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jobs
Andy Clarke
,
, United Kingdom
Experience
Other titles
Skills
I'm offering
Language
German
Fluently
English
Fluently
French
Fluently
My experience
2004 - ?
job
Interim, Change and Project Manager
Heads Up Hands On Consulting.
As a Strategic and Interim Consultant, led brand and strategy development, change, project and launch management and operational commercial success in a series of global business unit, agency, marketing and solution selling consulting roles for clients operating in the international B2C and B2B, LLP, outsourced marketing, creative, technology and retail sectors
Change Manager for Knight Frank global Marketing (70 Partners, 19,000 employees, 60 countries)
• Working with and advising COO, CMO and Senior Business Partners on Marketing Transformation programme
• DAM and workflow system implementation to circa 300 distributed users, agency review, new in-house studio
• Project lead for brand strategy review, new agencies, new senior marketing hires and marketing operations
Partner Director, Pimento, an agency network for independent agencies (www.pimento.co.uk)
• Developed launch strategy and implemented plan to grow membership sales amongst target agencies
• Grew membership sales and governed agency new business referrals under project management
• Develop new proposal to add brand and member value for additional agency member services
Marketing and Partnership Director www.F1experiences.com and www.exclusivegp.com (3m)
• As a defined project, developed a global Brand, Partner and Event Marketing strategy for Elite Supercar Tours to Monaco, Monza and Miami under the F1 Experiences brand including premium hospitality
• Increased sales through better landing pages and via PPC of the new F1 Experiences at global Grand Prix
Regional Director for a PLC in the Construction services sector www.speedyservices.com (3m)
• Developed growth strategy through leadership and strategic business development with a great team of 200+ committed people including developing 2 strategic projects in customer service and Depot presentation
Crunch Communications - Global Activation, London www.crunchcommunications.co.uk (6m)
• Appointed project lead as Head of Sales, Marketing and Customer Experience for global client stakeholders for sales, finance, marketing, customer services and contact for Shell's premium activation launch + delivery
• Developed insight-led Sales and Marketing Plan to drive outsourced global Motorsport hospitality adoption
• Advised on CRM, customer journey and implementation of a new customer-centric cloud based booking system
• Delivered improvements to client process management creating a more proactive and aligned team with direct impact on client revenue, efficiencies, reporting and satisfaction levels - led SLAs, KPI delivery
• Laid growth foundation for the 5 million Euro business with 400 users, 3,000 guest users, across 10 lines of business in 70 countries with a 94.2% customer satisfaction rating through 10 global client stakeholders
Regus - the global brand leader in flexible B2B office solutions www.regus.com (6m)
• As DAM project lead delivered a successful global project implementation to outsource content, photography, film, and POS services to a specialist technology and services vendor, including creative services, digital asset management system development in over 100 markets to 5,000 users, for 2,500 outlets in 50 languages
Communisis PLC, Outsourced Marketing Services Provider, London, www.communisis.com (22 m)
• As Director, Marketing Technology, rejuvenated technology and data product sales for this marketing services provider
• Based on strategic analysis, developed outsourced "Team, Technology and Transformation" proposition
• Developed go to market strategy, product propositions, roadmap and commercial models for a series of marketing technologies: Database, CRM, DAM, e-Billing, POS, Marketing Automation, e-Procurement, e-Presentment
• Client technology integration and adoption across Europe for commercial use in Retail, FMCG, FS and Utilities
Centigrade Unlimited, International B2B Marketing Agency, CSD, Geneva, www.centigrade.com (16m)
• P+L responsible for Swiss business unit selling strategic and creative solutions to global brands
• Won 6 new clients - revenue (+18%), profit improvement (+9%) target with a 7% margin uplift
Interim Marketing Director, ProCook, Multi-channel Homewares Retailer www.procook.co.uk (24m)
• Developed new brand positioning, new brand architecture and multi-channel marketing, SEO and PR
• Developed product propositions, own brand and known brands, sourced new products, 1,500 PLUs
• E-Commerce website (+50% sales increase), catalogue (x 8 pa) and retail channel campaigns
Change Manager for Knight Frank global Marketing (70 Partners, 19,000 employees, 60 countries)
• Working with and advising COO, CMO and Senior Business Partners on Marketing Transformation programme
• DAM and workflow system implementation to circa 300 distributed users, agency review, new in-house studio
• Project lead for brand strategy review, new agencies, new senior marketing hires and marketing operations
