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Creative Lead and Senior Copywriter
Carolyn Stone
,
Kingston-upon-Thames, United Kingdom
Experience
Other titles
Skills
I'm offering
I create the strategy to spark the idea, come up with the idea, rationalise the idea, then communicate the idea simply, clearly and in a way that the right people will get it and act on it.
I've worked above the line, below it and through it, with big names like Grey, DLKW and Momentum, through to smaller boutique specialists. So I'm experienced in every form of media, from press to experiential and apps via social.
I've been an ACD and Head of Copy in the past, so know what it takes from both a creative and business perspective to deliver successful work.
I've worked above the line, below it and through it, with big names like Grey, DLKW and Momentum, through to smaller boutique specialists. So I'm experienced in every form of media, from press to experiential and apps via social.
I've been an ACD and Head of Copy in the past, so know what it takes from both a creative and business perspective to deliver successful work.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2014 - ?
freelance
FREELANCE SENIOR CREATIVE AND COPYWRITER
C.J.Stone Creative Ltd.
As a freelancer I have broadened my skillset to include retail, social content and TV idents. I have also built up a small roster of my own clients, teaching me a lot about what businesses really need.
Highlights include rebranding a recruitment agency, which involved creating their tone of voice, writing all the fundraising material for Sport Relief, launching Baby Dove in retail in the UK, and creating an MVP as well as the first ad campaign for Abel & Cole's new food venture, Fed.
Highlights include rebranding a recruitment agency, which involved creating their tone of voice, writing all the fundraising material for Sport Relief, launching Baby Dove in retail in the UK, and creating an MVP as well as the first ad campaign for Abel & Cole's new food venture, Fed.
Writing, Retail, Copywriter, Fundraising, Teaching, Content, Sport, Recruitment, TV, Senior Creative, Campaign, Social, UP, ME
2012 - 2014
job
ACD/Head of Copy at Momentum
Momentum Worldwide.
ASSOCIATE CREATIVE DIRECTOR/HEAD OF COPY
November 2012 – June 2014
I was promoted to ACD/Head of Copy at Momentum, which specialises in experiential, events and social. Here I managed all the copywriters in the London office, and also the creative teams that were in my brand groups. I was creatively responsible for the following accounts, Guinness (Diageo), The Balvenie (William Grant & Sons), Coke and Sony.
Highlights include creating Guinness’s first music platform, Amplify, and creating, writing and producing The Balvenie’s global advertising campaign – which is still running now.
November 2012 – June 2014
I was promoted to ACD/Head of Copy at Momentum, which specialises in experiential, events and social. Here I managed all the copywriters in the London office, and also the creative teams that were in my brand groups. I was creatively responsible for the following accounts, Guinness (Diageo), The Balvenie (William Grant & Sons), Coke and Sony.
Highlights include creating Guinness’s first music platform, Amplify, and creating, writing and producing The Balvenie’s global advertising campaign – which is still running now.
Advertising, Writing, Copywriter, Office, Music, Campaign, Social
My education
1999
-
2000
Falmouth School of Art
PG Dip, CREATIVE ADVERTISING
PG Dip, CREATIVE ADVERTISING
Lancaster University
Bachelors, ADVERTISING AND DESIGN
Bachelors, ADVERTISING AND DESIGN
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