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Technical product delivery and commercial business development consultant
Keith McHugh
,
Welwyn Garden City, United Kingdom
Experience
Other titles
Skills
I'm offering
Software product consultant with a 15+ year history of working in start-up and corporate environments.
Extensive experience delivering in SaaS B2B & B2C, Web and Mobile Applications.
I love to turn ideas into solutions.
I have unique aspiration to be involved deep in the technical weeds, high in the strategic discussions and most importantly on the front-line understanding users.
Able to always pitch the right message to the right audience.
Projects I proud of?
Being project lead on the backend CRM structure for the giffgaff mobile phone network. The first user community lead mobile project in the UK. Now going strong 10 years later.
Programmer director taking Fits Me an online fashion fitting room b2b start-up from an unknown to working with the major brands (HUGO BOSS, Levi's Strauss, ASDA …) and achieved a successful exit in 2015 being bought by Rakuten.
Extensive experience delivering in SaaS B2B & B2C, Web and Mobile Applications.
I love to turn ideas into solutions.
I have unique aspiration to be involved deep in the technical weeds, high in the strategic discussions and most importantly on the front-line understanding users.
Able to always pitch the right message to the right audience.
Projects I proud of?
Being project lead on the backend CRM structure for the giffgaff mobile phone network. The first user community lead mobile project in the UK. Now going strong 10 years later.
Programmer director taking Fits Me an online fashion fitting room b2b start-up from an unknown to working with the major brands (HUGO BOSS, Levi's Strauss, ASDA …) and achieved a successful exit in 2015 being bought by Rakuten.
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Lead Consultant
https://www.kmqconsult.com.
Leading my own consultancy guiding business' in product definition and delivery.
2019 - ?
job
Founder
https://www.innit-ltd.com.
Exploring projects in personal data privacy. Currently non-profit, fund raising and planning experimentation.
Founder
2016 - 2018
job
Global Product Specialist
Rakuten Fits Me.
http://fits.me/
Rakuten Fits Me
Rakuten Fits Me provided a full product suite for eCommerce apparel retailers. I operated as a consultant moving across the C-Suite, business development, product, engineering and operations teams to help define and deliver editions of the platform that keeps us ahead of the competition while opening new channels of business. Primarily working with Tier 1 customers who require user stories more deeply integrated with their own brand experience and exploring new business models where we might leverage the product and services
Key Wins
Negotiated and defined Product Suites for major brands (Levi Strauss & Co) that moved away from our standard SaaS self-service platforms and create projects running over annual contracts to allow greater collaboration with the market on product development in a high demand customer space. I've also developed uses of the product away from fashion shops and into the workwear, style advice and market place sectors.
Rakuten Fits Me
Rakuten Fits Me provided a full product suite for eCommerce apparel retailers. I operated as a consultant moving across the C-Suite, business development, product, engineering and operations teams to help define and deliver editions of the platform that keeps us ahead of the competition while opening new channels of business. Primarily working with Tier 1 customers who require user stories more deeply integrated with their own brand experience and exploring new business models where we might leverage the product and services
Key Wins
Negotiated and defined Product Suites for major brands (Levi Strauss & Co) that moved away from our standard SaaS self-service platforms and create projects running over annual contracts to allow greater collaboration with the market on product development in a high demand customer space. I've also developed uses of the product away from fashion shops and into the workwear, style advice and market place sectors.
Business development, Ecommerce, Product development, Operations, C, Saas, Fashion, User stories, Service, Engineering, Development, Http, Apparel, Contracts, ME
2013 - 2016
job
Programme Director
Fits Me.
http://fits.me/
Leading teams to develop the product, on-board new clients and develop partnerships that allow us to extend the value brought by online fit products for the apparel retail industry. Including fit recommendation, profiling, search, insights and personalisation to enhance the B2C experience so users can leverage this value across the brands they enjoy. Working with internal and customer stakeholders at all levels and disciplines, in many different regions to shape the products delivered for HUGO BOSS, QVC, Austin Reed, Hawes & Curtis, TMLewin, Thomas Pink, Musto, Henri Lloyd, Pretty Green, Muubaa, George @ ASDA and many more.
Key Wins
I joined a start-up with small market traction in several key clients. Process for pre & post sales customer engagement and delivery were non-existent leading to implementations drawn out over months and years. I set in place and lead a basic product function and delivery process to provide custom configurations of these products to over 20+ customer during the initial period. This increased market presence opening options on partners which lead to acquisition by the Rakuten Group. Acquisition and exit were achieved summer 2015. I've supported this transition and continue to help develop the next generation of products and how we can deliver them to different levels of enterprise.
