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Strategy Consultant
Tom Fearn
,
London, United Kingdom
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I'm offering
I'm an independent strategy consultant for brands and agencies.
I'm a logical, rational and sometimes radical thinker. You usually hire me if you need someone to quickly solve strategic problems that have no obvious way to resolution. Recently that's included digital, brand, and corporate growth strategy.
I'm a logical, rational and sometimes radical thinker. You usually hire me if you need someone to quickly solve strategic problems that have no obvious way to resolution. Recently that's included digital, brand, and corporate growth strategy.
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
freelance
INDEPENDENT STRATEGY CONSULTANT
unknown.
I'm an independent strategy consultant for brands and agencies.
I'm a logical, rational and sometimes radical thinker. You usually hire me if you need someone to quickly solve strategic problems that have no obvious way to resolution. Recently that's included digital, brand, and corporate growth strategy.
Clients include: BP, Avis, Mercedes, Victorinox, Glassbox, The London Clinic, Visit California, KT, Botox, Juvederm, Cool Sculpting, Buzz Bingo, EAT, Beringa, RYVL, Allergan, Upside Energy and Blockchain Nordic
I'm a logical, rational and sometimes radical thinker. You usually hire me if you need someone to quickly solve strategic problems that have no obvious way to resolution. Recently that's included digital, brand, and corporate growth strategy.
Clients include: BP, Avis, Mercedes, Victorinox, Glassbox, The London Clinic, Visit California, KT, Botox, Juvederm, Cool Sculpting, Buzz Bingo, EAT, Beringa, RYVL, Allergan, Upside Energy and Blockchain Nordic
Growth strategy, Block Chain, Growth, Energy, Energy, ME
2018 - 2019
job
MANAGING PARTNER
GLOBAL DIGITAL STRATEGY.
I led all digital workstreams for the largest global client in the entire IPG world group. I was deployed to launch the latest technology lifestyle product for Philip Morris International (Based mainly in Switzerland). I was responsible for the strategic direction and implementation of all digital touchpoints, for all markets. This includes (but is not limited to) all global websites, CRM, eCRM, Chatbots, Experiential, Digital Display, Social and Influencer marketing.
• Eliminated complicated strategies filled with acronyms and Venn diagrams to ensure seamless operations.
• Developed and implemented viable and realistic customer-centric strategies to accomplish business goals by introducing a new CRM system, DMP, DSP, Treasure data and building a business case for a new global PIM.
• Re-invented customer journeys and experiences, impacting a range of business levels including client experience, digital/customer engagement, and operational workflows.
• Eliminated complicated strategies filled with acronyms and Venn diagrams to ensure seamless operations.
• Developed and implemented viable and realistic customer-centric strategies to accomplish business goals by introducing a new CRM system, DMP, DSP, Treasure data and building a business case for a new global PIM.
• Re-invented customer journeys and experiences, impacting a range of business levels including client experience, digital/customer engagement, and operational workflows.
Marketing, CRM, Operations, Websites, Technology, Business Case, Chatbots, Implementation, International, DSP, Direction, PIM, DMP, Social, LED
2012 - 2017
job
MANAGING PARTNER
IMO AGENCY.
I Led the charge to define, develop, and launch a new, digitally centric agency based in Birmingham in collaboration with the company's chairman. From creating the agency model, strategic services, company structure, and digital specialisms - IMO Agency was born. Throughout the 6 years of running IMO I would have to assemble, coach, deploy and monitor high-performing teams for seamless operations. Oversee P&L activities, balance sheets, budgets, and cash flow.
• Introduced a new agency "IMO Agency" within the Cogent Elliott Group of companies in September 2012.
• Employed new policies and changes, focusing on growth, profits, and increasing shareholders' return.
• Delivered strategic roadmap of the business to mitigate risks and improve profitability for the group.
Clients Included: Bristan, Yale, Heritage Bathrooms, Vision Express, CBSO, DENNIS, Palletways, Worcester University, Staffordshire University, BMW, TruSox, KitchenCraft, Morgan, Rayburn Tours, V&A, Cure Leukaemia.
• Introduced a new agency "IMO Agency" within the Cogent Elliott Group of companies in September 2012.
• Employed new policies and changes, focusing on growth, profits, and increasing shareholders' return.
• Delivered strategic roadmap of the business to mitigate risks and improve profitability for the group.
Clients Included: Bristan, Yale, Heritage Bathrooms, Vision Express, CBSO, DENNIS, Palletways, Worcester University, Staffordshire University, BMW, TruSox, KitchenCraft, Morgan, Rayburn Tours, V&A, Cure Leukaemia.
Operations, Growth, Coach, Express, Performing, LED
2010 - 2012
job
DIGITAL DIRECTOR
COGENT ELLIOTT.
Hired as a strategic gun with one very clear brief: Save all digital workstreams for the group's largest client - Jaguar Land Rover. Given only 3 weeks to turn the ship around, it was my responsibility to increase the agency's reliability, scalability, and knowledge to better meet the client needs. I streamlined system operations by placing numerous system alerts and checks on performance parameters. The result? The account was retained for a further 3 years before the TUPE of staff to Spark44. During my time on the account, I helped launch the Evoque, introduce the new configurator and update 3 Model Years of all digital channels.
• Launched the Range Rover Evoque
• Spearheaded all Land Rover global websites, encompassing of 26 global websites in 22 different languages across 32 different markets.
• Led a high-performing team of 34 personnel to execute the launch of the Range Rover Evoque from all content on the global websites through to the digital activation of the launch.
• Administered all digital BAU functions, including three new model year roll-outs, consisting of 30K+ specifications over a pan-EMEIA digital operation, situated in 32 different markets.
• Launched the Range Rover Evoque
• Spearheaded all Land Rover global websites, encompassing of 26 global websites in 22 different languages across 32 different markets.
• Led a high-performing team of 34 personnel to execute the launch of the Range Rover Evoque from all content on the global websites through to the digital activation of the launch.
• Administered all digital BAU functions, including three new model year roll-outs, consisting of 30K+ specifications over a pan-EMEIA digital operation, situated in 32 different markets.
Operations, Websites, Content, It, Scalability, Performing, LED
My education
Leeds University
BSc, MULTIMEDIA TECHNOLOGY
BSc, MULTIMEDIA TECHNOLOGY
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