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Senior
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jobs
Head of Digital Marketing with 14 years experience seeking new role
Reuben Vassallo
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Results orientated marketing professional with 14 years’ experience delivering end-to-end, data-driven marketing strategies in the Financial Services, E-learning and E-commerce industries. Proven track record of increasing ROI and boosting brand exposure, planning and delivery of effective marketing strategy, customer service delivery and supplier management. Known for being a clear and persuasive leader with excellent communication skills, a broad variety of innovative marketing techniques and at ease managing complex change programmes through to completion. Skilled, ambitious and highly analytical marketing professional focused on growth and maximising sales. Looking for a role that provides professional challenging growth and where my experience, skills and commercial acumen can contribute from the outset.
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Spanish
Good
Italian
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
HEAD OF DIGITAL MARKETING
London South East.
London South East is one of the UK's leading subscription-based stocks and shares information websites for the private investor community.
I had sole responsibility of marketing here at London South East. With over two million visitors to the website per day, my initial focus was conversion rate optimisation. I was working on building visitor swim lanes, understanding the main touch points on the site and reducing the main hurdles. The remit of the role was
• Improve conversion rate to increase number of subscribers on the website;
• Improve SEO visibility and ensure that the website is as optimised as possible;
• Increase engagement with existing customers using surveys, email campaigns and others;
• Help the sales team by building a comprehensive and targeted B2B campaign for their audience;
• Increase number of page views to increase advertising revenue.
Key achievements to date:
• Completed a media pack that will help the sales team when pitching to agencies;
• Submitted a number of improvements related to the website infrastructure to improve crawlability for SEO. This project generated a 15% YOY increase in SEO traffic, despite the current market conditions being worse than last year;
• Set up AB testing on the Premium Services page (membership subscription page) to improve conversion rate;
• Set up a lead nurturing programme to convert free members to paid subscribers.
I had sole responsibility of marketing here at London South East. With over two million visitors to the website per day, my initial focus was conversion rate optimisation. I was working on building visitor swim lanes, understanding the main touch points on the site and reducing the main hurdles. The remit of the role was
• Improve conversion rate to increase number of subscribers on the website;
• Improve SEO visibility and ensure that the website is as optimised as possible;
• Increase engagement with existing customers using surveys, email campaigns and others;
• Help the sales team by building a comprehensive and targeted B2B campaign for their audience;
• Increase number of page views to increase advertising revenue.
Key achievements to date:
• Completed a media pack that will help the sales team when pitching to agencies;
• Submitted a number of improvements related to the website infrastructure to improve crawlability for SEO. This project generated a 15% YOY increase in SEO traffic, despite the current market conditions being worse than last year;
• Set up AB testing on the Premium Services page (membership subscription page) to improve conversion rate;
• Set up a lead nurturing programme to convert free members to paid subscribers.
Digital Marketing, Marketing, Seo, Advertising, B2B, Websites, Optimization, Sales, Website, Surveys, Infrastructure, Pitching, Testing, Community, Campaign, UP
2018 - 2019
freelance
DIGITAL MARKETING CONSULTANT
Amaji Digital.
International digital network of experienced marketing professionals from across several verticals - financial services, travel, service providers and e-commerce.
Key achievements:
I had sole responsibility of digital marketing strategies for two key clients of Amaji Digital. The main focus was on SEO strategies and user experience, to improve traffic quality and conversions. When both clients' websites were optimised for conversions, I started building a more comprehensive integrated marketing campaign to include affiliate marketing, PPC and display activity.
• 15% increase in SEO visibility since I started assisting a service provider company to rebuild their website. Currently focusing on conversion rate optimisation and building a PPC campaign;
• Helping a small, local IFA with big aspirations build a digital platform to enable the company to go national. This includes the back-end client database and CRM system, application forms and tracking on their website that is currently being developed. The client is evolving from a traditional-led marketing approach to a more streamlined digital company. The launch campaign and the short and long term marketing plans have already been set in order to launch digital activity once the foundations are in place.
Key achievements:
I had sole responsibility of digital marketing strategies for two key clients of Amaji Digital. The main focus was on SEO strategies and user experience, to improve traffic quality and conversions. When both clients' websites were optimised for conversions, I started building a more comprehensive integrated marketing campaign to include affiliate marketing, PPC and display activity.
