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jobs
Ngw
Nicholas Wieland
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
My name is Nicholas Wieland (or ngw), and I'm a software developer.
I used to live in Seattle, Treviso, Mantua, Milan and Moscow. I'm currently based in London.
I'm in love with the web since early 2000s, my first website was a static monstruosity on geocities.
Since then I've learned a lot of programming languages and technologies, mostly specializing in Ruby and lately some newer technologies like Elixir and Elm, to which I must add a rather long love story with Haskell.
I used to live in Seattle, Treviso, Mantua, Milan and Moscow. I'm currently based in London.
I'm in love with the web since early 2000s, my first website was a static monstruosity on geocities.
Since then I've learned a lot of programming languages and technologies, mostly specializing in Ruby and lately some newer technologies like Elixir and Elm, to which I must add a rather long love story with Haskell.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2014 - 2016
job
Developer
The Fool s.r.l.
Milan, Italy
I developed many projects pertaining digital assets management, copyright protection and personal reputation.
The most prominent is probably EngagementConsole (http://ec.reputationmonitor.it/), an application that acts as
a gateway layer to collect all user generated contents from all digital properties (Twitter, Facebook, Instagram, Disqus, Wordpress) managed by the customer at hand, that are then presented via a customized dashboard
that lets classify, analyze and manage all the content by any number of moderators and managers.
This application is used by many companies to manage their online assets, just to name a few Banca
Mediolanum (https://www.bancamediolanum.it/), Radio24 and Volkswagen (http://en.volkswagen.com/en.html).
I do many other things at The Fool s.r.l. (http://thefool.it), where I plan, develop, maintain and deploy several
web applications, data extraction tools and services.
The main language involved is Ruby (https://www.ruby-lang.org/), both plain and with frameworks such as
RubyOnRails (http://rubyonrails.org/) and Sinatra (http://www.sinatrarb.com/), and some things have been
coded in Javascript (https://www.javascript.com/).
We use data stores like MySQL (https://www.mysql.com/) and MongoDB (https://www.mongodb.org/) for bigger
3 of 8 12/02/2020, 15:17
projects and sometimes smaller embedded engines like LMDB (http://symas.com/mdb/) or GDBM
(http://www.gnu.org.ua/software/gdbm/).
Many projects involve integrating with Elastic Search (https://www.elastic.co/).
I developed many projects pertaining digital assets management, copyright protection and personal reputation.
The most prominent is probably EngagementConsole (http://ec.reputationmonitor.it/), an application that acts as
a gateway layer to collect all user generated contents from all digital properties (Twitter, Facebook, Instagram, Disqus, Wordpress) managed by the customer at hand, that are then presented via a customized dashboard
that lets classify, analyze and manage all the content by any number of moderators and managers.
This application is used by many companies to manage their online assets, just to name a few Banca
Mediolanum (https://www.bancamediolanum.it/), Radio24 and Volkswagen (http://en.volkswagen.com/en.html).
I do many other things at The Fool s.r.l. (http://thefool.it), where I plan, develop, maintain and deploy several
web applications, data extraction tools and services.
The main language involved is Ruby (https://www.ruby-lang.org/), both plain and with frameworks such as
RubyOnRails (http://rubyonrails.org/) and Sinatra (http://www.sinatrarb.com/), and some things have been
coded in Javascript (https://www.javascript.com/).
We use data stores like MySQL (https://www.mysql.com/) and MongoDB (https://www.mongodb.org/) for bigger
3 of 8 12/02/2020, 15:17
projects and sometimes smaller embedded engines like LMDB (http://symas.com/mdb/) or GDBM
(http://www.gnu.org.ua/software/gdbm/).
Many projects involve integrating with Elastic Search (https://www.elastic.co/).
Management, Online, Http, Search, Web, Software, Developer, Twitter, It, Embedded, Content, Javascript, SoMe, R, Facebook, Instagram, MongoDB, HTML/CSS/Javascript, Mysql, Html, Wordpress
2014 - 2014
job
Lead Developer
Antonioli.eu.
Italy
During my short stay I helped in the development of their new E-Commerce site (https://www.antonioli.eu /en/IT). I was the only developer working for them and I had to manage the project with external
developers: the website was very complex as Antonioli is available worldwide and has to take care of the different tax rates and regulations and also have a very thorough administration interface to allow non
techinical users to manage the products and the sale process.
