$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Marketing and Communications Specialist
Elizabeth Cartwright
,
St Albans, United Kingdom
Experience
Other titles
Skills
I'm offering
A forward-thinking, proactive and adaptable professional with a strong academic background and 5+ years of marketing experience across a range of remits at the world's leading travel company, including internationally. I demonstrate a proven track record of balancing a drive for results with a customer centric approach; building valued relationships; excellent organisational skills and a keen eye for detail. I specialise in marketing strategy, brand development, creative production, campaign management and digital marketing (paid social/affiliate/display).
Markets
United Kingdom
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
job
Brand Communications Manager
TUI UK.
Responsible for the brand ownership of TUI UK's cruise line (Marella Cruises) across the full marketing mix and customer journey with the overall objective of achieving strength in brand health metrics and record-breaking profitability targets following a 4-year
period of transformation and business growth.
Key Responsibilities:
• Brand strategy and development of Marella Cruises post Thomson to TUI rebrand. Key business lead in collaboration with OxfordSM consultancy to engage senior stakeholders and conduct a full marketing analysis with the output of redefined
EXPERIENCE and brand philosophy; a coherent customer segmentation and targeting strategy; enhanced visual identity; direction
RTBs for a 5-year marketing plan and clearly defined marketing and communications objectives in line with overarching
commercial goals.
• Brand guardianship to ensure consistency across all channels, design and implementation of toolkit; managing and plan-
ning brand photoshoots/video shoots and asset delivery; delivering internal/supplier brand training and educational
trips; managing the sign off of third-party marketing assets to ensure consistent visual identity and strength in brand.
• Developing and managing the annual marketing calendar, including coordinating with channel owners to ensure all
messages and campaigns are implemented through the line to support brand and trading KPIs.
• Planning annual brand marketing campaigns in collaboration with media team, working with creative and media agencies
from briefing through to post-campaign analysis.
• Budget management for marketing campaigns including ownership of tracker, raising POs and processing invoices, man-
aging timely payments of invoices for suppliers and setting up new suppliers.
• Implementation of marketing dashboard on a monthly basis to ensure regular reporting to senior stakeholders to demonstrate value of marketing contribution/ROI, campaign success and key learnings.
• Plan, implement and deliver trade and consumer shows including a record-breaking London Cruise Show, delivering +40%
YoY sales following stand redesign.
• Responsible for the onboard brand experience, including seasonal and tactical creation of all printed and digital revenue
POS operational collateral and signage.
• Managing a team of four Digital Content Managers to ensure content is on brand and in line with promotional activity.
• Developing onboard marketing strategy to achieve ancillary and revenue targets whilst maintaining a focus on customer
experience.
period of transformation and business growth.
Key Responsibilities:
• Brand strategy and development of Marella Cruises post Thomson to TUI rebrand. Key business lead in collaboration with OxfordSM consultancy to engage senior stakeholders and conduct a full marketing analysis with the output of redefined
EXPERIENCE and brand philosophy; a coherent customer segmentation and targeting strategy; enhanced visual identity; direction
RTBs for a 5-year marketing plan and clearly defined marketing and communications objectives in line with overarching
commercial goals.
• Brand guardianship to ensure consistency across all channels, design and implementation of toolkit; managing and plan-
ning brand photoshoots/video shoots and asset delivery; delivering internal/supplier brand training and educational
trips; managing the sign off of third-party marketing assets to ensure consistent visual identity and strength in brand.
• Developing and managing the annual marketing calendar, including coordinating with channel owners to ensure all
messages and campaigns are implemented through the line to support brand and trading KPIs.
• Planning annual brand marketing campaigns in collaboration with media team, working with creative and media agencies
from briefing through to post-campaign analysis.
• Budget management for marketing campaigns including ownership of tracker, raising POs and processing invoices, man-
aging timely payments of invoices for suppliers and setting up new suppliers.