• 15% increase in SEO visibility since I started assisting a service provider company to rebuild their website. Currently focusing on conversion rate optimisation and building a PPC campaign;
• Helping a small, local IFA with big aspirations build a digital platform to enable the company to go national. This includes the back-end client database and CRM system, application forms and tracking on their website that is currently being developed. The client is evolving from a traditional-led marketing approach to a more streamlined digital company. The launch campaign and the short and long term marketing plans have already been set in order to launch digital activity once the foundations are in place.
Optimization, LED, Go, Affiliate marketing, Campaign, International, Affiliate, Network, Website, Service, Digital Marketing, Database, E-commerce, PPC, Websites, CRM, User Experience, Seo, Marketing
2018 - 2019
freelance
DIGITAL MARKETING CONSULTANT
Amaji Digital.
International digital network of experienced marketing professionals from across several verticals - financial services, travel, service providers and e-commerce.
Key achievements:
I had sole responsibility of digital marketing strategies for two key clients of Amaji Digital. The main focus was on SEO strategies and user experience, to improve traffic quality and conversions. When both clients' websites were optimised for conversions, I started building a more comprehensive integrated marketing campaign to include affiliate marketing, PPC and display activity.
• 15% increase in SEO visibility since I started assisting a service provider company to rebuild their website. Currently focusing on conversion rate optimisation and building a PPC campaign;
• Helping a small, local IFA with big aspirations build a digital platform to enable the company to go national. This includes the back-end client database and CRM system, application forms and tracking on their website that is currently being developed. The client is evolving from a traditional-led marketing approach to a more streamlined digital company. The launch campaign and the short and long term marketing plans have already been set in order to launch digital activity once the foundations are in place.
Key achievements:
I had sole responsibility of digital marketing strategies for two key clients of Amaji Digital. The main focus was on SEO strategies and user experience, to improve traffic quality and conversions. When both clients' websites were optimised for conversions, I started building a more comprehensive integrated marketing campaign to include affiliate marketing, PPC and display activity.
• 15% increase in SEO visibility since I started assisting a service provider company to rebuild their website. Currently focusing on conversion rate optimisation and building a PPC campaign;
• Helping a small, local IFA with big aspirations build a digital platform to enable the company to go national. This includes the back-end client database and CRM system, application forms and tracking on their website that is currently being developed. The client is evolving from a traditional-led marketing approach to a more streamlined digital company. The launch campaign and the short and long term marketing plans have already been set in order to launch digital activity once the foundations are in place.
Optimization, LED, Go, Affiliate marketing, Campaign, International, Affiliate, Network, Website, Service, Digital Marketing, Database, E-commerce, PPC, Websites, CRM, User Experience, Seo, Marketing
2017 - 2018
job
SENIOR DIGITAL MARKETING MANAGER
Masthaven Bank.
Specialist bank providing a flexible and personalised approach to bridging loans and secured lending, mortgages and saving accounts.
Key achievements:
• Successfully launched the Bank's business savings proposition online;
• Spearheaded 47% increase in SEO visibility in a space of 10 months before launching the new CMS;
• Launched a brand new website which was 100% optimised on a new CMS;
• Improved the tracking of the online customer journey;
• Upskilled and mentored 3 junior colleagues in all digital marketing (SEO, PPC, affiliate marketing, email campaigns, user experience and tracking);
• Lead a Bank-wide project to restructure the website to make it more audience focused;
• Restructured the social media strategy;
• Member of the Bank's IT Steering committee, Health and Safety committee and Business Champions.
Responsibilities:
• Brought B2C acquisition marketing in-house;
• Rebuilt the website using a new CMS, while maintaining the same look and feel of the older site;
• Business champion for digital marketing.
Key achievements:
• Successfully launched the Bank's business savings proposition online;
• Spearheaded 47% increase in SEO visibility in a space of 10 months before launching the new CMS;
• Launched a brand new website which was 100% optimised on a new CMS;
• Improved the tracking of the online customer journey;
• Upskilled and mentored 3 junior colleagues in all digital marketing (SEO, PPC, affiliate marketing, email campaigns, user experience and tracking);
• Lead a Bank-wide project to restructure the website to make it more audience focused;
• Restructured the social media strategy;
• Member of the Bank's IT Steering committee, Health and Safety committee and Business Champions.