I also had to maintain their legacy website, which was a disgraceful mess in RubyOnRails 2.0 developed by many people in the time span of more than 6 years.
The technologies involved were Ruby (https://www.ruby-lang.org/) and RubyOnRails
(http://rubyonrails.org/), the new website was built using the Spree framework
(https://spreecommerce.com/).
Developer
Sportboom (http://it.sportboom.com/)
1st May 2012 - 29th March 2013
Milan, Italy
I worked with the founders to build the Sportboom (http://it.sportboom.com/) website project from the ground up, starting from a website in PHP/MySQL that I was in charge to port to RubyOnRails/PostgreSQL with many new features.
A very important part of the job was to obtain good rankings on the main search engines, and to
accomplish this I had to work close to a SEO and implement all the features he needed. The company
wanted to build a marketplace for sport enthusiasts were users could find recreation activities to engage at the cheapest price.
I also had to search and hire a designer and a junior developer to help me out as part of the job.
The technologies involved were Ruby (https://www.ruby-lang.org/) and RubyOnRails
(http://rubyonrails.org/), with PostgreSQL (http://www.postgresql.org/) as database.
I could also use Bootstrap (http://getbootstrap.com/) for the first time to build the frontend.
4 of 8 12/02/2020, 15:17
During my short stay I helped in the development of their new E-Commerce site (https://www.antonioli.eu /en/IT). I was the only developer working for them and I had to manage the project with external
developers: the website was very complex as Antonioli is available worldwide and has to take care of the different tax rates and regulations and also have a very thorough administration interface to allow non
techinical users to manage the products and the sale process.
I also had to maintain their legacy website, which was a disgraceful mess in RubyOnRails 2.0 developed by many people in the time span of more than 6 years.
The technologies involved were Ruby (https://www.ruby-lang.org/) and RubyOnRails
(http://rubyonrails.org/), the new website was built using the Spree framework
(https://spreecommerce.com/).
Developer
Sportboom (http://it.sportboom.com/)
1st May 2012 - 29th March 2013
Milan, Italy
I worked with the founders to build the Sportboom (http://it.sportboom.com/) website project from the ground up, starting from a website in PHP/MySQL that I was in charge to port to RubyOnRails/PostgreSQL with many new features.
A very important part of the job was to obtain good rankings on the main search engines, and to
accomplish this I had to work close to a SEO and implement all the features he needed. The company
wanted to build a marketplace for sport enthusiasts were users could find recreation activities to engage at the cheapest price.
I also had to search and hire a designer and a junior developer to help me out as part of the job.
The technologies involved were Ruby (https://www.ruby-lang.org/) and RubyOnRails
(http://rubyonrails.org/), with PostgreSQL (http://www.postgresql.org/) as database.
I could also use Bootstrap (http://getbootstrap.com/) for the first time to build the frontend.
4 of 8 12/02/2020, 15:17
Website, ME, UP, Junior Developer, Framework, Http, Search, Development, Lead developer, Developer, It, Php, Sport, Database, E-commerce, PostgreSQL, Bootstrap, Administration, Frontend, Seo, Mysql
2011 - 2012
unknown
CTO
BDFL.
StyleJam (http://stylej.am/)
3rd January 2011 - 17th February 2012
Seattle, WA
I obtained a seed fund from H-Farm (http://www.h-farm.com/) to develop an idea I had while at my
previous job.
I implemented the whole StyleJam platform (http://stylej.am) again from the ground up.
The startup was a reinterpretetion of the old CSS Zen Garden (http://www.csszengarden.com/) where
designers could enter their personal data and style with CSS a common page with their data and their own
designs, pretty much like Carbonmade (https://carbonmade.com/) meets the CSS Zen Garden.
I also wrote on the blog, took care of public relations, marketing, sales, accounting, system administration, and pretty much everything you can eventually think someone can do in a company.
The tecnhologies I used were Ruby (https://www.ruby-lang.org/) and RubyOnRails (http://rubyonrails.org/)
with MongoDB (https://www.mongodb.org/). The portfolios were static websites hosted on S3
(https://aws.amazon.com/s3) very cheaply and composed by a service I built with Goliath.io.
Code available for review
Ask me (mailto: ngw@nofeed.org) and I'll give you rights for the BitBucket repository
CTO
Zooppa (http://zooppa.com/)
3rd January 2011 - 17th February 2012
Seattle, WA
I obtained a seed fund from H-Farm (http://www.h-farm.com/) to develop an idea I had while at my
previous job.
