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Senior
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Creative strategist with a focus on research, user experience and product innovation
Ema O'Donovan
,
London, United Kingdom
Experience
Skills
I'm offering
I am an experienced creative strategist with a focus on digital product and service innovation. I have grown in the digital industry over the last 10+ years working for award winning agencies and institutes. I am most at home when I’m blending user research, UX design, creative direction and strategic insight roles; taking pride in my passion for people-centred solutions and beautiful design.
I am often mentoring for charities and lecture at colleges and universities when I’m not working. I love to share knowledge and believe this is the key to great partnerships and ultimately great design. Innovative technology, internet culture and collaborative creativity makes for meaningful work and I use these areas of inspiration to inform my practice holistically.
In short, I really enjoy solving problems to make meaningful work with others ✌️
My general responsibilities tend to include:
→ Creative planning and strategy for all digital services
inc. design, build, content, commerce, product, service design, user experience and branding
→ Strategy toolkits and implementation guides
→ UX design, information architecture, data analysis and user testing
→ User research and ethnography
→ Technical and creative research
→ Team lead and line manager for production and strategic staff
→ Pitch research, presentation and new business growth
→ Workshop facilitation for the discovery of insights and creative goals
→ Co-creation and collaborative workflows and continual user engagement
I am often mentoring for charities and lecture at colleges and universities when I’m not working. I love to share knowledge and believe this is the key to great partnerships and ultimately great design. Innovative technology, internet culture and collaborative creativity makes for meaningful work and I use these areas of inspiration to inform my practice holistically.
In short, I really enjoy solving problems to make meaningful work with others ✌️
My general responsibilities tend to include:
→ Creative planning and strategy for all digital services
inc. design, build, content, commerce, product, service design, user experience and branding
→ Strategy toolkits and implementation guides
→ UX design, information architecture, data analysis and user testing
→ User research and ethnography
→ Technical and creative research
→ Team lead and line manager for production and strategic staff
→ Pitch research, presentation and new business growth
→ Workshop facilitation for the discovery of insights and creative goals
→ Co-creation and collaborative workflows and continual user engagement
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
Lithuania
(Remote
only)
Denmark
Norway
(Remote
only)
Sweden
Finland
(Remote
only)
Links for more
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Industries
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2020
freelance
Lead Creative Strategist
Manifesto Digital.
Creative strategy lead on all major client accounts, supporting the Strategy Director to deliver innovation, brand and user experience projects that address complex needs in the public sector.
I acted as the principal expert on brand, UX, technology and content, articulating a holistic view of tasks and validating needs. My key attributes at Manifesto include facilitating creative workshops, user research, UX design, strategy implementation, coaching stakeholders and collaborating with partners.
In addition to this, I was given the opportunity to relaunch Manifesto’s motion content and video offering to support the best-in-class digital experiences we want to deliver. I was the service lead for this function, mentoring the team, developing new business relationships, tracking profit, creative direction and producing film, animation and interactive content.
I acted as the principal expert on brand, UX, technology and content, articulating a holistic view of tasks and validating needs. My key attributes at Manifesto include facilitating creative workshops, user research, UX design, strategy implementation, coaching stakeholders and collaborating with partners.
In addition to this, I was given the opportunity to relaunch Manifesto’s motion content and video offering to support the best-in-class digital experiences we want to deliver. I was the service lead for this function, mentoring the team, developing new business relationships, tracking profit, creative direction and producing film, animation and interactive content.
UI / UX designer, Brand identity, Team leader, Coaching, Team Leadership, Reporting, Idea generation, Concept Development, Workshop facilitator, Workshops, Facilitating workshops, Digital Strategy, UX Design, User Interface Design, User experience design, User research, User Experience, Service Design, Product strategies, Content strategy, Strategy, Business strategy
2017 - 2020
freelance
Lead Product Strategist
Cove - Humane Engineering.
Lead Product Strategist at Humane Engineering. I lead on user testing goals and methods to validate insights and translate them to wireframes for our team to work from. From here, I manage the cross-disciplinary delivery of sprints and facilitate further testing and retrospectives so that we may better realise our objectives as we move to the next sprint.
We have partnerships with Child Bereavement UK, Anna Freud Centre, Treetops hospice and Emis healthcare who all collaborate with us to generate the real insight needed to make Cove better for our users.
Cove is currently the spearhead app for the NHS App Library for intermediary health care.
We have partnerships with Child Bereavement UK, Anna Freud Centre, Treetops hospice and Emis healthcare who all collaborate with us to generate the real insight needed to make Cove better for our users.
Cove is currently the spearhead app for the NHS App Library for intermediary health care.
User testing, Wireframes, Engineering, Testing, Health, App
2017 - 2018
freelance
Head of Digital
Grayling.
Contractor for Grayling as head of department for digital services and transformation. My role included senior digital counsel and training for all sector teams and aiding the creative director in their mission to evolve the agency to be at the forefront of digital services for our clients.
This started out as a UK based operation but I was drafted in to work with the global network as part of an exercise in efficient training and multilateral adoption of creative processes. I founded a network of small digital guru teams across the world to act as a research + insights facility for the internal comms side of the business and as a user experience + design accelerator for our clients, brands and organisations.
This started out as a UK based operation but I was drafted in to work with the global network as part of an exercise in efficient training and multilateral adoption of creative processes. I founded a network of small digital guru teams across the world to act as a research + insights facility for the internal comms side of the business and as a user experience + design accelerator for our clients, brands and organisations.
Team Leadership, Team management, Creative Strategy, Digital Strategy, Concept Development, Idea generation, Team coaching, Team leader, Management, Creative, Digital design, Reporting, Business Analysis, Business strategy, Research
2016 - 2017
job
Senior Strategist
Catch Digital.
Lead strategist at Catch Digital, managing a team of creatives across a breadth of digital products and services. I lead on all project discovery, pitch creative, user testing, insights, planning, UX design, client education and coaching tasks at Catch. Working alongside the managing director and founder, I was given a lot of responsibility and allowed to lead company growth alongside them.
Digital Strategy, Digital Marketing, Strategy, Content strategy, Facilitating workshops, Reporting, DATA ANALYSIS AND VISUALIZATION, Creative direction, Creative Strategy, Creative consultant, Creative content, Concept Development, Pitching, UX, User experience design, Brand identity
2013 - 2016
job
Senior Creative Strategist
Nation.
My responsibilities at Nation spanned all of our services and my career was accelerated with the help of the founders, production staff and our clients. I was pushed at Nation which was a lean and innovative team of just 11 people. During my time there, I learned about agile methodologies, open-source frameworks, design strategy and operations. I had to learn rapidly but I thrived on this culture and worked my way up to senior staff quickly.
Creative direction, Creative Strategy, Creative, Creative content, Senior Creative, Team Leadership, Business strategy, Concept Development, Idea generation, Idea and concept, User Experience, User research, User experience design, Pitching, Project Management, Management
My education
2005
-
2010
University of Westminster
BA (hons) 2:1, Photographic art + critical theory
BA (hons) 2:1, Photographic art + critical theory
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