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Senior
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4
jobs
Art Direction and Design specialising in motion graphics, film, content creation, social media & presentation design
Vibhuti Thaker
,
Edgware, United Kingdom
Experience
Other titles
Skills
I'm offering
Senior Creative | Art Director | Designer |Motion Designer | Mentor | Diversity Champion
I am conceptual as much as I am able to craft. I even dabble in writing a bit of copy. My puns are on point, but only within reason!
Highly organised and positively detail-obsessed self-starter with a passion for everything creative and advertising. I love what I do. I believe that brands shouldn't just exist to sell and provide a service. They must make a positive difference to people's lives and that is the kind of value I aim to create for every brand I work on.
I excel at visual storytelling, diverse graphic design and can work in a team to conceptualise ideas and bring them to life in a variety of media. My strengths lie in unwavering attention to detail, creativity in problem-solving and focusing on the end-user. I believe my strongest trait is that I am persistent with pushing for the best creative output, crafting the work as best as I possibly can.
I am always seeking out new ways of doing things. I love to solve problems creatively. That's inherent in me and I can't help it. I strive in rising above challenges to create opportunities for an organisation I am working for, while contributing to my own evolution and development.
KEY ACHIEVEMENTS:
• BPme Rewards campaign: Won a Bronze DMA Award 2019 for Best Customer Journey. We created a campaign that lead to 2 million new members, 10 million transactions and 2.2 times the email open rates in the first 90 days of launch.
• #SCREAM4IVF Campaign: Won a Bronze Clio Health Award 2019 in Public Relations (Health & Wellness). The campaign surpassed the target of 100,000 http://******.*** signatures which led to a debate in Parliament, nearly 27 million impressions on social media and over 80+ mentions in broadcast and print.
• CHAMPIX smoking cessation drug: Won 2 Awards in Craft at PM Soceity Awards 2016. A successful brand positioning that brought back the reputation of this drug and massively increased prescribing numbers.
I am conceptual as much as I am able to craft. I even dabble in writing a bit of copy. My puns are on point, but only within reason!
Highly organised and positively detail-obsessed self-starter with a passion for everything creative and advertising. I love what I do. I believe that brands shouldn't just exist to sell and provide a service. They must make a positive difference to people's lives and that is the kind of value I aim to create for every brand I work on.
I excel at visual storytelling, diverse graphic design and can work in a team to conceptualise ideas and bring them to life in a variety of media. My strengths lie in unwavering attention to detail, creativity in problem-solving and focusing on the end-user. I believe my strongest trait is that I am persistent with pushing for the best creative output, crafting the work as best as I possibly can.
I am always seeking out new ways of doing things. I love to solve problems creatively. That's inherent in me and I can't help it. I strive in rising above challenges to create opportunities for an organisation I am working for, while contributing to my own evolution and development.
KEY ACHIEVEMENTS:
• BPme Rewards campaign: Won a Bronze DMA Award 2019 for Best Customer Journey. We created a campaign that lead to 2 million new members, 10 million transactions and 2.2 times the email open rates in the first 90 days of launch.
• #SCREAM4IVF Campaign: Won a Bronze Clio Health Award 2019 in Public Relations (Health & Wellness). The campaign surpassed the target of 100,000 http://******.*** signatures which led to a debate in Parliament, nearly 27 million impressions on social media and over 80+ mentions in broadcast and print.
• CHAMPIX smoking cessation drug: Won 2 Awards in Craft at PM Soceity Awards 2016. A successful brand positioning that brought back the reputation of this drug and massively increased prescribing numbers.
Links for more
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Industries
Language
English
Fluently
Available
My experience
2010 - ?
freelance
FREELANCE SENIOR ART DIRECTOR
unknown.
• Providing creative solutions for clients which involves art direction, design, film and photography
• Managing all aspects of the business; including negotiating rates, invoicing, preparing contracts, meeting clients and creating presentations
• Liaising with printers, programmers, marketing managers and international clients
• Managing all aspects of the business; including negotiating rates, invoicing, preparing contracts, meeting clients and creating presentations
• Liaising with printers, programmers, marketing managers and international clients
Marketing, Design, Art Direction, Photography, Movie, Art director, Printers, International, Direction, Contracts
2020 - 2021
freelance
Senior Art Director / Deputy Creative Director
Wizarding World Digital | Warner Bros..