Responsibilities:
• Brought B2C acquisition marketing in-house;
• Rebuilt the website using a new CMS, while maintaining the same look and feel of the older site;
• Business champion for digital marketing.
Website, Manager, Social, Affiliate marketing, Online, Health, Safety, Affiliate, It, Digital Marketing, PPC, B2C, CMS, User Experience, Seo, Marketing, Social Media
2017 - 2018
job
SENIOR DIGITAL MARKETING MANAGER
Masthaven Bank.
Specialist bank providing a flexible and personalised approach to bridging loans and secured lending, mortgages and saving accounts.
Key achievements:
• Successfully launched the Bank's business savings proposition online;
• Spearheaded 47% increase in SEO visibility in a space of 10 months before launching the new CMS;
• Launched a brand new website which was 100% optimised on a new CMS;
• Improved the tracking of the online customer journey;
• Upskilled and mentored 3 junior colleagues in all digital marketing (SEO, PPC, affiliate marketing, email campaigns, user experience and tracking);
• Lead a Bank-wide project to restructure the website to make it more audience focused;
• Restructured the social media strategy;
• Member of the Bank's IT Steering committee, Health and Safety committee and Business Champions.
Responsibilities:
• Brought B2C acquisition marketing in-house;
• Rebuilt the website using a new CMS, while maintaining the same look and feel of the older site;
• Business champion for digital marketing.
Key achievements:
• Successfully launched the Bank's business savings proposition online;
• Spearheaded 47% increase in SEO visibility in a space of 10 months before launching the new CMS;
• Launched a brand new website which was 100% optimised on a new CMS;
• Improved the tracking of the online customer journey;
• Upskilled and mentored 3 junior colleagues in all digital marketing (SEO, PPC, affiliate marketing, email campaigns, user experience and tracking);
• Lead a Bank-wide project to restructure the website to make it more audience focused;
• Restructured the social media strategy;
• Member of the Bank's IT Steering committee, Health and Safety committee and Business Champions.
Responsibilities:
• Brought B2C acquisition marketing in-house;
• Rebuilt the website using a new CMS, while maintaining the same look and feel of the older site;
• Business champion for digital marketing.
Website, Manager, Social, Affiliate marketing, Online, Health, Safety, Affiliate, It, Digital Marketing, PPC, B2C, CMS, User Experience, Seo, Marketing, Social Media
2014 - 2017
job
SENIOR ONLINE ACQUISITION MANAGER
AJ Bell Youinvest.
One of the UK's largest providers of B2C online investment platforms and stockbroker services with >16,000 customers and > £36billion AUA.
Key achievements:
• Exceeded targets by 10% in FY16 and FY17and oversaw yearly budgets in access of £1 million;
• 45% reduction in CPA from PPC after bringing the channel in-house;
• 15% boost in ROI from the affiliate campaign after restructuring the channel;
• Managed, trained and gave responsibility to 2 colleagues who were subsequently promoted within the business;
• Reduced overall CRM platform costs and optimised retention strategy by changing the platform - we evaluated 3 off-the-shelf platforms including Salesforce and Spotler;
• Brought SEO in-house and secured company online listing to on SEO;
• An integral member of the team responsible to upgrade the website - from the ground up;
• Established accurate data delivery by implementing tools to measure conversion rates;
• Successfully moved digital media buying from one media agency to another with no interruption to our marketing activity;
• Directly involved in the creation of a bespoke platform for customers to allow better interaction and view of their account;
• Built a detailed channel deep dive report linking several BI sources to our tracking allowing us to make better informed decisions on plans.
Responsibilities:
• Built short, medium and long term digital acquisition strategies;
• Liaised with the digital agency to manage all display and affiliate media buying and placements;
• Optimised the user experience and conversion funnel using 3rd party software;
• Ensured that all marketing is compliant;
• Oversaw financial administration.
Key achievements:
• Exceeded targets by 10% in FY16 and FY17and oversaw yearly budgets in access of £1 million;
• 45% reduction in CPA from PPC after bringing the channel in-house;
• 15% boost in ROI from the affiliate campaign after restructuring the channel;
• Managed, trained and gave responsibility to 2 colleagues who were subsequently promoted within the business;
• Reduced overall CRM platform costs and optimised retention strategy by changing the platform - we evaluated 3 off-the-shelf platforms including Salesforce and Spotler;
• Brought SEO in-house and secured company online listing to on SEO;
• An integral member of the team responsible to upgrade the website - from the ground up;
• Established accurate data delivery by implementing tools to measure conversion rates;
• Successfully moved digital media buying from one media agency to another with no interruption to our marketing activity;
• Directly involved in the creation of a bespoke platform for customers to allow better interaction and view of their account;
• Built a detailed channel deep dive report linking several BI sources to our tracking allowing us to make better informed decisions on plans.
