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Senior
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19
jobs
Social account director
Pia Webley
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Social account director
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Available
My experience
2019 - 2020
job
Account Director
Citypress.
This role saw me apply my experience to a diverse client roster and gain experience in producing B2B content:
• I led on strategy and creative for campaign proposals, collaborating with the PR team to deliver truly
integrated work
• I developed a new internal workflow which increased efficiency and transparency
• I oversaw all output, ensuring quality was high and strategically sound
• I delivered B2B campaigns, understanding new sectors and producing engaging content
Clients included: Euro Car Parts, KTC Edibles, Co--op Midcounties, True Commerce
• I led on strategy and creative for campaign proposals, collaborating with the PR team to deliver truly
integrated work
• I developed a new internal workflow which increased efficiency and transparency
• I oversaw all output, ensuring quality was high and strategically sound
• I delivered B2B campaigns, understanding new sectors and producing engaging content
Clients included: Euro Car Parts, KTC Edibles, Co--op Midcounties, True Commerce
B2B, Pr, Content, Workflow, Campaign, LED, ME
2019 - 2019
job
Account Director
unknown.
Building on my role as a SAM, I increased leadership skills:
• Presenting social media talks for industry peers
• Managing integrated campaigns with external stakeholders
• Identifying opportunities for revenue growth and industry--leading work with retained clients
• Developing and launching a company--wide mentoring initiative
• Writing award entries for our brilliant work
• Presenting social media talks for industry peers
• Managing integrated campaigns with external stakeholders
• Identifying opportunities for revenue growth and industry--leading work with retained clients
• Developing and launching a company--wide mentoring initiative
• Writing award entries for our brilliant work
Social Media, Writing, Mentoring, Leadership, Growth, Presenting, Social
2017 - 2019
job
Senior Account Manager
unknown.
I to evolve the social strategy for Channel 4, leading to great success. Since starting work
with them, E4 became the most watched broadcaster on Facebook (globally) and the entire Channel 4
portfolio enjoyed the most minutes viewed.
• Diversifying my client base, I worked with brands such as Red Bull, Suzuki, Travel Supermarket and Smart Energy UK, producing bespoke social content for big campaigns and often creating ad--sponsored
content.
• Meanwhile, I grew revenue on existing retainers through increased trust and deeper relationships with senior department heads, as I constantly strived to understand their evolving business needs.
• I managed all commercial aspects of my accounts.
• I led new business pitches;; preparing responses to briefs, presenting, delivering strategy, outlining
processes, budget breakdowns and managing onboarding
• I line managed a team of Account Coordinators, Execs, and Managers, nurturing their talent and overseeing their progress
[email protected]
07905807438
with them, E4 became the most watched broadcaster on Facebook (globally) and the entire Channel 4
portfolio enjoyed the most minutes viewed.
• Diversifying my client base, I worked with brands such as Red Bull, Suzuki, Travel Supermarket and Smart Energy UK, producing bespoke social content for big campaigns and often creating ad--sponsored
content.
• Meanwhile, I grew revenue on existing retainers through increased trust and deeper relationships with senior department heads, as I constantly strived to understand their evolving business needs.
• I managed all commercial aspects of my accounts.
• I led new business pitches;; preparing responses to briefs, presenting, delivering strategy, outlining
processes, budget breakdowns and managing onboarding
• I line managed a team of Account Coordinators, Execs, and Managers, nurturing their talent and overseeing their progress
[email protected]
07905807438
Budget, Account Manager, Facebook, Onboarding, Content, Presenting, Energy, Energy, Processes, LED, Manager, Social
2016 - 2017
job
Account Manager
unknown.
I led the social media output for the Channel 4 portfolio, helping them devise a social strategy, and maintain an 'always on' presence and packaging their TV shows in a way that is optimised for
social audiences. Refining an agile process that allowed us to be reactive, as well as plan in advance
• This saw me project manage a team of creatives, editors and designers to create world class
social--first assets, creating workflows that were efficient and collaborative.
• Community managing from the Channel 4 and E4 Twitter accounts to support primetime shows.
