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Senior Director Mobile Sales Operations
Samana Al-Naqawi
,
Reading, United Kingdom
Experience
Other titles
Skills
I'm offering
An accomplished, results orientated senior digital professional with 10+ years expertise in the execution of sales functions at a strategic and operational level and a demonstrable record of success in driving incremental revenue whilst delivering a class leading customer experience. Possessing excellent communication skills, analytical thinking ability, complex problem solving, time management and organisation skills which have allowed me to fulfil past client/partner management roles with extreme professionalism through careful understanding of client expectations and needs. By using my strong sales and account management skills, I have successfully provided efficient account support and growth to direct Advertisers, Agencies and Affiliates on both branding and performance campaigns globally. Successfully leading global account management teams in EMEA, US, LATAM and APAC ensuring global demand side revenue goals and customer satisfaction/performance are met and exceeded. Remotely managing global teams and global Adtech/SaaS/Digital clients for over 7+ years at Airpush.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Good
French
Good
Italian
Good
Ready for
Available
My experience
2015 - ?
job
Senior Director, Mobile Sales Operations/Global Head of Account Management
Airpush.
• Reporting to the CRO on global demand revenue for team
• Core responsibility of managing a global AM/AD team as well as looking after Global Sales top tier client portfolio.
• Working as a sales shark by bringing in new demand partners in EU, US, LATAM, MENA and APAC
• Onboarding new customers and ensuring customer satisfaction is of highest quality, partners understand platform interface.
• Strong product expertise, portal, reporting, optimisation and UI knowledge to help train clients through workshops.
• Building trust, influence and leverage within client partner organization
• Strong Experience working cross-functionally with all levels of management, both internally and externally
• Strategically growing new business and maintaining existing client relations with key Global Advertisers, Affiliates and Agencies
• Maintaining a cadence of regular syncs with clients/partners to understand their roadmaps and priorities to proactively identify opportunities to grow the partnership beyond any initial deal
• Work closely with product, engineering, product marketing, legal, and policy, to create value and deliver results for our customers and partners
• Meeting & exceeding personal Revenue targets for EMEA and setting goals for global AM teams
• Cross selling partner tracking solutions (ADX, Flurry, Adeven,, Hasoffers,, MAT)
• Cross selling core products, features of platform
• Bringing in Publisher leads for App traffic and Mobile Web
• Bringing in Video Demand leads and growing this product globally
• Working closely with creative teams to sell a managed creative solution through offering custom Rich Media and Abstract products
• Providing training and mentoring to AM team on current & new offerings and Sales techniques on client side
• Creating an engaging work environment to build a sense of ownership, commitment, and enthusiasm by building processes and working procedures to help motivate the team and encourage them to get the best of their daily functions
• Working with product teams to improve current offerings and improving portal tools and API's for clients/self-serve users
• Working closely with technical departments to ensure all high priority cases and open issues dealt with efficiently and within an agreed specified timeline. Settling SLA's for Tech team response times.
• Working as an intermediary between AM/Sales team and technical team to expedite crucial issues
• Creating a smooth relationship between demand and Supply teams by feeding across demand pipelines and requirements to ensure traffic for clients.
• Creating an organised procedure to request for more Supply
• Working closely with Publisher team to ensure Fraud pubs suspended and quality traffic is available to clients. Helping supply team identify Fraud pubs. Analysing client click logs for fraud, bad performing app data and helping create whitelist traffic.
• Working closely with finance teams and managing company invoice/ageing for both term clients and third-party data clients. Ensuring that company finance risk is low and that all collections are made effectively and kept in line.
• Monitor, influence and enforce payments, audit requirements and contractual compliance with partners
• Ensuring clients are scaling on campaigns by expanding the current offerings (formats) they are using and GEO's/ offers being run.
• Working closely with clients to ensure campaigns are full optimised and providing strategic suggestions for improvements to help reach their KPI goals.
• Meeting clients regularly, setting up calls to ensure relationships are maintained and all issues/progress are addressed
• Attending global Mobile sales events to win NEW business and meet existing clients (MWC, DMEXCO, ADtech etc)
• Core responsibility of managing a global AM/AD team as well as looking after Global Sales top tier client portfolio.
• Working as a sales shark by bringing in new demand partners in EU, US, LATAM, MENA and APAC
• Onboarding new customers and ensuring customer satisfaction is of highest quality, partners understand platform interface.