Responsibilities:
• Built short, medium and long term digital acquisition strategies;
• Liaised with the digital agency to manage all display and affiliate media buying and placements;
• Optimised the user experience and conversion funnel using 3rd party software;
• Ensured that all marketing is compliant;
• Oversaw financial administration.
Website, Manager, UP, Online, Campaign, BEE, Software, Retention, Affiliate, Media buying, Marketing, Salesforce, ROI, PPC, B2C, CRM, Administration, User Experience, Seo
2014 - 2017
job
SENIOR ONLINE ACQUISITION MANAGER
AJ Bell Youinvest.
One of the UK's largest providers of B2C online investment platforms and stockbroker services with >16,000 customers and > £36billion AUA.
Key achievements:
• Exceeded targets by 10% in FY16 and FY17and oversaw yearly budgets in access of £1 million;
• 45% reduction in CPA from PPC after bringing the channel in-house;
• 15% boost in ROI from the affiliate campaign after restructuring the channel;
• Managed, trained and gave responsibility to 2 colleagues who were subsequently promoted within the business;
• Reduced overall CRM platform costs and optimised retention strategy by changing the platform - we evaluated 3 off-the-shelf platforms including Salesforce and Spotler;
• Brought SEO in-house and secured company online listing to on SEO;
• An integral member of the team responsible to upgrade the website - from the ground up;
• Established accurate data delivery by implementing tools to measure conversion rates;
• Successfully moved digital media buying from one media agency to another with no interruption to our marketing activity;
• Directly involved in the creation of a bespoke platform for customers to allow better interaction and view of their account;
• Built a detailed channel deep dive report linking several BI sources to our tracking allowing us to make better informed decisions on plans.
Responsibilities:
• Built short, medium and long term digital acquisition strategies;
• Liaised with the digital agency to manage all display and affiliate media buying and placements;
• Optimised the user experience and conversion funnel using 3rd party software;
• Ensured that all marketing is compliant;
• Oversaw financial administration.
Key achievements:
• Exceeded targets by 10% in FY16 and FY17and oversaw yearly budgets in access of £1 million;
• 45% reduction in CPA from PPC after bringing the channel in-house;
• 15% boost in ROI from the affiliate campaign after restructuring the channel;
• Managed, trained and gave responsibility to 2 colleagues who were subsequently promoted within the business;
• Reduced overall CRM platform costs and optimised retention strategy by changing the platform - we evaluated 3 off-the-shelf platforms including Salesforce and Spotler;
• Brought SEO in-house and secured company online listing to on SEO;
• An integral member of the team responsible to upgrade the website - from the ground up;
• Established accurate data delivery by implementing tools to measure conversion rates;
• Successfully moved digital media buying from one media agency to another with no interruption to our marketing activity;
• Directly involved in the creation of a bespoke platform for customers to allow better interaction and view of their account;
• Built a detailed channel deep dive report linking several BI sources to our tracking allowing us to make better informed decisions on plans.
Responsibilities:
• Built short, medium and long term digital acquisition strategies;
• Liaised with the digital agency to manage all display and affiliate media buying and placements;
• Optimised the user experience and conversion funnel using 3rd party software;
• Ensured that all marketing is compliant;
• Oversaw financial administration.
Website, Manager, UP, Online, Campaign, BEE, Software, Retention, Affiliate, Media buying, Marketing, Salesforce, ROI, PPC, B2C, CRM, Administration, User Experience, Seo
2012 - 2014
job
DIGITAL MARKETING MANAGER
Age UK Enterprises Ltd.
Social Enterprise arm of Age UK. Sells insurance products (home, car and travel) and several other financial and non-financial products designed for the over 50s. 100% of the profits are passed on to the charity.
