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Matthew Amer
,
Coulsdon, United Kingdom
Experience
Other titles
Skills
I'm offering
For two decades I have worked with industry-leading organisations to build and run successful websites and create compelling, shareable content that encourages users to buy. From building Official London Theatre from an unknown entity into a must use site and helping London & Partners launch their own theatre site to running show-specific content marketing and social media campaigns for My Theatre Mates, I have a wealth of experience creating and editing content that sells. My experience spans from project managing massive site redesigns to proofing technical reports and from conceiving big campaign ideas to producing brilliantly written copy to brief, as I have recently done for the Times Tickets portal and London Borough of Culture.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Digital Content Consultant and Freelance Arts Journalist
Varied work across a portfolio of projects including:
• Digital consultation work, content creation and proofreadin jobs for Waltham Forest London Borough of Culture
• SEO product content creation for Times Tickets webite
• Content marketing and social media marketing for stage productions with My Theatre Mates.
• Creating interview pieces for nationwide syndication to promote touring productions for companies including the National Theatre, Bill Kenwright Productions, Headlong and Tamasha.
• Consultation work across website and social media for educational aid company Mappix
• Digital consultation work, content creation and proofreadin jobs for Waltham Forest London Borough of Culture
• SEO product content creation for Times Tickets webite
• Content marketing and social media marketing for stage productions with My Theatre Mates.
• Creating interview pieces for nationwide syndication to promote touring productions for companies including the National Theatre, Bill Kenwright Productions, Headlong and Tamasha.
• Consultation work across website and social media for educational aid company Mappix
Social Media, Marketing, Content marketing, Seo, Social Media Marketing, Content creation, Interview, Journalist, Content, Website, Social
2016 - 2018
job
Theatre Editor
London & Partners.
The Mayor of London's official promotional agency, promoting London internationally as a leading world city in which to invest, work, study and to visit.
Online
• During my time at London & Partners, the content I created and commissioned, my SEO strategy and ongoing marketing of theatre.london raised user numbers by 400%, sessions by 372% and page views by 289%. Bounce rate dropped by 67%. This was achieved while aiming the site at new and occasional theatregoers aged under 45.
• I made immediate changes to improve the user experience, project-managed and launched a directory of London theatres that included access information and built a site that appealed to the target demographic. These changes were made based on my knowledge of the sector and information drawn from Google Analytics and audience insights.
Social Media
• Launched theatre.london channels from scratch. In two years I attracted 13,000 users to the Facebook account and 2,400 to Twitter.
Promotion
• While working on theatre.london, I identified the opportunity for, and delivered, a month-long ticketing promotion to support theatres of all sizes across London. This involved collaborating with Made, See and independent theatres.
• Brokered numerous competitions to drive users to theatre.london and led on sponsorship deals with the Off-West End Awards and the free theatre season in The Scoop to raise the brand's profile with the public and the industry. Also attended press nights and events to act as an advocate for the brand.
• Created a regular newsletter to promote appropriate and timely content, and ensured application of GDPR rules
• Oversaw PPC and Facebook advertising campaigns to drive users to theatre.london
Management
• As theatre.london's only permanent member of staff, I sourced and managed a team of freelancers, some of whom worked on regular contracts, others on project specific assignments.
• Managed annual budget for theatre.london
Online
• During my time at London & Partners, the content I created and commissioned, my SEO strategy and ongoing marketing of theatre.london raised user numbers by 400%, sessions by 372% and page views by 289%. Bounce rate dropped by 67%. This was achieved while aiming the site at new and occasional theatregoers aged under 45.
• I made immediate changes to improve the user experience, project-managed and launched a directory of London theatres that included access information and built a site that appealed to the target demographic. These changes were made based on my knowledge of the sector and information drawn from Google Analytics and audience insights.
Social Media
• Launched theatre.london channels from scratch. In two years I attracted 13,000 users to the Facebook account and 2,400 to Twitter.
Promotion
• While working on theatre.london, I identified the opportunity for, and delivered, a month-long ticketing promotion to support theatres of all sizes across London. This involved collaborating with Made, See and independent theatres.