• Strong product expertise, portal, reporting, optimisation and UI knowledge to help train clients through workshops.
• Building trust, influence and leverage within client partner organization
• Strong Experience working cross-functionally with all levels of management, both internally and externally
• Strategically growing new business and maintaining existing client relations with key Global Advertisers, Affiliates and Agencies
• Maintaining a cadence of regular syncs with clients/partners to understand their roadmaps and priorities to proactively identify opportunities to grow the partnership beyond any initial deal
• Work closely with product, engineering, product marketing, legal, and policy, to create value and deliver results for our customers and partners
• Meeting & exceeding personal Revenue targets for EMEA and setting goals for global AM teams
• Cross selling partner tracking solutions (ADX, Flurry, Adeven,, Hasoffers,, MAT)
• Cross selling core products, features of platform
• Bringing in Publisher leads for App traffic and Mobile Web
• Bringing in Video Demand leads and growing this product globally
• Working closely with creative teams to sell a managed creative solution through offering custom Rich Media and Abstract products
• Providing training and mentoring to AM team on current & new offerings and Sales techniques on client side
• Creating an engaging work environment to build a sense of ownership, commitment, and enthusiasm by building processes and working procedures to help motivate the team and encourage them to get the best of their daily functions
• Working with product teams to improve current offerings and improving portal tools and API's for clients/self-serve users
• Working closely with technical departments to ensure all high priority cases and open issues dealt with efficiently and within an agreed specified timeline. Settling SLA's for Tech team response times.
• Working as an intermediary between AM/Sales team and technical team to expedite crucial issues
• Creating a smooth relationship between demand and Supply teams by feeding across demand pipelines and requirements to ensure traffic for clients.
• Creating an organised procedure to request for more Supply
• Working closely with Publisher team to ensure Fraud pubs suspended and quality traffic is available to clients. Helping supply team identify Fraud pubs. Analysing client click logs for fraud, bad performing app data and helping create whitelist traffic.
• Working closely with finance teams and managing company invoice/ageing for both term clients and third-party data clients. Ensuring that company finance risk is low and that all collections are made effectively and kept in line.
• Monitor, influence and enforce payments, audit requirements and contractual compliance with partners
• Ensuring clients are scaling on campaigns by expanding the current offerings (formats) they are using and GEO's/ offers being run.
• Working closely with clients to ensure campaigns are full optimised and providing strategic suggestions for improvements to help reach their KPI goals.
• Meeting clients regularly, setting up calls to ensure relationships are maintained and all issues/progress are addressed
• Attending global Mobile sales events to win NEW business and meet existing clients (MWC, DMEXCO, ADtech etc)
Sales, UP, Processes, Portal, Performing, Audit, App, Web, Cro, KPI, Global sales, Workshops, Compliance, Engineering, Marketing, Finance, Management, Onboarding, Optimization, Mentoring, UI, Audit, Training, Account management, Operations, Video, API
2011 - 2013
job
Account Manager EMEA
Inmobi.
Currently working as part of the Mobile advertising Sales team to help build and manage mobile advertising accounts of advertisers, agencies, and application developers across Europe and the Middle East. Working with customers to define and achieve objectives for their mobile advertising campaigns in a rapidly growing market:
•Playing an integral role in the management of InMobi Spanish, Italian, Nordics and UK client accounts; managing associated advertisers, providing campaign updates, ensuring advertisers are satisfied with their Return on Investment and reporting on sales figures internally.
•Day to day proactive management of advertising campaigns - understanding client needs, setting up campaigns, and optimising them to meet campaign objectives.
•Identifying sites that can help improve the overall performance of mobile campaigns.
•Analysing market trends in order to improve account performance.
•Coordinating and supporting regional teams - providing an analysis of the current market and steps to take to improve campaign performance.
•Provide regular and Rich Media reports to clients to show campaign trends and performance
⇒ Promoting new product and features as well as new targeting
•Work with agencies to identify how to run campaigns and where to invest more
•Working with the sales management team on upsell initiatives
⇒ Self target to increase all campaign CPC's and CPMs by 50% where ever possible
⇒ Raising account average CPC
Key achievements
⇒ Certified Performance Campaign champion (Performance Ninja)
⇒ Salesforce Super champion for EMEA
Manage all salesforce and IO discrepancy queries, highlight technical issues and help resolve these. Feedback of all new updates and changes to the EMEA team.