Key achievements:
• Successfully implemented tracking on the website to measure conversion rates and ROI;
• Rebuilt the Enterprises web pages to help improve conversions, dwell time and SEO visibility;
• Delivered >10-fold increase in PPC budget after restructuring the setup;
• Boosted conversion rates 3-fold by optimising landing pages. One test in particular saw a 57% increase in conversion rate alone;
• The optimised pages also jumped from
to
on Google SERPs;
• Affiliate campaign exceeded expectations in number of sales and ROI since launch;
• Spearheaded a profitable email marketing strategy within budget to use for this channel;
• Successfully implemented internal processes to integrate offline with online marketing and to remove silos.
Responsibilities:
• Built of short, medium and long term integrated digital strategies to maximise ROI potential;
• Led a team of 3 online marketers;
• Single point of contact for all communications related to the online environment;
• Chaired a team of marketers from all departments within the charity to merge and synergise KPI reporting across the individual specialist teams in the charity;
• Built and managed the SEO strategy for all the Age UK Enterprises products;
• Optimised the user experience and conversion funnel by liaising with 3rd party suppliers.
Key achievements:
• Successfully implemented tracking on the website to measure conversion rates and ROI;
• Rebuilt the Enterprises web pages to help improve conversions, dwell time and SEO visibility;
• Delivered >10-fold increase in PPC budget after restructuring the setup;
• Boosted conversion rates 3-fold by optimising landing pages. One test in particular saw a 57% increase in conversion rate alone;
• The optimised pages also jumped from
to
on Google SERPs;
• Affiliate campaign exceeded expectations in number of sales and ROI since launch;
• Spearheaded a profitable email marketing strategy within budget to use for this channel;
• Successfully implemented internal processes to integrate offline with online marketing and to remove silos.
Responsibilities:
• Built of short, medium and long term integrated digital strategies to maximise ROI potential;
• Led a team of 3 online marketers;
• Single point of contact for all communications related to the online environment;
• Chaired a team of marketers from all departments within the charity to merge and synergise KPI reporting across the individual specialist teams in the charity;
• Built and managed the SEO strategy for all the Age UK Enterprises products;
• Optimised the user experience and conversion funnel by liaising with 3rd party suppliers.
Landing pages, Manager, LED, Social, Processes, Enterprise, Online, Campaign, Google, Web, Insurance, KPI, Affiliate, Digital Marketing, Website, Test, Sales, ROI, PPC, Budget, Email marketing, Online Marketing, MArketing Strategy, User Experience, Seo, Marketing
2012 - 2014
job
DIGITAL MARKETING MANAGER
Age UK Enterprises Ltd.
Social Enterprise arm of Age UK. Sells insurance products (home, car and travel) and several other financial and non-financial products designed for the over 50s. 100% of the profits are passed on to the charity.
Key achievements:
• Successfully implemented tracking on the website to measure conversion rates and ROI;
• Rebuilt the Enterprises web pages to help improve conversions, dwell time and SEO visibility;
• Delivered >10-fold increase in PPC budget after restructuring the setup;
• Boosted conversion rates 3-fold by optimising landing pages. One test in particular saw a 57% increase in conversion rate alone;
• The optimised pages also jumped from
to
on Google SERPs;
• Affiliate campaign exceeded expectations in number of sales and ROI since launch;
• Spearheaded a profitable email marketing strategy within budget to use for this channel;
• Successfully implemented internal processes to integrate offline with online marketing and to remove silos.
Responsibilities:
• Built of short, medium and long term integrated digital strategies to maximise ROI potential;
• Led a team of 3 online marketers;
• Single point of contact for all communications related to the online environment;
• Chaired a team of marketers from all departments within the charity to merge and synergise KPI reporting across the individual specialist teams in the charity;
• Built and managed the SEO strategy for all the Age UK Enterprises products;
• Optimised the user experience and conversion funnel by liaising with 3rd party suppliers.
Key achievements:
• Successfully implemented tracking on the website to measure conversion rates and ROI;
• Rebuilt the Enterprises web pages to help improve conversions, dwell time and SEO visibility;
• Delivered >10-fold increase in PPC budget after restructuring the setup;
• Boosted conversion rates 3-fold by optimising landing pages. One test in particular saw a 57% increase in conversion rate alone;
• The optimised pages also jumped from
to
on Google SERPs;
• Affiliate campaign exceeded expectations in number of sales and ROI since launch;
• Spearheaded a profitable email marketing strategy within budget to use for this channel;
• Successfully implemented internal processes to integrate offline with online marketing and to remove silos.