Partner Director, Pimento, an agency network for independent agencies (www.pimento.co.uk)
• Developed launch strategy and implemented plan to grow membership sales amongst target agencies
• Grew membership sales and governed agency new business referrals under project management
• Develop new proposal to add brand and member value for additional agency member services
Marketing and Partnership Director www.F1experiences.com and www.exclusivegp.com (3m)
• As a defined project, developed a global Brand, Partner and Event Marketing strategy for Elite Supercar Tours to Monaco, Monza and Miami under the F1 Experiences brand including premium hospitality
• Increased sales through better landing pages and via PPC of the new F1 Experiences at global Grand Prix
Regional Director for a PLC in the Construction services sector www.speedyservices.com (3m)
• Developed growth strategy through leadership and strategic business development with a great team of 200+ committed people including developing 2 strategic projects in customer service and Depot presentation
Crunch Communications - Global Activation, London www.crunchcommunications.co.uk (6m)
• Appointed project lead as Head of Sales, Marketing and Customer Experience for global client stakeholders for sales, finance, marketing, customer services and contact for Shell's premium activation launch + delivery
• Developed insight-led Sales and Marketing Plan to drive outsourced global Motorsport hospitality adoption
• Advised on CRM, customer journey and implementation of a new customer-centric cloud based booking system
• Delivered improvements to client process management creating a more proactive and aligned team with direct impact on client revenue, efficiencies, reporting and satisfaction levels - led SLAs, KPI delivery
• Laid growth foundation for the 5 million Euro business with 400 users, 3,000 guest users, across 10 lines of business in 70 countries with a 94.2% customer satisfaction rating through 10 global client stakeholders
Regus - the global brand leader in flexible B2B office solutions www.regus.com (6m)
• As DAM project lead delivered a successful global project implementation to outsource content, photography, film, and POS services to a specialist technology and services vendor, including creative services, digital asset management system development in over 100 markets to 5,000 users, for 2,500 outlets in 50 languages
Communisis PLC, Outsourced Marketing Services Provider, London, www.communisis.com (22 m)
• As Director, Marketing Technology, rejuvenated technology and data product sales for this marketing services provider
• Based on strategic analysis, developed outsourced "Team, Technology and Transformation" proposition
• Developed go to market strategy, product propositions, roadmap and commercial models for a series of marketing technologies: Database, CRM, DAM, e-Billing, POS, Marketing Automation, e-Procurement, e-Presentment
• Client technology integration and adoption across Europe for commercial use in Retail, FMCG, FS and Utilities
Centigrade Unlimited, International B2B Marketing Agency, CSD, Geneva, www.centigrade.com (16m)
• P+L responsible for Swiss business unit selling strategic and creative solutions to global brands
• Won 6 new clients - revenue (+18%), profit improvement (+9%) target with a 7% margin uplift
Interim Marketing Director, ProCook, Multi-channel Homewares Retailer www.procook.co.uk (24m)
• Developed new brand positioning, new brand architecture and multi-channel marketing, SEO and PR
• Developed product propositions, own brand and known brands, sourced new products, 1,500 PLUs
• E-Commerce website (+50% sales increase), catalogue (x 8 pa) and retail channel campaigns
Global Marketing, Sales, Service, Content, Technology, Website, Network, Architecture, PLC, Landing pages, Workflow, Growth, Implementation, Pos, Transformation, FMCG, Finance, Development, KPI, Office, Strategy development, International, Marketing Technology, Booking, Utilities, Interim, Go, ON, Manager, LED, Brand identity, Database, Business development, Seo, Project Management, MArketing Strategy, Project Manager, CRM, Retail, B2B Marketing, B2B, Operations, B2C, Customer experience, PPC, Automation, E-commerce, Marketing, Procurement, Marketing Automation, Cloud, Event, Leadership, Growth strategy, Photography, Consulting, Pr, Movie, Customer service, Integration, Asset Management, Management
1999 - 2004
job
Director
Orckid LSM Ltd.
• Developed local marketing agency proposition and growth strategy with full P&L responsibility
• Delivered the 5-year profit plan in less than 4 yrs. by securing 6 major new blue chip retail client wins
• Developed outsourced print and marketing services for 2,000+ SME businesses under international brands
• Delivered the 5-year profit plan in less than 4 yrs. by securing 6 major new blue chip retail client wins
• Developed outsourced print and marketing services for 2,000+ SME businesses under international brands
Marketing, Retail, Print, Growth strategy, Less, Growth, International
1985 - 1999
job
Product, Marketing, Sales and Project
BMW Group, www.bmwgroup.com.
