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A skilled and experience marketeer with a proven track record in developing and managing all aspects of marketing strategies.
Bonnie Doe
,
Aylesbury, United Kingdom
Experience
Other titles
Skills
I'm offering
Through beadyeye marketing I can support your business to raise your profile and drive engagement and leads from your target audience.
I have supported the development and delivery of marketing strategies for both large and small B2B, B2C and third sector organisations encompassing print and digital marketing, PR, database management and networking events.
I have supported the development and delivery of marketing strategies for both large and small B2B, B2C and third sector organisations encompassing print and digital marketing, PR, database management and networking events.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2009 - ?
temp
Marketing Manager
MTP plc.
(part-time)
Responsible for all company marketing such as website development, organising networking events & workshops and regular email communications.
• Responsible for design, production and delivery of all marketing communications, both print
and email via MailChimp
• Development of new company Wordpress website for 2016 working with an external agency,
responsible for SEO, content and design
• Development & implementation of company's online social media strategy including SEO,
LinkedIn and Twitter.
• Development & ongoing management of company B2B marketing database. Identification
and tracking of key target contacts through online resources such as LinkedIn and industry
news sites.
• Analysis of customer interactions & effectiveness of media channels using Mailchimp and GoogleAnalytics.
• Co-ordination of regular workshops and networking events for clients
• Editing, proofing and production of company publications on business topics
Responsible for all company marketing such as website development, organising networking events & workshops and regular email communications.
• Responsible for design, production and delivery of all marketing communications, both print
and email via MailChimp
• Development of new company Wordpress website for 2016 working with an external agency,
responsible for SEO, content and design
• Development & implementation of company's online social media strategy including SEO,
LinkedIn and Twitter.
• Development & ongoing management of company B2B marketing database. Identification
and tracking of key target contacts through online resources such as LinkedIn and industry
news sites.
• Analysis of customer interactions & effectiveness of media channels using Mailchimp and GoogleAnalytics.
• Co-ordination of regular workshops and networking events for clients
• Editing, proofing and production of company publications on business topics
Linkedin, Social, Manager, Online, Production, Development, Implementation, Twitter, Workshops, Website, Content, Management, Social Media, Print, Mailchimp, Database, Networking, B2B, B2B Marketing, Seo, Design, Marketing, Wordpress
2015 - 2018
job
e-Marketing Specialist
Alpeco Ltd.
(part-time)
Focus of the role was to improve the existing website structure and content to maximise SEO opportunities,
with a focus on overseas market
• Developed a company B2B marketing database to improve communication both within the company and drive introduction of email marketing using MailChimp
• Development of new company website (WordPress) in 2017 working with an external agency,
responsible for SEO and content.
• Built awareness and engagement with Alpeco's customers across Twitter, Facebook & LinkedIn.
• Developed online advertising campaigns using Google and Facebook advertising
• Supported Sales Team in development of advertising strategies and PR opportunities
Focus of the role was to improve the existing website structure and content to maximise SEO opportunities,
with a focus on overseas market
• Developed a company B2B marketing database to improve communication both within the company and drive introduction of email marketing using MailChimp
• Development of new company website (WordPress) in 2017 working with an external agency,
responsible for SEO and content.
• Built awareness and engagement with Alpeco's customers across Twitter, Facebook & LinkedIn.
• Developed online advertising campaigns using Google and Facebook advertising
• Supported Sales Team in development of advertising strategies and PR opportunities
Mailchimp, Online, Google, Development, Twitter, Website, Content, Sales, Pr, Linkedin, Wordpress, Database, Facebook, Facebook advertising, B2B, B2B Marketing, Email marketing, Advertising, Seo, Marketing
2008 - 2009
job
Digital Customer Retention Manager at Argos
eCircle and Omniture.
Responsible for management of online customer retention programme including;
• developing and delivering segmentation and communications strategy for website customers
• managing agencies and co-ordinating with internal departments to ensure email programmes
were on brief and on budget
• building and analysing email campaigns using eCircle and Omniture
• Management of marketing database including implementation of Apteco Faststats on existing
database
• Management of £800,000 budget and line management of Campaign Executive
• developing and delivering segmentation and communications strategy for website customers
• managing agencies and co-ordinating with internal departments to ensure email programmes
were on brief and on budget
• building and analysing email campaigns using eCircle and Omniture
• Management of marketing database including implementation of Apteco Faststats on existing
database
• Management of £800,000 budget and line management of Campaign Executive
Marketing, Budget, Database, Management, Website, Implementation, Retention, Campaign, Online, Manager
2006 - 2008
job
Customer Insight & Retention Manager
Travelodge.
Responsible for management and development of customer retention programme including;
• developing and delivering segmentation and communications strategy
• management of marketing database including complete restructure of database
• building email campaigns using Responsys Interact
• managing media agencies to ensure email programmes are on brief and on budget
• analysis and reporting on campaign and programme results
• use of Apteco Faststats to analyse customer profile & behaviour and production of reports to share with departments across the business
• developing and delivering segmentation and communications strategy
• management of marketing database including complete restructure of database
• building email campaigns using Responsys Interact
• managing media agencies to ensure email programmes are on brief and on budget
• analysis and reporting on campaign and programme results
• use of Apteco Faststats to analyse customer profile & behaviour and production of reports to share with departments across the business
Marketing, Budget, Database, Management, Development, Retention, Campaign, Production, Responsys, Manager
2003 - 2006
job
Senior Marketing Executive
Cancer Research UK.
Responsibilities included management of mail, telemarketing and email campaigns for both
acquisition and retention of regular and cash donors.
• working with internal departments as well as creative, artwork, data processing, print and fulfilment agencies to ensure campaigns are on brief, on time and on budget.
• analysis of campaign results for both written reports and presentations across the charity and to external agencies
• development of email communications testing plan.
acquisition and retention of regular and cash donors.
• working with internal departments as well as creative, artwork, data processing, print and fulfilment agencies to ensure campaigns are on brief, on time and on budget.
• analysis of campaign results for both written reports and presentations across the charity and to external agencies
• development of email communications testing plan.
Marketing, Budget, Print, Artwork, Telemarketing, Management, Development, Testing, Retention, Campaign, Processing
My education
2003
-
2004
Institute of Direct Marketing
Unspecified, Interactive and Direct Marketing
Unspecified, Interactive and Direct Marketing
1998
-
2002
Oxford Brookes University
Bachelors, Business and Marketing Management
Bachelors, Business and Marketing Management
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