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jobs
Paid Social Specalist
Caroline Stephani
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Bsc educated International Business individual who has passionately followed a hybrid career path in multiple media channels and platforms for a range of clients. Has a rewarding, hard-working career utilising the skills and qualifications gained thus far in order to achieve organisational goals and provide clients with continuous growth and satisfaction, along with long-term profits. Experience working across multiple global companies including HPE and IOC. Here to increase ROI and influence new business.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
Paid Social Specialist
Mighty Social.
● Paid social strategy and activation for clients in multiple verticals across awareness and DR campaigns as well as new business pitches and continuous client management
● Clients: TikTok, Arlo&Jacob, Sasha Siem, Car&Away, YouMe.Car, Galaxy
● Platforms utilised: Facebook, Instagram, Twitter, Spotify, Pinterest and GDN, GA, Tottenham Hotspur
● Example of good work: increased conversions for Arlo and Jacob by 74% in one month.
● Clients: TikTok, Arlo&Jacob, Sasha Siem, Car&Away, YouMe.Car, Galaxy
● Platforms utilised: Facebook, Instagram, Twitter, Spotify, Pinterest and GDN, GA, Tottenham Hotspur
● Example of good work: increased conversions for Arlo and Jacob by 74% in one month.
Instagram, Facebook, Management, Twitter, Pinterest, Social
2019 - 2019
job
Paid Social Manager
Publicis.
● Leveraged social experience through strategy, implementation, optimisation and analysis across global B2B clients.
● Clients: HPE, HERE Technologies
● Platforms leveraged during this time: Linkedin, Facebook, Instagram and Twitter, 4C, GA.
● Managed a team in Delhi and lead cross-channel PCAs and case studies for clients to harness relationships.
● An example of good work: increased HPE's KPI 35% through a Test and Learn approach.
● Clients: HPE, HERE Technologies
● Platforms leveraged during this time: Linkedin, Facebook, Instagram and Twitter, 4C, GA.
● Managed a team in Delhi and lead cross-channel PCAs and case studies for clients to harness relationships.
● An example of good work: increased HPE's KPI 35% through a Test and Learn approach.
B2B, Instagram, Facebook, Linkedin, Optimization, Test, Twitter, Implementation, KPI, Manager, Social
2018 - 2019
job
Senior Media Activation Executive - Essence Global
Google Ads.
● Cross-channel experience in search and social and GDN.
● Platforms utilised during this time: Facebook, Instagram, Snapchat, Twitter, Google Ads, GDN, GA.
● Clients: npower, Roche Bobois, MetFilm School, Screenspace, JLL, Nandos, International Olympic Committee
● Involved in the strategy and forecasting of campaigns, execution, tracking and presenting performance to clients through weekly calls and monthly presentations
● An example of good work: Solely increased sales for npower 77% in one weekend through optimising in a cost-efficient way
● Took on another part of MetFilm School's business following good results from a previous quarter.
● Platforms utilised during this time: Facebook, Instagram, Snapchat, Twitter, Google Ads, GDN, GA.
● Clients: npower, Roche Bobois, MetFilm School, Screenspace, JLL, Nandos, International Olympic Committee
● Involved in the strategy and forecasting of campaigns, execution, tracking and presenting performance to clients through weekly calls and monthly presentations
● An example of good work: Solely increased sales for npower 77% in one weekend through optimising in a cost-efficient way
● Took on another part of MetFilm School's business following good results from a previous quarter.
Forecasting, Instagram, Facebook, Sales, ADS, Twitter, Presenting, Snapchat, International, Google, Search, Social, Social media ads
2016 - 2018
job
Digital Marketing Executive
Coast & Country Cottages.
● Worked in prestigious B2C company located in UK's top holiday destination, providing end-to-end digital services in-house, including PR, outreach, SEO, Affiliate Window, Adobe creative, content creation, Data collection, networking events, SMM, PPC.
● An example of work: SEO strategy has improved websites DA substantially, creating an increase in conversion and CTR's through organic traffic which is responsible for 75% of visits. Page views as a result, increased 417% in 12 months.
● Responsible for the publicity in many newspapers such as The Daily Mail and The Telegraph, creating vast awareness to the target market as well as leads.
● Outreached and collaborated with influencers to expand awareness.
● Launched start-up sister company luxurydevon.com
● Platforms utilised during this time: Hootsuite, Buffer, AWIN, moz, GA, Wordpress.
● An example of work: SEO strategy has improved websites DA substantially, creating an increase in conversion and CTR's through organic traffic which is responsible for 75% of visits. Page views as a result, increased 417% in 12 months.
● Responsible for the publicity in many newspapers such as The Daily Mail and The Telegraph, creating vast awareness to the target market as well as leads.
● Outreached and collaborated with influencers to expand awareness.
● Launched start-up sister company luxurydevon.com
● Platforms utilised during this time: Hootsuite, Buffer, AWIN, moz, GA, Wordpress.
PPC, UP, Hootsuite, Moz, Data collection, Adobe, Affiliate, Content, Pr, Digital Marketing, B2C, Networking, Websites, Content creation, Seo, Marketing, Wordpress
2016 - 2016
internship
Marketing Intern
The Boat Exchange.
Part-time marketing with the new business.
Marketing, Internal
2016 - 2016
internship
Marketing Intern
Age UK.
Assisting fund-raising events alongside Marketing Manager
Marketing, Manager, Internal
2015 - 2016
internship
Marketing Intern
Eastbourne Mencap.
Responsible part-time, directing a team of 5 interns to present a digital marketing plan and video campaign to board members.
Digital Marketing, Marketing, Video, Campaign, Internal
2015 - 2015
job
Sourcer
Asenium Conseil.
Working in this competitive B2B establishment, the principal role was to find SAP consultants for international clients in a limited time scale. Having successfully closed three deals in the first month, I was given sole responsibility of all requirements for Emirates Airlines and prompted to create new leads. Working abroad honed my ability to learn and adapt quickly.
● Found and created customer profiles on company database
● Conducted Interviews
● Found and created customer profiles on company database
● Conducted Interviews
B2B, SAP, Database, International
My education
Institute of Direct and Digital Marketing
Unspecified, N/a
Unspecified, N/a
École Supérieure du Commerce Extérieur ESCE business school
N/a, French
N/a, French
?
-
2016
University of Brighton
BSc, International Business
BSc, International Business
?
-
2014
Kingsbridge Academy
Secondary, History
Secondary, History
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