• Implementation of marketing dashboard on a monthly basis to ensure regular reporting to senior stakeholders to demonstrate value of marketing contribution/ROI, campaign success and key learnings.
• Plan, implement and deliver trade and consumer shows including a record-breaking London Cruise Show, delivering +40%
YoY sales following stand redesign.
• Responsible for the onboard brand experience, including seasonal and tactical creation of all printed and digital revenue
POS operational collateral and signage.
• Managing a team of four Digital Content Managers to ensure content is on brand and in line with promotional activity.
• Developing onboard marketing strategy to achieve ancillary and revenue targets whilst maintaining a focus on customer
experience.
Implementation, Brand identity, UP, Manager, Processing, Direction, Redesign, Campaign, Health, Development, Transformation, Pos, Marketing, Growth, Support, Content, Sales, Management, ROI, Training, Budget, Video, MArketing Strategy, Design
2019 - 2019
job
Digital Marketing Manager
TUI France.
Seven month secondment as part of TUI's Global360 scheme. Responsible for managing Paid Social/Affiliate campaigns including
the optimisation of media investments to increase awareness of the TUI brand while maximising traffic to the TUI.fr website to drive online sales.
Overview:
• Integrating cross-market synergies for creative strategy and knowledge sharing, initiating and leading a weekly working
group to align online and offline marketing channels.
• Conducting daily, weekly and monthly analysis using Excel, Facebook Business Manager and Google Analytics and report-
ing results to the team and director-level.
• Coordinating a creative overhaul of Facebook ads, working with Facebook creative partners and internal design studio,
achieving a significant improvement across all metrics.
• Implementing an innovative reporting template for the team via Google Data Studio dashboard.
• Integrating digital campaigns for international TUI hotel concepts within the French market and educating the team on
product proposition.
the optimisation of media investments to increase awareness of the TUI brand while maximising traffic to the TUI.fr website to drive online sales.
Overview:
• Integrating cross-market synergies for creative strategy and knowledge sharing, initiating and leading a weekly working
group to align online and offline marketing channels.
• Conducting daily, weekly and monthly analysis using Excel, Facebook Business Manager and Google Analytics and report-
ing results to the team and director-level.
• Coordinating a creative overhaul of Facebook ads, working with Facebook creative partners and internal design studio,
achieving a significant improvement across all metrics.
• Implementing an innovative reporting template for the team via Google Data Studio dashboard.
• Integrating digital campaigns for international TUI hotel concepts within the French market and educating the team on
product proposition.
ADS, Social media ads, Social, Manager, Online, Google, International, Affiliate, Website, Google Data studio, Digital Marketing, Sales, Analytics, Optimization, Facebook, Creative Strategy, Google analytics, Excel, Design, Marketing
2016 - 2017
job
Brand Partnerships Marketing Executive
TUI Group.
UK
• Responsible for the implementation of co-branded campaigns across the full marketing mix for tourist boards, hotels and partner brands contributing c. £6 million in revenue annually to the bottom line.
• Project managed the creation of all assets including managing a high volume campaigns and briefs with conflicting
deadlines simultaneously.
• Ensured timely campaign activation and full tracking of results to present to partners.
• Identified and pitched new media opportunities to the Strategic Purchasing team.
• Responsible for the implementation of co-branded campaigns across the full marketing mix for tourist boards, hotels and partner brands contributing c. £6 million in revenue annually to the bottom line.
• Project managed the creation of all assets including managing a high volume campaigns and briefs with conflicting
deadlines simultaneously.
• Ensured timely campaign activation and full tracking of results to present to partners.
• Identified and pitched new media opportunities to the Strategic Purchasing team.
Marketing, C, Implementation, Campaign
My education
2012
-
2016
Newcastle University
BSc, Marketing
BSc, Marketing
2005
-
2012
Antrim Grammar School
Secondary, Business
Secondary, Business
Elizabeth's reviews
Elizabeth has not received any reviews on Worksome.
Contact Elizabeth Cartwright
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Elizabeth directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark