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A result orientated marketer, specialising in integrated / multilateral campaigns, both B2B & B2C across geographies.
Annamaria Mignano
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
In-depth expertise in clarifying and consolidating diverse products and services. Efficient in overhauling the end-to-end customers journey across every touch-point ensuring marketing ROI is met. Composing and delivering unique key business propositions that lead to new opportunities and market growth.
Proficient in sourcing and placing the right teams, agencies and processes inc. technology, in place, ensuring delivery on targets and mission
Proficient in sourcing and placing the right teams, agencies and processes inc. technology, in place, ensuring delivery on targets and mission
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Spanish
Good
French
Good
Italian
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
job
Marketing / Sales funnel revision
Currency Solutions.
re-engagement / re-design (FTC) Currency Solutions Ltd
Target audience: b2c & b2b (SMEs)
• 360 market research / audit / analysis / CX / Sales funnel + Tech review programme
• Redesigning the total customer journey, online, on-platform, telephony, customer comms, service, brand & value proposition
• Reviewing & de-duping internal data hubs & systems + on-boarding process for maximum business insights
• Initiating new (business wide) policies & processes - ensuring all sales leads are captured correctly, shared and contacted
• Proposing new viable CRM system that will allow alignment across multi-channel marketing activities with Media agency
• Implemented revenue growth strategies based on evidence (metrics / reports) targeting specific (high yield) profiles
• Developing strategic MarComms campaigns, monitoring performance and branding across all channels; Digital, Media, Web, Social
• Initiating new 'green field' engagements for business partnerships so as to enhance business scope
Nov 2017 - Sept 2018 - overseas investment project in SE Asia
Target audience: b2c & b2b (SMEs)
• 360 market research / audit / analysis / CX / Sales funnel + Tech review programme
• Redesigning the total customer journey, online, on-platform, telephony, customer comms, service, brand & value proposition
• Reviewing & de-duping internal data hubs & systems + on-boarding process for maximum business insights
• Initiating new (business wide) policies & processes - ensuring all sales leads are captured correctly, shared and contacted
• Proposing new viable CRM system that will allow alignment across multi-channel marketing activities with Media agency
• Implemented revenue growth strategies based on evidence (metrics / reports) targeting specific (high yield) profiles
• Developing strategic MarComms campaigns, monitoring performance and branding across all channels; Digital, Media, Web, Social
• Initiating new 'green field' engagements for business partnerships so as to enhance business scope
Nov 2017 - Sept 2018 - overseas investment project in SE Asia
Social, Processes, CX, Online, Web, Monitoring, Growth, Marketing, Sales, Audit, B2C, Research, Market research, B2B, CRM, Branding, Design, Web design, Web development, Digital Marketing, Digital Strategy, Content marketing, Seo, PPC, Google analytics
2017 - 2017
job
EMEA Marketing Mgr
Eze Software Group.
Target audience: Buy Side
• Customer profiling and segmentation along side regulatory definitions and clarification to create targeted messaging
• Compiled Thought Leadership messaging. Conducting webinars with affiliated partner vendors for wider propagation
• Conducted full marketing audit - resulting in defining key needs, prioritising target audience & regions along with regional proposition
• Composed and managed regional PR Road-show for new MD & Snr Exec with relevant industry press. Building Media relations
• Constructed and launched a number of educational & internal marketing initiatives/programmes to help client facing staff knowledge
• Regularly aggregated competitor / industry and select customer news which I shared with Snr regional Exec on a weekly bulletin
• Delivered the first ever full calendar of industry events and Thought Leadership programme across EMEA
• Submitted a multi lateral marketing proposal that focused on Branding & Lead Generation by partnering with industry regulators and FinTech bodies to ensure and consolidate market leader position
• Customer profiling and segmentation along side regulatory definitions and clarification to create targeted messaging
• Compiled Thought Leadership messaging. Conducting webinars with affiliated partner vendors for wider propagation
• Conducted full marketing audit - resulting in defining key needs, prioritising target audience & regions along with regional proposition
• Composed and managed regional PR Road-show for new MD & Snr Exec with relevant industry press. Building Media relations
• Constructed and launched a number of educational & internal marketing initiatives/programmes to help client facing staff knowledge
• Regularly aggregated competitor / industry and select customer news which I shared with Snr regional Exec on a weekly bulletin
• Delivered the first ever full calendar of industry events and Thought Leadership programme across EMEA
• Submitted a multi lateral marketing proposal that focused on Branding & Lead Generation by partnering with industry regulators and FinTech bodies to ensure and consolidate market leader position
Marketing, Branding, Fintech, Regulatory, Audit, Public relations, Communication, Content marketing, Copywriting, Web content
2016 - 2016
job
Institutional / Broker Dealer VP Marketing
Pershing BNY Mellon.