Leading teams to develop the product, on-board new clients and develop partnerships that allow us to extend the value brought by online fit products for the apparel retail industry. Including fit recommendation, profiling, search, insights and personalisation to enhance the B2C experience so users can leverage this value across the brands they enjoy. Working with internal and customer stakeholders at all levels and disciplines, in many different regions to shape the products delivered for HUGO BOSS, QVC, Austin Reed, Hawes & Curtis, TMLewin, Thomas Pink, Musto, Henri Lloyd, Pretty Green, Muubaa, George @ ASDA and many more.
Key Wins
I joined a start-up with small market traction in several key clients. Process for pre & post sales customer engagement and delivery were non-existent leading to implementations drawn out over months and years. I set in place and lead a basic product function and delivery process to provide custom configurations of these products to over 20+ customer during the initial period. This increased market presence opening options on partners which lead to acquisition by the Rakuten Group. Acquisition and exit were achieved summer 2015. I've supported this transition and continue to help develop the next generation of products and how we can deliver them to different levels of enterprise.
Retail, B2C, Sales, Http, Search, Online, Apparel, Enterprise, UP, ME, Basic, Many more
2012 - 2013
job
Senior Project Manager
Lumata.
Moved from general PMO to specialised 'Connected Devices' department. To coordinate deliveries across local business and offshore delivery teams (Designers, Architects, Technical Leads, Developers, QA and Account Management) to ensure delivery of initial solution builds and continuous integration of subsequent versions. Time split across London and Madrid working with Tokyo & US based client
Key Projects:
SONY: Complete build on Social Network Aggregator Application - Socialife on Android Google Play & Windows (8) Store Global for SONY VAIO & XPERIA Tablet teams
Key Projects:
SONY: Complete build on Social Network Aggregator Application - Socialife on Android Google Play & Windows (8) Store Global for SONY VAIO & XPERIA Tablet teams
Project Manager, Android, Account management, PMO, Integration, Management, QA, Windows, Network, Offshore, Continuous integration, Google, Manager, Social
2009 - 2011
job
Head of Project Management
Celerity Information Services.
Responsibilities
In-house
Lead project management function
Lead presales PM activity and define solution scope and definition
Delivery of all Solutions
Key Projects:
O2 (giffgaff - http://giffgaff.com/) - Delivered a new data warehouse, digital marketing and BI platform for the new PAYG SIMO Brand (giffgaff) for O2. We integrated our solution with the live web portal, community forums, help & support systems and actual network providers. This enables us support giffgaff's live real-time operational messages and strategic marketing activity.
Eircom (Meteor Mobile) - Delivered a campaign management and real-time marketing tool to support web and call centre activity. Consumer mobile numbers are passed to our solution in real-time from the web or call centre IVR system, profiled and relevant offers returned. There is also full campaign management functionality across email, SMS, white mail and outbound dialler functionality. Extensive user activity tracking and reporting is provided for integration with wider BI activity.
In-house
Lead project management function
Lead presales PM activity and define solution scope and definition
Delivery of all Solutions
Key Projects:
O2 (giffgaff - http://giffgaff.com/) - Delivered a new data warehouse, digital marketing and BI platform for the new PAYG SIMO Brand (giffgaff) for O2. We integrated our solution with the live web portal, community forums, help & support systems and actual network providers. This enables us support giffgaff's live real-time operational messages and strategic marketing activity.
Eircom (Meteor Mobile) - Delivered a campaign management and real-time marketing tool to support web and call centre activity. Consumer mobile numbers are passed to our solution in real-time from the web or call centre IVR system, profiled and relevant offers returned. There is also full campaign management functionality across email, SMS, white mail and outbound dialler functionality. Extensive user activity tracking and reporting is provided for integration with wider BI activity.
Digital Marketing, Marketing, Project Management, Data Warehouse, Integration, Management, Strategic Marketing, Network, Support, Community, Web, BEE, Http, Campaign, Meteor, Portal
2006 - 2009
job
Head of Development
MRMLondon.
Line Management of between 15-25 technical staff in different disciplines.
Undertook the management of the database development function after successfully managing smaller teams. He was then given further responsibility for the QA (Quality Assurance), DBA (Database Administrators) and Web Applications Development teams.
