPC, Affiliates, Re-targeting, Email and Social Media.
● Management of online team including sales and social marketing associates and 3rd party companies such as PPC and SEO agency, warehouse and courier companies.
● Project managed re-platforming of 4 branded website and the creation of 2 further websites
Sales, Social, Manager, Online, Ebay, Amazon, Audio, Website, Wireless, Digital Marketing, Management, PPC, Forecasting, Websites, Ecommerce, Seo, Marketing, Social Media
2012 - 2015
job
Official
Micro Scooters Ltd.
UK Retailer and distributor of Micro scooters and accessories
E-commerce Controller
● Responsible for the effective operation of all sections of online businesses in order to increase volumes of sales, customer satisfaction and profitability
● Responsible for managing and developing, SEO and PPC with external partners
● Developed use of marketplaces such as Amazon, eBay to build each market place into £2m sales channels.
● Development of online sales, customer engagement, brand awareness, basket value and reduce dropped basket rate.
● Project Managed re-platform of website and move to new distribution centre
● Develop creative ideas and improvements for website design and features to increase traffic, sales and customer experience.
● Managed merchandising department to ensure stock levels were maintained to maximise sales and responsible for the management of 6 in house customer service agents and external call centre.
E-commerce Controller
● Responsible for the effective operation of all sections of online businesses in order to increase volumes of sales, customer satisfaction and profitability
● Responsible for managing and developing, SEO and PPC with external partners
● Developed use of marketplaces such as Amazon, eBay to build each market place into £2m sales channels.
● Development of online sales, customer engagement, brand awareness, basket value and reduce dropped basket rate.
● Project Managed re-platform of website and move to new distribution centre
● Develop creative ideas and improvements for website design and features to increase traffic, sales and customer experience.
● Managed merchandising department to ensure stock levels were maintained to maximise sales and responsible for the management of 6 in house customer service agents and external call centre.
Design, Seo, Customer experience, PPC, E-commerce, Customer service, Management, Sales, Service, Website, Development, Amazon, Ebay, Accessories, Online
2005 - 2012
job
Company Owner
Cheeseybugtoys.co.uk.
2005 to 2012
Successfully set up an on-line retail business specialising in children's toys, games, home and garden, cosmetics and pet products
Company Owner
Start up and strategic management of business
● Researched suitable products and built relationships with suppliers to ensure a reliable supply chain, including negotiating SOA and SOR agreements
● Managed site updates reflecting new campaigns and ranges and developed use of marketplaces such as Amazon, eBay and Play.com
● Negotiated and managed courier contracts to offer the best possible consumer service.
● Responsible for developing and improving SEO and PPC campaigns.
● Regular use of Google Analytics to improve site and conversion rate.
● Created a sustainable strategic plan to develop business and deliver to the bottom line. Grew turnover year on year to achieve an annual turnover of £1m in year 3.
● Expanded the business into the European market using 3rd party platforms and development of the company website. Resulted in a 30% increase in turnover.
Successfully set up an on-line retail business specialising in children's toys, games, home and garden, cosmetics and pet products
Company Owner
Start up and strategic management of business
● Researched suitable products and built relationships with suppliers to ensure a reliable supply chain, including negotiating SOA and SOR agreements
● Managed site updates reflecting new campaigns and ranges and developed use of marketplaces such as Amazon, eBay and Play.com
● Negotiated and managed courier contracts to offer the best possible consumer service.
● Responsible for developing and improving SEO and PPC campaigns.
● Regular use of Google Analytics to improve site and conversion rate.
● Created a sustainable strategic plan to develop business and deliver to the bottom line. Grew turnover year on year to achieve an annual turnover of £1m in year 3.
● Expanded the business into the European market using 3rd party platforms and development of the company website. Resulted in a 30% increase in turnover.
Website, UP, Contracts, Google, Strategic Management, Ebay, Amazon, Development, SOA, Seo, Service, Analytics, Management, PPC, Contracts, Retail, Google analytics
2001 - 2001
job
Branch Manager
Bexleyheath JD Sports.
2001
Manager
1995 - 1997
job
Sales Manager
AllSports.
Sales, Manager
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