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Marketing leader with strong, proven experience across the marketing mix
Quentin Scott
,
Weybridge, United Kingdom
Experience
Other titles
Skills
I'm offering
With more than 20 years marketing experience, I have a proven track record of successful delivery across the marketing mix across several sectors including technology, renewable energy and climate change in both consumer and B2B markets. My career has afforded many opportunities to develop skills in driving all facets of the marketing mix in the UK and internationally. My focus is on driving sustained and valuable contributions in any role I undertake. I am comfortable defining and delivering marketing strategy as well as rolling up my sleeves to create and deliver tactical elements of a marketing programme. I enjoy inspiring others and working to help bring business ideas and dreams to reality.
Specialities: Marketing planning, proposition development, channel development, channel marketing, campaign development, corporate communications, consumer communications, partner and customer relationship management, performance marketing (budget management, KPI setting, ROI tracking).
Proficient in: Adobe InDesign, Photoshop, PowerPoint (templates, design, structuring), Word, Web development (WordPress), Copywriting and web content development
Specialities: Marketing planning, proposition development, channel development, channel marketing, campaign development, corporate communications, consumer communications, partner and customer relationship management, performance marketing (budget management, KPI setting, ROI tracking).
Proficient in: Adobe InDesign, Photoshop, PowerPoint (templates, design, structuring), Word, Web development (WordPress), Copywriting and web content development
Markets
United Kingdom
(Remote
only)
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2013 - ?
job
Marketing Director - UK (Permanent)
Low Carbon.
Leadership position responsible for brand development and execution of the full marketing mix for Low Carbon - a leading renewable energy investor. A key responsibility is to translate complex renewable energy concepts into consumer friendly propositions and offers.
Core Responsibilities:
• Develop and act as custodian of Low Carbon brand
• Develop and execute annual marketing communications plans supporting Low Carbon business objectives
• Develop real time digital marketing strategy for Low Carbon with deliverables across web and social media
• Develop and nurture key partner marketing relationships in driving achievement of Low Carbon business objectives
• PR and Government Relations management to support media awareness and policy maker influence
• Define and deliver BTL and financial marketing assets as part of Low Carbon investment model
• Marketing budget definition and management, KPI setting and ROI tracking for all marketing investments
Successes:
• Developed Low Carbon brand hierarchy and messaging for execution in all brand touch points
• Executed and delivered all Low Carbon brand touchpoints and assets
• Defined PR strategy and executed company communications across Finance and Industry sector publications including BBC, FT and CNN
• Launched renewable energy partner programme and sponsorship with Land Rover BAR - the America's Cup sailing team of Sir Ben Ainslie
• Commenced government and policy maker outreach and influencer programmes
• Collaboration programme established with industry bodies as well as Low Carbon owned companies to maximize brand reach
• Delivered supporting marketing programmes and brand development for Low Carbon group companies
Core Responsibilities:
• Develop and act as custodian of Low Carbon brand
• Develop and execute annual marketing communications plans supporting Low Carbon business objectives
• Develop real time digital marketing strategy for Low Carbon with deliverables across web and social media
• Develop and nurture key partner marketing relationships in driving achievement of Low Carbon business objectives
• PR and Government Relations management to support media awareness and policy maker influence
• Define and deliver BTL and financial marketing assets as part of Low Carbon investment model
• Marketing budget definition and management, KPI setting and ROI tracking for all marketing investments
Successes:
• Developed Low Carbon brand hierarchy and messaging for execution in all brand touch points
• Executed and delivered all Low Carbon brand touchpoints and assets
• Defined PR strategy and executed company communications across Finance and Industry sector publications including BBC, FT and CNN
• Launched renewable energy partner programme and sponsorship with Land Rover BAR - the America's Cup sailing team of Sir Ben Ainslie
• Commenced government and policy maker outreach and influencer programmes
• Collaboration programme established with industry bodies as well as Low Carbon owned companies to maximize brand reach
• Delivered supporting marketing programmes and brand development for Low Carbon group companies
Finance, Social, Energy, Energy, Sponsorship, Web, Development, KPI, Digital Marketing Strategy, Support, Digital Marketing, Management, Pr, Leadership, ROI, Budget, MArketing Strategy, Marketing, Social Media
2012 - 2013
job
Channel Marketing Director - UK (Permanent)
BlackBerry.
Senior Channel Marketing professional responsible for driving and managing the full marketing mix across for BlackBerry in the UK.