Target audience: Institutional
• Mapped & defined target audience attributes - Worked with internal staff & ext agencies re key business proposition
• Introduced new publishing channels, thereby ensuring a larger SOV (Share of Voice)
• Researched industry market pressures & Regulations, extracting and developing Thought Leadership topics that offered optimum interest enhacing BD/Sales leverage
• Created, composed & standardised sales collateral that helped business with customer on-boarding + pricing affirmation
• Helped streamline RFP Q&A data assisting in faster queries turn around and data-mining
• Collated & itemised industry weekly news (first ever) thus helping and developing teams with their market / industry knowledge
• Mapped & defined target audience attributes - Worked with internal staff & ext agencies re key business proposition
• Introduced new publishing channels, thereby ensuring a larger SOV (Share of Voice)
• Researched industry market pressures & Regulations, extracting and developing Thought Leadership topics that offered optimum interest enhacing BD/Sales leverage
• Created, composed & standardised sales collateral that helped business with customer on-boarding + pricing affirmation
• Helped streamline RFP Q&A data assisting in faster queries turn around and data-mining
• Collated & itemised industry weekly news (first ever) thus helping and developing teams with their market / industry knowledge
Marketing, Leadership, Sales, RFP
2015 - 2015
job
Marketing / Performance & Analysis Manager
Selftrade / Equiniti.
Target audience: IFAs + direct consumer
• Analysed marketing campaigns pre & post implementation - Ascertaining ROI against budget spend
• Sought attainable best practises to maximise campaigns with marketers and agencies.
• Worked with Legal regarding suppliers & agencies contract details + renewals
• Built and nurtured relationships with partners and affiliate marketing seeking to strike the right commercial deal
FREELANCE + Interim Contract (project based)
• Analysed marketing campaigns pre & post implementation - Ascertaining ROI against budget spend
• Sought attainable best practises to maximise campaigns with marketers and agencies.
• Worked with Legal regarding suppliers & agencies contract details + renewals
• Built and nurtured relationships with partners and affiliate marketing seeking to strike the right commercial deal
FREELANCE + Interim Contract (project based)
Marketing, Budget, ROI, Implementation, Affiliate, Affiliate marketing, Interim, Manager
2014 - 2014
job
Data-Mgmt System
DataGenic.
Content Mkt, Message Proposition, PR, Events, Awards, Affiliate Mkt
iTi: (FL) ETF Robo-Advisory Platform. Launch campaign + investment funding networker
iTi: (FL) ETF Robo-Advisory Platform. Launch campaign + investment funding networker
Pr, Content, Affiliate, Campaign
2012 - 2013
job
MarComms, Product Launches, Sales-Lead
LMF.
(FL) MarComms Agency - Full agency offering derived from national network of professionals
2012/13 Various Brokers (FL) B2B & B2C - MarComms, Product Launches, Sales-Lead strategies, Digital/Social campaigns
2012/13 Various Brokers (FL) B2B & B2C - MarComms, Product Launches, Sales-Lead strategies, Digital/Social campaigns
B2B, B2C, Sales, Network, Social
2010 - 2011
job
VP - EMEA & APAC Marketing & PR
GFI Group.
Target audience: Sell- - Institutional
Key Deliverables:
• Increased EMEA Commodities market share, from 4th position to 2nd by strategically targeting value prospects, tailoring messages and activities that relate and reflect regional differences and respective market challenges.
• Sourced and submitted copy into various industry surveys, rankings and awards. Winning some for the very first time, i.e. 'Broker of the Year' 2010 'Commodities Now' magazine and 'Best Innovation of the Year 2010' from 'FOW' magazine.
• Successfully launched numerous new products, desks and technologies, ie JTT, Fuel Oil, IRO, Container Derivatives,
• Positioned GFI (Brand) corporate proposition and messaging to reflect and be in synergy with new regulatory initiatives and industry challenges i.e. Clearing, Transparency, Liquidity.
