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jobs
Marketing Expert
Jos Jones
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Marketing Manager, skilled in traditional forms and specialised in digital, with 9 years experience. Driven to further refine branding, email and content marketing expertise, while looking to continue developing leadership capabilities.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
Marketing Manager
Leadearly.
• Development and execution of the annual marketing strategy.
• Reporting on and testing all marketing efforts, making changes accordingly.
• Management of CRM (Zoho), revising automation strategies including task assignments and
email marketing strategies.
• Responsible for all email marketing campaigns.
• Design of all required marketing collateral.
• Responsibility of all website content and SEO strategy.
• Creation and management of Google Ads and Facebook Ads.
• Sourcing and design of branded marketing merchandise.
• Assisting with course content and teaching various modules throughout programmes.
• Reporting on and testing all marketing efforts, making changes accordingly.
• Management of CRM (Zoho), revising automation strategies including task assignments and
email marketing strategies.
• Responsible for all email marketing campaigns.
• Design of all required marketing collateral.
• Responsibility of all website content and SEO strategy.
• Creation and management of Google Ads and Facebook Ads.
• Sourcing and design of branded marketing merchandise.
• Assisting with course content and teaching various modules throughout programmes.
Management, Zoho, Manager, Online, Google, Testing, Development, Website, Sourcing, Content, ADS, Marketing, Automation, Facebook, Teaching, Social media ads, Email marketing, CRM, MArketing Strategy, Seo, Design
2018 - 2019
job
Marketing Manager
Victus Soul.
• Formulation of a complete marketing strategy through all relevant platforms.
• Set up and growth of all social media channels, focusing on Instagram for customer acquisition, growth and retention.
• Creation and nurturing of partnerships with club staff, influencers and brands for campaigns, social content, collaborations and events.
• Event management including planning, execution and post-event strategies.
• Competitor and industry analysis, identifying new marketing opportunities and trends.
• Delivering effective email marketing campaigns.
• Design and creation of branded collateral and signage.
• Coordination of creative teams for the production of video and photo shoots.
• Curation and ongoing management of all online content and SEO.
• Sourcing and design of branded marketing merchandise.
• Reporting and assessment of live campaigns to senior management.
• Set up and growth of all social media channels, focusing on Instagram for customer acquisition, growth and retention.
• Creation and nurturing of partnerships with club staff, influencers and brands for campaigns, social content, collaborations and events.
• Event management including planning, execution and post-event strategies.
• Competitor and industry analysis, identifying new marketing opportunities and trends.
• Delivering effective email marketing campaigns.
• Design and creation of branded collateral and signage.
• Coordination of creative teams for the production of video and photo shoots.
• Curation and ongoing management of all online content and SEO.
• Sourcing and design of branded marketing merchandise.
• Reporting and assessment of live campaigns to senior management.
Social Media, Marketing, Design, MArketing Strategy, Email marketing, Instagram, Event, Management, Content, Growth, Retention, Planning, Formulation, Social, Manager, UP
2018 - 2019
job
International Marketing Manager
Flip Out.
• Development of the primary website, defining the brand and user journey for the global franchise network.
• Franchise lead generation and traffic through SEO strategy and paid advertising.
• Consolidation of the brand, creating brand guidelines for international use.
• Organisation of events including trade shows across Asia and Europe to showcase the company to potential franchisees.
• Planning and implementation of the email marketing strategy, generating content to communicate with leads, email subscribers and internal stakeholders.
- Average open rate of 54.08%
- Average click through rate 13.94%
• Management of a limited budget, prioritising spend to ensure key targets were met and demonstrated measurable ROI.
• Remote management of a team of six in Asia, working on projects including motion graphics, video content, 3D modelling and graphic design for the wider business.
• Franchise lead generation and traffic through SEO strategy and paid advertising.
• Consolidation of the brand, creating brand guidelines for international use.
• Organisation of events including trade shows across Asia and Europe to showcase the company to potential franchisees.
• Planning and implementation of the email marketing strategy, generating content to communicate with leads, email subscribers and internal stakeholders.
- Average open rate of 54.08%
- Average click through rate 13.94%
• Management of a limited budget, prioritising spend to ensure key targets were met and demonstrated measurable ROI.
• Remote management of a team of six in Asia, working on projects including motion graphics, video content, 3D modelling and graphic design for the wider business.
ROI, Asia, Manager, International, Organization, Development, Implementation, 3D, Network, Website, Content, Management, User journey, Marketing, Graphic design, Budget, Email marketing, Motion graphics, Video, Video content, 3D modelling, MArketing Strategy, Advertising, Seo, Design
2016 - 2017
job
Digital Campaigns Executive
Fusion Lifestyle.