Core Responsibilities:
• Define and deliver the UK marketing strategy and plans with a firm focus on ROI and performance measurement of all executed programs
• Develop, execute and launch in-life marketing campaigns including device and platform launches
• Development country media plans supporting ATL executions
• Ensure strong collaboration and engagement of all marketing and finance functions including PR, brand and real time marketing
• Forecast and manage marketing budgets for the UK with total average spend of £100m per annum
• Manage alignment of sales and marketing organizations with close operating engagement with the UK MD
• Deliver go to market strategies with UK channel partners to ensure successful execution of BlackBerry propositions
• Define and deliver direct to customer marketing programs through BlackBerry field teams and demonstration initiatives
Successes:
• Launched BlackBerry 10 ecosystem in the UK as the lead market across key channel partners including retailers and network operators
• Delivered a highly integrated, cross functional launch campaign utilized as a blueprint across the EMEA region
• Executed the largest single ATL campaign for BlackBerry in the UK ensuring collaboration and integration with channel partner communications campaigns
• Defined and launched significant cross channel training and engagement program in the UK delivering 52,000 training interactions
• Created and deployed the BlackBerry demonstration campaign with over 48,000 customer demonstrations delivered
• Supported development of on device demonstration and content platform for BlackBerry 10
• Strategized and managed the launch of Q10 exclusively with Selfridges in the UK - a first for a smartphone launch in the UK. This resulted in the most successful technology product launch in Selfridges
• Drove development of affiliate marketing relationships including Virgin Atlantic
Core Responsibilities:
• Define and deliver the UK marketing strategy and plans with a firm focus on ROI and performance measurement of all executed programs
• Develop, execute and launch in-life marketing campaigns including device and platform launches
• Development country media plans supporting ATL executions
• Ensure strong collaboration and engagement of all marketing and finance functions including PR, brand and real time marketing
• Forecast and manage marketing budgets for the UK with total average spend of £100m per annum
• Manage alignment of sales and marketing organizations with close operating engagement with the UK MD
• Deliver go to market strategies with UK channel partners to ensure successful execution of BlackBerry propositions
• Define and deliver direct to customer marketing programs through BlackBerry field teams and demonstration initiatives
Successes:
• Launched BlackBerry 10 ecosystem in the UK as the lead market across key channel partners including retailers and network operators
• Delivered a highly integrated, cross functional launch campaign utilized as a blueprint across the EMEA region
• Executed the largest single ATL campaign for BlackBerry in the UK ensuring collaboration and integration with channel partner communications campaigns
• Defined and launched significant cross channel training and engagement program in the UK delivering 52,000 training interactions
• Created and deployed the BlackBerry demonstration campaign with over 48,000 customer demonstrations delivered
• Supported development of on device demonstration and content platform for BlackBerry 10
• Strategized and managed the launch of Q10 exclusively with Selfridges in the UK - a first for a smartphone launch in the UK. This resulted in the most successful technology product launch in Selfridges
• Drove development of affiliate marketing relationships including Virgin Atlantic
Technology, That you, Go, Forecast, Affiliate marketing, Campaign, Development, Affiliate, Network, Marketing, Content, Sales, Finance, Integration, Pr, ROI, Training, MArketing Strategy
2007 - 2010
job
Senior Manager - Carrier and Channel Marketing - EMEA (Permanent)
Palm Europe.
Senior Marketing Manager responsible for driving launch campaigns and in-life programs across key carrier and channel partners in the UK and Europe.
Core Responsibilities:
• Develop and execute comprehensive marketing campaigns to achieve sell-in and sell-through targets across carrier and channel partners
• Directly manage and develop highly skilled marketing teams in the UK, France, Germany, Italy and Spain
• Act as key interface into EMEA and US executive teams in driving the EMEA market as a strategic growth opportunity for Palm
• Define and manage in-country marketing plans, budget definition and programme execution for launch and life-cycle campaigns
• Drive marketing programs and relationships and with key customers and partners including Microsoft, Vodafone, O2, Orange, T-Mobile and Carphone Warehouse
• Develop and agree key marketing elements with Palm communications teams including market segmentation, target market identification, messaging development and communications deliverables and tools in support of new product launches
• Ensure coordination of marketing strategy with EMEA sales leadership team
Successes:
• Defined and implemented European launch strategy and campaigns for launch of new Palm Smartphones with revenue forecasts in excess of £50 million.