Role Highlights:
• Composed and implemented a series of diverse marketing campaigns and strategies (across asset class, technology specific) with a strong focus on lead generation that would support the agreed KPIs across EMEA & APAC region
• Responsible for the planning, execution company-wide corporate affairs PR programmes
• Sourced events across regions, asset classes & products, pitching and attaining speaking opportunities for senior execs cementing GFI as a global 'Thought Leader' and/or industry Mentor.
• Maximised and combined PR and Marketing initiatives, to successfully position GFI Group as an industry leaders and innovator
• Worked with subsidiary brands, analysing their needs and market position within Structured Finance & ETF targeting 'buy side' Clients.
• Copy-writing of complex editorials, press releases, brochures, award submissions inc trading/product information product sheets.
INTERIM F/T Contract - (following global financial crisis) project based
Key Deliverables:
• Increased EMEA Commodities market share, from 4th position to 2nd by strategically targeting value prospects, tailoring messages and activities that relate and reflect regional differences and respective market challenges.
• Sourced and submitted copy into various industry surveys, rankings and awards. Winning some for the very first time, i.e. 'Broker of the Year' 2010 'Commodities Now' magazine and 'Best Innovation of the Year 2010' from 'FOW' magazine.
• Successfully launched numerous new products, desks and technologies, ie JTT, Fuel Oil, IRO, Container Derivatives,
• Positioned GFI (Brand) corporate proposition and messaging to reflect and be in synergy with new regulatory initiatives and industry challenges i.e. Clearing, Transparency, Liquidity.
Role Highlights:
• Composed and implemented a series of diverse marketing campaigns and strategies (across asset class, technology specific) with a strong focus on lead generation that would support the agreed KPIs across EMEA & APAC region
• Responsible for the planning, execution company-wide corporate affairs PR programmes
• Sourced events across regions, asset classes & products, pitching and attaining speaking opportunities for senior execs cementing GFI as a global 'Thought Leader' and/or industry Mentor.
• Maximised and combined PR and Marketing initiatives, to successfully position GFI Group as an industry leaders and innovator
• Worked with subsidiary brands, analysing their needs and market position within Structured Finance & ETF targeting 'buy side' Clients.
• Copy-writing of complex editorials, press releases, brochures, award submissions inc trading/product information product sheets.
INTERIM F/T Contract - (following global financial crisis) project based
Marketing, Writing, Innovation, SoMe, Mentor, Pr, Finance, Technology, Support, Surveys, Pitching, Regulatory, Interim, Winning
2011 - 2011
job
Global event Mgmt
ClearTradeEx.
Copy writing + design of sales collateral, PR messaging
INTERIM F/T - long term contract:
INTERIM F/T - long term contract:
Design, Writing, Event, Pr, Sales, Interim
2009 - 2009
job
Group Deputy Director
GENESIS Housing Group.
Crisis Mgmt / Change Mgmt GENESIS Housing Group
• PR crisis management + brand damage limitation - thus protecting TSA government funding with expansion plans
• Composed and conducted Investor Relation campaign that successfully attained £200M bond for the group.
• Devised plans that would reduced operational costs by £600K across business, whilst increasing sales leads by over 300%
• PR crisis management + brand damage limitation - thus protecting TSA government funding with expansion plans
• Composed and conducted Investor Relation campaign that successfully attained £200M bond for the group.
• Devised plans that would reduced operational costs by £600K across business, whilst increasing sales leads by over 300%
Pr, Management, Sales, Crisis management, Campaign
2006 - 2007
job
Senior UK Marketing Manager
E*TRADE Securities Ltd.
Company Business Overview: A global financial services Co. considered to be the pioneer of online trading and banking.
Key Deliverables
• Increased customer acquisition by 180%. Trading volumes by 120%. Cash Asset volumes by 23%
• Reduced CPA & CPL (cost per acquisition - cost per lead) whilst simultaneously enhancing customer retention and reducing 'churn rate' + expanding customer trading life cycle
• Attained the above, by implementing a full Market Research programme, offering a 360 degree insight and customer segmentation, analysing, evaluating footprints, deliverables, best practise, value and revenue streams that fed back into the company's CRM systems, Sales, Brand proposition and Corporate promise.