• Working with stakeholders across the Harry Potter franchise on campaigns for web, E-comm, CRM, social media and in-store
• Providing support to the creative director in the daily operations of the creative department and managing designers
• Leading key marketing campaigns to drive through successful sales, social engagement and user generated content
• Concepting and directing a variety of photoshoots for consumer products as well as artistic shoots for film props
• Sourcing talent such as illustrators, animators and CGI artists for key campaign visuals and art directing their creative output
• Providing support to the creative director in the daily operations of the creative department and managing designers
• Leading key marketing campaigns to drive through successful sales, social engagement and user generated content
• Concepting and directing a variety of photoshoots for consumer products as well as artistic shoots for film props
• Sourcing talent such as illustrators, animators and CGI artists for key campaign visuals and art directing their creative output
Film and video, Social Media, Social Media Marketing, MArketing Strategy, Ecommerce, Content marketing, E-mail marketing, Quiz, Live Stream, Art Direction, Product photography, Video production, Photography, Advertising on social media, Digital and social campaigns, Website design, CRM implementation
2018 - 2020
job
SENIOR ART DIRECTOR
MRM//MCCANN.
Working closely with associate creative director (copy) from concept to completion on large and small campaigns that range
from digital, social, OOH, print and direct for TTL and BTL
• Brand guardian for specific campaigns and taking ownership of overall production
• Working closely with account services and planning team to ensure that strategic goals and objectives are met
• Directing designers, developers, production teams, photographers, illustrators and 3D artists
• Checking and approving visual materials through all stages of pre-production and production
• Presenting ideas to clients, senior leadership and the agency
• Advising project managers and resource managers on production timings from a creative point of view
• Mentoring junior creatives
• Working on proactive ideas for clients as well as for good causes and social issues
• Devise strategies to improve processes and promote transparency between the creative teams and client services
from digital, social, OOH, print and direct for TTL and BTL
• Brand guardian for specific campaigns and taking ownership of overall production
• Working closely with account services and planning team to ensure that strategic goals and objectives are met
• Directing designers, developers, production teams, photographers, illustrators and 3D artists
• Checking and approving visual materials through all stages of pre-production and production
• Presenting ideas to clients, senior leadership and the agency
• Advising project managers and resource managers on production timings from a creative point of view
• Mentoring junior creatives
• Working on proactive ideas for clients as well as for good causes and social issues
• Devise strategies to improve processes and promote transparency between the creative teams and client services
Mentoring, Print, Leadership, 3D, Art director, Presenting, Production, Processes, Social
2015 - 2018
job
ART DIRECTOR
SAATCHI & SAATCHI WELLNESS.
On a full-time role, in partnership with a creative copywriter:
• Working closely with medical copywriters and creative directors, from concept up to production
• Ideating for a variety of channels such as events/congresses, social media as well as strategic tactics for long term brand goals
• Collaborating with planners and client services to work out creative logistics and ensuring ideas work well with the brief and brand strategy
• Brainstorming with the creative team and presenting ideas back to creative directors and the wider team
• Designing the look and feel for multi-channel materials and creating branding rules and systems that the wider design team
can implement
• Commissioning appropriate photographers, illustrators and production companies to work on projects and art directing the work produced
• Preparing photo/video briefs and directing the shoots in collaboration with the photographer/film director
• Presenting and articulating creative concepts directly to the client
• Critically evaluating the creative process and working to improve workflow and creativity
• Hosting inspire sessions to share new industry developments good creativity and current innovation with the agency
• Keeping up to date with latest trends with advertising, healthcare and various related industries
• Attending appropriate training, workshops, networking and creative festivals to continue developing creative ideas and skills
EXPERIENCE (CONTINUED)
• Working closely with medical copywriters and creative directors, from concept up to production
• Ideating for a variety of channels such as events/congresses, social media as well as strategic tactics for long term brand goals
• Collaborating with planners and client services to work out creative logistics and ensuring ideas work well with the brief and brand strategy
• Brainstorming with the creative team and presenting ideas back to creative directors and the wider team
• Designing the look and feel for multi-channel materials and creating branding rules and systems that the wider design team
can implement
• Commissioning appropriate photographers, illustrators and production companies to work on projects and art directing the work produced
• Preparing photo/video briefs and directing the shoots in collaboration with the photographer/film director
• Presenting and articulating creative concepts directly to the client
• Critically evaluating the creative process and working to improve workflow and creativity
• Hosting inspire sessions to share new industry developments good creativity and current innovation with the agency
• Keeping up to date with latest trends with advertising, healthcare and various related industries
• Attending appropriate training, workshops, networking and creative festivals to continue developing creative ideas and skills
EXPERIENCE (CONTINUED)
Workflow, Brand identity, Social, UP, Creativity, Production, Brainstorming, Presenting, Hosting, Art director, Workshops, Social Media, Movie, Training, Copywriter, Networking, Innovation, Video, Advertising, Branding, Design
2015 - 2015
freelance
FREELANCE DESIGNER
PUBLICIS HEALTH.
