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Events Director, widely experienced
Glen Morrissey
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced Events Director with a commercial focus, looking for freelance opportunities
http://*******.***
http://*******.***
Markets
United Kingdom
Language
English
Fluently
Italian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2019
job
Head of Events and Marketing, EMEA
GLG.
• Managed all client events for EMEA region (almost 1000 per year), supported by a team of 6
• Restructured team to reflect business need and re-engineered the Events engagement process
• Developed performance metrics showing customer attendance versus spend and resource time to highlight commercial viability
• Integrated Marketo alongside the existing Salesforce software and hired a Senior Marketing Manager to analyse customer behaviour and develop a prospecting campaign for the Sales team
• Personally managed Events and Council Members (contracted experts)
• Trained Senior Events Manager to manage team, recruit and allocate workload
• Restructured team to reflect business need and re-engineered the Events engagement process
• Developed performance metrics showing customer attendance versus spend and resource time to highlight commercial viability
• Integrated Marketo alongside the existing Salesforce software and hired a Senior Marketing Manager to analyse customer behaviour and develop a prospecting campaign for the Sales team
• Personally managed Events and Council Members (contracted experts)
• Trained Senior Events Manager to manage team, recruit and allocate workload
Marketing, Salesforce, Sales, Software, Campaign, Marketo, Manager
2015 - 2017
job
Director of Financial Products Events, EMEA
Bloomberg LP.
(redundancy)
• Developed an EMEA stakeholder map and regional account teams to enhance service to teams and individuals; acted as interface between the commercial Sales teams and all senior stakeholders, including the COO, Head of Sales, Government and Communications team leads
• Introduced an Events and Marketing team 'agency' approach, functioning as one cohesive unit focused on adding value and team capacity; reduced total events managed by 30%
• Introduced new organisations to the Preferred Supplier List (recruiters, production and branded goods)
• Managed EMEA budget of £1.4m for all Sales team Events (the largest account)
• Supported a team of 9 (1 Senior Manager, 6 Managers and 2 Coordinators)
• Developed an EMEA stakeholder map and regional account teams to enhance service to teams and individuals; acted as interface between the commercial Sales teams and all senior stakeholders, including the COO, Head of Sales, Government and Communications team leads
• Introduced an Events and Marketing team 'agency' approach, functioning as one cohesive unit focused on adding value and team capacity; reduced total events managed by 30%
• Introduced new organisations to the Preferred Supplier List (recruiters, production and branded goods)
• Managed EMEA budget of £1.4m for all Sales team Events (the largest account)
• Supported a team of 9 (1 Senior Manager, 6 Managers and 2 Coordinators)
Marketing, Budget, Sales, Service, Production, Manager
2010 - 2015
job
Deputy Head of Events
Barclays Bank.
• Managed the UK Retail and Business Banking accounts with direct responsibility for events for the CEO and Executive teams, supported by a team of 25
• Developed tailored events and communications programmes to support strategic business objectives; project lead on the first 'Introduction to the Leadership' event for new CEO, awarded Gold prize for the In-house Events Team of the Year (Eventia
• Awards 2012)
• Approved budgets for all face-to-face events, both internal communications and customer facing, analysed value to the business and projected return
• Managed the ongoing demand for team support via governance and event approval processes, alongside a common-sense approach
• Implemented the translation of Barclays brand guidelines for use at key customer events in collaboration with central Marketing function
• Co-managed the recruitment, line management, coaching and development of the Retail and Business Banking team
• Developed tailored events and communications programmes to support strategic business objectives; project lead on the first 'Introduction to the Leadership' event for new CEO, awarded Gold prize for the In-house Events Team of the Year (Eventia
• Awards 2012)
• Approved budgets for all face-to-face events, both internal communications and customer facing, analysed value to the business and projected return
• Managed the ongoing demand for team support via governance and event approval processes, alongside a common-sense approach
• Implemented the translation of Barclays brand guidelines for use at key customer events in collaboration with central Marketing function
• Co-managed the recruitment, line management, coaching and development of the Retail and Business Banking team
Marketing, Coaching, Retail, Event, Leadership, Management, Recruitment, Banking, Support, Development, Ceo, Executive teams, Processes
2001 - 2004
job
Events Lead, Public Private Finance
Centaur Media.
• Formed a small team (separate to the in-house Events function) to produce commercial conferences and promote through existing PPF subscriber base
• End-to-end management of conferences, seminars, annual Congress, awards ceremony and dinner, including sponsorship; events became one of the biggest revenue generators for the company
• End-to-end management of conferences, seminars, annual Congress, awards ceremony and dinner, including sponsorship; events became one of the biggest revenue generators for the company
Management, Finance, Sponsorship
1999 - 2001
job
Events Manager
Barbican Arts Centre.
Produced and managed commercial events throughout the Main Hall and theatres on behalf of clients
Manager
My education
University of Greenwich
Bachelors, Marketing
Bachelors, Marketing
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