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Oxford University Graduate With Over 20 Years' Sales & Marketing Experience
Catherine McManus
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
Accomplished Oxford University graduate, with over 20 years’ experience in business development, marketing and events in the UK and internationally, is looking for part-time, freelance work. Available immediately.
Proven versatility, as demonstrated by the results achieved across multiple industries; finance, fashion, FMCG and hospitality. Passionate about driving businesses forward, using an arsenal of acquired skills in online/offline marketing, event management, proactive partnership building and lead generation and sales. Possesses strong interpersonal skills, entrepreneurial drive and a fluency in English, French and Spanish.
Proven versatility, as demonstrated by the results achieved across multiple industries; finance, fashion, FMCG and hospitality. Passionate about driving businesses forward, using an arsenal of acquired skills in online/offline marketing, event management, proactive partnership building and lead generation and sales. Possesses strong interpersonal skills, entrepreneurial drive and a fluency in English, French and Spanish.
Markets
United States
(Remote
only)
United Kingdom
(Remote
only)
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Spanish
Fluently
French
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2016 - ?
freelance
Freelance Consultant / Entrepreneur
www.whattodowhenyourboredathome.com.
UK
Current brands: www.catturnerlondon.com and www.whattodowhenyourboredathome.com
Current client: Futura Business Growth Partners (agency with multiple brands).
Past clients: AAM Advisory (Singapore), The Spectrum IFA Group (Spain).
Current brands: www.catturnerlondon.com and www.whattodowhenyourboredathome.com
Current client: Futura Business Growth Partners (agency with multiple brands).
Past clients: AAM Advisory (Singapore), The Spectrum IFA Group (Spain).
Sales development, Marketing, Digital Marketing, Content marketing, Online marketing, Social Media Marketing, Marketing and sales, Online marketing strategy, Marketing Campaigns, MArketing Strategy, Digital Marketing Strategy, B2c marketing, Marketing management, Instagram Marketing, Marketing communication, Email marketing, Marketing project management, Telemarketing, International marketing, Marketing Planning, Marketing optimisation, Telesales, International sales, Sales Manager, Sales Training, Lead generation, Public relations, Relationships, Strategic Partnering, Copywriting, Social media copywriting, Proofreading, English copywriter, Blogging, Blog, Email development, Website design, Website copy, Personal website, Influencer Marketing, Influencers
2008 - 2016
job
Head of Marketing & Business Development
AAM Advisory.
Initiated and created a new sales and marketing department that accounted for up to 15% of the total business turnover.
- Conceived an incredibly successful new business development model that in 2014 generated sales of nearly $1.5M with only two full time staff. This drove company growth and helped AAM to attract the best advisers in the industry for further expansion.
- Created a new lead source mechanism through building long-term partnerships with key international organisations and generating an annual portfolio of over 50 events.
- Responsible for driving significant YOY departmental sales growth over a period of years
- Developed collaborations with over 15 financial advisers training them to lead generate and lead manage. Carried out extensive telesales training with multiple people.
- Conceived an incredibly successful new business development model that in 2014 generated sales of nearly $1.5M with only two full time staff. This drove company growth and helped AAM to attract the best advisers in the industry for further expansion.
- Created a new lead source mechanism through building long-term partnerships with key international organisations and generating an annual portfolio of over 50 events.
- Responsible for driving significant YOY departmental sales growth over a period of years
- Developed collaborations with over 15 financial advisers training them to lead generate and lead manage. Carried out extensive telesales training with multiple people.
Marketing, Business development, Management, Sales, Growth, Development, Lead Management, Sales development, Telemarketing, Telemarketing advice, Lead generation, Event planning, Event management, Event coordination, Sales Manager, Sales Training, People management, Relationships, Strategic Partnering, Branding, Brand identity, Graphic design
2007 - 2008
job
Events Manager
unknown.
Helped to deliver a couple of large-scale events (Beaujolais Nouveau Festival and an 8- Course Dinner With Wine Pairing and Auction) and managed private catering events.
Event coordination, Event management, Event planning, Event organizer, Event project management
2006 - 2007
job
Vice President Business Development
Coriander Leaf.
Co-managed the transformation and launch of a run-down hotel into "Screening Room"; a unique venue across five floors with two bars, a bistro, an events room and cinema. The role involved anything from sourcing film rights to venue and brand development to marketing.
- Secured partnerships with major film studios and distributors in Singapore and the UK.
- Enabled the hosting of the Film Festival Awards' Night, a critical pre launch PR event.
- Secured partnerships with major film studios and distributors in Singapore and the UK.
- Enabled the hosting of the Film Festival Awards' Night, a critical pre launch PR event.
Marketing, Business development, Sourcing, Event planning, Project Management, Project coordination, Supplier selection, Brand development, Project development, Hospitality, Marketing management
2005 - 2006
job
General Manager and Licensee
Noble House Leisure.
Managed the flagship Jim Thompson's outlet with sales of nearly £600,000 per year across a pub, restaurant and delivery service and a staff team of twenty-three.
- Promoted to General Manager within 2 months and with less than a year's experience in the food and beverage industry (replacing a manager with over 7 years' experience).
- Promoted to General Manager within 2 months and with less than a year's experience in the food and beverage industry (replacing a manager with over 7 years' experience).
Sales, Manager, Restaurant management, Hospitality management, Marketing, People management, Business development, Event coordination, Event planning, Event management, Event organizer
1999 - 2003
job
Brand Manager - Go Cat
Nestle Purina Petcare.
Developed and executed brand strategy to budget for the UK's no 3 cat food brand (no 1 in dry food) with £60M turnover, £3.5M budget and three product categories.
- Created a strong on-pack promotion, with a cat toy sourced from Asia, that helped to drive sales and was copied by several European markets.
Brand Manager - Gourmet Gold & Vital Balance
- Delivered +26% year on year growth for Gourmet Gold and first time category leadership through a strong plan of integrated activities.
- Created a strong on-pack promotion, with a cat toy sourced from Asia, that helped to drive sales and was copied by several European markets.
Brand Manager - Gourmet Gold & Vital Balance
- Delivered +26% year on year growth for Gourmet Gold and first time category leadership through a strong plan of integrated activities.
Brand identity, Brand management, Marketing, Sales development, Marketing and sales, Branding, Brand Building, Product Management, Product development, Product launch, B2c marketing, Marketing management, Marketing project management, Packaging design, Marketing communication, Leaflets
1997 - 1999
job
Assistant Brand Manager - Berlei
Courtaulds Textiles.
Helped to manage launches twice a year and developed marketing materials for Europe.
Marketing, MArketing Strategy, Marketing and sales, Marketing management, Marketing project management, Product development, Branding, Brand identity, Brand Building
My education
1991
-
1995
Oxford University
Bachelor's Degree, Modern Languages
Bachelor's Degree, Modern Languages
Oxford University Oriel College
Bachelors, Modern Languages
Bachelors, Modern Languages
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