⇒ Rich Media/ Sprout/ Third Party certified campaigns
⇒ Increasing CPC per campaign from July 2012 - Present (upselling)
•Collate and interpret customer feedback to improve overall product and customer satisfaction
•Work with the publisher team to identify inventory required for specific customer objectives
•Playing an integral role in the management of InMobi Spanish, Italian, Nordics and UK client accounts; managing associated advertisers, providing campaign updates, ensuring advertisers are satisfied with their Return on Investment and reporting on sales figures internally.
•Day to day proactive management of advertising campaigns - understanding client needs, setting up campaigns, and optimising them to meet campaign objectives.
•Identifying sites that can help improve the overall performance of mobile campaigns.
•Analysing market trends in order to improve account performance.
•Coordinating and supporting regional teams - providing an analysis of the current market and steps to take to improve campaign performance.
•Provide regular and Rich Media reports to clients to show campaign trends and performance
⇒ Promoting new product and features as well as new targeting
•Work with agencies to identify how to run campaigns and where to invest more
•Working with the sales management team on upsell initiatives
⇒ Self target to increase all campaign CPC's and CPMs by 50% where ever possible
⇒ Raising account average CPC
Key achievements
⇒ Certified Performance Campaign champion (Performance Ninja)
⇒ Salesforce Super champion for EMEA
Manage all salesforce and IO discrepancy queries, highlight technical issues and help resolve these. Feedback of all new updates and changes to the EMEA team.
⇒ Rich Media/ Sprout/ Third Party certified campaigns
⇒ Increasing CPC per campaign from July 2012 - Present (upselling)
•Collate and interpret customer feedback to improve overall product and customer satisfaction
•Work with the publisher team to identify inventory required for specific customer objectives
Advertising, Account Manager, Sales management, Salesforce, Management, Sales, Advertising sales, Campaign, Manager, UP
2009 - 2011
job
Search Marketing Services, Premium Campaign Manager
Yell Limited.
Worked as part of Yell's UK team to help build and manage Search Marketing Service (Google AdWord) Premium accounts for small to medium size advertisers. Working with customers to define and achieve objectives for their online advertising campaigns in a rapidly growing market:
• Playing an integral role in the management of the Google AdWords accounts; managing associated advertisers, providing campaign updates, ensuring advertisers are satisfied with their Return on Investment and reporting on sales figures internally
• Identifying and building strong keyword lists and ads for campaigns.
• Day to day proactive management of advertising campaigns - understanding client needs, setting up campaigns, and optimising them to meet campaign objectives
• Analysing similar traffic trends in order to improve account performance.
• Provide regular statistical reports to clients to show campaign trends and performance
• Working with the sales management team on upsell initiatives
• Handling client complaints via email and 121 over telephone interface
• Working closely with YellSite (website) teams to create successful websites that ultimately linked to AdWord campaigns
• Customised landing pages through look and feel and web content changes
• Maintained in-depth awareness of product initiatives and policy changes
• Providing clear vision and direction for accounts and inspiring businesses to follow this direction and invest more.
• Working alongside 20 other account managers and sharing workload
• Attending regular training to identify new ways of improving accounts and analysing market trends
• Focusing on Customer Retention as far as possible but always insuring user experience is not compromised.
• Participating in projects to generate innovative ideas that add value to Yell's service offering.
Key achievements
• Collate and interpret customer feedback to improve overall product and customer satisfaction
• Identifying and building strong keyword lists and ads for campaigns.
• Upselling and management of direct clients.
• Successfully managing standard and premier AdWord accounts
• Successfully working within an environment that builds a sense of ownership, commitment and enthusiasm.
• Playing an integral role in the management of the Google AdWords accounts; managing associated advertisers, providing campaign updates, ensuring advertisers are satisfied with their Return on Investment and reporting on sales figures internally
• Identifying and building strong keyword lists and ads for campaigns.
• Day to day proactive management of advertising campaigns - understanding client needs, setting up campaigns, and optimising them to meet campaign objectives
• Analysing similar traffic trends in order to improve account performance.
