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jobs
Exceptional copywriter specialising in website content
Emma Shelton
,
Brixton, United Kingdom
Experience
Other titles
Skills
I'm offering
With a strong digital marketing background, I maintain the skills to create bespoke content that is tailored to meet the end purpose.
I have project led and guided the development of many websites, which vary in size. Within these projects, I have produced website copy that has helped to boost these sites organically and outrank competitors on Google.
Working agency side for the majority of my career, I am a strong and capable writer - no matter the topic. I have the capabilities to switch across different topics to produce content that will engage your audience and make you stand out amongst competitors.
I have project led and guided the development of many websites, which vary in size. Within these projects, I have produced website copy that has helped to boost these sites organically and outrank competitors on Google.
Working agency side for the majority of my career, I am a strong and capable writer - no matter the topic. I have the capabilities to switch across different topics to produce content that will engage your audience and make you stand out amongst competitors.
Industries
Language
English
Fluently
Ready for
Larger project
Available
My experience
2019 - ?
job
ACCOUNT MANAGER
Gravity Global.
Sage
• Project manage the production and delivery of over 35 social media assets for a national
social media campaign.
• Key project contact between client and internal Gravity Global team.
• Project manage the production and delivery of over 35 social media assets for a national
social media campaign.
• Key project contact between client and internal Gravity Global team.
Social Media, Account Manager, Campaign, Production, Manager, Social
2019 - 2019
job
DIGITAL MARKETING MANAGER
Foundry Digital.
Foundry Digital
• Led Foundry Digital to organically rank on the first page of Google for 'digital website
development' related searches through consistent content creation.
• Creation of effective content that gained a high interest and high retention rate (Link).
• Project manages the drive of ecommerce website development leads through an effective
PPC strategy.
• Development of digital marketing strategies of the acquisition of new clients. This included
reviewing current market position and determining appropriate marketing activities.
• Creating campaign forecasts for PPC and paid social media campaigns.
DSA Connect
• Generated a 30% growth in twitter followers within two months by guiding content creation.
• Drove DSA Connect to organically rank on
of Google for data destruction and removal related services. This was achieved through regular content creation, cases studies and service information (Link).
Mudpak Hair & Beauty
• Drove a 35% increase in website traffic in a two month period with paid Facebook and Instagram campaigns.
• Continual tracking and monitoring of social campaigns and website data to optimise future
digital marketing strategies.
• Led Foundry Digital to organically rank on the first page of Google for 'digital website
development' related searches through consistent content creation.
• Creation of effective content that gained a high interest and high retention rate (Link).
• Project manages the drive of ecommerce website development leads through an effective
PPC strategy.
• Development of digital marketing strategies of the acquisition of new clients. This included
reviewing current market position and determining appropriate marketing activities.
• Creating campaign forecasts for PPC and paid social media campaigns.
DSA Connect
• Generated a 30% growth in twitter followers within two months by guiding content creation.
• Drove DSA Connect to organically rank on
of Google for data destruction and removal related services. This was achieved through regular content creation, cases studies and service information (Link).
Mudpak Hair & Beauty
• Drove a 35% increase in website traffic in a two month period with paid Facebook and Instagram campaigns.
• Continual tracking and monitoring of social campaigns and website data to optimise future
digital marketing strategies.
Website, LED, Social, Manager, Campaign, Google, Retention, Development, Monitoring, Growth, Twitter, Digital Marketing, Content, Service, Facebook, PPC, Instagram, Ecommerce, Content creation, Marketing, Social Media
2016 - 2018
freelance
MARKETING CONSULTANT
Gilligan Group.
Perth
First Degree Fitness
• Project managed and delivered mobile application over six months, which included;
application and website design, application development and prepared a launch plan.
• Daily liaison to Taiwanese teams on product manufacturing and application development.
• Managed global marketing strategy for sales teams in North America and Europe.
• Facebook and Instagram Campaign (link to video) in September 2017 which led the companies first global social campaign lasting three months and achieved circa 38,000 views.
• Coordinated marketing through social influencer, BJ Gaddour (link to Influencer), to maximise
First Degree Fitness product exposure across North America. Resulting in First Degree Fitness
Instagram followers doubling in three months.
Sarama Resources
• Project scope and manage ground up website development for African mining company
focusing on UX and compliance with ASX and TSX announcement rules. Including design
scope, wire-frame templating, Invision review, client review and website build.
• Re-design of CMS Desk website into a simplified WordPress website, allowing the client to self-manage. Link to website.
• Re-design of company communications and managed all releases of communication to stakeholders and the public.
CSE Crosscom
• Developed a key messaging framework for the client, a two-way radio communications
company, under a single brand which aimed to align five separately branded subsidiaries.
• Hosted a workshop speaking with key stakeholders to develop a consolidated brand and messaging framework, which was further reviewed by the business over a one month
consultation period.
• Project managed the website development using the agreed messaging framework. Link.
First Degree Fitness
• Project managed and delivered mobile application over six months, which included;
application and website design, application development and prepared a launch plan.
• Daily liaison to Taiwanese teams on product manufacturing and application development.
• Managed global marketing strategy for sales teams in North America and Europe.
• Facebook and Instagram Campaign (link to video) in September 2017 which led the companies first global social campaign lasting three months and achieved circa 38,000 views.
• Coordinated marketing through social influencer, BJ Gaddour (link to Influencer), to maximise
First Degree Fitness product exposure across North America. Resulting in First Degree Fitness
Instagram followers doubling in three months.
Sarama Resources
• Project scope and manage ground up website development for African mining company
focusing on UX and compliance with ASX and TSX announcement rules. Including design
scope, wire-frame templating, Invision review, client review and website build.
• Re-design of CMS Desk website into a simplified WordPress website, allowing the client to self-manage. Link to website.
• Re-design of company communications and managed all releases of communication to stakeholders and the public.
CSE Crosscom
• Developed a key messaging framework for the client, a two-way radio communications
company, under a single brand which aimed to align five separately branded subsidiaries.
• Hosted a workshop speaking with key stakeholders to develop a consolidated brand and messaging framework, which was further reviewed by the business over a one month
consultation period.
• Project managed the website development using the agreed messaging framework. Link.
Invision, LED, Social, UP, Framework, Workshop, Campaign, Development, Global Marketing, Mobile Application, Compliance, Website, Wordpress, Radio, Sales, Facebook, Instagram, CMS, UX, Video, MArketing Strategy, Design, Marketing
2017 - 2017
internship
PR INTERN
Subiaco.
Directly contacting corporate companies seeking name, partner or prize sponsorship for
various events hosted within 2017, including charity balls and exhibitions.
• Researching and drafting production scripts for Momentum Forum Events Director, Barbara
McNaughts side project, Hello Darlink!
• Drafting media releases and social media content for upcoming events.
various events hosted within 2017, including charity balls and exhibitions.
• Researching and drafting production scripts for Momentum Forum Events Director, Barbara
McNaughts side project, Hello Darlink!
• Drafting media releases and social media content for upcoming events.
Social Media, Pr, Content, Sponsorship, Production, Internal, Social
My education
CURTIN UNIVERSITY
Bachelors, Western Australia Certificate of Secondary Education (Minor in Public Relations)
Bachelors, Western Australia Certificate of Secondary Education (Minor in Public Relations)
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