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Senior
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0
jobs
Senior marketing professional with exceptional digital and demand generation experience
Amy Bennett
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am curious about digital and technology and love the challenge of finding creative ways to deliver campaigns. I believe technology can help to provide smarter ways to work, to allow us all the time to be more creative in this increasingly digital world.
I have a wide range of expertise in digital marketing, particularly focused on demand generation and strategy development.
I can flex my skills across the full digital marketing mix, including SEO, SEM, marketing automation, paid and organic social media, website management and optimisation, ABM and digital strategies.
I enjoy working in a fast-paced and passionate environment. I love going to work every day and thrive by pushing myself, my team and the wider business to do the best job we can.
I have a wide range of expertise in digital marketing, particularly focused on demand generation and strategy development.
I can flex my skills across the full digital marketing mix, including SEO, SEM, marketing automation, paid and organic social media, website management and optimisation, ABM and digital strategies.
I enjoy working in a fast-paced and passionate environment. I love going to work every day and thrive by pushing myself, my team and the wider business to do the best job we can.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Director of Marketing
CrossBorder Solutions.
Following 4 month's managing CrossBorder's marketing at Curious, I came onboard as an internal employee.
CrossBorder Solutions is a VC-backed, high-growth start-up, seeing growth of over 300% YoY. As a small team
working to tight deadlines, my responsibilities spanned all aspects of marketing, particularly product marketing
and demand generation. As the team has grown, I've moved into a digital marketing role. My work on the website, SEO, SEM, social media, marketing automation, ABM and developing demand generation campaigns
has achieved:
- 300% increase in website traffic, continuing to grow MoM
- First inbound leads in month 1 of activity, with total increasing 25% or more MoM
- ROI of over 1000% to date
- Organically increased LinkedIn followers by 78%
- Implemented the company's marketing automation program
CrossBorder Solutions is a VC-backed, high-growth start-up, seeing growth of over 300% YoY. As a small team
working to tight deadlines, my responsibilities spanned all aspects of marketing, particularly product marketing
and demand generation. As the team has grown, I've moved into a digital marketing role. My work on the website, SEO, SEM, social media, marketing automation, ABM and developing demand generation campaigns
has achieved:
- 300% increase in website traffic, continuing to grow MoM
- First inbound leads in month 1 of activity, with total increasing 25% or more MoM
- ROI of over 1000% to date
- Organically increased LinkedIn followers by 78%
- Implemented the company's marketing automation program
Digital Marketing, Social Media, Marketing, Seo, ROI, Automation, Marketing Automation, SEM, Linkedin, Website, Growth, UP, Social, SEM
2019 - 2019
job
Head of Digital Marketing
Curious.
I was appointed to begin the digital marketing practice at Curious. My role spanned the development of digital
strategies for clients, advising budgets, implementation of all digital activities, as well as supporting new
business and bringing in new clients to digital marketing.
I juggled a heavy workload, supporting clients globally. After developing an inbound marketing strategy which
saw immediate success, my main client offered me a job directly, which I accepted.
strategies for clients, advising budgets, implementation of all digital activities, as well as supporting new
business and bringing in new clients to digital marketing.
I juggled a heavy workload, supporting clients globally. After developing an inbound marketing strategy which
saw immediate success, my main client offered me a job directly, which I accepted.
Digital Marketing, Marketing, MArketing Strategy, Inbound Marketing, Implementation, Development, ME
2019 - 2019
job
Senior Digital Marketing Specialist
Prophet.
In this role I was tasked with transforming how we approached digital marketing globally. I led the firm's drive towards lead generation, which included ownership and management of our marketing automation and CRM
systems, including the implementation of Eloqua and its custom integration with Sugar CRM.
I worked with senior leaders across the firm to overhaul our approach to lead generation and create a new
model to drive inbound leads at a significantly higher rate through digital channels. I achieved this by
optimising the digital strategy towards conversion using both organic and paid digital marketing channels. I led
a series of test-and-learn activities that allowed us to quickly identify successes and use that data to optimise
our strategy.
I was also responsible for managing a CRM Coordinator and driving their own personal development within the firm and their role. I ensured that CRM worked seamlessly with marketing automation to drive forward
both our marketing and business development plans, reporting on leads from inbound status through to close.
I owned the global digital budget, and had to ensure we invested in the most effective channels.
systems, including the implementation of Eloqua and its custom integration with Sugar CRM.
I worked with senior leaders across the firm to overhaul our approach to lead generation and create a new
model to drive inbound leads at a significantly higher rate through digital channels. I achieved this by
optimising the digital strategy towards conversion using both organic and paid digital marketing channels. I led
a series of test-and-learn activities that allowed us to quickly identify successes and use that data to optimise
our strategy.
I was also responsible for managing a CRM Coordinator and driving their own personal development within the firm and their role. I ensured that CRM worked seamlessly with marketing automation to drive forward
both our marketing and business development plans, reporting on leads from inbound status through to close.
I owned the global digital budget, and had to ensure we invested in the most effective channels.
Digital Marketing, Marketing, Business development, Digital Strategy, CRM, Budget, Automation, Marketing Automation, Integration, Management, Test, Implementation, Coordinator, Development, LED
2016 - 2017
job
Strategy Project Manager
Axonn Media.
My role as Strategy Project Manager involved directing all projects within the strategy team, as well as hands- on research and analysis that lead to the creation of digital marketing strategies for clients.
Digital Marketing, Marketing, Project Manager, Research, Manager
2015 - 2015
job
Marketing Executive
Douglas Scott Legal Recruitment.
I owned the creation, development and implementation of digital strategies utilising skills spanning social
media, content creation, design, PR and strategy development.
media, content creation, design, PR and strategy development.
Marketing, Design, Content creation, Pr, Content, Implementation, Development, Strategy development, Social
2014 - 2015
job
Graduate Marketing Manager
REC Ltd.
I was part of the team developing and implementing REC's marketing strategy via social media and traditional
marketing channels, maintaining brand consistency across fourteen offices.
marketing channels, maintaining brand consistency across fourteen offices.
Social Media, Marketing, MArketing Strategy, Manager, Social
My education
2010
-
2014
Manchester Metropolitan University
Bachelors, Event Management
Bachelors, Event Management
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