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Experienced marketing professional specialising in online marketing
Ellen Grant
,
Brixton, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced Senior Marketing Executive with a demonstrated history of working in the IT/tech industry. Skilled in Event Management, Email Marketing, Lead Generation Strategies, Social Media, Search Engine Optimization (SEO), PPC, Customer Relationship Management (CRM), and Google AdWords.
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Industries
Language
English
Fluently
Ready for
Available
My experience
2018 - 2020
job
Senior Marketing Executive
CACI Ltd.
CACI are leading specialists in providing Integrated Marketing, Location Planning Consultancy, Network Services and Technology Solutions. In this role I work across 7 different business units including Digital Systems, Network Services, Application Services, Information Intelligence Services, Enterprise Systems, Business Intelligence and Children &Young People.
• Organise and manage B2B events and exhibitions across the different business units
• Develop and execute online & offline marketing campaigns including email marketing, social media campaigns, PPC, direct mail campaigns
• Creation of content such as blogs, case studies, whitepapers, ebooks, videos and news articles
• Stakeholder management across the different Business Units
• Creation of relevant landing pages via Unbounce
• Run social media channels (Linkedin and Twitter)
• Work with Sales/Product specialists to assist them in their strategies to communicate to their target market
• Help drive brand awareness through various marketing channels, primarily by using thought-leadership content
• Work in an agile and flexible way across campaigns and programmes to ensure that business units are continually focused on creating the most value for CACI clients and prospective clients
• Work with the sales teams to ensure lead monitoring and CRM systems are accurate
• Monitor and evaluate ROI of activity
• Manage costs for each Business Unit and ensure the budget is up to date
• Support channel partner relationships and work directly with channel partners to define and execute joint campaigns including securing and management of funding and reporting back to both businesses on ROI
• Responsibility of managing marketing intern for 8 weeks over summer
• Organise and manage B2B events and exhibitions across the different business units
• Develop and execute online & offline marketing campaigns including email marketing, social media campaigns, PPC, direct mail campaigns
• Creation of content such as blogs, case studies, whitepapers, ebooks, videos and news articles
• Stakeholder management across the different Business Units
• Creation of relevant landing pages via Unbounce
• Run social media channels (Linkedin and Twitter)
• Work with Sales/Product specialists to assist them in their strategies to communicate to their target market
• Help drive brand awareness through various marketing channels, primarily by using thought-leadership content
• Work in an agile and flexible way across campaigns and programmes to ensure that business units are continually focused on creating the most value for CACI clients and prospective clients
• Work with the sales teams to ensure lead monitoring and CRM systems are accurate
• Monitor and evaluate ROI of activity
• Manage costs for each Business Unit and ensure the budget is up to date
• Support channel partner relationships and work directly with channel partners to define and execute joint campaigns including securing and management of funding and reporting back to both businesses on ROI
• Responsibility of managing marketing intern for 8 weeks over summer
Sales, Social, UP, Internal, Planning, Enterprise, Online, Monitoring, Support, Twitter, Blogs, Landing pages, Network, Technology, Content, Social Media, Management, Linkedin, Leadership, Stakeholder Management, ROI, PPC, Agile, Budget, B2B, Email marketing, CRM, Business Intelligence, Marketing
2016 - 2018
job
Marketing & Events Executive
Core Technology Systems.
Core Technology Systems are an IT Consultancy and Managed Service provider with over 25 years of experience in the industry. Core offers innovative technical solutions tailored to your business objectives and specialises in implementing the latest systems, both on-premise and in the cloud.
• Organise and plan B2B events such as breakfast briefings, seminars and workshops to help increase lead generation
• Planning, developing and implementing effective marketing communication campaigns; email marketing, social media campaigns both organic and paid, AdWords campaigns
• Develop inbound marketing strategies, generating leads for the sales teams
• Run social media channels via Buffer (Twitter, Facebook and Linkedin) to enhance audience engagement
• Management and analysis of Dynamics CRM database to support business development activity
• Creation and distribution of marketing materials (Banners, handouts, merchandise etc.)
• Develop relationships with key stakeholders both internally and externally
• Evaluate and review Google AdWords and SEO to ensure campaigns are effective
• Creating relevant content such as blogs, whitepapers, ebooks, case studies and news letters
• Organise and plan B2B events such as breakfast briefings, seminars and workshops to help increase lead generation
• Planning, developing and implementing effective marketing communication campaigns; email marketing, social media campaigns both organic and paid, AdWords campaigns
• Develop inbound marketing strategies, generating leads for the sales teams
• Run social media channels via Buffer (Twitter, Facebook and Linkedin) to enhance audience engagement
• Management and analysis of Dynamics CRM database to support business development activity
• Creation and distribution of marketing materials (Banners, handouts, merchandise etc.)
• Develop relationships with key stakeholders both internally and externally
• Evaluate and review Google AdWords and SEO to ensure campaigns are effective
• Creating relevant content such as blogs, whitepapers, ebooks, case studies and news letters
Inbound Marketing, Social, Dynamics CRM, Google, Development, Support, Twitter, It, Blogs, Workshops, Technology, Content, Service, Sales, Social Media, Management, Linkedin, Cloud, Database, Adwords, Facebook, B2B, Email marketing, CRM, Google adwords, Seo, Business development, Marketing
2015 - 2015
job
Office Co-ordinator
Melchior Gray.
Office
My education
2011
-
2014
Liverpool John Moores University
BSc, Marketing
BSc, Marketing
2004
-
2011
Assumption Grammar school
Secondary, All grade A-C (Minor in Psychology)
Secondary, All grade A-C (Minor in Psychology)
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