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Creative Director, Design Director, Brand Consultant
Nieal Grewal
,
Chelsea, United Kingdom
Experience
Other titles
Skills
I'm offering
I have worked in the media industry for 15+ years, designing and art directing for leading British magazine titles such as Vogue, Tatler and Elle. I have created global advertising campaigns and designed for leading brands like TRESemmé, Unilever B&PC, The Cambridge Satchel Company, Toni&Guy, MR PORTER, Arcadia, Rimmel London, Harper's Bazaar, Neom Organic London, Novel Skincare and The Net-a-Porter Group.
I am very passionate about working with established and start-up fashion, beauty, personal care and lifestyle brands. Highly strategic, boundary-pushing and always strive to achieve the highest level of aesthetic execution and implementation of innovative creative campaigns and work. I successfully meet the business objectives of all briefs and being at the forefront of consumer insight/engagement and digital/social innovation. I have an avid interest and experience of increasing engagement with the consumer by following industry and cultural trends.
As a highly entrepreneurial and hybrid creative with a very strong background in editorial/graphic/digital design, photo/video art direction and production, copy, conceptual ideation, I have an exceptional understanding of the creative strategy across all customer/marketing channels. I can also design presentations in PowerPoint or PDF for any brand including corporate.
I am committed to producing high-quality creatives for my clients and look forward to working with you!
I am very passionate about working with established and start-up fashion, beauty, personal care and lifestyle brands. Highly strategic, boundary-pushing and always strive to achieve the highest level of aesthetic execution and implementation of innovative creative campaigns and work. I successfully meet the business objectives of all briefs and being at the forefront of consumer insight/engagement and digital/social innovation. I have an avid interest and experience of increasing engagement with the consumer by following industry and cultural trends.
As a highly entrepreneurial and hybrid creative with a very strong background in editorial/graphic/digital design, photo/video art direction and production, copy, conceptual ideation, I have an exceptional understanding of the creative strategy across all customer/marketing channels. I can also design presentations in PowerPoint or PDF for any brand including corporate.
I am committed to producing high-quality creatives for my clients and look forward to working with you!
Markets
United States
France
Germany
Denmark
Norway
Sweden
Finland
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2012 - ?
freelance
CONSULTANT CREATIVE & DESIGN DIRECTOR
Click UK.
Working with established global brands like Unilever B&PC, Rimmel London, Harper's Bazaar, Neom Organic London and The Net-a-Porter Group.
With the successful creative design agency ClickUK I have had an innovative approach to integrated design and branding. Specialising in fashion, beauty and personal care projects by offering outstanding creative direction on 360° campaigns, design on all platforms. I have also extended my skills by offering corporate clients design services for PDF or PowerPoint presentations, event assets on all platforms including programs and brochures.
With the successful creative design agency ClickUK I have had an innovative approach to integrated design and branding. Specialising in fashion, beauty and personal care projects by offering outstanding creative direction on 360° campaigns, design on all platforms. I have also extended my skills by offering corporate clients design services for PDF or PowerPoint presentations, event assets on all platforms including programs and brochures.
Graphic design, Layout, Adobe Indesign, Logo Design, Adobe Photoshop, Design, Presentation, Concept Development, Branding, Visual Merchandising, Brochures / Flyers, Brand identity, Powerpoint, Website design
2018 - 2018
job
Beauty Design Director
Unilever.
• Working closely with U-Studio’s (in-house agency @Unilever) Beauty Planning Director and Journalist Director to create and deliver excellent content for TRESemmé and Love Beauty & Planet.
• Leading U-Studio’s beauty vision, alongside Unilever B&PC’s global stakeholders.
• Responsible for delivering a premium aesthetic and innovative visual content across multi-campaign channels and customer touch points.
• Leading, art directing (photo and video shoots) and implementing the ideation of 360° global campaigns - TVC, cinema, digital, print, social media, influencer, experiential, POS and OOH.
• Managing all production elements with external agencies to ensure excellent execu-tion of the final concept.
• Commissioning and leveraging renowned beauty industry talent, external creative agencies and partners, freelancers and production teams.
• Mentoring the creative teams and running insightful trend-led beauty workshops to expand their skills and industry knowledge.
• Lead the creative process from start to finish to ensure all details are meticulously developed through to the campaign strategy and concept.
• Developing strategic brand communication ideas and guardianship, innovative trend-led creative and design ideas to drive consumer engagement.
• Understanding the brand’s target audiences and marketing strategy to produce posi-tive, high-quality and impactful campaigns.
• Thriving to bring an entrepreneurial strategic and holistic approach to all content by working closely with brand marketing, new product innovation, e-commerce, social media global teams and stakeholders to produce effective creative content that meet Unilever B&PC’s brand standards and innovation.
• Leading U-Studio’s beauty vision, alongside Unilever B&PC’s global stakeholders.
• Responsible for delivering a premium aesthetic and innovative visual content across multi-campaign channels and customer touch points.
• Leading, art directing (photo and video shoots) and implementing the ideation of 360° global campaigns - TVC, cinema, digital, print, social media, influencer, experiential, POS and OOH.
• Managing all production elements with external agencies to ensure excellent execu-tion of the final concept.
• Commissioning and leveraging renowned beauty industry talent, external creative agencies and partners, freelancers and production teams.
• Mentoring the creative teams and running insightful trend-led beauty workshops to expand their skills and industry knowledge.
• Lead the creative process from start to finish to ensure all details are meticulously developed through to the campaign strategy and concept.
• Developing strategic brand communication ideas and guardianship, innovative trend-led creative and design ideas to drive consumer engagement.
• Understanding the brand’s target audiences and marketing strategy to produce posi-tive, high-quality and impactful campaigns.
• Thriving to bring an entrepreneurial strategic and holistic approach to all content by working closely with brand marketing, new product innovation, e-commerce, social media global teams and stakeholders to produce effective creative content that meet Unilever B&PC’s brand standards and innovation.
Print, LED, Social, PC, Production, Campaign, Pos, Workshops, Content, Journalist, Social Media, E-commerce, Mentoring, Creative content, Innovation, Video, MArketing Strategy, Design, Marketing
2015 - 2017
freelance
CONSULTANT CREATIVE DIRECTOR at TRESemmé, Unilever
Unilever.
• Ideation for impactful ATL global advertising campaigns, photography art direction, innovative creative and design (Print, Digital, Social Media and OOH).
• Managing, organising and leading the projects, production team and agencies to meet the tight deadlines.
• Developing strategic TRESNYFW brand communication ideas to drive more consumer engagement on all social channels.
• Collaboratively working closely with the brand marketing and new product innovation global teams and stakeholders to produce effective creative content that meet Unilever B&PC’s brand standards and innovation.
• Managing, organising and leading the projects, production team and agencies to meet the tight deadlines.
• Developing strategic TRESNYFW brand communication ideas to drive more consumer engagement on all social channels.
• Collaboratively working closely with the brand marketing and new product innovation global teams and stakeholders to produce effective creative content that meet Unilever B&PC’s brand standards and innovation.
Social Media, Marketing, Design, Advertising, Art Direction, Innovation, Creative content, Print, Photography, Content, Production, PC, Direction, That you, Social
2015 - 2015
freelance
Freelance Senior Art Director
THE NET-A-PORTER GROUP.
• Designing, concepting and collaboratively working with all department heads on the Net-a-Porter.com Brand Bible 2015/16.
Art director, Net, Concepting
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