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Public Relations professional specializing in writing, communications, media relations and digital marketing
Brooke Horrobin
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Hello, I'm Brooke, a Canadian marketing and communications professional in my 20s! I've recently made the leap across the pond in search of a new adventure on a different continent and have been enjoying the UK and its beauty for the past couple of months.
Being an extremely extroverted human, writing and communications has always been a passion of mine (along with cooking, which I've really gotten to explore on a whole new level during quarantine!). I have 3-4 years of work experience across marketing, digital, public relations and corporate communications, mostly within an agency setting with a bit of in-house tossed in. I am happy to offer freelance PR work on projects or fulfill writing/copywriting contracts.
A selection of the cool and exciting clients I've already had the pleasure of working on include: Accor Hotels, Shoppers Drug Mart, Weight Watchers, IBM, Takeda, Loblaw Companies Ltd., Cubitts, Boehringer Ingelheim, and Astellas.
Being an extremely extroverted human, writing and communications has always been a passion of mine (along with cooking, which I've really gotten to explore on a whole new level during quarantine!). I have 3-4 years of work experience across marketing, digital, public relations and corporate communications, mostly within an agency setting with a bit of in-house tossed in. I am happy to offer freelance PR work on projects or fulfill writing/copywriting contracts.
A selection of the cool and exciting clients I've already had the pleasure of working on include: Accor Hotels, Shoppers Drug Mart, Weight Watchers, IBM, Takeda, Loblaw Companies Ltd., Cubitts, Boehringer Ingelheim, and Astellas.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2020 - 2020
job
Press and Relationships Officer
Cubitts.
Management of all PR and press activities for Cubitts including but not limited to writing and distributing media materials (i.e. media lists, press releases, copy), coming up with ideas for events and activations, retail communications, collaboration opportunities,
media relations, product and store launches, relationship building.
Key accomplishments:
• Nearly quadrupled the amount of media coverage the brand had gotten in the previous month during my first month in the role
• Developed strong relationships with members of key UK mainstream and lifestyle media outlets including: Stylist, The
Financial Times, The Evening Standard, It's Nice That and others
• Got published in an Evening Standard piece that a competitor was originally included in
media relations, product and store launches, relationship building.
Key accomplishments:
• Nearly quadrupled the amount of media coverage the brand had gotten in the previous month during my first month in the role
• Developed strong relationships with members of key UK mainstream and lifestyle media outlets including: Stylist, The
Financial Times, The Evening Standard, It's Nice That and others
• Got published in an Evening Standard piece that a competitor was originally included in
Writing, Retail, Pr, Management, It, UP
2018 - 2020
job
Consultant
Proof Inc.
Since being promoted to consultant I worked on more strategy, communications plans, stakeholder relations, new business pitches, and client-facing activities.
Key accomplishments:
• Has developed strong relationships with several members of the media across various outlets and markets
• Has secured multiple media interviews on behalf of clients across corporate, financial, tech and health sectors
• Has grown clients' businesses in many ways including: paid measurement, media impressions, follow-up coverage, raised
awareness, etc.
Key accomplishments:
• Has developed strong relationships with several members of the media across various outlets and markets
• Has secured multiple media interviews on behalf of clients across corporate, financial, tech and health sectors
• Has grown clients' businesses in many ways including: paid measurement, media impressions, follow-up coverage, raised
awareness, etc.
Health, UP
2016 - 2018
job
Media Coordinator
Neo@Ogilvy.
Day-to-day client contact for two global companies, Weight Watchers and IBM. Was responsible for weekly reporting, data and media analysis. Lead client and vendor calls, trafficked advertisements, optimized media spend throughout campaigns to ensure
dollars were spent efficiently, and supported various teams throughout the network with research, brainstorms and new business
pitches.
Key accomplishments:
• Organically grew the Weight Watchers business by 20% overall, achieving their growth goal for 2017 in the first quarter
• Supported new business pitches with audience research and editing
• Consistently recognized internally for performance
dollars were spent efficiently, and supported various teams throughout the network with research, brainstorms and new business
pitches.
Key accomplishments:
• Organically grew the Weight Watchers business by 20% overall, achieving their growth goal for 2017 in the first quarter
• Supported new business pitches with audience research and editing
• Consistently recognized internally for performance
Research, Network, Growth, Coordinator
2016 - 2016
project
Assistant Event Planning Intern - Teanna Lindsay Events
Woofstock Festival.
Was responsible for media lists with sponsors, marketing firms, and vendors; assisting with all media, social media and execution of the event, including development of promotional materials; attending the press event leading up to the festival and coordinating
the plans for that; being the go-to person on the day of the festival.
Key accomplishments:
• Growing the festival's Instagram page by more than double the following
• Assistance in the execution of a very successful event that had more attendees than any other year
the plans for that; being the go-to person on the day of the festival.
Key accomplishments:
• Growing the festival's Instagram page by more than double the following
• Assistance in the execution of a very successful event that had more attendees than any other year
Social Media, Marketing, Instagram, Event planning, Event, Festival, Development, Planning, Go, Social, Internal, UP
My education
2015
-
2016
Sheridan College
Certification, Public Relations and Corporate Communications
Certification, Public Relations and Corporate Communications
2011
-
2015
Western University
Bachelor of Arts, Political Science (Minor in Health Science)
Bachelor of Arts, Political Science (Minor in Health Science)
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