Responsibilities:
• Built of short, medium and long term integrated digital strategies to maximise ROI potential;
• Led a team of 3 online marketers;
• Single point of contact for all communications related to the online environment;
• Chaired a team of marketers from all departments within the charity to merge and synergise KPI reporting across the individual specialist teams in the charity;
• Built and managed the SEO strategy for all the Age UK Enterprises products;
• Optimised the user experience and conversion funnel by liaising with 3rd party suppliers.
Landing pages, Manager, LED, Social, Processes, Enterprise, Online, Campaign, Google, Web, Insurance, KPI, Affiliate, Digital Marketing, Website, Test, Sales, ROI, PPC, Budget, Email marketing, Online Marketing, MArketing Strategy, User Experience, Seo, Marketing
2011 - 2012
job
HEAD OF ONLINE
ILX Group Plc.
Leading global provider of Best Practice learning with a portfolio of >150 websites offering professional courses and consultancy services to SMEs and large corporations (B2C and B2B).
Key achievements:
• Delivered an all-time high in traffic, leads and sales and initiated month-on-month growth in traffic and lead-to-sale conversions by optimising the SEO strategy to focus on the main converting keywords;
• 65% increase in ROI from the restructured multi-national PPC campaigns compared to the previous setup;
• Grew overall click-through-rate from 1.75% to 3.96% across all PCC activity;
• Improved the overall conversion rate on the websites by monitoring and optimising the sales funnel and testing new application forms;
• Use of A-B split testing and multivariate testing to optimise the customer experience.
Responsibilities:
• Headed a team of 3 web developers and a web designer, including recruitment and daily project management and task scheduling;
• Owned the web development processes to optimise the landing pages to improve the conversion rates and the customer experience;
• Liaised with different stakeholders within and outside the company to optimise campaigns.
Key achievements:
• Delivered an all-time high in traffic, leads and sales and initiated month-on-month growth in traffic and lead-to-sale conversions by optimising the SEO strategy to focus on the main converting keywords;
• 65% increase in ROI from the restructured multi-national PPC campaigns compared to the previous setup;
• Grew overall click-through-rate from 1.75% to 3.96% across all PCC activity;
• Improved the overall conversion rate on the websites by monitoring and optimising the sales funnel and testing new application forms;
• Use of A-B split testing and multivariate testing to optimise the customer experience.
Responsibilities:
• Headed a team of 3 web developers and a web designer, including recruitment and daily project management and task scheduling;
• Owned the web development processes to optimise the landing pages to improve the conversion rates and the customer experience;
• Liaised with different stakeholders within and outside the company to optimise campaigns.
Sales, Processes, Online, Web, Testing, Development, Monitoring, Growth, Landing pages, Recruitment, Seo, Management, ROI, PPC, Customer experience, B2C, Websites, B2B, Project Management
2011 - 2012
job
HEAD OF ONLINE
ILX Group Plc.
Leading global provider of Best Practice learning with a portfolio of >150 websites offering professional courses and consultancy services to SMEs and large corporations (B2C and B2B).
Key achievements:
• Delivered an all-time high in traffic, leads and sales and initiated month-on-month growth in traffic and lead-to-sale conversions by optimising the SEO strategy to focus on the main converting keywords;
• 65% increase in ROI from the restructured multi-national PPC campaigns compared to the previous setup;
• Grew overall click-through-rate from 1.75% to 3.96% across all PCC activity;
• Improved the overall conversion rate on the websites by monitoring and optimising the sales funnel and testing new application forms;
• Use of A-B split testing and multivariate testing to optimise the customer experience.
Responsibilities:
• Headed a team of 3 web developers and a web designer, including recruitment and daily project management and task scheduling;
• Owned the web development processes to optimise the landing pages to improve the conversion rates and the customer experience;
• Liaised with different stakeholders within and outside the company to optimise campaigns.
Key achievements:
• Delivered an all-time high in traffic, leads and sales and initiated month-on-month growth in traffic and lead-to-sale conversions by optimising the SEO strategy to focus on the main converting keywords;
• 65% increase in ROI from the restructured multi-national PPC campaigns compared to the previous setup;
• Grew overall click-through-rate from 1.75% to 3.96% across all PCC activity;
• Improved the overall conversion rate on the websites by monitoring and optimising the sales funnel and testing new application forms;
• Use of A-B split testing and multivariate testing to optimise the customer experience.