Role Highlights
• Created & executed profitable (multi lateral) marketing campaigns ensuring delivery of business targets
• Instructed and co-ordinated a full Macro and Micro analysis, utilising Qual & Quant metrics and benchmarking. Identifying
market trends, products, customer and competitor dynamics, evaluating E*Trade position, messaging and potential growth curve
• Directed a complete marketing communications audit, reviewing every customer touch point, defining key USPs and deliverables
• Utilised market research information for cross-sell and up-sell of specific products to key clients
• Sourced, engaged and briefed all agencies, Media, Design, PR, print, Data, TV monitoring their work and extracting maximum
commitment and contractual adherence
• Regular monitoring of all marketing methods, mediums and channels ensuring budget maximisation and enhanced ROI
• Utilised web metrics and tracking mechanisms, monitoring customer conversion path and retention processes
• Deployed CRM programme, consolidating databases, systems, processes, for a unique customer centric view and life cycle analysis
• Composed and managed all communication activity ensuring alignment of a coherent and defined brand message inc regional and cultural affinity
• Worked closely with NPD, Customer Services and Sales, composing and evaluating new product offering, pricing and margin
• Managed white label partners taking ownership of the guardianship of the E*Trade brand
Jan 2006 - Sept 2006 Worked overseas on personal restoration project
Key Deliverables
• Increased customer acquisition by 180%. Trading volumes by 120%. Cash Asset volumes by 23%
• Reduced CPA & CPL (cost per acquisition - cost per lead) whilst simultaneously enhancing customer retention and reducing 'churn rate' + expanding customer trading life cycle
• Attained the above, by implementing a full Market Research programme, offering a 360 degree insight and customer segmentation, analysing, evaluating footprints, deliverables, best practise, value and revenue streams that fed back into the company's CRM systems, Sales, Brand proposition and Corporate promise.
Role Highlights
• Created & executed profitable (multi lateral) marketing campaigns ensuring delivery of business targets
• Instructed and co-ordinated a full Macro and Micro analysis, utilising Qual & Quant metrics and benchmarking. Identifying
market trends, products, customer and competitor dynamics, evaluating E*Trade position, messaging and potential growth curve
• Directed a complete marketing communications audit, reviewing every customer touch point, defining key USPs and deliverables
• Utilised market research information for cross-sell and up-sell of specific products to key clients
• Sourced, engaged and briefed all agencies, Media, Design, PR, print, Data, TV monitoring their work and extracting maximum
commitment and contractual adherence
• Regular monitoring of all marketing methods, mediums and channels ensuring budget maximisation and enhanced ROI
• Utilised web metrics and tracking mechanisms, monitoring customer conversion path and retention processes
• Deployed CRM programme, consolidating databases, systems, processes, for a unique customer centric view and life cycle analysis
• Composed and managed all communication activity ensuring alignment of a coherent and defined brand message inc regional and cultural affinity
• Worked closely with NPD, Customer Services and Sales, composing and evaluating new product offering, pricing and margin
• Managed white label partners taking ownership of the guardianship of the E*Trade brand
Jan 2006 - Sept 2006 Worked overseas on personal restoration project
Banking, Manager, UP, Processes, Audit, Online, Web, Retention, Monitoring, Growth, Npd, TV, Marketing, Sales, Pr, Print, ROI, Audit, Budget, Research, Market research, CRM, Design
2002 - 2005
job
Head of Marketing
Hoodless Brennan & Partners Plc.