I implemented the whole StyleJam platform (http://stylej.am) again from the ground up.
The startup was a reinterpretetion of the old CSS Zen Garden (http://www.csszengarden.com/) where
designers could enter their personal data and style with CSS a common page with their data and their own
designs, pretty much like Carbonmade (https://carbonmade.com/) meets the CSS Zen Garden.
I also wrote on the blog, took care of public relations, marketing, sales, accounting, system administration, and pretty much everything you can eventually think someone can do in a company.
The tecnhologies I used were Ruby (https://www.ruby-lang.org/) and RubyOnRails (http://rubyonrails.org/)
with MongoDB (https://www.mongodb.org/). The portfolios were static websites hosted on S3
(https://aws.amazon.com/s3) very cheaply and composed by a service I built with Goliath.io.
Code available for review
Ask me (mailto: ngw@nofeed.org) and I'll give you rights for the BitBucket repository
CTO
Zooppa (http://zooppa.com/)
Marketing, Css, Public relations, Administration, AWS, MongoDB, Websites, Sales, System administration, Service, Blog, Cto, Amazon, Http, UP, ME
2007 - 2010
unknown
Developer
Treviso.
Italy,
Seattle, WA
I developed the Zooppa website (http://zooppa.com) from the ground up, caring about the implementation,
maintenance , architecture, and taking every technological choice from the very beginning.
Zooppa generates high quality video and graphic design content for advertising campaigns. Marketers and agencies from the world's top brands use Zooppa's crowdsourcing platform to connect with an online
creative community of over 350,000 members.
I managed the product for clients like Google, Microsoft, Sun, AT&T, Samsung, Fiat and many others,
interacting with their development teams on a daily basis.
I also built the development team from the very beginning hiring the developers, designers and system
administrators I needed.
The tecnhologies involved were Ruby (https://www.ruby-lang.org/) and RubyOnRails
(http://rubyonrails.org/) on a MySQL RDBMS (https://www.mysql.com/).
Developer
Hotchalk (http://www.hotchalk.com/)
5 of 8 12/02/2020, 15:17
2nd October 2006 - 30th March 2007
Campbell, CA
I helped the team to startup the company, rewriting a Java application in Ruby on Rails. The rewrite was a
huge success, the codebase was completely covered by tests so we've been able to release a product with very few defects and a reduced / cleaner codebase.
Hotchalk (http://www.hotchalk.com/) leverages data and technology to support all phases of the student life
cycle, and enables industry-leading student retention and graduation rates. The site had more than 30k
registered users on the first day, and is now helping hundreds of schools to keep pupils, teachers and parents connected.
The tecnhologies involved were Ruby (https://www.ruby-lang.org/) and RubyOnRails
(http://rubyonrails.org/) on a MySQL RDBMS (https://www.mysql.com/).
Developer
Assembla (http://www.assembla.com/)
1st March 2006 - 29th September 2006
Needham, MA
I worked with the Assembla team to the initial implementation of their Breakout system
(http://www.assembla.com/), a website very similar to what Github became years later, but based on svn
and trac, and aimed at helping developers hosting their source code and manage the whole development
team.
Initially, Breakout was written in Ruby (https://www.ruby-lang.org/) and RubyOnRails
(http://rubyonrails.org/) on a MySQL RDBMS (https://www.mysql.com/). It also used extensively
Subverision (https://subversion.apache.org/) and Trac (https://trac.edgewall.org/).
Author
Apogeo (http://www.apogeonline.com/)
1st May 2006 - 29th September 2006
Milan, Italy
I authored a chapter of the first book in italian language about Ruby Ruby per applicazioni web, explaining
how to use databases in Ruby. The book is still around and I find mentions of it pretty much everywhere on
italian IT groups.
6 of 8 12/02/2020, 15:17
Seattle, WA
I developed the Zooppa website (http://zooppa.com) from the ground up, caring about the implementation,
maintenance , architecture, and taking every technological choice from the very beginning.
Zooppa generates high quality video and graphic design content for advertising campaigns. Marketers and agencies from the world's top brands use Zooppa's crowdsourcing platform to connect with an online
creative community of over 350,000 members.
I managed the product for clients like Google, Microsoft, Sun, AT&T, Samsung, Fiat and many others,
interacting with their development teams on a daily basis.
I also built the development team from the very beginning hiring the developers, designers and system
administrators I needed.