Marketing Services Manager, BMW Group
• Worked with and coached new product management group to develop and deliver UK marketing plan
• Recruited and developed a new marketing services function with a £3m budget under new brand guidelines
• Developed 3 new brand web sites linked to CRM, achieving better spend and response rates
• Redesigned approached to data management, use and update resulting in improved conversion rates/sales
• Developed internal communications plan - business TV (weekly), conferences (84% satisfaction)
• Developed dealer marketing, POS and PR plan to support awareness, enquiry and sales objectives
Regional Manager, BMW Canada
• Based on customer analysis, developed strategy to deliver record results thru' 300+ personnel
• Over delivered in sales (+15%), service, market share & model mix objectives with turnover of £60m+
• Managed sensitive change programme, re-contracting the network against investment commitments
• Achieved the J. D. Power (third party) customer satisfaction awards for 2 consecutive years
International Advertising Manager, BMW Group, Munich
* Developed pan-European brand communications campaign as 'umbrella' to markets' work
* Developed communications strategies for 4 new global, premium products including the Z3 roadster
* Developed unique approach to new product launch involving product placement in Bond film
* Set up a new cooperative advertising system using a lead markets concept for global markets
* Liaised with international markets and agencies to harmonize advertising solutions and reduce costs
* Developed brand communication strategy for the US market acting as change agent with local team
3 Series Product Marketing, BMW UK
* Developed 3 series product marketing plan - record sales and margin plus price and volume planning
* Re-positioned 3 series coupe in UK market with fully integrated marketing (inc. CRM) and presentation to Press
* Developed integrated campaign to deliver an additional 3,000 units extra to plan at end of lifecycle
* Managed TV brand and product marketing campaign within £9m budget for UK market
Sales Promotion Manager, BMW UK
• Developed over 600 brand activation, product launches, customer, sponsorship and internal events
• Developed new tactical promotion that delivered additional £5m profit in the top premium sector
• Developed and delivered marketing for launch of BMW Bank's wholesale and retail financial services
• Worked with and coached new product management group to develop and deliver UK marketing plan
• Recruited and developed a new marketing services function with a £3m budget under new brand guidelines
• Developed 3 new brand web sites linked to CRM, achieving better spend and response rates
• Redesigned approached to data management, use and update resulting in improved conversion rates/sales
• Developed internal communications plan - business TV (weekly), conferences (84% satisfaction)
• Developed dealer marketing, POS and PR plan to support awareness, enquiry and sales objectives
Regional Manager, BMW Canada
• Based on customer analysis, developed strategy to deliver record results thru' 300+ personnel
• Over delivered in sales (+15%), service, market share & model mix objectives with turnover of £60m+
• Managed sensitive change programme, re-contracting the network against investment commitments
• Achieved the J. D. Power (third party) customer satisfaction awards for 2 consecutive years
International Advertising Manager, BMW Group, Munich
* Developed pan-European brand communications campaign as 'umbrella' to markets' work
* Developed communications strategies for 4 new global, premium products including the Z3 roadster
* Developed unique approach to new product launch involving product placement in Bond film
* Set up a new cooperative advertising system using a lead markets concept for global markets
* Liaised with international markets and agencies to harmonize advertising solutions and reduce costs
* Developed brand communication strategy for the US market acting as change agent with local team
3 Series Product Marketing, BMW UK
* Developed 3 series product marketing plan - record sales and margin plus price and volume planning
* Re-positioned 3 series coupe in UK market with fully integrated marketing (inc. CRM) and presentation to Press
* Developed integrated campaign to deliver an additional 3,000 units extra to plan at end of lifecycle
* Managed TV brand and product marketing campaign within £9m budget for UK market
Sales Promotion Manager, BMW UK
• Developed over 600 brand activation, product launches, customer, sponsorship and internal events
• Developed new tactical promotion that delivered additional £5m profit in the top premium sector
• Developed and delivered marketing for launch of BMW Bank's wholesale and retail financial services
Network, Manager, UP, Agent, Product Placement, Wholesale, Power, Campaign, Sponsorship, Web, International, Pos, Support, TV, Marketing, Service, Sales, Brand activation, Management, Movie, Pr, Data management, Budget, Product Management, Retail, CRM, Advertising
My education
Disney University Change Management
BSc, BMW International Management Training
BSc, BMW International Management Training
n/a
Unspecified, International affairs (Minor in Organisation)
Unspecified, International affairs (Minor in Organisation)
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