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Global Marketing Director of major brands with 10 years digital leadership experience with 3 years recent start up experience.
Dan Gray
,
Walton-on-Thames, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a proven marketing leader, schooled for 10 years at Procter and Gamble and now applying this business and marketing accuman to great effect at a number of brands and smaller companies. There are few better at quickly understanding a business and its marketing challenges, and creating actionable plans that are driven around achieving the results required. I've spent the last 2 years with my sleeves rolled up leading ecom and digital start ups to great success and have led global teams as global marketing director for a £200M+ business. My hourly rate may not be the lowest, but I guarantee the value per hour you will receive.
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
DIGITAL MARKETING DIRECTOR
unknown.
Achievements include:
• Within 12 months taken the eCom business to 700% growth through a full suite of digital strategies including SEO, Content, Affiliates, Paid Social, CRO, personally owning and executing almost everything.
• Transformed the go to market strategy of a legacy 20 year old small business to a digital 1st mindset, driving a 40% increase in profitability and taken .com from less than 5% of the business to over 30% in 12m.
• Started from scratch the Running World Cup, an app led global digital mass participation event, acquiring 400k sign ups from 0, affiliate partnership with over 20 brands and over 15,000,000 KM run for the event.
• Within 12 months taken the eCom business to 700% growth through a full suite of digital strategies including SEO, Content, Affiliates, Paid Social, CRO, personally owning and executing almost everything.
• Transformed the go to market strategy of a legacy 20 year old small business to a digital 1st mindset, driving a 40% increase in profitability and taken .com from less than 5% of the business to over 30% in 12m.
• Started from scratch the Running World Cup, an app led global digital mass participation event, acquiring 400k sign ups from 0, affiliate partnership with over 20 brands and over 15,000,000 KM run for the event.
Digital Marketing, Marketing, Seo, Event, Less, Content, Growth, Affiliate, Cro, App, Go, Social, LED
2018 - 2019
freelance
MANAGING DIRECTOR & CONSULTANT
THE LOCAL CONSULTING CO.
• Led .com future vision and strategy project for Coca Cola WE working with senior leadership team across WE.
• Consultant Digital & Ecom Director - Enertor & The Running World Cup - as above.
• Consultant Marketing Director for TOMRA, leading their initial set up of Marketing strategy & resources in the UK
• Consultant Digital & Ecom Director - Enertor & The Running World Cup - as above.
• Consultant Marketing Director for TOMRA, leading their initial set up of Marketing strategy & resources in the UK
Marketing, MArketing Strategy, Leadership, LED, UP
2007 - 2018
job
GLOBAL MARKETING DIRECTOR & VARIOUS ROLES
PROCTER & GAMBLE UK & COTY VIA ACQUISITION.
Delivered outstanding results year after year on brands such as Oral-B, Gillette, Tesco, Superdrug and premium beauty brands before being acquired by COTY at director level. FInal position at Coty was global marketing director for ghd hair.
Digital Marketing, Marketing, Brand Building, Social Media, Digital communication
2004 - 2006
job
Sainsburys Brand Manager
Sainsburys.
Led major gold events in sainsburys across the sponsorship team across full ATL and BTL plans.
Sponsorship, Retail, Communication, Marketing, Branding
2003 - 2004
job
Supplier Relationship Manager
AMERICAN TECHNICAL PUBLISHERS.
Manager
My education
2004
-
2005
London Metropolitan University
Unspecified, Professional Post Grad
Unspecified, Professional Post Grad
1999
-
2002
University of Sheffield
Bachelors, Business Studies
Bachelors, Business Studies
1992
-
1999
Fearnhill Secondary School
Secondary, Maths, Further Maths, Physics, Chemistry
Secondary, Maths, Further Maths, Physics, Chemistry
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