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Senior
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jobs
Digital Campaign Manager
Conor McKenzie
,
Oxford, United Kingdom
Experience
Other titles
Skills
I'm offering
I have extensive experience in social media advertising at a range of scales, from running highly localised ads on a range of different issues to running a large-scale £100,000 advertising campaign in the space of just a couple of weeks.
There is no 'silver bullet' with social media advertising, but great results starts with great testing. I have a brilliant track-record of running effective ad campaign tests so as to optimise results from the off, delivering high-impact ads and low-cost conversions.
Here is an outline of how I can best meet your advertising goals:
- I will start by working with you to understand what you are trying to achieve and who you are trying to reach.
- I will then research the keywords on Facebook as well as dive into the characteristics and interests of your current audience.
- I will then undertake extensive testing on both your creative content and the audiences, to understand we get both the message right and deliver the ads to the correct people.
- Once testing has been completed, I will then set up your ad and monitor its progress, making tweaks so to ensure it is as optimised for best possible results.
- At the end of the process, I will share the results with you, so you have a great understanding of what we have achieved and how.
There is no 'silver bullet' with social media advertising, but great results starts with great testing. I have a brilliant track-record of running effective ad campaign tests so as to optimise results from the off, delivering high-impact ads and low-cost conversions.
Here is an outline of how I can best meet your advertising goals:
- I will start by working with you to understand what you are trying to achieve and who you are trying to reach.
- I will then research the keywords on Facebook as well as dive into the characteristics and interests of your current audience.
- I will then undertake extensive testing on both your creative content and the audiences, to understand we get both the message right and deliver the ads to the correct people.
- Once testing has been completed, I will then set up your ad and monitor its progress, making tweaks so to ensure it is as optimised for best possible results.
- At the end of the process, I will share the results with you, so you have a great understanding of what we have achieved and how.
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
job
Digital Campaign Manager
People's Vote.
Digital Campaign Manager for Our Future, Our Choice during the 2019 General Election. Working primarily as a leading member of the People's Vote digital team, focused on a large-scale social media advertising campaign around tactical voting.
Social Media, Advertising, Campaign, Manager, Social
2016 - 2019
job
Campaign & Communications Organiser
Liberal Democrats.
Working with the Oxford West & Abingdon Liberal Democrats, and in association with Layla Moran MP and the Oxfordshire Liberal Democrats.
Covering a large range of activities including:
- Campaigns and communications planning and management
- Digital and social media coordination; content creation, website management, video production, running social media accounts and paid online advertisement, and analysing usage
- Literature design, messaging and production; producing effective and engaging material
- Regular broadcast email communication
- Press and media relations
- Volunteer recruitment, organisation and training
- Fundraising and budget management
- Data monitoring and utilisation using large databases; analysing data regularly, ensuring it is kept up-to-date, and using it creatively to maximise our the impacts of campaigning
- Ensuring the organisation is compliant with data protection and leading on GDPR implementation
Covering a large range of activities including:
- Campaigns and communications planning and management
- Digital and social media coordination; content creation, website management, video production, running social media accounts and paid online advertisement, and analysing usage
- Literature design, messaging and production; producing effective and engaging material
- Regular broadcast email communication
- Press and media relations
- Volunteer recruitment, organisation and training
- Fundraising and budget management
- Data monitoring and utilisation using large databases; analysing data regularly, ensuring it is kept up-to-date, and using it creatively to maximise our the impacts of campaigning
- Ensuring the organisation is compliant with data protection and leading on GDPR implementation
Data protection, UP, Social, Online, Production, Campaign, Organization, Monitoring, Implementation, It, Recruitment, Social Media, Website, Content, Management, GDpr, Fundraising, Training, Budget, Video, Content creation, Design
2014 - 2014
job
Volunteer & Infrastructure Organiser
Liberal Democrats.
Taking a focus on volunteer management, organising action days and events, and working to increase capacity through the recruitment of members, deliverers and donors. Responsible also for organising much of the Parliamentary Candidate's diary on campaign-related activities, increasing volunteer engagement with the campaign in the run-up to the 2015 General Election. Working with Oxford West & Abingdon Liberal Democrats.
Management, Recruitment, Infrastructure, Campaign, Volunteer management, UP
2013 - 2014
job
European Parliament
Researcher.
Researching issues and statistics with a core focus on the economic benefits of the UK's involvement in the European Union, localising much of the statistics to the South East of England and individual communities within the region, looking at the jobs, migration and business opportunities. Working for Catherine Bearder MEP.
Statistics
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