Responsibilities:
• Headed a team of 3 web developers and a web designer, including recruitment and daily project management and task scheduling;
• Owned the web development processes to optimise the landing pages to improve the conversion rates and the customer experience;
• Liaised with different stakeholders within and outside the company to optimise campaigns.
Sales, Processes, Online, Web, Testing, Development, Monitoring, Growth, Landing pages, Recruitment, Seo, Management, ROI, PPC, Customer experience, B2C, Websites, B2B, Project Management
2011 - 2011
temp
MARKETING MANAGER (contract)
XTB UK Ltd.
UK branch of X-Trade Brokers Dom Maklerski S.A., Polish-based finance company trading on OTC market & major stock exchanges.
Key achievements:
• Integral in the company's UK launch using the Trading Cup 2011;
• Secured celebrities Jenson Button and Lewis Hamilton (Vodafone McLaren Mercedes F1 Team) to boost Marketing collateral;
• Recognised for building a seamless user experience online using swim-lanes.
Key achievements:
• Integral in the company's UK launch using the Trading Cup 2011;
• Secured celebrities Jenson Button and Lewis Hamilton (Vodafone McLaren Mercedes F1 Team) to boost Marketing collateral;
• Recognised for building a seamless user experience online using swim-lanes.
Marketing, User Experience, Finance, Online, Manager
2011 - 2011
temp
MARKETING MANAGER (contract)
XTB UK Ltd.
UK branch of X-Trade Brokers Dom Maklerski S.A., Polish-based finance company trading on OTC market & major stock exchanges.
Key achievements:
• Integral in the company's UK launch using the Trading Cup 2011;
• Secured celebrities Jenson Button and Lewis Hamilton (Vodafone McLaren Mercedes F1 Team) to boost Marketing collateral;
• Recognised for building a seamless user experience online using swim-lanes.
Key achievements:
• Integral in the company's UK launch using the Trading Cup 2011;
• Secured celebrities Jenson Button and Lewis Hamilton (Vodafone McLaren Mercedes F1 Team) to boost Marketing collateral;
• Recognised for building a seamless user experience online using swim-lanes.
Marketing, User Experience, Finance, Online, Manager
2009 - 2011
job
ONLINE MARKETING MANAGER
Loc8tor Ltd.
Loc8tor Ltd is the manufacturer and distributor of a unique hand-held locating device sold globally.
Key achievements:
• 350% improvement in click-through-rates for both the UK and US-targeted PPC campaigns;
• 200% ROI from an affiliate campaign;
• Successfully set up an CRM e-mail campaign for all existing customers to improve cross and up sell;
• Took full ownership of all the online marketing and updated the whole global online marketing campaign strategy;
• Optimised the websites to improve conversion rates, including the basket;
• Online campaigns generated 66% of the company's overall sales in 2010.
Key achievements:
• 350% improvement in click-through-rates for both the UK and US-targeted PPC campaigns;
• 200% ROI from an affiliate campaign;
• Successfully set up an CRM e-mail campaign for all existing customers to improve cross and up sell;
• Took full ownership of all the online marketing and updated the whole global online marketing campaign strategy;
• Optimised the websites to improve conversion rates, including the basket;
• Online campaigns generated 66% of the company's overall sales in 2010.
Marketing, Online Marketing, CRM, Websites, PPC, ROI, Sales, Affiliate, Campaign, Online, UP, Manager
2009 - 2011
job
ONLINE MARKETING MANAGER
Loc8tor Ltd.
Loc8tor Ltd is the manufacturer and distributor of a unique hand-held locating device sold globally.
Key achievements:
• 350% improvement in click-through-rates for both the UK and US-targeted PPC campaigns;
• 200% ROI from an affiliate campaign;
• Successfully set up an CRM e-mail campaign for all existing customers to improve cross and up sell;
• Took full ownership of all the online marketing and updated the whole global online marketing campaign strategy;
• Optimised the websites to improve conversion rates, including the basket;
• Online campaigns generated 66% of the company's overall sales in 2010.
Key achievements:
• 350% improvement in click-through-rates for both the UK and US-targeted PPC campaigns;
• 200% ROI from an affiliate campaign;
• Successfully set up an CRM e-mail campaign for all existing customers to improve cross and up sell;
• Took full ownership of all the online marketing and updated the whole global online marketing campaign strategy;
• Optimised the websites to improve conversion rates, including the basket;
• Online campaigns generated 66% of the company's overall sales in 2010.