• Drove joint communications campaigns with Vodafone and Microsoft to value of £5 million supporting Treo smartphone awareness
• Implemented £1 million retail channel programme driving enhanced retail engagement, visibility and sales Delivered partner programs with Microsoft and Vodafone Global Enterprise targeting key Multi-national customers
Core Responsibilities:
• Develop and execute comprehensive marketing campaigns to achieve sell-in and sell-through targets across carrier and channel partners
• Directly manage and develop highly skilled marketing teams in the UK, France, Germany, Italy and Spain
• Act as key interface into EMEA and US executive teams in driving the EMEA market as a strategic growth opportunity for Palm
• Define and manage in-country marketing plans, budget definition and programme execution for launch and life-cycle campaigns
• Drive marketing programs and relationships and with key customers and partners including Microsoft, Vodafone, O2, Orange, T-Mobile and Carphone Warehouse
• Develop and agree key marketing elements with Palm communications teams including market segmentation, target market identification, messaging development and communications deliverables and tools in support of new product launches
• Ensure coordination of marketing strategy with EMEA sales leadership team
Successes:
• Defined and implemented European launch strategy and campaigns for launch of new Palm Smartphones with revenue forecasts in excess of £50 million.
• Drove joint communications campaigns with Vodafone and Microsoft to value of £5 million supporting Treo smartphone awareness
• Implemented £1 million retail channel programme driving enhanced retail engagement, visibility and sales Delivered partner programs with Microsoft and Vodafone Global Enterprise targeting key Multi-national customers
Marketing, MArketing Strategy, Retail, Budget, Leadership, Sales, Growth, Support, Development, Executive teams, Enterprise, Manager
2003 - 2005
job
Marketing Manager - BlackBerry Propositions (Permanent)
O2 UK.
Marketing manager responsible driving the BlackBerry Mobile email proposition generating in excess of £25 million annual revenue for both the business and consumer markets.
Marketing, Manager
2002 - 2003
job
Product Manager - WLAN (Permanent)
Vodafone Global Products & Services.
Responsible for the development of a global WLAN offering for deployment across 11 Vodafone operating countries. Including proposition development, 3rd party commercial negotiations and pricing with forecast revenues of €7million.
Deployment, Product Manager, Development, Forecast, Manager
2001 - 2001
job
Product Manager - Workplace and Applications (Permanent)
Vodafone Multimedia Ltd.
Responsible for managing a WAP-based usability interface from development to successful launch including the ongoing management of the existing product. Including pricing, roadmaps, evangelization and full P&L responsibility with revenues in excess of £468k per annum.
Usability, Product Manager, Management, Usability & UX, Development, Manager
2001 - 2001
temp
Mobile Product Development Analyst
Mongrel Worlds Ltd.
(Contract Position)
Responsible for market analysis, market segment forecasting, product specification, mobile product planning and strategy formulation to support mobile access to a web based graduate community. Including evaluation of current content, service and application requirements for mobile delivery and business case development.
Responsible for market analysis, market segment forecasting, product specification, mobile product planning and strategy formulation to support mobile access to a web based graduate community. Including evaluation of current content, service and application requirements for mobile delivery and business case development.
Product development, Forecasting, Service, Content, Business Case, Support, Analyst, Development, Community, Web, Formulation
2000 - 2001
temp
Product Development Analyst (Contract Position)
Cable & Wireless (C&W).
Responsible for Product Development activities and Marketing Mix elements in the rollout of a wholesale Mobile Internet Solution to the US market. Including Product concept and proposal formulation, development and implementation of Go-to-Market-Plans for US channels, Business Cases development, US Trial programme development, implementation and management.
Marketing, Product development, Management, Implementation, Business cases, Analyst, Development, Internet, Wholesale, Go, Formulation
1998 - 2000
job
New Product Development Manager - Mass Consumer Market & Internet Development
MTN (Mobile Telephone Networks).
South Africa
Position: New Product Development Manager - Mass Consumer Market & Internet Development
Responsible for the development of new mobile products and services from concept stage to market launch for South Africa' leading Mobile Network Operator. Development of prepay propositions and offers. Rollout of MTN's Internet Strategy with specific reference to Internet-based services and applications, commerce services, mobile functionality and the corporate web presence.
Position: New Product Development Manager - Mass Consumer Market & Internet Development
Responsible for the development of new mobile products and services from concept stage to market launch for South Africa' leading Mobile Network Operator. Development of prepay propositions and offers. Rollout of MTN's Internet Strategy with specific reference to Internet-based services and applications, commerce services, mobile functionality and the corporate web presence.
Product development, Network, Development, Internet, Web, Manager
1996 - 1998
job
Marketing Specialist - Banking Solutions
IBM South Africa.
Responsible for all marketing activities within the IBM Banking, Finance & Securities Solutions unit including customer relationship management, competitor analysis and event management.
Marketing, Event, Management, Finance, Banking
My education
1990
-
1995
University of Port Elizabeth
Bachelors, Business Management
Bachelors, Business Management
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