The tecnhologies involved were Ruby (https://www.ruby-lang.org/) and RubyOnRails
(http://rubyonrails.org/) on a MySQL RDBMS (https://www.mysql.com/).
Developer
Hotchalk (http://www.hotchalk.com/)
5 of 8 12/02/2020, 15:17
2nd October 2006 - 30th March 2007
Campbell, CA
I helped the team to startup the company, rewriting a Java application in Ruby on Rails. The rewrite was a
huge success, the codebase was completely covered by tests so we've been able to release a product with very few defects and a reduced / cleaner codebase.
Hotchalk (http://www.hotchalk.com/) leverages data and technology to support all phases of the student life
cycle, and enables industry-leading student retention and graduation rates. The site had more than 30k
registered users on the first day, and is now helping hundreds of schools to keep pupils, teachers and parents connected.
The tecnhologies involved were Ruby (https://www.ruby-lang.org/) and RubyOnRails
(http://rubyonrails.org/) on a MySQL RDBMS (https://www.mysql.com/).
Developer
Assembla (http://www.assembla.com/)
1st March 2006 - 29th September 2006
Needham, MA
I worked with the Assembla team to the initial implementation of their Breakout system
(http://www.assembla.com/), a website very similar to what Github became years later, but based on svn
and trac, and aimed at helping developers hosting their source code and manage the whole development
team.
Initially, Breakout was written in Ruby (https://www.ruby-lang.org/) and RubyOnRails
(http://rubyonrails.org/) on a MySQL RDBMS (https://www.mysql.com/). It also used extensively
Subverision (https://subversion.apache.org/) and Trac (https://trac.edgewall.org/).
Author
Apogeo (http://www.apogeonline.com/)
1st May 2006 - 29th September 2006
Milan, Italy
I authored a chapter of the first book in italian language about Ruby Ruby per applicazioni web, explaining
how to use databases in Ruby. The book is still around and I find mentions of it pretty much everywhere on
italian IT groups.
6 of 8 12/02/2020, 15:17
It, UP, Crowdsourcing, SVN, Online, Http, Google, Web, Community, Retention, Development, Implementation, Support, Hosting, Developer, Design, Architecture, Website, Technology, Content, Github, Apache, Subversion, Ruby on rails, Graphic design, Video, Advertising, Java, Mysql
2003 - 2005
job
Developer
unknown.
Italy
After my first work experience I wanted to gain as much experience as I could, so I started to work as a
consultant for many italian companies while working myself on some free software projects like the Application Server Zope (http://www.zope.org/).
My customers included Monte dei Paschi di Siena (https://www.mps.it/) (they still has some of my systems in production), Telecom (https://www.tim.it/) and many others.
I wrote everything I could, from websites to client software for Fax Servers. The languages involved were
mainly Python (https://www.python.org/), PHP (http://php.net/) and to a minor extent Java
(https://www.java.com/).
Developer
Neato Europe (http://www.neato.com/)
2002 - 2003
Mantua, Italy
At neato I built their e-commerce, their CRM systems and I administered their servers.
It was my first working experience and I learned a lot.
The e-commerce site was in PHP (http://php.net/), ported from an ASP3 site. The CRM in Zope
(http://www.zope.org/). Their 3 servers were using FreeBSD (http://freebsd.or) and hosting some internal
services.
After my first work experience I wanted to gain as much experience as I could, so I started to work as a
consultant for many italian companies while working myself on some free software projects like the Application Server Zope (http://www.zope.org/).
My customers included Monte dei Paschi di Siena (https://www.mps.it/) (they still has some of my systems in production), Telecom (https://www.tim.it/) and many others.
I wrote everything I could, from websites to client software for Fax Servers. The languages involved were
mainly Python (https://www.python.org/), PHP (http://php.net/) and to a minor extent Java
(https://www.java.com/).
Developer
Neato Europe (http://www.neato.com/)
2002 - 2003
Mantua, Italy
At neato I built their e-commerce, their CRM systems and I administered their servers.
It was my first working experience and I learned a lot.
The e-commerce site was in PHP (http://php.net/), ported from an ASP3 site. The CRM in Zope
(http://www.zope.org/). Their 3 servers were using FreeBSD (http://freebsd.or) and hosting some internal
services.
Net, Production, Http, Server, Software, Telecom, Hosting, Developer, It, Php, SoMe, E-commerce, Websites, CRM, .Net, Java, Python
My education
Liceo Linguistico Redentore
N/a, N/a
N/a, N/a
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