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Passionate ex-editor/publisher turned professional content and digital performance marketeer
Adam Scorey
,
Bidford-On-Avon, United Kingdom
Experience
Other titles
Skills
I'm offering
Marketing allows me to see art through an analytical lens, collect detail, learn and re-shape data and information to peel the layers of a business back to get to the core reasons why they exist - and then share that with people in dynamic and entrepreneurial ways. Start with why...
Stories... I simply love them - listening, writing and educating. They excite my soul and fire my imagination, and it's my passion and enthusiasm for stories that I live for.
Stories... I simply love them - listening, writing and educating. They excite my soul and fire my imagination, and it's my passion and enthusiasm for stories that I live for.
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Head of Marketing
Digivante Ltd.
While finishing my contract with Homesearch, another agency headhunted me for this SME website testing company in Cheltenham. Heading up a small team, the remit is lead generation through a combination of carefully segmented organic and paid for content, using data as the core driver for decision making.
A new (cross-platform) website and new pillar and cluster keyword strategy has been employed to 'own' the search market and generate the maximum amount of leads through the marketing funnels. It's a highly technical role, with a very complex sales and delivery journey. Innovations include a content club, blogs, vlogs, micro service videos, interactive online publishing, ebooks and podcasts - none of which were utilised before.
A new (cross-platform) website and new pillar and cluster keyword strategy has been employed to 'own' the search market and generate the maximum amount of leads through the marketing funnels. It's a highly technical role, with a very complex sales and delivery journey. Innovations include a content club, blogs, vlogs, micro service videos, interactive online publishing, ebooks and podcasts - none of which were utilised before.
Website, Vlogs, UP, ME, Online, Search, Testing, It, Content, Service, Sales, Linkedin, Adwords, Facebook, Advertising, Online marketing, Digital Strategy, Social media ads, Write articles, Newsletters, Journalism, Communication, Project Management, Video editing, Video content, Video Production, Presentation video, Blogging, Blogs, Social Media, Content marketing, Copywriting, Marketing, Digital Marketing, Google analytics, Seo, Google adwords, Wordpress, Web design, Adobe Photoshop
2019 - 2019
job
Marketing Director
Homesearch.
A small, London-based property data SAAS start-up headhunted me through LinkedIn to set-up their marketing team. With no budget, the strategy was highly targeted content to their very specialist property sector. Video, social media, vlogs, blogs, a new website and sales & marketing collateral - plus consult on more general business areas, including recruiting a new BDM team. The contract developed into a F/T £75,000 p/a post, but I declined - working long-term back in London didn't fit with my personal and family life.
Sales, Vlogs, UP, Social, ME, Google, Hubspot, Blogs, Website, Content, Linkedin, Saas, Adwords, Indesign, Budget, Video, Design, Social Media, Online marketing, Digital Strategy, Google analytics, Seo, Content marketing, Marketing, Business development, Business strategy, Business Optimization, Management, Interim management, Project Management, Data Analysis, Google Data studio
2017 - 2019
job
Head of Marketing & Customer Service
Nimbus Property Systems.
Requiring vision, creativity and technical innovation, this matrix management role had a wide remit. From leading the front-end revenue generation strategy, delivery of customer acquisition and customer education, to managing user onboarding, training and education for a fast-growing B2B SAAS/DAAS property software start-up.
Heavily data orientated, with key analytics essential for
data-led decision making, I managed the full mix: on- and offline materials, digital lead generation and acquisition, digital and printed advertising, social media strategy, events and branding through to video shooting and editing, complete website redesign and build. This role really played to my entrepreneurial philosophy, can do attitude and diverse skill sets.
Heavily data orientated, with key analytics essential for
data-led decision making, I managed the full mix: on- and offline materials, digital lead generation and acquisition, digital and printed advertising, social media strategy, events and branding through to video shooting and editing, complete website redesign and build. This role really played to my entrepreneurial philosophy, can do attitude and diverse skill sets.
Redesign, Service, Youtube, Website, Hubspot, Twitter, Adobe, Pinterest, Software, Web, Campaign, Analytics, IMovie, Creativity, Asana, Hootsuite, Camtasia, Campaign monitor, Social, LED, UP, Training, Design, Branding, Excel, Advertising, Video, B2B, Innovation, Networking, Instagram, Facebook, Web design, Saas, Word, Linkedin, Artwork, Onboarding, Customer service, Management, Communication, Marketing, Social Media, Content marketing, Copywriting, Write articles, Newsletters
2015 - 2017
job
Group Marketing, Product & Design Manager
Wordpress, Muse, Hubspot.
Heading up three departments for an award-winning, market-leading SME servicing B2B professional photographic, professional
sporting (Premier League/FA) and hospitality industries, plus
a growing B2C funnel. A ‘front end’, customer-centric role driving customer acquisition, education, retention and product evolution. Managing all aspects of design, from product to marketing
collateral and event materials - including the annual trade show stand with associated materials and product displays.
sporting (Premier League/FA) and hospitality industries, plus
a growing B2C funnel. A ‘front end’, customer-centric role driving customer acquisition, education, retention and product evolution. Managing all aspects of design, from product to marketing
collateral and event materials - including the annual trade show stand with associated materials and product displays.
B2B, B2C, Event, Mac, Retention, PC, Issuu, Product Design, Website design, Marketing, Content marketing, Product Manager, Product development, Concept Development, Idea generation, Design, Graphic design, Web design, Logo Design, Adobe Photoshop, Adobe Indesign, Photography, Social Media, Video editing, Video content, Video Production, Social Media Marketing, MArketing Strategy, Branding, Brand identity
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