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Senior
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Senior Social Media Manager
Sharon Chan
,
Abbey Wood, United Kingdom
Experience
Other titles
Skills
I'm offering
Grew OVO Energy's social presence within 4 years by; Facebook 81%, Twitter 339%, and LinkedIn 69%. Delivered effective communication strategies, consulting for high-profile brands including Unilever, Havas, Plentific and OVO Energy. Spearheaded cross-functional communication structures, enabling key business messages to be communicated effectively across multiple offices and teams. Created campaigns to strengthen brand awareness and trust towards the brand from both the client and employee perspective.
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
FREELANCE COMMUNICATION CONSULTANT
unknown.
Helping brands to communicate more effectively with their clients, their employees and each other.
2018 - ?
freelance
FREELANCE COMMUNICATION CONSULTANT
unknown.
Helping brands to communicate more effectively with their clients, their employees and each other.
2020 - 2020
freelance
SOCIAL CLIENT LEAD
TVC GROUP.
Social
2019 - 2020
freelance
SOCIAL STRATEGIST
Shelter UK.
Social
2019 - 2019
job
account Manager level
COMMUNITY MARKETING, Plentific.
London, UK
May 2019 - Aug 2019
Collaborated with clients across B2B housing sector, to create effective messaging strategies for Plentific.
● Developed a B2B social media campaign to communicate to C-Suite level staff within the Social Housing industry.
● Delivered training to client-facing teams in order to transition their B2C comms to become B2B focused.
● Identified behaviour traits of 'Users vs Buyers' within the B2B social housing market, creating communication
strategies to influence the target audience behaviour.
● Optimised behaviour change, by identifying mid-level staff (account Manager level) who were looking for
opportunities to become Thought Leaders and using their insights to form shareable branded content.
● Launched the "Fresh Perspectives" campaign, attracting the attention of more than 50 C-Suite staff members and ensuring awareness and advocacy for both Plentific and its thought leaders.
(https://housing.plentific.com/fresh-perspectives-elly-hoult-nhg)
● Developed an internal communications plan for Plentific to support their; recruitment plans, staff advocacy and communication/ trust between the teams across London and Germany.
● Restructured the recruitment comms. Ensuring unique and interesting qualities of the brand were highlighted to prospective employees.
● Restructured the communication structure by redefining the tone of voice used to communicate to employees and clients.
● Created tactics to encourage purpose-led behaviour. e.g. Sharing news of company success outside the organisation.
May 2019 - Aug 2019
Collaborated with clients across B2B housing sector, to create effective messaging strategies for Plentific.
● Developed a B2B social media campaign to communicate to C-Suite level staff within the Social Housing industry.
● Delivered training to client-facing teams in order to transition their B2C comms to become B2B focused.
● Identified behaviour traits of 'Users vs Buyers' within the B2B social housing market, creating communication
strategies to influence the target audience behaviour.
● Optimised behaviour change, by identifying mid-level staff (account Manager level) who were looking for
opportunities to become Thought Leaders and using their insights to form shareable branded content.
● Launched the "Fresh Perspectives" campaign, attracting the attention of more than 50 C-Suite staff members and ensuring awareness and advocacy for both Plentific and its thought leaders.
(https://housing.plentific.com/fresh-perspectives-elly-hoult-nhg)
● Developed an internal communications plan for Plentific to support their; recruitment plans, staff advocacy and communication/ trust between the teams across London and Germany.
● Restructured the recruitment comms. Ensuring unique and interesting qualities of the brand were highlighted to prospective employees.
● Restructured the communication structure by redefining the tone of voice used to communicate to employees and clients.
● Created tactics to encourage purpose-led behaviour. e.g. Sharing news of company success outside the organisation.
Social Media, B2B, B2C, Training, Account Manager, C, Content, Recruitment, Support, Organization, Campaign, Manager, Social, LED
2019 - 2019
job
account Manager level
COMMUNITY MARKETING, Plentific.
London, UK
May 2019 - Aug 2019
Collaborated with clients across B2B housing sector, to create effective messaging strategies for Plentific.
● Developed a B2B social media campaign to communicate to C-Suite level staff within the Social Housing industry.
● Delivered training to client-facing teams in order to transition their B2C comms to become B2B focused.
● Identified behaviour traits of 'Users vs Buyers' within the B2B social housing market, creating communication
strategies to influence the target audience behaviour.