Key Projects:
New internal Product - Preconfigured marketing platform.
Substantial investment was made to introduce a turnkey marketing database solution to allow rapid delivery time with a subscription model commercial model as opposed to prolonged system development.
After 12 months in the making it was Keith's responsibility to make this work in the real world. The first target was a rebuild of the Disney marketing database. This was used to drive CRM, improve ROI. I lead on requirements gathering and determining system configuration. After this I project managed the successful build and delivered ahead of what was already an aggressive 20-day schedule. We handed over for sign off after only 15 days.
Undertook the management of the database development function after successfully managing smaller teams. He was then given further responsibility for the QA (Quality Assurance), DBA (Database Administrators) and Web Applications Development teams.
Key Projects:
New internal Product - Preconfigured marketing platform.
Substantial investment was made to introduce a turnkey marketing database solution to allow rapid delivery time with a subscription model commercial model as opposed to prolonged system development.
After 12 months in the making it was Keith's responsibility to make this work in the real world. The first target was a rebuild of the Disney marketing database. This was used to drive CRM, improve ROI. I lead on requirements gathering and determining system configuration. After this I project managed the successful build and delivered ahead of what was already an aggressive 20-day schedule. We handed over for sign off after only 15 days.
Marketing, CRM, ROI, Database, Management, QA, It, Quality Assurance, Development, Web
2006 - 2009
job
Head of Development
MRMLondon.
Line Management of between 15-25 technical staff in different disciplines.
Undertook the management of the database development function after successfully managing smaller teams. He was then given further responsibility for the QA (Quality Assurance), DBA (Database Administrators) and Web Applications Development teams.
Key Projects:
New internal Product - Preconfigured marketing platform.
Substantial investment was made to introduce a turnkey marketing database solution to allow rapid delivery time with a subscription model commercial model as opposed to prolonged system development.
After 12 months in the making it was Keith's responsibility to make this work in the real world. The first target was a rebuild of the Disney marketing database. This was used to drive CRM, improve ROI. I lead on requirements gathering and determining system configuration. After this I project managed the successful build and delivered ahead of what was already an aggressive 20-day schedule. We handed over for sign off after only 15 days.
Undertook the management of the database development function after successfully managing smaller teams. He was then given further responsibility for the QA (Quality Assurance), DBA (Database Administrators) and Web Applications Development teams.
Key Projects:
New internal Product - Preconfigured marketing platform.
Substantial investment was made to introduce a turnkey marketing database solution to allow rapid delivery time with a subscription model commercial model as opposed to prolonged system development.
After 12 months in the making it was Keith's responsibility to make this work in the real world. The first target was a rebuild of the Disney marketing database. This was used to drive CRM, improve ROI. I lead on requirements gathering and determining system configuration. After this I project managed the successful build and delivered ahead of what was already an aggressive 20-day schedule. We handed over for sign off after only 15 days.
Marketing, CRM, ROI, Database, Management, QA, It, Quality Assurance, Development, Web
2002 - 2003
job
Operations lead
Miller Starr Ltd.
• Line Management of several database programmers
• Liaison with client and account management on definition of client requirements.
• Definition and adherence to all operational processes i.e. Briefing, Coding convention, quality assurance (QA).
• Scheduling and execution of all database Loads, extracts, backups and restores.
• Managed the General Motors production team.
• Liaison with client and account management on definition of client requirements.
• Definition and adherence to all operational processes i.e. Briefing, Coding convention, quality assurance (QA).
• Scheduling and execution of all database Loads, extracts, backups and restores.
• Managed the General Motors production team.
Operations, Account management, Database, Management, QA, Quality Assurance, Production, Processes
2002 - 2003
job
Operations lead
Miller Starr Ltd.
• Line Management of several database programmers
• Liaison with client and account management on definition of client requirements.
• Definition and adherence to all operational processes i.e. Briefing, Coding convention, quality assurance (QA).
• Scheduling and execution of all database Loads, extracts, backups and restores.
• Managed the General Motors production team.
• Liaison with client and account management on definition of client requirements.
• Definition and adherence to all operational processes i.e. Briefing, Coding convention, quality assurance (QA).
• Scheduling and execution of all database Loads, extracts, backups and restores.
• Managed the General Motors production team.
Operations, Account management, Database, Management, QA, Quality Assurance, Production, Processes
My education
1997
-
2001
Bournemouth University
BSc (Hons), Software Engineering Management
BSc (Hons), Software Engineering Management
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