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Senior
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0
jobs
Award winning social media consiltant
Lucinda Blencowe
,
Hitchin, United Kingdom
Experience
Other titles
Skills
I'm offering
A conscientious, strategically minded and award-winning department head with extensive client handling experience across social media, digital, influencer, PR and integrated comms. I consider myself a driven individual with high standards that I strive to pass down to my team. I am personable and very capable at building strong relationships founded on trust with both my colleagues and clients.
Key Skills
10+ years’ experience within the marketing and communications industry, based within integrated agencies
Oversee both local and global client teams for a range of FMCG, lifestyle, retail and fashion brands including integrated campaigns across PR & social
Strong background in influencer management and relationship building from earned always on programmes to one-off paid activity
Clear understanding of social strategy and business planning
Ability to make social-first ideas PR-able and vice versa
Strong presentation skills and ability to pitch and up-sell business to clients (both prospective and existing)
Confident at developing new business presentations and pitching
Good organisational skills, able to oversee multiple fast-moving projects to a high standard
Managed P&L for social division of agency, overseeing a growing revenue income, just shy of £1M
Oversee a team of 8+ people, ensuring they are experiencing a positive career path and everyday working experience
Key clients and industries include: FMCG & Drinks (Marmite, Cadbury, Pampers, The Balvenie, Smirnoff), Retail (B&Q, Tesco, Big Yellow Self Storage), Hospitality/lifestyle (Marriott, ibis, Hard Rock, Westin hotels), QSR & Restaurants (Greggs, Papa Johns, Byron Burgers, Subway), Fashion (Levi's and Belstaff) and Finance & Insurance (Barclays UK, Ageas and The AA).
Key Skills
10+ years’ experience within the marketing and communications industry, based within integrated agencies
Oversee both local and global client teams for a range of FMCG, lifestyle, retail and fashion brands including integrated campaigns across PR & social
Strong background in influencer management and relationship building from earned always on programmes to one-off paid activity
Clear understanding of social strategy and business planning
Ability to make social-first ideas PR-able and vice versa
Strong presentation skills and ability to pitch and up-sell business to clients (both prospective and existing)
Confident at developing new business presentations and pitching
Good organisational skills, able to oversee multiple fast-moving projects to a high standard
Managed P&L for social division of agency, overseeing a growing revenue income, just shy of £1M
Oversee a team of 8+ people, ensuring they are experiencing a positive career path and everyday working experience
Key clients and industries include: FMCG & Drinks (Marmite, Cadbury, Pampers, The Balvenie, Smirnoff), Retail (B&Q, Tesco, Big Yellow Self Storage), Hospitality/lifestyle (Marriott, ibis, Hard Rock, Westin hotels), QSR & Restaurants (Greggs, Papa Johns, Byron Burgers, Subway), Fashion (Levi's and Belstaff) and Finance & Insurance (Barclays UK, Ageas and The AA).
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
Group Account Director
Good Relations.
2018 - 2019
job
Head of Social (Associate Director)
W Communications.
Key responsibilities:
Client-services lead across accounts within the business including FMCG,
lifestyle and financial service brands
● Maintain and grow key senior client relationships
● Provide solutions to client queries and growing-needs
● Ensure all accounts run smoothly and meet KPIs on a day-to-day basis
● Accurately budget, forecast and manage all jobs profitably
● Keep up to date with relevant digital and industry trends to ensure clients are
remaining ahead of the curve
● Regular check-ins with senior clients making sure they are happy with their team and the agency
● Work with PR counterpart to oversee integrated campaign activity
New Business development
● Seek opportunities for up and cross sell within existing client base to continue to drive
profit
● Develop proposals to new business briefs, working with wider agency network to develop an integrated plan
● Lead and attend pitches
● Empower team and wider agency to get involved in driving new business
Drive innovation and strategic thinking
● Provide innovative creative ideas that work against the brief and challenge the client
● Develop strategic planning for both always on and campaign activity, working with
the team to ensure these are adhered to
● Actively seek out new ways to ensure clients are being talked about in the right
conversations by the right people
Team management and development
● Oversee digital team of 8+ individuals including regular coaching, objective setting
and career development
● Actively seek new opportunities to promote the agency
● Monthly team resourcing for both my clients teams and the digital team as a whole
● Work towards and held accountable for monthly financial targets
Client-services lead across accounts within the business including FMCG,
lifestyle and financial service brands
● Maintain and grow key senior client relationships
● Provide solutions to client queries and growing-needs
● Ensure all accounts run smoothly and meet KPIs on a day-to-day basis
● Accurately budget, forecast and manage all jobs profitably
● Keep up to date with relevant digital and industry trends to ensure clients are
remaining ahead of the curve
● Regular check-ins with senior clients making sure they are happy with their team and the agency
● Work with PR counterpart to oversee integrated campaign activity
New Business development
● Seek opportunities for up and cross sell within existing client base to continue to drive
profit
● Develop proposals to new business briefs, working with wider agency network to develop an integrated plan
● Lead and attend pitches
● Empower team and wider agency to get involved in driving new business
Drive innovation and strategic thinking
● Provide innovative creative ideas that work against the brief and challenge the client
● Develop strategic planning for both always on and campaign activity, working with
the team to ensure these are adhered to
● Actively seek out new ways to ensure clients are being talked about in the right
conversations by the right people
Team management and development
● Oversee digital team of 8+ individuals including regular coaching, objective setting
and career development
● Actively seek new opportunities to promote the agency
● Monthly team resourcing for both my clients teams and the digital team as a whole
● Work towards and held accountable for monthly financial targets
Business development, Coaching, Budget, Innovation, Strategic Planning, Pr, Management, Service, Network, FMCG, Development, Team management, Campaign, Forecast, UP, Social
2013 - 2018
job
Digital Senior Account Director
Splendid Communications.
2013 - 2013
job
Community Manager
Iris Worldwide.
Community, Manager
2011 - 2013
job
Community Manager
HyperNaked.
Community, Manager
2009 - 2011
job
Account Executive, Fleishman
Hillard.
My education
?
-
2009
De Montfort University
Bachelors, Planning
Bachelors, Planning
?
-
2005
St Georges School
Secondary, Art, English Literature, Psychology (Minor in Maths, English literature)
Secondary, Art, English Literature, Psychology (Minor in Maths, English literature)
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