Worked with Digitas Health and Saatchi & Saatchi Wellness on campaigns for their healthcare and pharmaceutical clients
from concepting, scamps, brand development, pitching to final delivery in digital and print collateral
• Created videos and motion graphics from concept to finish, including storyboarding, sourcing footage/stock, editing
and compositing
from concepting, scamps, brand development, pitching to final delivery in digital and print collateral
• Created videos and motion graphics from concept to finish, including storyboarding, sourcing footage/stock, editing
and compositing
Motion graphics, Print, Sourcing, Pharmaceutical, Development, Pitching, Compositing, Health, Concepting
2014 - 2014
job
DIGITAL DESIGNER
BIG RED COMMUNICATIONS.
On a full-time freelance contract:
• Produced animated videos that promoted a new digital marketing platform, including syncing voice-overs to the videos
• Designed web adverts and animated supers for Jetstar and Qantas
• Produced and animated infographic videos for Coles Online, from concept to finish
• Worked on a range of digital ad campaigns for BUPA, creating tailored ads different demographics, in a variety of digital formats
• Created digital collateral such as eDMs, web banners, UI elements, Social posts and new marketing concepts
• Produced animated videos that promoted a new digital marketing platform, including syncing voice-overs to the videos
• Designed web adverts and animated supers for Jetstar and Qantas
• Produced and animated infographic videos for Coles Online, from concept to finish
• Worked on a range of digital ad campaigns for BUPA, creating tailored ads different demographics, in a variety of digital formats
• Created digital collateral such as eDMs, web banners, UI elements, Social posts and new marketing concepts
Digital Marketing, Marketing, UI, ADS, Infographic, Web, Online, Social
2013 - 2014
job
INTEGRATED DESIGNER
FOX SPORTS PULSE (AUSTRALIA).
• Converted print and web collateral to the new branding as well as creating new eDMs and UI elements
• Designed websites for local and international grassroots sports teams and leagues
• Designed websites for local and international grassroots sports teams and leagues
Branding, Websites, UI, Print, International, Web
2012 - 2013
job
GRAPHIC DESIGNER
CARDIFF UNIVERSITY STUDENTS' UNION.
• Worked on a major re-brand for the Students' Union which involved setting up brand guidelines, redesigning all signage and promotional material around the building as well as applying the branding onto the website and social media
• Created bilingual communication materials in all shapes, materials and sizes ranging from a corporate style to bright, funky and bold
designs targeting students
• Created bilingual communication materials in all shapes, materials and sizes ranging from a corporate style to bright, funky and bold
designs targeting students
Social Media, Branding, Website, UP, Social
My education
2007
-
2010
UNIVERSITY OF WESTMINSTER
Bachelors, Graphic Information Design
Bachelors, Graphic Information Design
2006
-
2007
CENTRAL SAINT MARTINS COLLEGE OF ART AND DESIGN
Unspecified, Foundation Studies Art & Design
Unspecified, Foundation Studies Art & Design
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