• Management of content and curation of 80+ websites and campaign pages ensuring consistency and optimisation for lead generation.
• Social media content and strategic planning to ensure consistency in tone of voice.
• Extensive use of Adobe Creative Suite to produce print and digital material.
• Utilisation of Google Analytics to understand the customer journey.
• Implementation of A/B testing and customer surveys to guide strategic decisions.
• Email marketing campaigns exceeding 3+ million per year - 141% engagement increase
- 111% interaction increase - 1,680% forwards increase
• Leading the development of a company-wide app framework and implemented 70+ individual apps to strengthen customer experience.
• Creative design pitches, strategic planning and execution for new campaigns.
• Orchestration of the launch of 10+ national campaigns; improving lead generation and providing weekly reports and analysis to management, demonstrating effective ROI.
• On-boarding and management of junior employees.
• Social media content and strategic planning to ensure consistency in tone of voice.
• Extensive use of Adobe Creative Suite to produce print and digital material.
• Utilisation of Google Analytics to understand the customer journey.
• Implementation of A/B testing and customer surveys to guide strategic decisions.
• Email marketing campaigns exceeding 3+ million per year - 141% engagement increase
- 111% interaction increase - 1,680% forwards increase
• Leading the development of a company-wide app framework and implemented 70+ individual apps to strengthen customer experience.
• Creative design pitches, strategic planning and execution for new campaigns.
• Orchestration of the launch of 10+ national campaigns; improving lead generation and providing weekly reports and analysis to management, demonstrating effective ROI.
• On-boarding and management of junior employees.
Content, Social, Framework, Guide, Campaign, Google, App, Testing, Development, Adobe, Apps, Surveys, Implementation, Social Media, Analytics, Management, Optimization, Print, ROI, Strategic Planning, Customer experience, Websites, Email marketing, Google analytics, Design, Marketing
2013 - 2016
job
Marketing Officer
City of London School for Girls.
• Delivery of all marketing communications, including copywriting for press releases, magazines, email marketing and liaison with the City of London.
• New digital marketing strategy implementation to support the rebrand of the school and affirm its renowned reputation. Website launch, social media channel development and paid advertising.
• Created, developed and refined email marketing strategies to centralise digital communication.
• Management of 30+ publications produced annually from creative development to copywriting and proofing. Line management of an employee undertaking graphic design.
• Successful budget management of £100,000 annually.
• Contributed all marketing material and advertising for the School’s development including the Annual Fund campaign for bursaries, managing benefactor and alumni development with a 5% increase of bursaries offered over 3 years.
• New digital marketing strategy implementation to support the rebrand of the school and affirm its renowned reputation. Website launch, social media channel development and paid advertising.
• Created, developed and refined email marketing strategies to centralise digital communication.
• Management of 30+ publications produced annually from creative development to copywriting and proofing. Line management of an employee undertaking graphic design.
• Successful budget management of £100,000 annually.
• Contributed all marketing material and advertising for the School’s development including the Annual Fund campaign for bursaries, managing benefactor and alumni development with a 5% increase of bursaries offered over 3 years.
Graphic design, Social, Campaign, Development, Digital Marketing Strategy, Support, Implementation, Website, Management, Digital Marketing, Budget, Email marketing, MArketing Strategy, Advertising, Copywriting, Design, Marketing, Social Media
2011 - 2013
job
Promotions and Events Coordinator
Provet.
• Lead for national promotions including set up, maintenance and reporting; liaising with 20+ clients synchronously.
• Responsible for social media marketing, website management and email marketing, including copywriting and design to develop brand awareness and influence B2B relationships.
• Artwork including the design, execution and print management of various publications and advertisements using Adobe Creative Suite.
• Responsible for social media marketing, website management and email marketing, including copywriting and design to develop brand awareness and influence B2B relationships.
• Artwork including the design, execution and print management of various publications and advertisements using Adobe Creative Suite.
Social Media, Marketing, Design, Copywriting, Social Media Marketing, Email marketing, B2B, Print, Artwork, Management, Website, Adobe, Coordinator, Social, UP
My education
2008
-
2011
University of New South Wales
Bachelors, Media and Communications
Bachelors, Media and Communications
2000
-
2007
Tara Anglican School
Higher School Certificate, English, Maths, Biology, German, geography, Hospitality
Higher School Certificate, English, Maths, Biology, German, geography, Hospitality
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