● Optimised behaviour change, by identifying mid-level staff (account Manager level) who were looking for
opportunities to become Thought Leaders and using their insights to form shareable branded content.
● Launched the "Fresh Perspectives" campaign, attracting the attention of more than 50 C-Suite staff members and ensuring awareness and advocacy for both Plentific and its thought leaders.
(https://housing.plentific.com/fresh-perspectives-elly-hoult-nhg)
● Developed an internal communications plan for Plentific to support their; recruitment plans, staff advocacy and communication/ trust between the teams across London and Germany.
● Restructured the recruitment comms. Ensuring unique and interesting qualities of the brand were highlighted to prospective employees.
● Restructured the communication structure by redefining the tone of voice used to communicate to employees and clients.
● Created tactics to encourage purpose-led behaviour. e.g. Sharing news of company success outside the organisation.
May 2019 - Aug 2019
Collaborated with clients across B2B housing sector, to create effective messaging strategies for Plentific.
● Developed a B2B social media campaign to communicate to C-Suite level staff within the Social Housing industry.
● Delivered training to client-facing teams in order to transition their B2C comms to become B2B focused.
● Identified behaviour traits of 'Users vs Buyers' within the B2B social housing market, creating communication
strategies to influence the target audience behaviour.
● Optimised behaviour change, by identifying mid-level staff (account Manager level) who were looking for
opportunities to become Thought Leaders and using their insights to form shareable branded content.
● Launched the "Fresh Perspectives" campaign, attracting the attention of more than 50 C-Suite staff members and ensuring awareness and advocacy for both Plentific and its thought leaders.
(https://housing.plentific.com/fresh-perspectives-elly-hoult-nhg)
● Developed an internal communications plan for Plentific to support their; recruitment plans, staff advocacy and communication/ trust between the teams across London and Germany.
● Restructured the recruitment comms. Ensuring unique and interesting qualities of the brand were highlighted to prospective employees.
● Restructured the communication structure by redefining the tone of voice used to communicate to employees and clients.
● Created tactics to encourage purpose-led behaviour. e.g. Sharing news of company success outside the organisation.
Social Media, B2B, B2C, Training, Account Manager, C, Content, Recruitment, Support, Organization, Campaign, Manager, Social, LED
2018 - 2019
job
CLIENT SERVICES MANAGER
Havas Media.
● Led a team of six Client Service Managers to define better ways of managing client needs and expectations.
● Initiated new business pitch training to staff, helping the Client Services team to better identify business
opportunities.
● Designed and delivered crisis management training, transforming the team's abilities to have difficult conversations
with clients and handle difficult clients.
● Initiated new business pitch training to staff, helping the Client Services team to better identify business
opportunities.
● Designed and delivered crisis management training, transforming the team's abilities to have difficult conversations
with clients and handle difficult clients.
Training, Management, Service, Crisis management, Manager, LED
2018 - 2019
job
CLIENT SERVICES MANAGER
Havas Media.
● Led a team of six Client Service Managers to define better ways of managing client needs and expectations.
● Initiated new business pitch training to staff, helping the Client Services team to better identify business
opportunities.
● Designed and delivered crisis management training, transforming the team's abilities to have difficult conversations
with clients and handle difficult clients.
● Initiated new business pitch training to staff, helping the Client Services team to better identify business
opportunities.
● Designed and delivered crisis management training, transforming the team's abilities to have difficult conversations
with clients and handle difficult clients.
Training, Management, Service, Crisis management, Manager, LED
2018 - 2018
job
SOCIAL INSIGHTS MANAGER
Unilever.
● Created an insights roadmap to define opportunities within insights in a cost-effective manner.
● Liaised with multiple stakeholders to define and convey business objectives and key performance indicators to the Analytics team.
● Developed stakeholder management training.
● Liaised with multiple stakeholders to define and convey business objectives and key performance indicators to the Analytics team.
● Developed stakeholder management training.
Training, Stakeholder Management, Management, Analytics, Manager, Social
2018 - 2018
job
SOCIAL INSIGHTS MANAGER
Unilever.
● Created an insights roadmap to define opportunities within insights in a cost-effective manner.
● Liaised with multiple stakeholders to define and convey business objectives and key performance indicators to the Analytics team.
● Developed stakeholder management training.
● Liaised with multiple stakeholders to define and convey business objectives and key performance indicators to the Analytics team.
