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jobs
SEO - SEM - Affiliates
Claudia Delgado
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A highly motivated, confident digital marketer with exceptional multi-tasking and organisational skills and extensive experience identifying the needs of the market; being able to run different marketing campaigns from SEM, SEO to affiliates, interacting with all marketing channels. Possessing a significant record of achievement in sales given KPIs while being able to understand the mission, vision and values of an organization.
Markets
United Kingdom
Language
English
Fluently
Spanish
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - ?
job
SEO Manager Spanish market
EF Education First.
United Kingdom
• Writing creative and inspiring content for our website, both on-site and off-site, to help drive customer engagement and our SEO rankings
• Performing keyword research for new and existing SEO content in order to identify
content gaps
• Monitor and report on key performance metrics for organic search: ranking, traffic from search engines, conversion rates, etc and proactively act on the insights provided
• Assist with the research and development of a dense link network through effective
partnership building, community interaction and content placement
• Use specific tools such as Buzzstream, Linkdex, Ahrefs, Majestic SEO, Screaming Frog,
to analyze data trends and improve the overall search of the site
• Monitor and report on KPIs for organic search: rankings, traffic, conversion rates.
• Work closely with local sales offices to train staff in the basic precepts of organic
search and coordinate their work on the site in relation to SEO
• Writing creative and inspiring content for our website, both on-site and off-site, to help drive customer engagement and our SEO rankings
• Performing keyword research for new and existing SEO content in order to identify
content gaps
• Monitor and report on key performance metrics for organic search: ranking, traffic from search engines, conversion rates, etc and proactively act on the insights provided
• Assist with the research and development of a dense link network through effective
partnership building, community interaction and content placement
• Use specific tools such as Buzzstream, Linkdex, Ahrefs, Majestic SEO, Screaming Frog,
to analyze data trends and improve the overall search of the site
• Monitor and report on KPIs for organic search: rankings, traffic, conversion rates.
• Work closely with local sales offices to train staff in the basic precepts of organic
search and coordinate their work on the site in relation to SEO
Seo, Writing, Research, Sales, Content, Website, Network, KEYWORD RESEARCH, Development, Community, Search, Ahrefs, Performing, Manager, Basic
2015 - 2016
job
Marketing Executive Darlings
Chelsea Ltd.
United Kingdom
Managing and coordinating all Online and Offline marketing activities including:
• SEO onsite and offsite optimisation coordinating with an agency
• Paid Media campaigns including Adwords, Bing and Facebook
• Third party publications and collaboration with magazines
• Email marketing campaigns
• Performance marketing - working through Affiliate Window with existing affiliates in order to improve overall performance.
Managing and coordinating all Online and Offline marketing activities including:
• SEO onsite and offsite optimisation coordinating with an agency
• Paid Media campaigns including Adwords, Bing and Facebook
• Third party publications and collaboration with magazines
• Email marketing campaigns
• Performance marketing - working through Affiliate Window with existing affiliates in order to improve overall performance.
Marketing, Seo, Email marketing, Facebook, Adwords, Optimization, Affiliate, Online
2014 - 2015
job
E-Commerce Manager
Hexpress Ltd.
United Kingdom
• Managing and improving the general revenue of the website.
• Control web traffic and conversions for all digital efforts.
• Planning and developing the SEO onsite and offsite strategy.
• Building up a new affiliates portfolio and taking care of the current ones.
• Updating the social media strategy and increasing site conversions via onsite
optimisation.
• Manage the content strategy of the website, weekly content update using SEO
pages.
• Analyse data and reporting in order to get site improvements
• Managing and improving the general revenue of the website.
• Control web traffic and conversions for all digital efforts.
• Planning and developing the SEO onsite and offsite strategy.
• Building up a new affiliates portfolio and taking care of the current ones.
• Updating the social media strategy and increasing site conversions via onsite
optimisation.
• Manage the content strategy of the website, weekly content update using SEO
pages.
• Analyse data and reporting in order to get site improvements
Social Media, Seo, E-commerce, Optimization, Content, Website, Content strategy, Web, Manager, UP, Social
2012 - 2014
job
E-Commerce Manager
Living Design.
United Kingdom
• PPC Executive:
Perform daily account management of pay per click accounts on Google AdWords and Bing.
Maintain and monitor keyword bids, account daily and monthly budget caps,
impression share, quality score and other important account metrics.
Provide creative copy suggestions and graphical ad templates.
Manage Display network placement lists on AdWords and other advertising
platforms.
Provide recommendations and execute strategies for keyword opportunities,
campaign structuring, targeting, display network, and other facets of paid.
Generate new paid search campaigns, ad groups, and.
Generate weekly and monthly reporting for all major metrics.
Monitor and administer web analytics dashboards, reports and key reporting tools.
Monitor and evaluate search results and search.
• Performance Marketing Executive:
Recruiting new affiliates for new and existing affiliate programs while optimising
promotions and coupons. Analyze performance reports to make actionable
decisions.
Developing and writing newsletters. Copying and creative variables and adapt
campaigns accordingly.
Tracking of budgets and performance against goals. Create strategic plans to Management.
• PPC Executive:
Perform daily account management of pay per click accounts on Google AdWords and Bing.
Maintain and monitor keyword bids, account daily and monthly budget caps,
impression share, quality score and other important account metrics.
Provide creative copy suggestions and graphical ad templates.
Manage Display network placement lists on AdWords and other advertising
platforms.
Provide recommendations and execute strategies for keyword opportunities,
campaign structuring, targeting, display network, and other facets of paid.
Generate new paid search campaigns, ad groups, and.
Generate weekly and monthly reporting for all major metrics.
Monitor and administer web analytics dashboards, reports and key reporting tools.
Monitor and evaluate search results and search.
• Performance Marketing Executive:
Recruiting new affiliates for new and existing affiliate programs while optimising
promotions and coupons. Analyze performance reports to make actionable
decisions.
Developing and writing newsletters. Copying and creative variables and adapt
campaigns accordingly.
Tracking of budgets and performance against goals. Create strategic plans to Management.
Management, Manager, Campaign, Search, Google, Web, Affiliate, Network, Analytics, Marketing, E-commerce, Adwords, PPC, Budget, Account management, Writing, Google adwords, Advertising
My education
2004
-
2007
European Business School
N/a, Marketing, Advertising and Public Relations (Minor in Business/Commerce)
N/a, Marketing, Advertising and Public Relations (Minor in Business/Commerce)
2002
-
2004
University Laboral Gijon
Bachelors, Humanity and social science
Bachelors, Humanity and social science
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