Marketing, Online Marketing, CRM, Websites, PPC, ROI, Sales, Affiliate, Campaign, Online, UP, Manager
2006 - 2009
job
ONLINE MARKETING MANAGER
Central Trust Plc.
Central Trust Plc is a broker offering B2C secured loans to the sub-prime market in the UK.
Key achievements:
• Successfully built, implemented and established a new digital marketing strategy within Central Trust Plc;
• Improved KPIs on the 'control' landing page from 0.25% to 1.46%;
• Boosted click-to-enquiry rate from 6% to 11% on the Debtbuster loans landing page by monitoring and optimising the sales funnel;
• Enhanced customer experience by using A-B split testing and multivariate testing and eye-tracking tools;
• Optimised the website listings to on Yahoo (from , MSN, (from ) and Google (from page 12);
• Secured more attractive cost-per-mille rates, delivery and open rates by changing email broadcast supplier;
• Optimised the customer database by improving the quality of responses from the e mail and SMS channels.
Key achievements:
• Successfully built, implemented and established a new digital marketing strategy within Central Trust Plc;
• Improved KPIs on the 'control' landing page from 0.25% to 1.46%;
• Boosted click-to-enquiry rate from 6% to 11% on the Debtbuster loans landing page by monitoring and optimising the sales funnel;
• Enhanced customer experience by using A-B split testing and multivariate testing and eye-tracking tools;
• Optimised the website listings to on Yahoo (from , MSN, (from ) and Google (from page 12);
• Secured more attractive cost-per-mille rates, delivery and open rates by changing email broadcast supplier;
• Optimised the customer database by improving the quality of responses from the e mail and SMS channels.
Website, Eye-tracking, Manager, Online, Google, Testing, Monitoring, Digital Marketing Strategy, PLC, Digital Marketing, Sales, Database, Customer experience, B2C, Online Marketing, MArketing Strategy, Marketing
2006 - 2009
job
ONLINE MARKETING MANAGER
Central Trust Plc.
Central Trust Plc is a broker offering B2C secured loans to the sub-prime market in the UK.
Key achievements:
• Successfully built, implemented and established a new digital marketing strategy within Central Trust Plc;
• Improved KPIs on the 'control' landing page from 0.25% to 1.46%;
• Boosted click-to-enquiry rate from 6% to 11% on the Debtbuster loans landing page by monitoring and optimising the sales funnel;
• Enhanced customer experience by using A-B split testing and multivariate testing and eye-tracking tools;
• Optimised the website listings to on Yahoo (from , MSN, (from ) and Google (from page 12);
• Secured more attractive cost-per-mille rates, delivery and open rates by changing email broadcast supplier;
• Optimised the customer database by improving the quality of responses from the e mail and SMS channels.
Key achievements:
• Successfully built, implemented and established a new digital marketing strategy within Central Trust Plc;
• Improved KPIs on the 'control' landing page from 0.25% to 1.46%;
• Boosted click-to-enquiry rate from 6% to 11% on the Debtbuster loans landing page by monitoring and optimising the sales funnel;
• Enhanced customer experience by using A-B split testing and multivariate testing and eye-tracking tools;
• Optimised the website listings to on Yahoo (from , MSN, (from ) and Google (from page 12);
• Secured more attractive cost-per-mille rates, delivery and open rates by changing email broadcast supplier;
• Optimised the customer database by improving the quality of responses from the e mail and SMS channels.
Website, Eye-tracking, Manager, Online, Google, Testing, Monitoring, Digital Marketing Strategy, PLC, Digital Marketing, Sales, Database, Customer experience, B2C, Online Marketing, MArketing Strategy, Marketing
My education
University of Stirling
MSc, Public Relations
MSc, Public Relations
University of Malta
Bachelors, Communications
Bachelors, Communications
n/a
Unspecified, Graphic Design
Unspecified, Graphic Design
n/a
Unspecified, General Engineering
Unspecified, General Engineering
University of Stirling
MSc, Public Relations
MSc, Public Relations
University of Malta
Bachelors, Communications
Bachelors, Communications
n/a
Unspecified, Graphic Design
Unspecified, Graphic Design
n/a
Unspecified, General Engineering
Unspecified, General Engineering
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