Company Business Overview:. Specialists in the Small Cap market (< £50M) serving both b2b and b2c clients; Wealth
Mgmt & Corporate Finance, PE, VC, Institutional Sales. NOMAD status
Key Deliverables
• Increased market share by 41% (across product lines) taking company's market share 15% above industry peer group
• Successfully managed reputational PR crisis. Deployed brand repositioning and messaging resulting in the Corporate Finance
division attaining LSE accredited NOMAD status which then offered new additional revenue
• Via dynamic market insight, implemented actions that took significant market share away from competitors
• Brand positioned the Online Share Dealing service as a 'Go To' choice for retail investors, consequently winning many awards
• Sourced and developed new industry channels and affiliate relationships that delivered additional supplementary revenue streams for the Corporate Finance division
• De-bunked competitor £1.5m new offer launch, attaining FIRST to market position and taking a clear market lead, thus consolidating the Online brand as the customer champion
Role Highlights
• Created and deployed integrated marketing plans that increased customer acquisition by 39%
• Commissioned (company first) market research. Identifying key customer issues that assisted in mkt plans directive
• Sourced, tendered and managed external partnerships; Agencies, mailing house, printers, negotiated costs and contracts
• Evaluated and negotiated all media purchases, evaluating potential responsiveness to goals and sustainability for brand equity to key customer segment groups
• Worked closely with the board and other senior execs across the organisation, implementing processes between their division and marketing for seamless revenue/customer value, activities
• Led sales and customer services teams for cross selling purposes including customer retention
• Created a whole new website for Corporate Finance as part of its re-brand refresh that also incorporate 'CMS' allowing mkt to manage it from its desktop thus offering a more responsive channel
• Worked with IT to integrate CRM/SAS/Data-warehousing to enhance customer service, segmentation, data analysis thus increase sales and communications, minimising costs and ensure adherence to regulations
• Led the company into new HNW target markets and won several industry awards for On-Line Trading and Corporate Finance
• Managed corporate reputational PR crisis, regarding directors inside dealing revelation
• Attained LSE NOMAD status for HBP following the management and transformation and brand repositioning (2.5 yrs in the making)
EARLY CAREER INCLUDES:
• FT Business (Pearsons Group) Head of Sponsorship - worked with over 15 FS publications regarding sponsorship & events in alignment with current and future topical issues
https://annamaria4711.wixsite.com/annamariamarketing
Mgmt & Corporate Finance, PE, VC, Institutional Sales. NOMAD status
Key Deliverables
• Increased market share by 41% (across product lines) taking company's market share 15% above industry peer group
• Successfully managed reputational PR crisis. Deployed brand repositioning and messaging resulting in the Corporate Finance
division attaining LSE accredited NOMAD status which then offered new additional revenue
• Via dynamic market insight, implemented actions that took significant market share away from competitors
• Brand positioned the Online Share Dealing service as a 'Go To' choice for retail investors, consequently winning many awards
• Sourced and developed new industry channels and affiliate relationships that delivered additional supplementary revenue streams for the Corporate Finance division
• De-bunked competitor £1.5m new offer launch, attaining FIRST to market position and taking a clear market lead, thus consolidating the Online brand as the customer champion
Role Highlights
• Created and deployed integrated marketing plans that increased customer acquisition by 39%
• Commissioned (company first) market research. Identifying key customer issues that assisted in mkt plans directive
• Sourced, tendered and managed external partnerships; Agencies, mailing house, printers, negotiated costs and contracts
• Evaluated and negotiated all media purchases, evaluating potential responsiveness to goals and sustainability for brand equity to key customer segment groups
• Worked closely with the board and other senior execs across the organisation, implementing processes between their division and marketing for seamless revenue/customer value, activities
• Led sales and customer services teams for cross selling purposes including customer retention
• Created a whole new website for Corporate Finance as part of its re-brand refresh that also incorporate 'CMS' allowing mkt to manage it from its desktop thus offering a more responsive channel
• Worked with IT to integrate CRM/SAS/Data-warehousing to enhance customer service, segmentation, data analysis thus increase sales and communications, minimising costs and ensure adherence to regulations
• Led the company into new HNW target markets and won several industry awards for On-Line Trading and Corporate Finance
• Managed corporate reputational PR crisis, regarding directors inside dealing revelation
• Attained LSE NOMAD status for HBP following the management and transformation and brand repositioning (2.5 yrs in the making)
EARLY CAREER INCLUDES:
• FT Business (Pearsons Group) Head of Sponsorship - worked with over 15 FS publications regarding sponsorship & events in alignment with current and future topical issues
https://annamaria4711.wixsite.com/annamariamarketing
Sponsorship, Service, Website, It, Transformation, Printers, Affiliate, Retention, Organization, Sales, Online, Responsive, Go, Contracts, Processes, LED, Winning, Marketing, Finance, Management, SAS, Customer service, Pr, Sustainability, B2C, Contracts, Research, Market research, CMS, B2B, Retail, CRM, Data Analysis
My education
Fine Art Bath Academy of Art
Bachelors, Art
Bachelors, Art
n/a
Unspecified, N/a
Unspecified, N/a
New York Institute of Finance
Secondary, 6 O Level qualifications (Minor in English)
Secondary, 6 O Level qualifications (Minor in English)
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