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Enthusiastic and experienced Marketing and Business Development Professional with over 15+ years of hands on experience. Specialising in start-up's, taking new products to market and business growth.
Nicky Vaksdal
,
Four Marks, Alton, United Kingdom
Experience
Other titles
Skills
I'm offering
With a successful career history in Marketing Communications and Business Development I made the decision go freelance to apply my knowledge and experience to help local businesses raise their profile and encourage organic growth. I am full of enthusiasm about everything marketing and sales and have a real hands on approach when working with clients. Having worked with mainly small start-up businesses I understand the challenges, frustrations and hard work it takes to grow a business. One of my key drivers to form Want More Customers Ltd was to enable businesses to have access to professional resources at a fraction of the cost it would be to employee a full or even part time employee. I am super friendly, a great communicator and always give 100%.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Freelancer & Director
Want More Customers Ltd.
With a successful career history in Marketing Communications and Business
Development I made the decision to start up Want More Customers to apply my
knowledge and experience to help small local businesses raise their profile and encourage organic growth. My key drivers to form Want More Customers Ltd
was to enable small businesses to have access to professional resources at a
fraction of the cost it would be to employee a full or even part time employee.
I have worked on various contracts in various markets such as Open Banking;
Retail, Health & Safety Training and Prosthetic Limbs. The work I have completed
has varied and includes: website design, social media creatives and
management, lead generation, content writing, building a 2020 sales and marketing strategy.
Development I made the decision to start up Want More Customers to apply my
knowledge and experience to help small local businesses raise their profile and encourage organic growth. My key drivers to form Want More Customers Ltd
was to enable small businesses to have access to professional resources at a
fraction of the cost it would be to employee a full or even part time employee.
I have worked on various contracts in various markets such as Open Banking;
Retail, Health & Safety Training and Prosthetic Limbs. The work I have completed
has varied and includes: website design, social media creatives and
management, lead generation, content writing, building a 2020 sales and marketing strategy.
Content, Growth, It, Website, Sales, Management, Training, Contracts, Retail, Writing, MArketing Strategy, Design, Social Media, Digital Marketing, Marketing, Online marketing, Digital Strategy, Content marketing, Seo, Google adwords, Social media ads, Web content, Social media content, Social Media Marketing, Digital communication, Newsletters, Website design, Content Marketing strategi, B2B Marketing, B2c marketing, Lead generation, Event planning, Project Management, Business strategy
2018 - 2019
job
Marketing Manager
W2 Global Data Ltd.
I initially joined W2 as a Business Development Manager and moved to the Marketing Manager role in October 18. Starting from scratch I developed anaggressive B2B marketing plan with the objective to drive business growth.
Owning and managing the marketing budget, my activities included the ongoing housekeeping and tracking of budgets to measure success as well as demonstrating ROI on all marketing related activities.
The delivery of targeted campaigns to both prospects and clients my work included copy writing, design, print, oversight of digital media activity and various marketing collateral such as info sheets and the company sales presenter.
Other key activities: event planning and delivery, some PR work, monthly internal and client newsletters industry award submissions, client testimonials and case studies & general market research and competitor analysis.
Owning and managing the marketing budget, my activities included the ongoing housekeeping and tracking of budgets to measure success as well as demonstrating ROI on all marketing related activities.
The delivery of targeted campaigns to both prospects and clients my work included copy writing, design, print, oversight of digital media activity and various marketing collateral such as info sheets and the company sales presenter.
Other key activities: event planning and delivery, some PR work, monthly internal and client newsletters industry award submissions, client testimonials and case studies & general market research and competitor analysis.
ROI, Manager, Planning, Development, Growth, Sales, Pr, Event, Print, SoMe, Marketing, Event planning, Budget, Research, Market research, B2B, B2B Marketing, Writing, Business development, Design
2017 - 2018
temp
UK Business Development & Marketing Manager
Know Your Customer(KYC) Ltd.
When I worked with KYC Ltd they were a small unknown start-up business based
in Dublin, Ireland. My key objective was to raise the profile of the business in the UK and to identify and develop new business opportunities within various
regulated sectors.