Often using Snappy TV to create clips and GIFs reactively
• Working closely day--to--day client and several stakeholders to create approved content.
social audiences. Refining an agile process that allowed us to be reactive, as well as plan in advance
• This saw me project manage a team of creatives, editors and designers to create world class
social--first assets, creating workflows that were efficient and collaborative.
• Community managing from the Channel 4 and E4 Twitter accounts to support primetime shows.
Often using Snappy TV to create clips and GIFs reactively
• Working closely day--to--day client and several stakeholders to create approved content.
Social Media, Agile, Account Manager, Packaging, Content, TV, Twitter, Support, Community, LED, Manager, ME, Social
2012 - 2015
job
Account Manager
unknown.
I led the relationship and output for Channel E! NBC Universal This saw me nurturing strong client
relationships, liaising and planning with UK and international marketing and PR teams.
• Managing the account on a day--to--day basis and delivering campaigns from planning to execution.
• Understanding and responding to client briefs. Developing and pitching creative and strategy to meet KPIs.
• Producing an influencer--led content format that helped contribute to a 49% increase in linear
viewing.
• Managing an in--house team of writers, designers and editors as well as a pool of freelancers.
• Producing video content (from devising video treatments and directing shoots with talent to overseeing edits) including YouTube pre--roll ads.
• Forecasting and managing several budgets of varying scale.
• Planning paid for media
• Reporting results and providing insights and analytics on a monthly and ad--hoc basis.
Other clients included: BBC Radio 1, BBC 1Xtra, BBC Asian Network, BBC3
Freemantle, Syfy, Universal and TGI Fridays.
relationships, liaising and planning with UK and international marketing and PR teams.
• Managing the account on a day--to--day basis and delivering campaigns from planning to execution.
• Understanding and responding to client briefs. Developing and pitching creative and strategy to meet KPIs.
• Producing an influencer--led content format that helped contribute to a 49% increase in linear
viewing.
• Managing an in--house team of writers, designers and editors as well as a pool of freelancers.
• Producing video content (from devising video treatments and directing shoots with talent to overseeing edits) including YouTube pre--roll ads.
• Forecasting and managing several budgets of varying scale.
• Planning paid for media
• Reporting results and providing insights and analytics on a monthly and ad--hoc basis.
Other clients included: BBC Radio 1, BBC 1Xtra, BBC Asian Network, BBC3
Freemantle, Syfy, Universal and TGI Fridays.
ADS, ME, Manager, LED, International, Pitching, Network, Youtube, Content, Marketing, Radio, Analytics, Pr, Account Manager, Forecasting, Video, Video content
2011 - 2012
job
Junior Content Editor
BBC The Voice UK.
Copywriting across the official website and blog;; creating profile pages, writing news, (often live)
blog posts and general website copy
• Managing relationship with BBC client on a day--to--day basis
• Developing creative treatments for online video packages
• Monitoring and reporting social media stats
Content Producer -- Orange Music
Somethin' Else, June 2010-- December 2011
• Sourcing and writing daily music news for our client Orange Music. Also responsible for writing
single, album and gig reviews as well as live--blogging high profile TV events
• Managing relationships with music PR contacts
• Researching and producing interviews with high profile music acts (video and editorial content)
blog posts and general website copy
• Managing relationship with BBC client on a day--to--day basis
• Developing creative treatments for online video packages
• Monitoring and reporting social media stats
Content Producer -- Orange Music
Somethin' Else, June 2010-- December 2011
• Sourcing and writing daily music news for our client Orange Music. Also responsible for writing
single, album and gig reviews as well as live--blogging high profile TV events
• Managing relationships with music PR contacts
• Researching and producing interviews with high profile music acts (video and editorial content)
Content, Social, Online, Music, Monitoring, Blog, TV, Website, Sourcing, Social Media, Producer, Pr, Website copy, Blogging, Video, Writing, Copywriting
My education
Solent University
Bachelors, Magazine Journalism and Feature Writing
Bachelors, Magazine Journalism and Feature Writing
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