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UX research, design and writing
Marc Bonne
,
Covent Garden, United Kingdom
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Marc Bonne is a PhD student and UX specialist with 8 years of experience working user research and design with big brands, public sector departments and startups from all over the world. He has a strong interest in gamification and improving conversions through UX-focused digital marketing campaigns.
Markets
United Kingdom
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Industries
Language
English
Good
Ready for
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
UX Writer
Budai Media.
• Budai Media is a B2C agency in Hungary creating email campaigns for ecommerce companies based in the U.S. and the U.K.
• Researched client information from creative briefs
• Wrote email copy aiming to onboard customers to ecommerce sites of clients and encourage customers to make purchases.
• Increased sales for client base by 21% to 36%.
• Researched client information from creative briefs
• Wrote email copy aiming to onboard customers to ecommerce sites of clients and encourage customers to make purchases.
• Increased sales for client base by 21% to 36%.
Email marketing, Copywriting
2017 - ?
freelance
User Researcher
University of Sheffield.
Invited by the Information School to conduct Facereader user research in the university usability iLab to find out which combinations of text and images encourages students to wash their hands and what emotions each combination caused.
Recruited participants via email and face-to-face discussion.
Conducted quantitative and qualitative analysis, processing Facereader results in SPSS and the interview data in NVivo.
Ran tutorials students teaching students how to use the eye-tracking, facial recognition and Morae recording equipment and in which contexts.
Wrote paper containing the results of data and recommendations for future research to be shared online and presented at public health conferences.
Monitored student led user research projects to ensure equipment running smoothly.
Wrote technical guides on how to the Facereader and Observer software for face recognition studies.
Performed systematic research of the literature on current user experience issues for diabetes/IBS and running apps.
Created a usability questionnaire based on the System Usability Scale (SUS) to gather ease of use information on current exercise apps on the market.
Used social media to recruit potential participants to take part in the survey about app usage among runners, diabetes and IBS sufferers.
Distributed SUS questionnaire to participants and analysed data in SPSS
Helped write a usability report containing potential user flows and information architecture creation for the development of a new app.
Recruited participants via email and face-to-face discussion.
Conducted quantitative and qualitative analysis, processing Facereader results in SPSS and the interview data in NVivo.
Ran tutorials students teaching students how to use the eye-tracking, facial recognition and Morae recording equipment and in which contexts.
Wrote paper containing the results of data and recommendations for future research to be shared online and presented at public health conferences.
Monitored student led user research projects to ensure equipment running smoothly.
Wrote technical guides on how to the Facereader and Observer software for face recognition studies.
Performed systematic research of the literature on current user experience issues for diabetes/IBS and running apps.
Created a usability questionnaire based on the System Usability Scale (SUS) to gather ease of use information on current exercise apps on the market.
Used social media to recruit potential participants to take part in the survey about app usage among runners, diabetes and IBS sufferers.
Distributed SUS questionnaire to participants and analysed data in SPSS
Helped write a usability report containing potential user flows and information architecture creation for the development of a new app.
User research, User testing, User stories, Eye-tracking, Questionnaire setup, User surveys, Data Analysis, Spss, Nvivo, Morae, Teaching, Monitoring, IT consultant
2019 - 2020
freelance
UX Designer
University of Sheffield.
• Fashionbrain is a €2.8m 3-year project funded by the European Commission’s Horizon 2020 programme
• Used whiteboard plans to plan out wireframe designs
• Created mockups in Photoshop to present to European Commission.
• Developed website in Bootstrap, HTML5, CSS3, and JavaScript.
• Used whiteboard plans to plan out wireframe designs
• Created mockups in Photoshop to present to European Commission.
• Developed website in Bootstrap, HTML5, CSS3, and JavaScript.
Adobe Photoshop, Html5, Css3, Javascript, User research, UI Design, UX Design, Prototyping, Wireframing
2019 - 2020
freelance
UX Writer
Zalando.
• Zalando is a European fashion e-commerce company based in Berlin with revenues of 5.388 billion EUR (2018).
• Invited to a project involving re-writing of copy and creation of new UX email copy for Zalando’s influencer marketing platform Collabary.
• Discussed market needs for influencer marketing platforms with project and marketing manager
• Wrote copy for email flows, dashboard and landing page copy.
• Increased number of signups to the platform by 76%
• Invited to a project involving re-writing of copy and creation of new UX email copy for Zalando’s influencer marketing platform Collabary.
• Discussed market needs for influencer marketing platforms with project and marketing manager
• Wrote copy for email flows, dashboard and landing page copy.
• Increased number of signups to the platform by 76%
Email marketing, Landing pages, Web content, Copywriting, UX Design
2019 - 2019
freelance
UX Writer (Contractor – Part time)
AMZScout.
• Worked with project managers and marketing staff to discuss user needs for business and individuals wishing to sell products on Amazon.
• Wrote content for landing pages, video scripts, blog articles, Facebook, Twitter and Instagram posts designed to encourage users to purchase and install the AMZscout Chrome Extension on their browser.
• Increased purchases of the app by 162%.
• Wrote content for landing pages, video scripts, blog articles, Facebook, Twitter and Instagram posts designed to encourage users to purchase and install the AMZscout Chrome Extension on their browser.
• Increased purchases of the app by 162%.
Copywriting, Social media copywriting, Blogging, Scripting
My education
2014
-
2020
University of Sheffield
Doctor of Philosophy (PhD),, HCI (Cognitive Psychology), Library and Information Science (Part time)
Doctor of Philosophy (PhD),, HCI (Cognitive Psychology), Library and Information Science (Part time)
Data collection and analysis used mixed methods, involving an quantitative “maths anxiety rating scale” to measure mathematics anxiety. This was combined with eye-tracking, facial emotion recognition software to monitor participant emotions. Qualitative gameplay observations and interviews to identify interface components of online maths games that affect mathematics anxiety.
Recruited students via email, lecture/workshop shout-outs as well as meeting students in around the campus to take part in the study. Organised test venues at nearby usability labs, prepared camera/microphone and monitoring equipment for recording and analysis.
Analyzed mathematics anxiety, eye tracking, Facereader as well as mouse/keyboard strokes using SPSS and NVivo. Furthermore, analyzed observation and interview data using thematic analysis in Morae Manager and NVivo.
Writing up results and discussion containing user experience findings, as well as mathematics anxiety results and analysis. The data will be used to create a model of UX components in online games that impact mathematics anxiety. The model will be then used to create online games that reduce mathematics anxiety.
2006
-
2009
University of Sheffield
Dual Bachelor’s Degree - 2:1, Business Management and Information Management
Dual Bachelor’s Degree - 2:1, Business Management and Information Management
- Principles of Marketing
- Business Intelligence
- Organisational Behaviour
- Quantitative Methods and IT
Activities and Societies: Achieved Sheffield Graduate Award - Being a Course Representative for Management School - Working voluntarily as a web designer/copywriter at Oxfam. - Working as a carer. - Completing the Sheffield Enterprise Skill Build course alongside studying.
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