Key achievements: attending trade shows & events promoting the KYC Ltd brand;
securing a number of speaking and panel slots for the CCO and CEO; building a
pipeline of business equating to in excess of £750k of revenue; researching and engaging with various data providers to enhance product offering.
in Dublin, Ireland. My key objective was to raise the profile of the business in the UK and to identify and develop new business opportunities within various
regulated sectors.
Key achievements: attending trade shows & events promoting the KYC Ltd brand;
securing a number of speaking and panel slots for the CCO and CEO; building a
pipeline of business equating to in excess of £750k of revenue; researching and engaging with various data providers to enhance product offering.
Marketing, Business development, Development, Ceo, KYC, Manager, UP
2012 - 2017
job
Commercial Director
Capita Identity Solutions.
Promoted from BDM prior to the Capita acquisition I increased revenue by 59% in my first year as Commercial Director. Year on year I continued to exceed
challenging targets and objectives and I also took a key role in the successful
transition of rebranding from IID to CIS post Capita acquisition in June 2015. I
managed a sales team of 4 and worked closely with the Senior Leadership Team at Capita Group level. Key activities included business planning, developing sales
strategies, on-going detailed forecasting, lead tracking and ROI marketing
analysis.
Business Development & Account Manager
As a small start-up business and working closely with the business owner I
developed and delivered a successful business development plan securing new
business in a competitive market. As my role grew I took on additional Account
Management responsibilities to ensure the highest possible level of customer
retention and identified potential upselling opportunities within existing accounts.
My greatest achievement is having secured the business from top tier gaming
operator Gala Coral - now known as Ladbrokes Coral.
challenging targets and objectives and I also took a key role in the successful
transition of rebranding from IID to CIS post Capita acquisition in June 2015. I
managed a sales team of 4 and worked closely with the Senior Leadership Team at Capita Group level. Key activities included business planning, developing sales
strategies, on-going detailed forecasting, lead tracking and ROI marketing
analysis.
Business Development & Account Manager
As a small start-up business and working closely with the business owner I
developed and delivered a successful business development plan securing new
business in a competitive market. As my role grew I took on additional Account
Management responsibilities to ensure the highest possible level of customer
retention and identified potential upselling opportunities within existing accounts.
My greatest achievement is having secured the business from top tier gaming
operator Gala Coral - now known as Ladbrokes Coral.
Marketing, Business development, Forecasting, Account Manager, ROI, Leadership, Management, Sales, Development, Retention, Manager, UP
2005 - 2012
job
Account Manager
C6 Intelligence Information Systems.
Promoted from New Business Sales Executive my key objectives in this role were to maintain contact, manage and grow existing accounts. Activities included
product training, compliance advice, up-selling and general account
management.
My greatest achievement was obtaining, maintaining and growing the company's
largest account - global insurance provider, AVIVA. The AVIVA account began as
a £150K implementation in the UK and grew to become a £1.2M account with implementations globally. With my customer retention record at over 95%, I have
to exceed my targets year on year including generating in excess of
£500k in new business in one year; exceeding my target of £240K by approx
108%.
New Business Sales Executive
I joined C6 as a New Business Executive in its infancy as a startup business in
2005. I worked with a team of 4 to raise the C6 profile in the early days of AML
regulation and compliance and make contact with key professionals within
various market sectors to promote the C6 brand and to identify new business
opportunities. It was during this time that I built an extensive client base and managed a number of C6's key accounts.
product training, compliance advice, up-selling and general account
management.
My greatest achievement was obtaining, maintaining and growing the company's
largest account - global insurance provider, AVIVA. The AVIVA account began as
a £150K implementation in the UK and grew to become a £1.2M account with implementations globally. With my customer retention record at over 95%, I have
to exceed my targets year on year including generating in excess of
£500k in new business in one year; exceeding my target of £240K by approx
108%.
New Business Sales Executive
I joined C6 as a New Business Executive in its infancy as a startup business in
2005. I worked with a team of 4 to raise the C6 profile in the early days of AML
regulation and compliance and make contact with key professionals within
various market sectors to promote the C6 brand and to identify new business
opportunities. It was during this time that I built an extensive client base and managed a number of C6's key accounts.
Training, Account Manager, Management, Sales, Compliance, It, Implementation, Insurance, Retention, Manager, UP
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