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Market Research and Insight Director
Sherine Arafa
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A highly performing and driven Research Director, with proven insight, directorial and team management capabilities. A strong track record of team and project management and high-level analytic, communication and problem-solving skills. Passionate about driving change through insight and intelligent solutions. A versatile team leader with the ability to incorporate new concepts and interact with all levels of professionals.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
Arabic
Good
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
temp
Research Director
Ipsos MORI.
UK
Account director, leading teams on two key FMCG quantitative media tracking studies, in addition to ad-hoc projects supporting these accounts.
Responsibilities: Client/account management, team and resource management, directing internal teams to deliver actionable research findings, meeting client and IPSOS standards.
Account director, leading teams on two key FMCG quantitative media tracking studies, in addition to ad-hoc projects supporting these accounts.
Responsibilities: Client/account management, team and resource management, directing internal teams to deliver actionable research findings, meeting client and IPSOS standards.
Account management, Research, Management, Resource management, FMCG
2018 - 2019
freelance
Research Consultant (Contract)
EY-Seren.
UK
Design, delivery, analysis and consulting on a quantitative ad-hoc study to support the needs of the consulting team in delivering insight-based advisory to a financial services client
Design, delivery, analysis and consulting on a quantitative ad-hoc study to support the needs of the consulting team in delivering insight-based advisory to a financial services client
Design, Research, Consulting, Support
2014 - 2018
job
Research Director
HPS MM-Eye.
UK
Leading in the design and delivery of market research projects that have influenced decision-making at the highest level, covering multiple areas and methodologies: User Experience, Digital Journeys, Customer segmentation, Customer Journey, NPD, Concept development, Brand tracking, Comms testing, Ad pre/post testing, Digital Ethnography, Target Customer Exploration, Brand Positioning, NPS.
Taking a consultative approach to presenting stakeholders with solution-centric insights, designed to provide tangible business solutions via directive findings.
Leading and directing internal teams to meet project objectives in the most efficient and effective manner, while managing budgets and ensuring smooth-running logistics.
Business development activities including producing content, presenting at conferences and masterclasses and development of business development campaigns.
Driving internal initiatives to develop and train junior team.
Leading in the design and delivery of market research projects that have influenced decision-making at the highest level, covering multiple areas and methodologies: User Experience, Digital Journeys, Customer segmentation, Customer Journey, NPD, Concept development, Brand tracking, Comms testing, Ad pre/post testing, Digital Ethnography, Target Customer Exploration, Brand Positioning, NPS.
Taking a consultative approach to presenting stakeholders with solution-centric insights, designed to provide tangible business solutions via directive findings.
Leading and directing internal teams to meet project objectives in the most efficient and effective manner, while managing budgets and ensuring smooth-running logistics.
Business development activities including producing content, presenting at conferences and masterclasses and development of business development campaigns.
Driving internal initiatives to develop and train junior team.
Design, Business development, Concept Development, User Experience, Market research, Research, Content, Npd, Presenting, Development, Testing
2011 - 2014
job
Research Manager
Morpace International.
UK
Management of Ad Hoc research projects in the UK and internationally; providing costs to clients and sourcing, briefing and management of suppliers.
Management, design and implementation of a range of studies and methodologies: both qualitative and quantitative; including IDIs, FGDs, workshops, online surveys and digital ethnography.
Analysis and reporting of quantitative and qualitative research findings; translating and communicating complex and highly technical information in a simple and effective format. Producing client presentations and debriefs.
Management of Ad Hoc research projects in the UK and internationally; providing costs to clients and sourcing, briefing and management of suppliers.
Management, design and implementation of a range of studies and methodologies: both qualitative and quantitative; including IDIs, FGDs, workshops, online surveys and digital ethnography.
Analysis and reporting of quantitative and qualitative research findings; translating and communicating complex and highly technical information in a simple and effective format. Producing client presentations and debriefs.
Design, Research, Qualitative research, Management, Sourcing, Workshops, Implementation, Surveys, Online, Manager
2007 - 2010
job
Research Officer
London Probation Trust.
London, UK
Research
My education
2006
-
2008
University of London
MSc, Nationalism and Ethnic Conflict
MSc, Nationalism and Ethnic Conflict
2003
-
2006
University College London UCL
BSc, Physiology and Pharmacology
BSc, Physiology and Pharmacology
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