● Developed stakeholder management training.
Training, Stakeholder Management, Management, Analytics, Manager, Social
2014 - 2017
job
Senior Social Campaign Manager
OVO Energy.
Oversaw communications for the start-up energy company (launched in 2009) whose goal was to make energy better and promote zero-carbon living. Directed a team of six communication employees and ideated, activated, and executed
targeted Social Media communications strategies. Created Social Communication training for both junior and senior
stakeholders across the business. Managed crisis communications and planning. Developed and maintained excellent
working relationships with interdisciplinary teams at all levels of the organisation. Developed and administered an
annual social communication budget.
Key achievements include:
● Reached 500K customers, ensuring key events were celebrated to optimise brand opportunities.
● Advocated for the brand and brand unity through internal campaigns in London and Bristol offices.
● Created and launched a communication structure to ensure business changes were effectively shared and communicated enterprise-wide with relevant teams.
● Established the Social tone of voice and Customer Service experience.
targeted Social Media communications strategies. Created Social Communication training for both junior and senior
stakeholders across the business. Managed crisis communications and planning. Developed and maintained excellent
working relationships with interdisciplinary teams at all levels of the organisation. Developed and administered an
annual social communication budget.
Key achievements include:
● Reached 500K customers, ensuring key events were celebrated to optimise brand opportunities.
● Advocated for the brand and brand unity through internal campaigns in London and Bristol offices.
● Created and launched a communication structure to ensure business changes were effectively shared and communicated enterprise-wide with relevant teams.
● Established the Social tone of voice and Customer Service experience.
Social Media, Budget, Training, Customer service, Service, Unity, Organization, Campaign, Energy, Enterprise, Energy, UP, Manager, Social
2014 - 2017
job
Senior Social Campaign Manager
OVO Energy.
Oversaw communications for the start-up energy company (launched in 2009) whose goal was to make energy better and promote zero-carbon living. Directed a team of six communication employees and ideated, activated, and executed
targeted Social Media communications strategies. Created Social Communication training for both junior and senior
stakeholders across the business. Managed crisis communications and planning. Developed and maintained excellent
working relationships with interdisciplinary teams at all levels of the organisation. Developed and administered an
annual social communication budget.
Key achievements include:
● Reached 500K customers, ensuring key events were celebrated to optimise brand opportunities.
● Advocated for the brand and brand unity through internal campaigns in London and Bristol offices.
● Created and launched a communication structure to ensure business changes were effectively shared and communicated enterprise-wide with relevant teams.
● Established the Social tone of voice and Customer Service experience.
targeted Social Media communications strategies. Created Social Communication training for both junior and senior
stakeholders across the business. Managed crisis communications and planning. Developed and maintained excellent
working relationships with interdisciplinary teams at all levels of the organisation. Developed and administered an
annual social communication budget.
Key achievements include:
● Reached 500K customers, ensuring key events were celebrated to optimise brand opportunities.
● Advocated for the brand and brand unity through internal campaigns in London and Bristol offices.
● Created and launched a communication structure to ensure business changes were effectively shared and communicated enterprise-wide with relevant teams.
● Established the Social tone of voice and Customer Service experience.
Social Media, Budget, Training, Customer service, Service, Unity, Organization, Campaign, Energy, Enterprise, Energy, UP, Manager, Social
2011 - 2014
job
Social Media Manager
Razorfish.
Social Media, Manager, Social
2011 - 2014
job
Social Media Manager
Razorfish.
Social Media, Manager, Social
2010 - 2011
freelance
Account Manager (Freelance)
Mindshare.
Account Manager, Manager
2010 - 2011
freelance
Account Manager (Freelance)
Mindshare.
Account Manager, Manager
2009 - 2010
job
Press Officer
Consolidated PR.
2009 - 2010
job
Press Officer
Consolidated PR.
My education
London Metropolitan University
Bachelors, Public Relations
Bachelors, Public Relations
Le Cordon Bleu Culinary school
Unspecified, N/a
Unspecified, N/a
n/a
Unspecified, CIPD
Unspecified, CIPD
London Metropolitan University
Bachelors, Public Relations
Bachelors, Public Relations
Le Cordon Bleu Culinary school
Unspecified, N/a
Unspecified, N/a
n/a
Unspecified, CIPD
Unspecified, CIPD
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