• Brokered numerous competitions to drive users to theatre.london and led on sponsorship deals with the Off-West End Awards and the free theatre season in The Scoop to raise the brand's profile with the public and the industry. Also attended press nights and events to act as an advocate for the brand.
• Created a regular newsletter to promote appropriate and timely content, and ensured application of GDPR rules
• Oversaw PPC and Facebook advertising campaigns to drive users to theatre.london
Management
• As theatre.london's only permanent member of staff, I sourced and managed a team of freelancers, some of whom worked on regular contracts, others on project specific assignments.
• Managed annual budget for theatre.london
GDpr, LED, Social, Contracts, Online, Google, Sponsorship, Support, Twitter, Content, Analytics, Management, Social Media, SoMe, Facebook, PPC, Contracts, Facebook advertising, Budget, User Experience, Advertising, Google analytics, Seo, Marketing
2010 - 2016
job
Senior Editor
Society of London Theatre.
A membership organisation representing producers, theatre owners and managers who present shows in London's major commercial and grant-aided theatres.
Online
• Project managed the redesign of Official London Theatre, which in 2015/16 received 13 million page views and 2.1 million users.
• Used Google Analytics and SEO analysis to improve customer acquisition and retention.
• Launched a new ticketing partnership for Official London Theatre that saw sales treble.
• Set brand and editorial guidelines for Official London Theatre's publications.
• Content creation and commissioning content for Official London Theatre and olivierawards.com.
• Managed online coverage of the Olivier Awards, including on-the-night video production.
Social Media
• Launched and grew the Official London Theatre YouTube channel (more than 2.4 million views and 3.5K subscribers), Twitter (more than 27K followers) and Facebook (more than 14K followers) to increase the reach of the brand and its messages.
Promotion
• Attended opening nights, launches, awards ceremonies and other events, both to report on them and represent Official London Theatre.
• Hosted live interviews in Leicester Square as part of West End Live.
• Developed content sharing programmes with London theatres and America's Broadway League.
Management
• Led the team responsible for delivering a leading website about London's multi-million pound theatre scene (Official London Theatre), a fortnightly publication with a 135,000 distribution (London Theatre Guide), newspaper listings, weekly e-newsletters and a quarterly access brochure (Access London Theatre). This included setting annual objectives, collaborating on a daily basis and helping draw the best from their natural talent.
Online
• Project managed the redesign of Official London Theatre, which in 2015/16 received 13 million page views and 2.1 million users.
• Used Google Analytics and SEO analysis to improve customer acquisition and retention.
• Launched a new ticketing partnership for Official London Theatre that saw sales treble.
• Set brand and editorial guidelines for Official London Theatre's publications.
• Content creation and commissioning content for Official London Theatre and olivierawards.com.
• Managed online coverage of the Olivier Awards, including on-the-night video production.
Social Media
• Launched and grew the Official London Theatre YouTube channel (more than 2.4 million views and 3.5K subscribers), Twitter (more than 27K followers) and Facebook (more than 14K followers) to increase the reach of the brand and its messages.
Promotion
• Attended opening nights, launches, awards ceremonies and other events, both to report on them and represent Official London Theatre.
• Hosted live interviews in Leicester Square as part of West End Live.
• Developed content sharing programmes with London theatres and America's Broadway League.
Management
• Led the team responsible for delivering a leading website about London's multi-million pound theatre scene (Official London Theatre), a fortnightly publication with a 135,000 distribution (London Theatre Guide), newspaper listings, weekly e-newsletters and a quarterly access brochure (Access London Theatre). This included setting annual objectives, collaborating on a daily basis and helping draw the best from their natural talent.
Website, LED, Social, Guide, Online, Redesign, Production, Google, Organization, Retention, Twitter, Natural, Social Media, Youtube, Content, Brochure, Sales, Analytics, Management, Facebook, Video, Content creation, Google analytics, Seo
My education
1998
-
2001
University of the West of England
BA (HONS), English Literature
BA (HONS), English Literature
1996
-
1998
Trinity School of John Whitgift
A-Levels, General Studies, English Literature, Mathematics, Religious Studies
A-Levels, General Studies, English Literature, Mathematics, Religious Studies
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