• Provide regular statistical reports to clients to show campaign trends and performance
• Working with the sales management team on upsell initiatives
• Handling client complaints via email and 121 over telephone interface
• Working closely with YellSite (website) teams to create successful websites that ultimately linked to AdWord campaigns
• Customised landing pages through look and feel and web content changes
• Maintained in-depth awareness of product initiatives and policy changes
• Providing clear vision and direction for accounts and inspiring businesses to follow this direction and invest more.
• Working alongside 20 other account managers and sharing workload
• Attending regular training to identify new ways of improving accounts and analysing market trends
• Focusing on Customer Retention as far as possible but always insuring user experience is not compromised.
• Participating in projects to generate innovative ideas that add value to Yell's service offering.
Key achievements
• Collate and interpret customer feedback to improve overall product and customer satisfaction
• Identifying and building strong keyword lists and ads for campaigns.
• Upselling and management of direct clients.
• Successfully managing standard and premier AdWord accounts
• Successfully working within an environment that builds a sense of ownership, commitment and enthusiasm.
Content, UP, Manager, Direction, Online, Campaign, Search, Google, Web, Retention, Search marketing, Landing pages, Website, Marketing, Service, ADS, Sales, Management, Adwords, Sales management, Training, Websites, Web content, User Experience, Google adwords, Advertising
2008 - 2009
job
Forex Trade Lead Generator
unknown.
Initially employed as Lead Generator, before being appointed Team Lead Generator as a result of hard work, strategic vision and reputation for strong sales ability; providing leadership, motivation and direction to a sales team of 12 people, ensuring adherence to stringent target levels and business objectives:
• Worked with cross functional teams to identify methods of improving turn around for new Forex bookings
• Worked on tracking and improving traders satisfaction at the seminars.
• Managed and maintained online Forex accounts for trade members at first line support.
• Analysed data, trends and performance and developed robust strategic sales plans to increase membership over targeted periods.
• Built team structure; recognising leadership potential and supporting career development through enhancing capabilities within the team while ensuring work was distributed evenly across all Agents.
• Creating new sale dialogues for demonstrating how Forex trades are an innovative way of creating new capital in the comfort of your own home.
• Once traders have been booked onto education seminars, successfully providing them with support and knowledge of how to analyse trading points.
• Upselling accounts to attend long term programmes of learning how to trade on an international level
Key achievements
• Improved customer satisfaction by interacting closely with Technical team and customer services
• Pinpointed and managed high potential accounts with the potential to become eligible for dedicated support.
• Provided customer service to Forex traders; resolving problems, analysing satisfaction and product feedback.
• Identified and implemented ways to improve the user experience through feedback of members.
• Distinguished member growth opportunities and offering; developing and executing strategic account plans.
• Successfully developed and delivered sales presentations on the phone and in person.
• Attended on-going training sessions about the Forex trade and new features.
• Worked with cross functional teams to identify methods of improving turn around for new Forex bookings
• Worked on tracking and improving traders satisfaction at the seminars.
• Managed and maintained online Forex accounts for trade members at first line support.
• Analysed data, trends and performance and developed robust strategic sales plans to increase membership over targeted periods.
• Built team structure; recognising leadership potential and supporting career development through enhancing capabilities within the team while ensuring work was distributed evenly across all Agents.
• Creating new sale dialogues for demonstrating how Forex trades are an innovative way of creating new capital in the comfort of your own home.
• Once traders have been booked onto education seminars, successfully providing them with support and knowledge of how to analyse trading points.
• Upselling accounts to attend long term programmes of learning how to trade on an international level
Key achievements
• Improved customer satisfaction by interacting closely with Technical team and customer services
• Pinpointed and managed high potential accounts with the potential to become eligible for dedicated support.
• Provided customer service to Forex traders; resolving problems, analysing satisfaction and product feedback.
• Identified and implemented ways to improve the user experience through feedback of members.
• Distinguished member growth opportunities and offering; developing and executing strategic account plans.
• Successfully developed and delivered sales presentations on the phone and in person.
• Attended on-going training sessions about the Forex trade and new features.
User Experience, Training, Leadership, Customer service, Sales, Service, Growth, Support, Motivation, Development, International, Online, Direction
My education
2008
-
2009
College of Law
Legal practice course, Law
Legal practice course, Law
2005
-
2008
University of Bristol
Bachelors, Law
Bachelors, Law
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