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jobs
Digital Marketing Specialist
Archi Gala
,
Hounslow, United Kingdom
Experience
Other titles
Skills
I'm offering
Skilled Digital Marketing Specialist with 3.5 years of collective experience in performance marketing, PPC & Functional Testing, driving better ROAS across digital marketing channels
Industries
Language
English
Fluently
Ready for
Available
My experience
2019 - 2020
job
Digital Marketing Specialist
OYO Rooms.
(World's third-largest and fastest-growing hospitality chain of leased and franchised hotels, homes and living spaces.)
Key responsibilities
• Optimize & Manage for multiple Paid Search, Display, Video & Dynamic/DSA campaigns to the tune of 4 Million GBP yearly spends across paid digital advertising channels including - Google Adwords, Bing, Facebook.
• Maintain & Optimize Performance Marketing KPIs like Conversion Rate, Impression Share, Budget, Quality Score & other important metrics.
• Take ownership of basic account hygiene tasks (e.g. SQR, negatives, Account status checks).
• Support the Head of Digital to Implement Digital Marketing Strategy across Channels.
• Analyze the Campaign data regularly & pulled out meaningful & actionable insights from Search Query Reports which help in driving greater traffic & also help in Lead Generation.
• Developing Remarketing and prospecting strategy across GDN, YouTube and Location campaigns.
• Understand traffic acquisition as well as customer journey across all the funnels & use that information to improve Digital Campaigns.
• Optimise campaigns by adjusting bids for keywords, devices and audiences, researching new keywords, negatives management, testing landing pages and ad copy to continually improve performance.
• Prepare Daily Performance Reports and use web analytical tool - Google Analytics to provide customer insight.
• Run periodic experiments, A/B tests to improve performance.
• Write & Edit effective & creative Ad Copies to improve CTR after analysing Campaign data.
• Work cross-functionally with Product, Sales, Operations, Listing, CRM and Revenue team to ensure maximum ROI.
• Coordinate & Collaborate with the SEO team to use their insights for PPC advantage & vice versa.
Key achievements/projects
• Took 30 cities & nearly 400+ Campaigns live in 2 Months for Lead Generation for the Venue Business of Weddingz.in.
• Leveraged the benefits of the Google Ads Editor to create & optimize campaigns while saving considerable time & efforts.
• Regularly monitored the Campaigns & was successfully able to reduce overall CPA by 50%.
• Helped in increasing the Venue Listings on the Website by 10% every month by getting regular insights from Search Query Reports.
• Identified & passed on the high traffic regional & vernacular search terms to content teams which helped increasing Organic traffic.
Key responsibilities
• Optimize & Manage for multiple Paid Search, Display, Video & Dynamic/DSA campaigns to the tune of 4 Million GBP yearly spends across paid digital advertising channels including - Google Adwords, Bing, Facebook.
• Maintain & Optimize Performance Marketing KPIs like Conversion Rate, Impression Share, Budget, Quality Score & other important metrics.
• Take ownership of basic account hygiene tasks (e.g. SQR, negatives, Account status checks).
• Support the Head of Digital to Implement Digital Marketing Strategy across Channels.
• Analyze the Campaign data regularly & pulled out meaningful & actionable insights from Search Query Reports which help in driving greater traffic & also help in Lead Generation.
• Developing Remarketing and prospecting strategy across GDN, YouTube and Location campaigns.
• Understand traffic acquisition as well as customer journey across all the funnels & use that information to improve Digital Campaigns.
• Optimise campaigns by adjusting bids for keywords, devices and audiences, researching new keywords, negatives management, testing landing pages and ad copy to continually improve performance.
• Prepare Daily Performance Reports and use web analytical tool - Google Analytics to provide customer insight.
• Run periodic experiments, A/B tests to improve performance.
• Write & Edit effective & creative Ad Copies to improve CTR after analysing Campaign data.
• Work cross-functionally with Product, Sales, Operations, Listing, CRM and Revenue team to ensure maximum ROI.
• Coordinate & Collaborate with the SEO team to use their insights for PPC advantage & vice versa.
Key achievements/projects
• Took 30 cities & nearly 400+ Campaigns live in 2 Months for Lead Generation for the Venue Business of Weddingz.in.
• Leveraged the benefits of the Google Ads Editor to create & optimize campaigns while saving considerable time & efforts.
• Regularly monitored the Campaigns & was successfully able to reduce overall CPA by 50%.
• Helped in increasing the Venue Listings on the Website by 10% every month by getting regular insights from Search Query Reports.
• Identified & passed on the high traffic regional & vernacular search terms to content teams which helped increasing Organic traffic.
Management, Basic, Campaign, Search, Google, Web, Testing, Digital Marketing Strategy, Support, Landing pages, Website, Adwords, Youtube, Content, ADS, Sales, Analytics, Digital Marketing, ROI, Facebook, PPC, Social media ads, Budget, Operations, Video, CRM, MArketing Strategy, Google adwords, Advertising, Google analytics, Seo, Marketing
2016 - 2019
job
Application Development Analyst
Accenture Solutions Pvt. Ltd.
(A Fortune Global 500 MNC providing services in strategy, consulting, digital, technology and operations)
Key responsibilities/Achievements
• Ran Regular A/B Tests on the Application to ensure that the application is optimized as per key KPIs.
• Regular Analysis of performance reports & keywords for agile optimization plan.
• Do thorough analysis of the requirements provided & ensure that all the roadblocks are identified beforehand.
• Coordinate with Developers & Business Analysts to ensure optimized product.
INTERNSHIPS & VOLUNTEERING
Key responsibilities/Achievements
• Ran Regular A/B Tests on the Application to ensure that the application is optimized as per key KPIs.
• Regular Analysis of performance reports & keywords for agile optimization plan.
• Do thorough analysis of the requirements provided & ensure that all the roadblocks are identified beforehand.
• Coordinate with Developers & Business Analysts to ensure optimized product.
INTERNSHIPS & VOLUNTEERING
Operations, Agile, Consulting, Technology, Analyst, Development
2017 - 2018
freelance
Volunteer - U&I
Volunteered at the underprivileged center for kids to help them.
with the basic educational skills & various soft skills like team engagement, basic manners & etiquettes
Basic
2014 - 2014
internship
Engineering Intern - Bell Lightning
MenuApp.
● Worked with the Team to develop backend for the online POS Android app for Restaurant using HTML, PHP, MySQL.
● Developed the Statistics section of the database of the "MenuApp" using PHP, MySQL,
JPgraph and also the client side using HTML, CSS
ONLINE CERTIFIED COURSES
• Certified Digital Marketing Master (CDMM) with Digital Vidya.
• V-Skills Certified - Digital Marketing Master
• Certified Google Ads Professional
• Certified Google Analytics Professional (GAIQ)
• Bing Ads Professional
● Developed the Statistics section of the database of the "MenuApp" using PHP, MySQL,
JPgraph and also the client side using HTML, CSS
ONLINE CERTIFIED COURSES
• Certified Digital Marketing Master (CDMM) with Digital Vidya.
• V-Skills Certified - Digital Marketing Master
• Certified Google Ads Professional
• Certified Google Analytics Professional (GAIQ)
• Bing Ads Professional
Analytics, Social media ads, Internal, Backend, Online, Google, App, Pos, Bing ads, Statistics, Engineering, ADS, Digital Marketing, Database, Android app, HTML/CSS/Javascript, Android, Backend, Google analytics, Mysql, Php, Html, Css, Marketing
My education
KJ Somaiya College of Engineering
Bachelors, Electronics & Telecommunications
Bachelors, Electronics & Telecommunications
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